Ariana Grande's website features information about her newest album promotion, tour dates and merchandise. Her merchandise is based on her music videos and includes items like shot glasses and a 'burn book'. Rihanna's website features links to her various business ventures including her lingerie line Savage x Fenty, beauty line Fenty Beauty, fashion lines, fragrance line, charity foundation and music. She uses photos, videos and news to promote her brands and engage fans.

1. Website Research

2. Ariana Grande

3. Social media links
Home page
Newest album
promotion
Tour dates and
information
Merchandise
Subscribe to
emails about
upcoming
tours and
information
Scroll down to
find a promotion
to her newest
music video

4. Home page
Scroll down again to find
a link to her merch page
Then you see a link to
her tour dates for her
‘Sweetener world tour’

5. Singles and videos promotions
As you keep scrolling down you see multiple of
her newest singles and videos

6. Shop
Here she is advertising
her vinyls and her
cassettes
She also has
released a new
perfume to go with
her new album

7. Tour dates

8. Shop / merchandise
The majority of Ariana’s
merchandise is based off of
her previous music videos or
albums so that she can brand
her name. Some pieces of
merchandise include shot
glasses with some of her
signature phrases and a ‘burn
book’ as in her ‘Thank U,
Next’ music video.
She has also turned her
newest album into a vinyl as
they have come back into
fashion recently, which makes
it very appealing to her
current audience.

9. Rihanna

10. Home page
Lingerie line
News
Music videos and
behind the scenes
footage
Photos of gigs,
private life
and editorial
Music links
Beauty line
Fashion line
Charity events
Biography
Shop
Fragrance line
Subscribe to
newsletter

11. SAVAGE X FENTY
Rihanna often uses her real name ‘Fenty’ as
her branding for her clothing lines
including her lingerie line

12. News
She has created this page
to inform her fans of all
the upcoming and previous
events. These include new
products in her
beauty/fashion line and
events. When clicking on
the links shown it takes
you to a page where you can
buy the products or tickets
to the events

13. Videos She has created
this page to make
all of her music
videos
accessible. She
has also created
behind the scenes
footage, teasers
and video diaries

14. Photos
This page is used as
a photo album, filled
with photos from
concerts, interviews,
red carpets etc. This
is a way of having
all of her fashion
looks and memories in
one place. All of
these photos have
links to articles
that explain the
story behind the
photo and her fashion
looks

15. Music
This page is a way for all of her
music to be on one, easy to
access, page. When clicking on
the album links, it shows all of
the songs in the album, along
with the lyrics

16. Fenty Beauty
Rihanna has branded her beauty line with her real
surname ‘Fenty’. It launched on 8th September
2017 and has become wildly popular. She has
created this line so that it caters to all women
of all races as most brands have a shallow range
of skin shades. Her main aim is to make
“everyone feel included”. On her makeup website,
she has tutorials, makeup advice and videos.

17. Clara Lionel Foundation
She has also created the ‘Clara Lionel
Foundation’ in honour of her grandparents
Clara and Lionel Braithwaite. CLF supports
and funds groundbreaking and effective
education, health and emergency response
programs around the world. 100% of the
proceeds made from the Killawatt
highlighter in her beauty line gets donated
to this charity. Also, at the checkout
there is an option to donate more to this
fund.
This fund
helps children
in many places
such as,
Senegal,
Barbados and
Malawi

18. Fashion On her fashion page, she talks about: her collaboration
with Puma and Manolo, red carpet looks, magazine shoots
etc. As well as her beauty line, she uses her branded
name Fenty for fashion as well.

19. Biography

20. Fragrance
One of Rihanna’s signature products is
perfume. In total, she has created 13
fragrances including RiRi Kiss, RiRi
Crush and Rogue Love. Her newest scent
is ‘Reb’l Fleur love always’. These
prices range from £30 - £60.