Hosted by TechSoup on November 17, 2022. https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-public-good-app-house-unlocking-community-based-fundraising-with-givingapps/ Cultural, religious, and marginalized communities have a tremendous amount of fundraising potential that is waiting to be unlocked. But how can your nonprofit reach these groups and encourage them to give? Join us for an introduction to three giving apps that work closely with their community to raise more money. The presenters will share the lessons they’ve learned growing crowdfunding campaigns, and provide tips for how your own nonprofit can raise more money with your own community, building on its unique and authentic local voice and diversity. This Public Good App House demo event will open with a special opening presentation from GivingTuesday's Lexa Wilson. Expert Presenters Hispanics in Philanthropy: The HIPGive digital platform mobilizes resources for social impact projects throughout the Americas. Through its suite of innovative tools, including crowdfunding, permanent digital campaigns, peer-to-peer giving, and Digital Giving Circles, people and organizations come together to create community and make an impact. HIPGive has brought together over 1,000 nonprofit organizations and 48,000 individual donors, resulting in more than $4.4 million in contributions to social impact projects. Launchgood: Crowdfunding Incredible Muslims: LaunchGood.com believes Muslims have incredible values to share with the world. Together, they set out to build an inspired future. They are the world's largest faith-inspired crowdfunding platform, which has raised over $350 million across 152 countries from more than 1 million users. Giving Gap: Giving Gap exists to advance racial equity in giving and mobilize positive action for Black lives and building the movement for the equitable funding of Black-founded nonprofits. Giving Gap amplifies Black-founded organizations by providing A donor platform that allows individuals and institutions to learn about and give to vetted Black-founded nonprofits Research, data, and reporting that documents the strengths and needs of Black-founded nonprofits Fundraising and storytelling campaigns to mobilize giving and positive action

1. Public Good App House:
Unlocking Community-Based
Fundraising with #GivingApps
November 17, 2022

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4. A Global Network Bridging Tech Solutions and
Services for Good.

5. Do more good,
together.

6. Equity, Inclusion, Diversity
and Culture (EIDC)
at TechSoup

7. 7 © TechSoup Global. All Rights Reserved.
EIDC Pillars BRIDGE Affinity Groups
Organization
Network
Community
Belonging, Respect,
Inclusion, Diversity, &
Global Equity
A diversity council of
cross-functional
employees who
collaborate to identify,
discuss, and plan ways
to promote and
maintain an inclusive
culture.
💫 Black Allies
💫 Alphabet Soup
(LGBTQ+)
💫 Racial Justice
Allyship
💫 Junior
Professionals
Equity Inclusion Diversity Culture
Equity to ensure inclusion to bring meaning to diversity to build culture.

8. 8 © TechSoup Global. All Rights Reserved.
Equity in Action: Best Practices for DEI at your Nonprofit
The Power of Affinity Groups: Fostering Belonging at your Nonprofit
Please reach out! EIDC@techsoup.org
Resources

9. 9 Copyright © TechSoup Global. All Rights Reserved.

10. Embracing Abundance and
Unleashing Generosity

12. Spanning the globe
New countries in 2021: Greece, Nepal,
Peru, South Sudan, and Zambia

13. Through our data work and thanks
to the collaboration of hundreds of
contributing partners and 50 global
data labs, we identify + share
innovative practices that can help
grow generosity.

14. $2.7 BILLION
RAISED ON NOV 30
IN THE U.S. ALONE
Total Giving in the U.S.
Driving
giving:
money,
time,
goods,
activism

15. GivingTuesday 2021 Results
35M adults in the U.S. participated, a
6% increase from 2020
17.8M donated
(+6%)
9.7M
volunteered
(+38%)
13.5M
gave voice
(+0%)
10.2M
gave goods
(+5%)
U.S. Participation on November 30, 2021

17. 82% of participating
organizations use GivingTuesday to
experiment or try something new
Sparking innovation

18. GivingTuesday
Inspires Giving
52%
of those aware report
GivingTuesday inspired
them to be more giving.
84
% said they donate on
GivingTuesday to be a
part of a bigger group of
people doing good.

19. Communities Matter

20. Communities

21. CITY STATE TOWN COUNTRY
#GivingZooDay; #GiveforDV; #RefugeesGive
Ocean Project; MommyGrind; Mutual Aid Hubs
Next
Gen
BIPOC
21
Geography
GT Spark
GT
Military
Causes/Networks
Culture/Identity
The Shape of GivingTuesday Communities
US Communities
GT Coalitions

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@TechSoup #publicgoodapphouse #GivingApps
Guest Experts
Heather Infantry
Giving Gap
Chris Blauvelt
LaunchGood.com
Junueth Mejia
Hispanics in Philanthropy

24. 24 © TechSoup Global. All Rights Reserved.
Heather Infantry
@TechSoup #publicgoodapphouse #GivingApps
Giving Gap

25. Presentation Title
Closing the Gap for Black-founded Nonprofit Organizations
November 2022

26. Presentation Title
Heather Infantry
Senior Director of Strategic
Partnerships

27. Presentation Title
An existing problem
● $450 billion in US charitable
giving
● Only about 4% of that went to
BIPOC led nonprofits
Met a moment
● Clear calls for Racial Justice
● Pandemic and economic fallout
disproportionately affect Black
communities
● Many donors were not sure
who/where/how to give to Black
organizations
What needed to be solved?

28. Presentation Title
● Black-founded nonprofits are most likely to be
grounded in the needs of Black communities
The Solution
A simple spreadsheet facilitated the collection of Black-
founded nonprofits for people to give to while
simultaneously highlighting use of technology as key to
the answer
● Closing the gap in funding between white-led and Black-
led nonprofits is crucial to advancing racial equity

29. Presentation Title
Demo

30. Presentation Title
Demo

31. Presentation Title
Demo

32. Presentation Title
Demo

33. Presentation Title
Demo

34. Presentation Title
Demo

35. Presentation Title
Call to Action
● Submit Black-founded nonprofit organizations to the platform
● Give to Black-founded nonprofit organizations on the platform
GIVINGGAP.ORG

37. 37 © TechSoup Global. All Rights Reserved.
Junueth Mejia
@TechSoup #publicgoodapphouse #GivingApps
Deputy Director of Philanthropy and Innovation

38. Paso 1:
AUDIENCIA

39. What is HIPGive?
HIPGive is Hispanics in Philanthropy's digital platform
focused on advancing Latinx social impact projects and
promoting philanthropy across the Americas.
In numbers:
@hipgive
1000+
projects in USA
and LATAM
17 countries $4,4 M
invested
48,200
HIPGivers
$700,000
distributed as
matching
funds from
partners

40. Reasons Why We Needed The
HIPGive Platform
● Underinvestment
● Lack of tech solutions
● The need to democratize philanthropy
● Lack of visibility
@hipgive

41. Changing attitudes
toward giving.
Democratizing philanthropy
and inspiring community
involvement.
It’s about more
than just the
money
Boosting your capacity to
innovate. Creating a community of
people that believe in your
cause.
Strengthening our
resilience in the long
term.

42. HIPGive continues to grow!
Our technology makes it possible to mobilize resources for
social impact projects throughout the Americas.
It's not just crowdfunding! New features:
● Peer to peer giving
● Permanent digital campaigns
● Digital Giving Circles
@hipgive

43. To create a Crowdfunding campaign

44. Become a HIPGiver

45. To create a Crowdfunding campaign

46. Become a Giving Circle member

47. Call to action and next Campaigns
Join us for #LatinxGive! During our largest giving campaign in
partnership with Giving Tuesday there is space for all:
Organizations fundraise through crowdfunding and
permanent campaigns, and access to matching funds.
Individuals create giving circles, become peer to peer
ambassadors and donate to their favorite causes.
Foundations and Corporate partners invest in matching
funds that are channeled to hundred of vetted organizations.
Keep up to date with our latest news by following us on social media @hipgive

48. 48 © TechSoup Global. All Rights Reserved.
Chris Blauvelt
@TechSoup #publicgoodapphouse #GivingApps
LaunchGood.com

49. Build an inspired future

50. Chris Blauvelt, CEO Amany Killawi, COO
Sundance Producer / 2X Startup Founder
/
Award Winning Entrepreneur
Omar E. Hamid, CDO
Award Winning Designer
Recognized at Inc.coms Top 100 Female
Founders
From leading our communities to becoming
Co-founders

51. LaunchGood is the world’s
largest crowdfunding platform
for the global Muslim community
Aka “The Muslim GoFundMe”

52. LaunchGood is a donation based
crowd-funding platform for the
global muslim community of 1.8
billion people.
We have fundamentally changed how the world
thinks about Muslims, as the world’s largest faith
rooted crowdfunding platform.
$350M
Funded Unique
Donors
1.1M 48.9K
Campaigns Countries
152 0%
Platform
Fees

53. Main Image
Use vibrant imagery that
showcases people/faces.
Action shots work better than
group or posed photos.
End Date
Create urgency or Fear-Of-Missing-
Out by setting your campaigns end
date 30 days after the start date.
Amount
Start with an attainable
goal. Increase it as you
build momentum.
Title
Provide clarity on what
funds are being raised
for.
Campaign Objective
Describe measurable ways in which
donors contributions will impact the
campaign.
Bold headlines
Bold headlines helps improve
skimmability and provides donors with
context.
Photographs
It’s best practice to include 4-5 high
quality photographs.
Lists
Create numbered lists or bullet
points and try not to exceed
more than 10-12 points.
Campaign Best Practices
$10 For fighting hunger in Malaysia

54. Campaign Features
Track
You have the ability to create
trackable links, view all you
supporters and keep track of the
total amount raised,
Extension of your team
Your campaign is an extension
of your website/social
media/overall work.
Intriguing to Donors
When you launch a new campaign, it
has all the information and media a
donor would need to be compelled
to support it.

55. Analytics Insight
Using our “Insights” tools, you can track the
efforts of any of your marketing or individuals
raising funds for you, in addition to seeing how
LaunchGood’s promotions benefit you directly.
Insights Tools
Any campaign’s long URL can have added tracking
which allows you to track the number of donors and
the amount of donation (in currency) that came
through people who first clicked that link. This can be
seen in the “Insights” tab of your campaign.
Trackable links

56. LaunchGood Visibility
Referral Bonuses
Get donors enrolled into the
Ramadan or Dhul Hijjah
Challenge and win referral
bonuses & leaderboard.
Leaderboard Prizes
For the Most Raised and Most
Supporters categories: every day
of Ramadan, first 10 days of
Dhul Hijjah, Rasul Week and
GivingTuesday & more.
🏆
👥 Exclusive Matching Offers
Special & guaranteed
matching offers just for you
to encourage donors and
win big.
Wildcard Giveaways
Get rewarded just for having
an active and live campaign
during the special seasons
of giving.
💰
📈

57. Peer to Peer Functionality
By creating team challenges, get
individuals to raise funds for you
from templated campaigns which
can help you tap into new donors
and widen your network.
How do I activate a
team for Fundraising?
Custom Leaderboard
Gamify the fundraising
experience through competition
& prizes (and customize a
leaderboard to display on your
Historical Campaigns
Display your past LaunchGood’s over
time on your own community page,
and show donors how much you’ve

58. 58 © TechSoup Global. All Rights Reserved.
@TechSoup #publicgoodapphouse #GivingApps
Q&A

59. What’s one thing you learned today?
Share with us in chat

60. Support future demo events and reach nonprofits and
NGOs using apps to deliver on their mission by
becoming a sponsor.
Contact Susan Tenby for more information.
stenby@techsoup.org
Become a Sponsor

61. Thank you for attending.
Please complete our post-event survey. The link is in chat!

62. Presentation Title
Additional Resources from
LaunchGood.com

64. 🏆
LaunchGood Prizes
We’ve combined our fantastic prizes and daily contests with the
global effect of GivingTuesday to provide you with an
unparalleled opportunity to reach your fundraising goals.
❤️
GivingTuesday
🤝
Lots of love for charity
and great causes!
+ =
The LaunchGood Effect

65. Raised Supporters
Campaigns Countries
A look back at 2021:

66. GivingTuesday Prizes

67. Campaigns have 24 hours to
compete in two categories:
1st: $25,000
2nd: $15,000
3rd: $7,500
4th: $5,000
5th: $2,500
6th: $2,000
7th: $1,500
8th: $1,000
9th: $750
10th: $500
Leaderboard Contest
● Raise the highest amount
● Have the most supporters

68. Wildcard Giveaways
● Every hour, starting from
4am EST / 9am GMT
● 15 Random campaign to win $300
● Min requirement: 30 unique
supporters

69. Raise the most or have the most
supporters during a power hour win
$2,500.
Power Hours
Eastern Standard Time
11:00AM - 12:00PM
7:00PM - 8:00PM
Most Raised Most Supporters
Greenwich Mean Time
4:00PM - 5:00PM
12:00AM - 1:00AM (30th Nov)
Eastern Standard Time
2:00PM - 3:00PM
9:00PM - 10:00PM
Greenwich Mean Time
7:00PM - 8:00PM
2:00AM - 3:00AM (30th Nov)

70. Important Contest Rules
Go Live to Enter - Once you’ve submitted your campaign, ensure it’s approved and
live
First Party Donations - donations from organisation & staff member accounts can
trigger compliance review
Unique donors - For supporters’ leaderboard, donors must be unique.
Contest times - Only donations that come in during the contest timing will be counted
Foul Play - Will result in disqualification, and prizes are at our discretion
Prize Payouts - Prizes won will be paid out as donation boosts to the winning
campaign within 4-8 weeks

71. Top tips to win big on
GivingTuesday 2022

72. “Teamwork makes the dream work!”
1. Bring together friends, colleagues and collaborators join
you
2. Build a Team - bring 10 friends to help you promote your
campaign. If each gets 10 new people to donate $5 - that’s
$500 extra raised!
3. Focus on the fundraisers, not just the fundraising
❤️ GivingTuesday Top Tips

73. Content is Key
1. Create images, posters and videos that you can share with your
network during your campaign to encourage them to give
2. Social media posts featuring a video or image gain far
more attention than those with text only, so use this
to your advantage!
3. Short and snappy videos work best over and
above long detailed narratives
❤️ GivingTuesday Top Tips

74. Phone-Trees
1. Good old-fashioned phone calls
2. Call centres are successful because we find it difficult to say
no when talking to a real person
3. Research also shows we are more likely to give when asked
by someone we know (which puts the onus on the one asking
rather than the cause itself!)
❤️ GivingTuesday Top Tips

75. “Your network is your net-worth”
1. Leverage the network of your contacts
2. The wider the network, the greater likelihood of donations
3. Diversify your outreach to reach different audiences
❤️ GivingTuesday Top Tips

76. “If you don’t ask, you don’t get”
1. The fundraiser is as strong as the ask, whether you are
fundraising for an emergency, or a community project.
2. You can’t afford to be shy when asking for money…
after all it’s for a great cause!
3. Most people will donate to your phone tree because
you asked them, not because of the cause itself
4. Don't be scared of rejection!
❤️ GivingTuesday Top Tips

77. Follow-up game
1. It’s not just about making the calls, it’s what happens
after you put the phone down
● The following few seconds is when the
person decides to donate, or not
1. Keep an eye on the donations coming in under your campaign
and follow up your call with a link and a reminder, even
requesting the contact to notify you once they’ve donated
❤️ GivingTuesday Top Tips

78. Sharing is caring… or is it?
1. Don’t fall into the trap of only sharing your fundraiser on social media
2. Only share your campaign across your socials after
you’ve worked through your list, or in parallel
3. Simply put you can’t replace a good-old phone call
4. Phone Calls - instead of sending broadcast messages, spend 1 hour a
day calling people in your phone book, and follow the call up by
sending them a link - this has a much higher conversion rate than
messages alone.
❤️ GivingTuesday Top Tips

79. And finally…
1. Make your ask personal - people will donate because you ask
them so relate your ask to the person you’re speaking it to, so
it doesn’t feel like every other charity fundraiser.
2. Use Short links - if you don’t already have one, you can set a
shortlink under Edit - Enhance, it looks much better than
sharing the full URL
❤️ GivingTuesday Top Tips

80. Resources & Important links
1. Fundraising Guide - LaunchGood.com/GTGuide
Top tips on starting , drafting and launching a successful
campaign
2. TheGoodBlog - LaunchGood.com/GTBlog
All you need to know about GivingTuesday on LaunchGood
1. Design assets - LaunchGood.com/GT22-Assets
Posters ready for socials in various sizes
Help you engage with your network and donors
1. Live Leaderboard - LaunchGood.com/GivingTuesday
View live leaderboards and winners daily drawings