Literacy Day Celebration at VHNSN College, Virudhunagar

1. LITERACY – WAY TO
ENTREPRENEURSHIP
Dr. R. Muthu krishnaveni, M.Com.,M.B.A.,M.Phil.,Ph.D.,P.G.D.C.A.,
Assistant professor in Commerce, Saiva Bhanu Kshatriya college, Aruppukottai

2. LITERACY
• Literacy is having the capacity to read, write, view, design, listen and speak in
a manner that permits a person to communicate effectively.
• Literacy is the ability to identify, understand, interpret, create, communicate
and compute, using printed and written materials associated with varying
contexts.(UNESCO)

3. DIFFERENT LITERACY DO YOU KNOW?
Media
literacy
Cultural
literacy
Financial
literacy
Scientific
literacy
Information
literacy
Critical
literacy
Digital
literacy

4. MEDIA LITERACY
• Media literacy is the ability to access, analyze, evaluate,
and create media. Media literate youth and adults are
better able to understand the complex messages we
receive from television, radio, Internet, newspapers,
magazines, books, billboards, video games, music, and all
other forms of media.

5. CULTURAL LITERACY
• Cultural literacy is an analogy to literacy proper (the
ability to read and write letters). The culturally literate
person is able to talk to and understand others of that
culture with fluency, while the culturally illiterate person
fails to understand culturally-conditioned allusions,
references to past events, idiomatic expressions, jokes,
names, places, etc.

6. FINANCIAL LITERACY
•Financial literacy is the ability to understand how
money works in the world: how someone manages
to earn or make it, how that person manages it,
how he/she invests it (turn it into more) and how
that person donates it to help others.

7. SCIENTIFIC LITERACY
•Scientific literacy is the knowledge and
understanding of scientific concepts and processes
required for personal decision making,
participation in civic and cultural affairs, and
economic productivity. It also includes specific
types of abilities.

8. INFORMATION LITERACY
•Information literacy is a set of abilities
requiring individuals to "recognize when
information is needed and have the ability to
locate, evaluate, and use effectively the
needed information."

9. CRITICAL LITERACY
•Critical literacy is an instructional approach,
stemming from Marxist critical pedagogy, that
advocates the adoption of "critical" perspectives
toward text. Critical literacy encourages readers to
actively analyze texts and offers strategies for what
proponents describe as uncovering underlying
messages.

10. DIGITAL LITERACY
•Digital literacy is the knowledge, skills, and
behaviors used in a broad range of digital devices
such as smart phones, tablets, laptops and desktop
PCs, all of which are seen as network rather than
computing devices

11. HOW DO LITERACY LEADS TO
ENTREPRENEURSHIP?
•Literacy proficiency lies in an individual’s capacity
to apply these skills in order to connect, make
meaning of and discover the complexities of the
modern world.

12. ENTREPRENEURSHIP
•Entrepreneurship is the process of discovering new
ways of combining resources.
•Entrepreneurship is the activity of creating a
business or businesses, taking on financial risks in
the hope of profit.

13. CHARACTERISTICS OF ENTREPRENEURSHIP
•Ability to take a risk
•Innovation
•Visionary and Leadership quality
•Open-Minded
•Flexible
•Know your Product

14. HOW DO BECOME AN
ENTREPRENEUR
•Identify profitable Business ideas
•Start with an “Idea”
•Think outside the box
•Start a company based on your idea
•Extracting yourself
• Financing for the Business
•Scale the Business

15. SUCCESSFUL ENTREPRENEURS

16. ANAND MAHINDRA
•Business on Mind

17. RADHAKISHAN DAMANI
•mega-retail chain stores

18. GAUTAM ADANI
• A man who dreamt big
and made it a reality
• Adani Enterprises Limited.
• Adani Ports & Special Economic Zone Ltd.
• Adani Power Ltd.
• Adani Transmission Ltd.
• Adani Green Energy Ltd.
• Adani Gas Limited.

19. HARI MENON
• A person who changed
India’s traditional
grocery shopping

20. KISHORE BIYANI
•A businessman who is
the Founder & CEO of
Future Group, one of
India's biggest brick-
and-mortar retailers

21. BABA KALYANI
•Bharat Forge, best
known for making auto
parts, also manufactures
components for sectors
such as aerospace and
oil and gas.

22. NARAYANA MURTHY
•Indian software
entrepreneur who
cofounded Infosys
Technologies Ltd., the
first Indian company to
be listed on an
American stock
exchange

23. SREE VIDHYA
• She is a founder of Ravindra
Services Pvt. Ltd. (RSPL). It is a
pioneer in Integrated facility
Management and Security and
Guarding Services.

24. H. VASANTHAKUMAR
• a chain dealer of
consumer electronics
and home appliances in
Tamil Nadu

25. MADHU SARAN
•is the founder of STC
Technologies, a
software testing
company, and ABC
Clinic, a cosmetic clinic
chain with locations in
Chennai and elsewhere.

26. CONCLUSION
•We hope, these success stories of Indian
entrepreneurs hopefully will inspire you through
your entrepreneurial journey and will keep you
motivated.
•https://www.marketingmind.in/top-10-young-
entrepreneurs-of-india/