A sample media sales pitch and sponsorship proposal to Verizon on behalf of the creative agency of ESPN. This group project was undertaken as part of our Media Sales and Sales Management coursework at The New School, New York City.

1. CONNECTS YOU TO THE MAGIC OF SPORT
Big Pumpkin
Media Agency
Andres Bayona
Christopher Bock
Cortney Cleveland
Stephanie LeBlanc
Priyamvadha Ramakrishnan

2. MARKETING & ADVERTISING GOALS
Go-to Network for sports
Drive Awareness
New Subscribers

3. MARKETING & ADVERTISING GOALS
Video
Banner Ads
Mobile Sponsorship

4. AUDIENCE
Female
Sports Fan
Male
Casual Sports Fan
Male
Avid Sports Fan
Highly digitally proficient
Social media experts
Own smartphones & smart tv’s
18 - 49
year olds

5. CHALLENGES
Subscriber Losses
Increased Competition
New Customer Captivity
Perception
Value

6. STRATEGIES
Powerful Technology
Innovators
Convenience
Reliability

7. INSIGHTS
Player-Focused Trusts Social Media Buying Power Heavy Data Users

8. KEY PARTNER
No. 1 among all sports properties
Accounts for 30 % of all sports
category usage across digital
platforms
Watch Espn App: 93 million homes
ESPN.com: 62.2 million unique
visitors/month

9. BIG IDEA
Target main demographic
Fostering woman engagement
Connect to sports fans
Story connects to a wider audience
Actively involved
Pioneer & Inspiring
CONNECTS YOU TO THE MAGIC OF SPORTS

10. THE ESPN ADVANTAGE
Premium Brand
Personality & Authority
Multi-channel media involvement
Premium Sports BrandThe ESPN Social Experience

11. ESPN LIVE CONNECT

12. OUR PARTNERSHIP

13. #VERIZONCONNECTS
Social brand lift
A Holistic
advertising
approach
Loyal
subscriber
onboarding

15. NEXT STEPS
ESPN CreativeWorks to work with agency
Verizon to discuss creative messaging and proper execution
To follow-up with Big Pumpkin Media : Media plan proposal