Media- Markerting Project
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Jessie J's website updates fans on her activities through a blog and links to social media. Her CD cover shows her looking comfortable in pink surroundings, holding her hair back to showcase her earrings. A magazine advert portrays her as a style icon through bold colors and contrasting clothes. Example's website reflects his dance music through an enthusiastic image and social media links. His black and white CD cover stands out with his logo. A music video was filmed at one of his gigs to appeal to fans who attend live shows. Ellie Goulding's website includes various social media links and a unique "Ellie cam" feature allowing fans her perspective.
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Media evaluation question 2
This document discusses how a media product represents young teenage girls. It uses pink colors and images of popular artists like One Direction and 5 Seconds of Summer that are popular with this group. The cover page, contents page, and double page spread all use stereotypical imagery like pink colors and photos of Taylor Swift to target young girls. Pictures of happy artists like Taylor Swift were chosen to draw in this intended audience.
Media evaluation question 2
The document discusses how a media product represents young teenage girls. It uses pink colors and features popular pop artists like One Direction and 5 Seconds of Summer that are popular with this demographic. The cover page, contents page, and double page spread all use pink and imagery that appeals to young girls based on stereotypes. Pictures were chosen that were inspired by Taylor Swift photos to further engage this target audience.
Magazine ad
This magazine advert promotes Jessie J's album "Who you are". It aims to reach her existing fans as well as new audiences given her success staying in the charts. The bold gold typography contrasts against the dark background and emphasizes revealing one's true identity. Additional successful singles are included to showcase her success and influence others to listen. An official website provides opportunities to learn more about the artist. Jessie J looks directly at the camera, subverting expectations by presenting a less sexualized image.
combination of media products
The products created for the artist Heidi were meant to present a coherent image and encourage fans to purchase her album. The music video, digipack, and magazine advertisement all featured Heidi wearing the same outfit. This was intended to link the products and make fans recognize her so they would buy the album. The dark tones and serious message of the video and digipack promoted a more modest image than just sexuality. The front of the digipack featured Heidi in a floral outfit to match the video and advertisement. It included song information and credits to meet industry standards.
Jessiejalbumanalysis
Jessie J's gothic style of black hair, makeup, nails, and top is meant to make her stand out from other female artists like Katy Perry and Madonna. The album advert uses black, white, and gold colors that complement each other and Jessie J's image. Jessie J's short black bob haircut is her signature style that immediately identifies her as the owner of the album. While the advert does not provide other context, it draws attention to Jessie J through her large centered image and mysterious fringe-covered expression.
Jessiejalbumanalysis
Jessie J's gothic style of black hair, makeup, nails, and top is meant to make her stand out from other female artists like Katy Perry and Madonna. The album advert uses black, white, and gold colors that complement each other and Jessie J's image. Jessie J's short black bob haircut is her signature style that immediately identifies her as the owner of the album. While the advert does not provide other context, it draws attention to Jessie J's image and hints at a mixture of genres including R&B, soul, and pop through mentioning her popular singles.
James Bay Music Campaign
A music campaign promotes an artist's music, image, and brand. James Bay's campaign includes his website, new album "Electric Light", and a music video for a single. The campaign ties these elements together to present Bay as a singer-songwriter who blends indie pop and alternative rock. It targets his core audience of 14-23 year old females while also appealing to his home market in Britain. The campaign successfully conveys Bay's new image and the evolution in his sound and style.
Task 2 eval 1
The student created a band and marketing campaign consisting of a CD digi pack, website, and music video. [1] The music video portrayed the band as young, stylish, patriotic, organic, and natural to match their lighthearted, chilled style of music. [2] The target audience was defined as 17-25 year olds, both male and female, who are white American or European rebels and trendies. [3] Advertising would occur on YouTube and in London to target the audience, and the products could be purchased or streamed online.
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Media evaluation question 2
This document discusses how a media product represents young teenage girls. It uses pink colors and images of popular artists like One Direction and 5 Seconds of Summer that are popular with this group. The cover page, contents page, and double page spread all use stereotypical imagery like pink colors and photos of Taylor Swift to target young girls. Pictures of happy artists like Taylor Swift were chosen to draw in this intended audience.
Media evaluation question 2
The document discusses how a media product represents young teenage girls. It uses pink colors and features popular pop artists like One Direction and 5 Seconds of Summer that are popular with this demographic. The cover page, contents page, and double page spread all use pink and imagery that appeals to young girls based on stereotypes. Pictures were chosen that were inspired by Taylor Swift photos to further engage this target audience.
Magazine ad
This magazine advert promotes Jessie J's album "Who you are". It aims to reach her existing fans as well as new audiences given her success staying in the charts. The bold gold typography contrasts against the dark background and emphasizes revealing one's true identity. Additional successful singles are included to showcase her success and influence others to listen. An official website provides opportunities to learn more about the artist. Jessie J looks directly at the camera, subverting expectations by presenting a less sexualized image.
combination of media products
The products created for the artist Heidi were meant to present a coherent image and encourage fans to purchase her album. The music video, digipack, and magazine advertisement all featured Heidi wearing the same outfit. This was intended to link the products and make fans recognize her so they would buy the album. The dark tones and serious message of the video and digipack promoted a more modest image than just sexuality. The front of the digipack featured Heidi in a floral outfit to match the video and advertisement. It included song information and credits to meet industry standards.
Jessiejalbumanalysis
Jessie J's gothic style of black hair, makeup, nails, and top is meant to make her stand out from other female artists like Katy Perry and Madonna. The album advert uses black, white, and gold colors that complement each other and Jessie J's image. Jessie J's short black bob haircut is her signature style that immediately identifies her as the owner of the album. While the advert does not provide other context, it draws attention to Jessie J through her large centered image and mysterious fringe-covered expression.
Jessiejalbumanalysis
Jessie J's gothic style of black hair, makeup, nails, and top is meant to make her stand out from other female artists like Katy Perry and Madonna. The album advert uses black, white, and gold colors that complement each other and Jessie J's image. Jessie J's short black bob haircut is her signature style that immediately identifies her as the owner of the album. While the advert does not provide other context, it draws attention to Jessie J's image and hints at a mixture of genres including R&B, soul, and pop through mentioning her popular singles.
James Bay Music Campaign
A music campaign promotes an artist's music, image, and brand. James Bay's campaign includes his website, new album "Electric Light", and a music video for a single. The campaign ties these elements together to present Bay as a singer-songwriter who blends indie pop and alternative rock. It targets his core audience of 14-23 year old females while also appealing to his home market in Britain. The campaign successfully conveys Bay's new image and the evolution in his sound and style.
Task 2 eval 1
The student created a band and marketing campaign consisting of a CD digi pack, website, and music video. [1] The music video portrayed the band as young, stylish, patriotic, organic, and natural to match their lighthearted, chilled style of music. [2] The target audience was defined as 17-25 year olds, both male and female, who are white American or European rebels and trendies. [3] Advertising would occur on YouTube and in London to target the audience, and the products could be purchased or streamed online.
Unit 2 communication skills part 3
The document outlines a music video project for Beyoncé's song "Bow Down". It discusses choosing the song due to its controversial lyrics. The vision is to create a video in the style of Beyoncé's successful past videos like "Single Ladies" that spawns buzz and imitation. The target audience is teens and young adults aged 15-24, mainly female, though controversy drew both genders. Resources needed include film equipment, costumes, props, and a London studio location. Personal requirements and budget are not specified.
Magazine Advertisement Analysis
The document analyzes magazine advertisements for albums by Adele, Jessie J, and Rihanna. For Adele's advertisement, it notes the similarities between the poster and album cover design. It also mentions the use of award winner text and an image of the album cover to entice sales. For Jessie J's poster, it discusses the use of gold and black colors to represent wealth and mentions promoting older songs. Finally, it analyzes Rihanna's dark color scheme and highlighted song titles as ways to catch attention and appeal to fans of specific songs.
Music posters and covers
Beyoncé's album and single covers focus solely on her by using plain, natural colored backgrounds. She stands out due to her costumes and bold colors. The poses are composed to draw attention to the artist. While she is underdressed and posing provocatively, this style would attract her target audience interested in her fashion, hair, makeup and music. The concert poster uses a dark background to make the bright text and image of Beyoncé in a sparkling dress stand out. Her costume is a main visual element to emphasize the importance of the tour and attract attention to her photoshoot looks. The poster advertises not only the tour but also Beyoncé's perfume, Pepsi and Mastercard
Brand image
Kaye's brand image is pop-oriented to match the dance-focused music, focusing on fun and dancing like in pop. The image will appeal to teens by relating to stereotypes of teens enjoying partying and dancing. Kaye's clothing choices represent youth and popular trends to fit pop conventions of being fashionable and portraying happiness. The youthful image aims to attract teens by sharing similar fashion tastes and appealing to their enjoyment of fun and partying to connect with a wide audience.
Plastic Pop:
Plastic pop is a genre that emerged from talent shows discovering new pop artists. It emphasizes appealing to younger audiences through bright, aspirational imagery and themes of following dreams. Major figures like Simon Cowell and Disney play a role in cultivating large fanbases and using merchandise to profit from the genre's teen idols. Plastic pop songs are often produced for groups to appeal to popularity contests that turn their contestants into stars through exposure and fan voting.
Rogue traders
The target audience for this song are young girls aged 11-17 who are interested in fashion and style. They enjoy listening to upbeat pop songs to get ready for nights out or play at parties. Stereotypically, they would like boy bands, girl bands, and artists like Justin Bieber. They also enjoy television shows about fashionable lifestyles. A secondary target audience could be older girls and women who watch reality television shows focused on fashion, relationships, and lifestyle.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Freya holt - website research
Ariana Grande's website features information about her newest album promotion, tour dates and merchandise. Her merchandise is based on her music videos and includes items like shot glasses and a 'burn book'.
Rihanna's website features links to her various business ventures including her lingerie line Savage x Fenty, beauty line Fenty Beauty, fashion lines, fragrance line, charity foundation and music. She uses photos, videos and news to promote her brands and engage fans.
Brand identity
Brand identity represents an artist's values, personality, and products to audiences. For musicians, branding is important due to market competitiveness - it allows artists to stand out. A strong brand allows audiences to recognize any product related to an artist, even without their image present. For Justin Bieber, his consistent style, haircuts, and tattoos are all part of his recognizable brand identity. He is now so well known that his brand can be recognized even without his face visible.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relationships/dance scenes that maintained a youthful feel. Weaker aspects included a lack of wealth/fame conventions typically shown in pop videos and not utilizing revealing clothing or "male gaze" enough. It is important to consider audience feedback to ensure the product appeals to and is marketed towards the intended viewers.
Analysis of artist digipak and magazine adverts
The document analyzes several album covers and posters for artists Wizkid, Jaij Hollands, and Yemi Alade. It discusses conventions like featuring the main artist prominently, using colors and fonts that match the artist's brand and persona, including social media links, and presenting track lists. Mid-shot angles are often most effective at showing dress and expression. Posters highlight the headlining artist and include event details like dates and supporting acts. Consistent imagery and fonts create recognition across marketing materials.
Pop Conventions
Pop conventions emphasize aesthetics that are bright, stylish, and visually pleasing to young audiences. Costumes feature bright, girly clothing and makeup to portray pop artists as aesthetically pleasing. Music videos showcase artists in upbeat, fun settings like colorful backgrounds that reflect the tone of their music. Common themes in pop songs are love, breakups, and confidence to make listeners feel better about themselves and assure them that their situation can improve.
Purpose of a music video
Music videos serve several purposes: to promote and advertise songs, illustrate the music through visuals and storytelling, and market an artist's image to appeal to visual audiences, especially teenagers. They help create and brand an artist's image and extend their income through increased promotion, sales, and awareness. While pop videos focus more on the artist's image, indie videos tend to be more abstract and focused on the music itself. The availability and outlets for music videos have expanded significantly over time.
Marketing of the artists
Facebook and other social media platforms play a large role in marketing artists. Artists can create Facebook pages to connect with fans, promote upcoming events and performances, and share pictures, videos, and information about themselves. Fans can learn about the artist's genre, hometown, record label, and manager from their Facebook page. The page also allows fans to purchase music and tickets to events, see where the artist will be performing next, and feel closer through shared content. Overall, social media helps create communication between artists and their fans, helping the artist to gain more fans and keep existing ones informed.
Freya holt website research 2
Beyonce's website features pages about her music, tour dates, charity work, clothing line, merchandise, and photographs. The music page promotes her albums and her album with Jay-Z. The #Beygood page is dedicated to her volunteer and charity events like scholarships and providing safe water in Burundi. She designed the Ivy Park clothing line in 2014 to be sportswear and launched other merchandise branded to her albums like Lemonade and OTR II. The vault contains her photoshoots, personal life images, and performances. She also teams with UNICEF to help bring safe water to Burundi and dedicates a page to International Women's Day, emphasizing her role in empowering women, especially
Evaluation 2 comparison
The document discusses promoting Ellie Goulding as an artist using a close-up picture of her with simple makeup to reflect her chilled and laid back personality and music. Sparkles from her "Starry Eyed" music video are also used in the advertisement to directly link to the video and make people take notice.
ow effective is the combination of your main product and ancillary texts? TASK 2
The document discusses how an artist's star image is used to promote and market their music through various media texts. It explains that a star image allows an artist to be recognized across different platforms like websites and CD packaging. Examples are given of how artists like 50 Cent and Miley Cyrus have developed recognizable star images through their style of dress and visual persona. The role of branding an artist's image and using it to promote merchandise is also covered. The document emphasizes how an artist's website and CD packaging can be designed to effectively portray their star image and genre of music to audiences.
Digipak Analysis
Believe is Justin Bieber's third studio album. It was released on June 15, 2012 through Island Records. The album reached number one on the Billboard 200 chart and UK Albums chart. It sold over 521,000 copies in its first week and has since been certified platinum by the RIAA and gold in the UK. The album cover features a headshot of Justin Bieber, with his name and the album title prominently displayed, to clearly identify the artist and release for fans.
Brand image
Kaye is a young pop artist living in London. Her music falls within the pop genre, featuring dance-oriented beats and bass. Her brand image is very pop-oriented as well, showing her having fun and relating to teens through partying and dancing stereotypically associated with them. Her style of clothing represents youth and popular trends within the pop genre to portray her as happy and fashionable, helping connect with audiences who share similar tastes.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
Review
There is significant impact on the family when a child has ADHD. Parents experience increased stress, anxiety, depression, marital problems, and substance abuse. They have greater financial strain, less personal time, and disrupted social relationships. Parental stress can make ADHD symptoms worse and negatively impact parenting skills. It also increases conflict between parent and child. Studies show the importance of considering parental stress when assessing a child's ADHD symptoms. Treating parental stress may help improve family functioning and reduce ADHD symptoms.
Year of the sheep on a vineyard
David Avery owns an organic vineyard in Abbotsford, BC. Toxic waste from nearby construction projects was dumped onto land behind his property, contaminating the soil. This led to issues with his mortgage bank and the loss of his business license. He has been unable to sell the contaminated land or business. Avery advocates using the land for phytoremediation research to remove the toxins, and petitions the government and bank for assistance.
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Unit 2 communication skills part 3
The document outlines a music video project for Beyoncé's song "Bow Down". It discusses choosing the song due to its controversial lyrics. The vision is to create a video in the style of Beyoncé's successful past videos like "Single Ladies" that spawns buzz and imitation. The target audience is teens and young adults aged 15-24, mainly female, though controversy drew both genders. Resources needed include film equipment, costumes, props, and a London studio location. Personal requirements and budget are not specified.
Magazine Advertisement Analysis
The document analyzes magazine advertisements for albums by Adele, Jessie J, and Rihanna. For Adele's advertisement, it notes the similarities between the poster and album cover design. It also mentions the use of award winner text and an image of the album cover to entice sales. For Jessie J's poster, it discusses the use of gold and black colors to represent wealth and mentions promoting older songs. Finally, it analyzes Rihanna's dark color scheme and highlighted song titles as ways to catch attention and appeal to fans of specific songs.
Music posters and covers
Beyoncé's album and single covers focus solely on her by using plain, natural colored backgrounds. She stands out due to her costumes and bold colors. The poses are composed to draw attention to the artist. While she is underdressed and posing provocatively, this style would attract her target audience interested in her fashion, hair, makeup and music. The concert poster uses a dark background to make the bright text and image of Beyoncé in a sparkling dress stand out. Her costume is a main visual element to emphasize the importance of the tour and attract attention to her photoshoot looks. The poster advertises not only the tour but also Beyoncé's perfume, Pepsi and Mastercard
Brand image
Kaye's brand image is pop-oriented to match the dance-focused music, focusing on fun and dancing like in pop. The image will appeal to teens by relating to stereotypes of teens enjoying partying and dancing. Kaye's clothing choices represent youth and popular trends to fit pop conventions of being fashionable and portraying happiness. The youthful image aims to attract teens by sharing similar fashion tastes and appealing to their enjoyment of fun and partying to connect with a wide audience.
Plastic Pop:
Plastic pop is a genre that emerged from talent shows discovering new pop artists. It emphasizes appealing to younger audiences through bright, aspirational imagery and themes of following dreams. Major figures like Simon Cowell and Disney play a role in cultivating large fanbases and using merchandise to profit from the genre's teen idols. Plastic pop songs are often produced for groups to appeal to popularity contests that turn their contestants into stars through exposure and fan voting.
Rogue traders
The target audience for this song are young girls aged 11-17 who are interested in fashion and style. They enjoy listening to upbeat pop songs to get ready for nights out or play at parties. Stereotypically, they would like boy bands, girl bands, and artists like Justin Bieber. They also enjoy television shows about fashionable lifestyles. A secondary target audience could be older girls and women who watch reality television shows focused on fashion, relationships, and lifestyle.
Star Image
The document discusses Richard Dyer's theory of pop stars and how they are constructed images rather than real people. It uses Selena Gomez as an example of how she crafted her image through television shows, films, fashion, and relationships to become a pop star known for more than just her music. Pop stars are manufactured commodities created to serve the purpose of making money for the music industry.
Freya holt - website research
Ariana Grande's website features information about her newest album promotion, tour dates and merchandise. Her merchandise is based on her music videos and includes items like shot glasses and a 'burn book'.
Rihanna's website features links to her various business ventures including her lingerie line Savage x Fenty, beauty line Fenty Beauty, fashion lines, fragrance line, charity foundation and music. She uses photos, videos and news to promote her brands and engage fans.
Brand identity
Brand identity represents an artist's values, personality, and products to audiences. For musicians, branding is important due to market competitiveness - it allows artists to stand out. A strong brand allows audiences to recognize any product related to an artist, even without their image present. For Justin Bieber, his consistent style, haircuts, and tattoos are all part of his recognizable brand identity. He is now so well known that his brand can be recognized even without his face visible.
Media evaluation 3
The target audience for the media products was 16-26 year old British and American females from working class backgrounds. To attract this demographic, the music video drew inspiration from empowering videos like Beyoncé's "Single Ladies" and included a female-dominated dance routine. Scenes were filmed in busy city centers and parks to appeal to younger audiences. Feedback identified strong casting choices that matched the target age and relationships/dance scenes that maintained a youthful feel. Weaker aspects included a lack of wealth/fame conventions typically shown in pop videos and not utilizing revealing clothing or "male gaze" enough. It is important to consider audience feedback to ensure the product appeals to and is marketed towards the intended viewers.
Analysis of artist digipak and magazine adverts
The document analyzes several album covers and posters for artists Wizkid, Jaij Hollands, and Yemi Alade. It discusses conventions like featuring the main artist prominently, using colors and fonts that match the artist's brand and persona, including social media links, and presenting track lists. Mid-shot angles are often most effective at showing dress and expression. Posters highlight the headlining artist and include event details like dates and supporting acts. Consistent imagery and fonts create recognition across marketing materials.
Pop Conventions
Pop conventions emphasize aesthetics that are bright, stylish, and visually pleasing to young audiences. Costumes feature bright, girly clothing and makeup to portray pop artists as aesthetically pleasing. Music videos showcase artists in upbeat, fun settings like colorful backgrounds that reflect the tone of their music. Common themes in pop songs are love, breakups, and confidence to make listeners feel better about themselves and assure them that their situation can improve.
Purpose of a music video
Music videos serve several purposes: to promote and advertise songs, illustrate the music through visuals and storytelling, and market an artist's image to appeal to visual audiences, especially teenagers. They help create and brand an artist's image and extend their income through increased promotion, sales, and awareness. While pop videos focus more on the artist's image, indie videos tend to be more abstract and focused on the music itself. The availability and outlets for music videos have expanded significantly over time.
Marketing of the artists
Facebook and other social media platforms play a large role in marketing artists. Artists can create Facebook pages to connect with fans, promote upcoming events and performances, and share pictures, videos, and information about themselves. Fans can learn about the artist's genre, hometown, record label, and manager from their Facebook page. The page also allows fans to purchase music and tickets to events, see where the artist will be performing next, and feel closer through shared content. Overall, social media helps create communication between artists and their fans, helping the artist to gain more fans and keep existing ones informed.
Freya holt website research 2
Beyonce's website features pages about her music, tour dates, charity work, clothing line, merchandise, and photographs. The music page promotes her albums and her album with Jay-Z. The #Beygood page is dedicated to her volunteer and charity events like scholarships and providing safe water in Burundi. She designed the Ivy Park clothing line in 2014 to be sportswear and launched other merchandise branded to her albums like Lemonade and OTR II. The vault contains her photoshoots, personal life images, and performances. She also teams with UNICEF to help bring safe water to Burundi and dedicates a page to International Women's Day, emphasizing her role in empowering women, especially
Evaluation 2 comparison
The document discusses promoting Ellie Goulding as an artist using a close-up picture of her with simple makeup to reflect her chilled and laid back personality and music. Sparkles from her "Starry Eyed" music video are also used in the advertisement to directly link to the video and make people take notice.
ow effective is the combination of your main product and ancillary texts? TASK 2
The document discusses how an artist's star image is used to promote and market their music through various media texts. It explains that a star image allows an artist to be recognized across different platforms like websites and CD packaging. Examples are given of how artists like 50 Cent and Miley Cyrus have developed recognizable star images through their style of dress and visual persona. The role of branding an artist's image and using it to promote merchandise is also covered. The document emphasizes how an artist's website and CD packaging can be designed to effectively portray their star image and genre of music to audiences.
Digipak Analysis
Believe is Justin Bieber's third studio album. It was released on June 15, 2012 through Island Records. The album reached number one on the Billboard 200 chart and UK Albums chart. It sold over 521,000 copies in its first week and has since been certified platinum by the RIAA and gold in the UK. The album cover features a headshot of Justin Bieber, with his name and the album title prominently displayed, to clearly identify the artist and release for fans.
Brand image
Kaye is a young pop artist living in London. Her music falls within the pop genre, featuring dance-oriented beats and bass. Her brand image is very pop-oriented as well, showing her having fun and relating to teens through partying and dancing stereotypically associated with them. Her style of clothing represents youth and popular trends within the pop genre to portray her as happy and fashionable, helping connect with audiences who share similar tastes.
The audience
Our target audience for the music video was 15-20 year olds. Initial research found the audience would be mixed gender but more female, of any race, and still in education. They would be socially active and interested in partying. To appeal to this audience, we chose to portray the artist in a clean, R&B style rather than one focused on drinking to steer clear of negative influences. Feedback on a prototype suggested using brighter colors, more locations, and focusing on a love interest and dancing typical of the genre.
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ow effective is the combination of your main product and ancillary texts? TASK 2
ow effective is the combination of your main product and ancillary texts? TASK 2
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Review
There is significant impact on the family when a child has ADHD. Parents experience increased stress, anxiety, depression, marital problems, and substance abuse. They have greater financial strain, less personal time, and disrupted social relationships. Parental stress can make ADHD symptoms worse and negatively impact parenting skills. It also increases conflict between parent and child. Studies show the importance of considering parental stress when assessing a child's ADHD symptoms. Treating parental stress may help improve family functioning and reduce ADHD symptoms.
Year of the sheep on a vineyard
David Avery owns an organic vineyard in Abbotsford, BC. Toxic waste from nearby construction projects was dumped onto land behind his property, contaminating the soil. This led to issues with his mortgage bank and the loss of his business license. He has been unable to sell the contaminated land or business. Avery advocates using the land for phytoremediation research to remove the toxins, and petitions the government and bank for assistance.
The university of victoria bmc
The document discusses research from the University of Victoria, one of Canada's leading universities. It provides 17 summaries of research published in peer-reviewed journals on topics ranging from ethnomedicines to cancer treatment. The research was conducted by scientists at UVic and published with various academic publishers, demonstrating the broad impact and high quality of work coming out of the university.
Snake on the driveway
The document describes the author's childhood experiences with snakes in the forest reserve near their home. As a baby, the author witnessed a massive snake being killed. As a teenager, the author encountered an extremely long snake stretching across the entire driveway. The author also found snake eggs in a landslip and brought them home, though later returned the unhatched eggs. The author went on nature trips with neighbors where they encountered horsewhip snakes but were never attacked.
The mongoose prosecutor meets the judge of no recourse
This document is a story told in rhyming verse about a dispute between a chicken and an egg over which came first. They take their case to Judge Snake. The chicken gives a persuasive argument and Judge Snake rules in his favor. However, Judge Snake then coils around and eats both the chicken and the egg. The story comments on Judge Snake's lethal brand of jurisprudence and tendency to eat those who come before him in court. Eventually, a farmer catches Judge Snake and puts him on trial in retaliation for the snake's depredations.
Ramona growing circle co op
The document discusses an interview with Ramona Scott, a former member of the Growing Circle Food Co-operative on Salt Spring Island, BC. The co-op links local consumers with producers through an organic food store and promotes local food security. Scott discusses issues of gender, leadership, and masculinity in agriculture during the interview.
Bejeweled
This document provides a summary of the author's early childhood memories growing up in Trinidad. It describes the different houses the author lived in with his family as they moved from Pointe-à-Pierre to Tunapuna to Bowen Street. It details how the author's mother encouraged his independence by having him run errands on his homemade roller. The document then shares a humorous anecdote of the author and his friends tricking another boy into eating a spicy pepper in exchange for an ice cream.
Rachel carson book promo
Rachel Carson's book Silent Spring had an impact in the Caribbean by bringing attention to the dangers of chlorinated hydrocarbon insecticides like DDT. These chemicals remain in the environment and accumulate in food chains, posing dangers. The document discusses 8 essays ranging from Rachel Carson's influence to alternatives to slash and burn agriculture in Trinidad and Tobago. Sustainable agriculture practices like agroforestry that incorporate livestock, grasses and fodder trees are presented as better options for the region's environment and farmers.
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The mongoose prosecutor meets the judge of no recourse
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Media product research
The document summarizes the front and back covers of Katy Perry's digipak for her album. The front cover prominently features a minimal clothing photo of Perry surrounded by pink clouds, conforming to conventions of revealing artist photos meant to grab attention. The back cover continues the candy-themed design with pink and candy font for the track listing. The side features a close-up of Perry on candy floss. The CD compartment depicts Perry making a cake, continuing the candy theme.
Jessie j ‘who you are’
The document summarizes a music advertisement for Jessie J's album "Who You Are". The advertisement follows typical conventions by including images of the artist, album name, singles, and website. Jessie J's close-up image takes up two-thirds of the page to emphasize her importance. The bottom contains information about singles and features in black for visibility. Label logos are in the corners. The colors black, white, and gold create a sophisticated style representing Jessie J's image. The typography uses her signature handwritten style. The target audience is mostly female fans who will be attracted to Jessie J's appearance and aspire to be like her.
Blog post 6 digipak advert research
The document analyzes three different album advertisements:
1) Jessie J's "Who You Are" features a close-up of her intense stare against a white background to portray her as powerful and confident. The golden font and makeup style her as glamorous.
2) Thirty Seconds to Mars' "This is War" uses bold white text on black with red text to draw attention, resembling war propaganda. It emphasizes the album is now available.
3) MIKA's "The Boy Who Knew Too Much" stands out with its cluttered, colorful design reflecting his zany image through cartoonish themes. Black and white artwork provides contrast.
Overall, effective ads use bold,
Q2
The combination of the artist's main album and ancillary products like a music video, magazine ad, and digipak was effective because they maintained a consistent style and image for the artist. All products used a black and white color scheme and similar photos to portray the artist's elegant, serious side. Elements like logos, fonts, and a pearl theme were carried through all products to reinforce the artist's image and brand recognition. The representation of the artist in the different media aimed to connect emotionally with fans in a unique way compared to other pop artists.
Magazine advert analysis
- The document analyzes magazine advertisements for music albums by Jessie J, Florence and the Machine, and Lana Del Rey.
- For Jessie J, the ad uses a glamorous black and white photo of the artist with gold accents to match the album's color scheme. However, the image does not match Jessie J's previous relatable image.
- For Florence and the Machine, the ad features the album cover photo and highlights the release date. It uses fonts and colors that suit the artist's vintage style and feminine image.
- For Lana Del Rey, the ad directly uses the album cover artwork, promoting her unique image and sound.
Eval q2
The document discusses the branding and promotion of an indie pop band called "Peace of Lions".
The author created a music video, magazine advertisement, and CD digipak to promote the band's new album. Consistency was important to create a cohesive marketing campaign. Similar fonts, colors, and urban imagery were used across products.
The products are intended to appeal to the target audience of 16-24 year olds by portraying the band members as normal and relatable rather than constructed images. Locations and aesthetic choices also follow conventions of the indie pop genre.
Eval task 1
The document discusses conventions in the pop music genre, particularly related to female pop artists. It provides examples of conventions across music videos, album artwork, websites, and other promotional materials. Key conventions discussed include minimalistic white sets focused on the artist, close-up camera shots emphasizing faces and bodies, inclusion of romantic themes and love interests, elegant costumes, emphasis on beauty through makeup, editing that cuts with the beat, cursive fonts, red and white color schemes, headshots emphasizing facial features, lighting that enhances colors, and typical page elements like galleries, tour dates, and social media links on websites. The document also notes some ways conventions were challenged or developed in the analyzed materials.
Creative critical reflection
The document discusses a music video created by Hafsa Hasan for her A2 portfolio. The music video is for the song "Reggaeton Lento-remix" and is in the genre of Latin pop-reggaeton. The video uses several conventions of pop music videos like linking the lyrics and visuals. It challenges some conventions like costuming but keeps elements like bright lighting and dancing to engage the youth audience. Overall the video aims to represent the fun, carefree side of youth through its story of love and dancing to appeal to teenagers.
Presentation2
Adele promoted her album and herself by creating the soundtrack for the James Bond film Skyfall, using clips and imagery from the film in her music video and album packaging. This cross-promotion between the film and Adele's music helped gain Adele new fans and exposure. Artists like Lana Del Rey also keep their style consistent across music videos, album covers, and posters to consistently promote their music and brand.
Sarah’s evaluation media q2
The candidate created various promotional materials for an artist named Tia including a website, single cover, and album front and back covers. [1] In designing these materials, the candidate took cues from the indie pop image created in Tia's music video including romantic themes and close-up shots. [2] Both the single and album covers featured close-up images of Tia to promote her star image and the materials were designed to stand out to their target teenage-young adult audience when viewed as thumbnails online. [3] Social media accounts and a website featuring images and video from the music video were also created to help build Tia's fanbase through connecting with her audience.
How effective is the combination of your main product and ancillary texts?
The document discusses how the author created an effective marketing campaign for their song by combining their music video with two ancillary texts: a digipak and advert. It explains the importance of establishing a coherent "house style" or branding strategy across all elements of the campaign to reflect the song's values and make a strong first impression on consumers. Examples of successful genre-based CD adverts and digipaks are analyzed to identify conventions that will be applied to the author's own advert and digipak design.
Media task 2
The document discusses various strategies for promoting music and artists, including through album artwork, music videos, posters, and magazines. It argues that an artist's image is crucial for selling albums and tickets. Visual media like music videos and posters are used to promote the artist's image and attract audiences. The specific campaign discussed promotes the artist "Dotty & The Decks" to a target audience of 16-30 year old females through a music video, album artwork, and posters that feature elements of art deco and focus on cultivating the artist's glamorous "star image."
Media project
Panic! At The Disco's marketing campaign effectively promoted their new single and music video. Their website regularly updates fans on tour dates, music, and merchandise. They also posted the music video exclusively on the site for fans. The music video for "Ready To Go" was performance-based and abstract, relating visually to the lyrics. They posted a simple poster on Facebook advertising the video premiere to interact with fans.
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
Task 2
The promotional campaign for DJ Strio consisted of releasing a promotional video on YouTube and Vimeo and creating an official website and social media profiles to promote his new album. This directed fans to music streaming and purchase options. Research was done on similar EDM artists to guide designs of the album cover, website, and music video in establishing Strio's brand and image. Feedback on social media and YouTube showed the campaign was effectively attracting the target audience.
Purpose of a music video
Music videos serve several purposes: promotion of the song and artist to increase sales and reputation; extension of income through merchandising opportunities from popular videos; conveying personal messages from bands on important issues; and advertisement through product placement deals or synergistic promotion between record labels and their parent companies' other products. Effective videos can rocket previously obscure artists like Luis Fonsi into superstardom through viral promotion on platforms like YouTube.
Q2
The combination of the main product and ancillary texts is effective at reaching the target audience of industrial rock. To appeal to both the niche market and mainstream audiences, conventions of the genre must be understood and appropriate representations used. Some scenes in the music video were modified to make them more suitable for different demographics by obscuring explicit content. The album cover features a close-up image of the artist to represent their style and independence without being too busy. Inside images provide insight into the artist's personality and influences to help audiences connect with them.
Question 2
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and new listeners. It uses bright colors and images of the glamorous artist to match the style of the music video and increase attractiveness and sales.
The Digipak aims to appeal to both current and new
Question 2
The document discusses the effectiveness of combining a main music video product with ancillary texts like a Digipak and magazine advert for an album.
It summarizes that the music video achieves its purpose of entertaining the target audience by including a variety of shots, locations, costumes and eye contact from the artist to keep viewers interested. The video also portrays an emotive theme of independence to attract female viewers.
The magazine advert is intended to promote the album and market it to both the target audience and others, in order to increase sales and fan base. It matches the style of the music video through the use of similar colors, fonts and images of the glamorous artist.
The Digipak aims to
Evaluation Question 2
The document discusses the design of a digipak and website for a young female pop artist's new single. The digipak and website incorporate pastel colors, close-up photos of the artist, and imagery from the single's music video to target the intended 13-18 year old female audience. Consistency across the digipak, website, and music video help maintain the artist's girly pop image and brand. The website provides news, tour dates, opportunities to contact the artist, competitions, and an online store to further engage fans.
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How effective is the combination of your main product and ancillary texts?
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
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The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
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Media- Markerting Project
- 1. Genre Case Study Project Marketing Hannah Whelan Miss Macedo A2 Media
- 3. Jessie J- Website Link to Website: http://www.jessiejofficial.com/index.php Jessie J’s website targets and up to date with her audience by updating a blog on her website, allowing her audience and fans to know what she is up to and when. The website also includes a link to facebook, this show how they have used new media technologies in the marketing campaign to reach out to a wider audience and demographic. Traditional forms such as a gallery, videos and a store to purchase her merchandise is also included on the website. The campaign represents the artist and fans as part of a very contemporary era and very different and ‘out there’ people.
- 4. Jessie J- CD Cover The CD Cover represents Jessie J as an artist who is very comfortable with the way she looks, the pink background and the outfit don’t really contrast so its like Jessie J fits in her surroundings and she is happy with what she is doing at the moment. She is also holding her hair back showing off her earrings which implies she wants to show off what she can afford and it also fits in with the song name ‘Price Tag’
- 5. Jessie J- Magazine Advert This magazine advert represents Jessie J as a style icon to her audiences. Therefore targeting specific audiences of a certain type of genre. This campaign stands out against the others in the magazine, due to the use of the bold colours, her red lipstick and contrasting clothes make her stand out as an individual to her fans, and may encourage them to dress and be like her.
- 7. Example- Website Link to website: http://www.trythisforexample.com/ Example’s website fits in with his dance/club genre. It reflects him as an artist as a very dedicated artist who loves his music. The top image of him creates an image of enthusiasm and many of his tracks are very base orientated and lively as shown by the image. This website also includes a twitter link and facebook link, so that example can keep in touch with his fans with tour updates, pictures etc, once again showing his dedication to his fans.
- 8. Example – CD Cover Contrasting black and white makes a big impact and makes the CD cover stand out The cd cover includes example’s regular logo making it recognisable to his fans CD cover doesn’t include a picture of the artist
- 9. Example- Changed the way you kiss me- Music video To target his audience Example’s video includes him performing at one of his gigs. This creates a performance based video, it is mostly filmed in black and white, fitting in with the theme of the black and white CD cover making it recognisable to the fans. He targets his audience by making it a video they can appeal to, using a gig setting for people that attend gigs on a regular basis. This video not only promotes him as a artist but also as a performer. http://www.youtube.com/watch?v=CLXt3yh2g0s
- 11. Ellie Goulding- Website Ellie Goulding’s website includes a link to Facebook, Youtube, My Space, Twitter and Spotify,this show’s how they have used new media technologies in the marketing campaign to reach out to a wider audience and demographic. Traditional forms such as a gallery, videos and a store to purchase her merchandise is also included on the website. It also includes the unique feature of ‘ellie cam’ this allows the viewers to see the world through the eyes of Ellie herself, appealing to her audience.
- 12. Ellie Goulding- CD Cover