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1. MEDIA
LITERACY

2. MEDIA
• All electronic or digital means and print or
artistic visuals used to transmit messages
through reading (print media), seeing (visual
media), hearing (audio media), or changing
and playing with (interactive media), or so,e
combinations of each.
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3. MEDIA
• Can be a component of active learning
strategies
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4. MEDIA LITERACY
• Ability to access, analyze,
evaluate, and create media
• Ability to identify different
types of media from wide
array of sources and
understand the messages
they bring

5. ROLES OF MEDIA
LITERACY

6. MEDIA LITERACY HELPS
INDIVIDUALS TO:
•learn to think critically
•become a smart consumer of products
and information
•recognize point of view
•create media responsibly
•identify the role of media in our culture
•understand the author’s goal
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7. SOCIAL MEDIA
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• A term that describes websites to connect
people and involve user-generated content
• Sometimes called Web 2.0

8. TYPES OF SOCIAL MEDIA
WEBSITES
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9. NEWS WEBSITES
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These entail users to
submit links to web
content like articles,
podcasts, videos, etc.
that they find
interesting

10. NETWORKING WEBSITES
These depict ability
to upload a
personal profile
that usually
connects with other
people.
These sites serve as
avenue for meeting
people and
developing
relationships that can
lead to joint-venture
partnerships, career
opportunities, and
research.
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11. PHOTO AND VIDEO SHARING
It allows users to upload photos through
Facebook, Instagram and Pinterest, while videos
through YouTube.
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12. MICROBLOGGING AND BLOGGING
WEBSITES
• Sometimes called “presence
apps”
• These services let users
post very short messages
like blogging, and easily
keep up with what their
friends are posting.
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13. REVIEW WEBSITES
• These show how social reviews
can make or break a company or
an organization such, such as
Amazon and eBay
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14. MEDIA AND INFORMATION LITERACY
(MIL)
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• A combination of knowledge, attitudes, skills, and practices
required to access, analyze, evaluate, use, produce, and
communicate information and knowledge in creative, legal and
ethical ways that respect human rights.

15. SEVEN DIMENSIONS
OF MIL
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16. TOOL LITERACY
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Ability to understand
and use practical and
conceptual tools of
current information
technology, including
software, hardware
and multimedia that
are relevant to
education and the
areas of work and
professional life.

17. RESOURCE LITERACY
Ability to
understand the
form, format,
location, and
access methods of
information
resources
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18. SOCIAL-STRUCTURAL
LITERACY
Knowing how information is socially situated and
produced, fits into the life of groups about the
institutions and social networks
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19. RESEARCH LITERACY
• Ability to understand and
use IT-based tools relevant
to the work of researchers
and scholars that include
computer software for
quantitative analysis,
qualitative analysis and
simulation.
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20. PUBLISHING LITERACY
• Ability to format and publish
research and ideas electronically,
in textual and multimedia forms.
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21. EMERGING TECHNOLOGY LITERACY
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• Ability to adapt to, understand, evaluate and use emerging
innovations in IT.

22. CRITICAL LITERACY
• Ability to evaluate critically
the intellectual, human and
social strengths and
weaknesses, potentials and
limits, benefits, and costs of
IT’s.
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23. THANK
YOU!