Max Gladwell Opportunity Green

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Opportunity Green Presentation by Rob Reed of MaxGladwell.com

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  • That’s a question I get a lot, especially considering that my name is not Max Gladwell. In fact, it’s not a name or even a pen name. The short answer to this question is that it’s intended to represent an ideal. Max Gladwell is the heroic ideal of the social entrepreneur. The entrepreneur who wants to change the world for good.
  • Max Gladwell Opportunity Green

    1. 2. SOCIAL MEDIA GREEN LIVING
    2. 3. THE NEXUS OF SOCIAL MEDIA & GREEN LIVING
    3. 4. Creators Critics Collectors Joiners Spectators Inactives FORESTER SOCIAL TECHNOGRAPHICS <ul><li>How are people using social media technologies? </li></ul><ul><li>What are people doing on the social web? </li></ul><ul><li>How is your target market using the social web? </li></ul><ul><li>Where can you build or add value to your product or service? </li></ul><ul><li>Which social media tools or channels are right for your business? </li></ul>
    4. 5. 2008 MARKS THE TIPPING FOR SOCIAL MEDIA “ It will soon be no more remarkable that your grandmother reads a blog than that she reads email.” --Josh Bernoff, Forester Research Spectators grew by 21% Inactives dropped by 19%
    5. 6. Advanta Bank Corp. THE INNOVATION ECONOMY
    6. 7. SOCIAL MEDIA MARKETING <ul><li>Company: Advanta </li></ul><ul><li>Target market : Small business owners/entrepreneurs </li></ul><ul><li>Objective : Reach younger, tech-savvy consumers </li></ul><ul><li>Platform : Business Idea Community </li></ul><ul><li>Incentive : $10,000 prize for monthly winner </li></ul><ul><li>Launched : Sept 2007 </li></ul>
    7. 8. IDEABLOB RESULTS <ul><li>4,000 Ideablob Ideas Posted to Date </li></ul><ul><li>80,000 Registered Users </li></ul><ul><li>600,000 Unique Visitors </li></ul><ul><li>3 Million Pageviews </li></ul><ul><li>35% of Ideablob Ideas are either Socially Aware or Green </li></ul><ul><li>75% of Winners have been Socially Aware or Green </li></ul><ul><li>Take-Aways </li></ul><ul><li>Business ideas on young people’s minds tend to have social benefits. </li></ul><ul><li>People are more likely to support social entrepreneurship with their votes. </li></ul>
    8. 9. <ul><li>Company: Advanta </li></ul><ul><li>Target market : Small business owners/entrepreneurs </li></ul><ul><li>Objective : Engage small business owners & entrepreneurs in cause marketing </li></ul><ul><li>Platform : Credit card & online community/blog </li></ul><ul><li>Incentive : Branded credit card and competitive advantage </li></ul><ul><li>Launched : 2008 </li></ul>SOCIAL MEDIA CAUSE MARKETING “ 79% of consumers said if price and quality were similar, they would switch to a brand associated with a good cause.” 2008 Cone Cause Evolution Study
    9. 10. [email_address] MEDIA MAXWELL

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