How to Keep Pace With The Digital Economy
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Facing up to the challenges of a digital world, increasingly powered by AI. Speed, agility and having a plan
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How to Keep Pace With The Digital Economy
- 1. Keep pace with the digital economy Your Future
- 2. Keeping pace with the digital economy Your Future Hello 00 Rory Yates UKI Head of Digital Advisory Cognizant Digital Business roryyates.com @RoystonVassey David Cushman Director, Digital Advisory Cognizant Digital Business @davidcushman
- 3. What has digital changed? Keeping pace with the digital economy 01
- 4. Keeping pace with the digital economy Your Future Despite all of thisโฆ01
- 5. Keeping pace with the digital economy Your Future Despite all the time we spend as digital beingsโฆ01 30% of time online is spent on social media Source: Social Media Today, Jan 04, 2017
- 6. Keeping pace with the digital economy Your Future โฆwe get experiences as if limited by the physical world01
- 7. Keeping pace with the digital economy Your Future Journeys are same same01 Sarah Hardcastle is a creative at Mr President. The photo to the right is her recreation of the ad.
- 8. Keeping pace with the digital economy Your Future One size is too often meant to fit all โ even though we wonโt wear it 01 โIโm not a persona, Iโm me!โ
- 9. Keeping pace with the digital economy Your Future We lifted and shifted old activities and put them online01 Music sales Music downloads Physical books Book downloads Travel agents Online booking High street retail E-commerce Traditional banking Internet banking
- 10. Keeping pace with the digital economy Your Future But then we found new value in the relationships01 Music sales Music downloads Physical books Book downloads Travel agents Online booking High street retail E-commerce Traditional banking Internet banking Music discovery Recommendations Travel planning Personalised shopping Contextual banking
- 11. Keeping pace with the digital economy Your Future And then AI made those relationships stronger01 Owners of the Amazon Echo spent around 10% more on Amazon in the six months after they bought the voice-controlled speaker than before they had the device, with purchase frequency also growing 6%, according to data collected by NPD Group's Checkout Tracking purchase monitor cited by TechCrunch. Amazon's Echo and Alexa could add $11 billion in revenue by 2020 โ Business Insider, Sep 23, 2016
- 12. 02 Now everything is about to change Technology Feels Like Itโs Accelerating โ Because It Actually Is Alison E. Berman and Jason Dorrier - Mar 22, 2016, Singularity Hub Keeping pace with the digital economy
- 13. Keeping pace with the digital economy Your Future Everything is about to change02 The Fifth Industrial Revolution What about me?
- 14. Keeping pace with the digital economy Your Future Everything is about to change02 https://www.youtube.com/watch?v=SCGV1tNBoeU
- 15. ยฉ 2016 Cognizant Keeping pace with the digital economy Your Future Everything is about to change02 Part A: The entertainment revolution of the information age has happened.
- 16. Keeping pace with the digital economy Your Future Everything is about to change02 We are currently in the Stall Zone. Even the scarce resource we thought would increase in value โ your attention โ has, in real terms, stalled. 60s ~ $4 adjusted for inflation 2005/10/15, Kevin Kelly
- 17. Keeping pace with the digital economy Your Future Everything is about to change02 โข Itโs when the Innovations we invent just fill our time โข But then we find ways to give time back โข Then spectacular things happen โ we are here Every revolution has a stall zone
- 18. ยฉ 2016 Cognizant Keeping pace with the digital economy Your Future Everything is about to change02 Now for Part Bโฆ
- 19. 03 It could be scary Keeping pace with the digital economy
- 20. Keeping pace with the digital economy Your Future It could be scary03 โข Will a bot take your job? โข Will your company be Ubered? โข Will your children be better off than you? โข Are you ready to be governed by the algorithm? โข What will your industry look like in 10 years?
- 21. 04 But it could be great Keeping pace with the digital economy
- 22. Keeping pace with the digital economy Your Future It could be great04 More accurate, faster assistants. AI makes us better!
- 23. Keeping pace with the digital economy Your Future It could be great04 This is Just X plus AI Add 3D printers Add nanotech Longer healthier lives, safer, faster, cheaper, logistics
- 24. Keeping pace with the digital economy Your Future It could be great04 โEverything that we formerly electrified we will now cognitize. This new utilitarian AI will also augment us individually as people (deepening our memory, speeding our recognition) and collectively as a species. There is almost nothing we can think of that cannot be made new, different, or interesting by infusing it with some extra IQ. In fact, the business plans of the next 10,000 startups are easy to forecast: Take X and add AI. This is a big deal, and now itโs here.โ KEVIN KELLY - WIRED
- 25. 05 You are in control Keeping pace with the digital economy
- 26. Keeping pace with the digital economy Your Future You are in control 05 Working in ways that reflect the reality that agile software development is the new working model of the modern enterprise Strategies are guided by a specific understanding of the people you serve Data is managed as a perishable asset, and constantly mined for insights Identifying, testing and adopting new business models Be digital
- 27. Keeping pace with the digital economy Your Future You are in control05 โข Automate โ hand over the rote, dull stuff to the machine โข Halo โ Instrument products and people and take the data this delivers to build new data-first business models and customer experiences โข Enhance โ View the computer as a colleague who can save you time and improve your performance โ just as you do Google Maps or Waze to augment your driving โข Abundance โ Open up new markets with the lowered price points machine ubiquity will offer; democratizing the highest quality (as Betterment does in offering financial security to the masses) โข Discovery โ AI will help us conceive entirely new industries. The light bulb led to new discoveries in radio, TV, transistors and computing. Where will AI take us?
- 28. Keeping pace with the digital economy Your Future Having a plan is important 06
- 29. Keeping pace with the digital economy Your Future Making that plan real, even more so 06
- 30. Keeping pace with the digital economy Your Future Go from blank sheet, to market โ at the speed of digital 06
- 31. Keeping pace with the digital economy Your Future We can help 00 rory.yates@cognizant.com @RoystonVassey david.cushman@cognizant.com @davidcushman