Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
The presentation is a simple breakdown of the theory with examples from an Indian as well as international Media context. The intent of the same is to understand the theory with real life instances of where it is used.
To find the students awareness of social networks.
b. To find for what purposes the students are using social networks.
c. To find effects of social networks on studies of the students.
d. To find Student’s ideas on how social networks can be used positively for education purposes.
e. To find average time spent on social networks by UNIVOTEC students
f. To find average expenditure spend by students on sustenance in social network
Using social media strategy in building the corporate brand image is a route a lot of people imagine they know - what with the number of influencers, opinion leaders, trend watchers, and spotters laying claims to so-called virile strategy which generate likes, impressions and conversations. However, that is not all there is to capturing corporate essence in an era of great cynicism. Using Social Media as a route to build corporate stature requires the need to develop and manage strategic partnerships, the monitoring of trends and applications of knowledge from trends in building conversations while measuring the impact of efforts in order to intensify or discontinue a course of action. Beyond this, this presentation attempts a historical perspective of the social media phenomenon as well as platform possibilities looking at the Nigerian context.
The presentation is a simple breakdown of the theory with examples from an Indian as well as international Media context. The intent of the same is to understand the theory with real life instances of where it is used.
To find the students awareness of social networks.
b. To find for what purposes the students are using social networks.
c. To find effects of social networks on studies of the students.
d. To find Student’s ideas on how social networks can be used positively for education purposes.
e. To find average time spent on social networks by UNIVOTEC students
f. To find average expenditure spend by students on sustenance in social network
Can social media become the final frontier in customer experience management? This research paper was published in Nirma International Conference on Management, 5th Jan 2012. ISBN 93-81361-68-1
This presentation is on research methodology for project work for undergraduate students . It consist of two part , first part speaks about the overall research methodology for research and second part is based on the guidelines issues by Goa University in the project manual for final year undergraduate students.
Media Research- Research Hypothesis
We start with a research question, develop specific hypotheses to test, collect the data and then use statistical analysis to test them
But what exactly is this analysis we use?
It is more elementary the hypothesis may be “any such guess, imaginative idea which becomes the basis for further investigation”.
Hypothesis is usually considered as the principal instrument in research.
For a researcher hypothesis is a formal question that he intends to resolve.
Characteristics of hypothesis
TYPES OF HYPOTHESIS
Criteria for good hypotheses
Compatible with current knowledge
Logical Consistent
Testable (should not be null)
Succinct (to the point)
Calculate Standard Deviation
https://www.easycalculation.com/statistics/standard-deviation.php
Online calculator to find the mean, variance and standard deviation from a set of given data.
Social Studies is the integrated study of Social Science and humanities to promote effective citizenry.
Social Science is the field of sciences concerned with the studies of the social life of human groups and individuals, including economics, geography, history, political science, psychology, social studies, and sociology. Social Studies is the study of man and their past. Social Science is hard to explain... the Social Sciences are the fields of scientific knowledge and academic scholarship that study social groups and, more generally ,human society.
This is a sample research instrument used in a study titled Writing Proficiency of Junior Bachelor of Secondary Education (BSEd) and Bachelor of Elementary Education (BEEd) in Catanduanes State University S.Y. 2012-2013.
Amp Agency - The Psychology of Social - February 2012Steven Duque
Once considered a fad, social media has become the epicenter of online experience. Many social media users express a profound connection to sites like Facebook and Twitter, while others prefer smartphone apps like foursquare. Understanding and exploring why social media has such strong behavioral and psychological connections with users can help marketers better identify strategies for outreach, interaction and content creation. In this report, AMP's Insights Lab has partnered with a team of psychologists and consumers to explore the behavioral and psychological philosophies that bond consumers to social media and then translate those principles into business strategies.
Let’s Get Social!Discussion TitlePrepare There is no shortage.docxsmile790243
Let’s Get Social!
Discussion Title
Prepare: There is no shortage of social media platforms that exist for us to communicate directly and indirectly with each other. For this assignment, we will focus on Facebook, Twitter, and YouTube. This discussion requires that you establish an account for each of the platforms. If you already have one, create a separate one specifically for this assignment so you can share your links with others in the class. If you are a Journalism and Mass Communication major, your profile will be used in other courses as you progress through the program. You will also need to read the following about these forms of social media:
· Facebook 101
· Anatomy of a Tweet
· About YouTube
·
Reflect: Once you have established your social media presences, reflect on the following questions:
· Was the setup straightforward?
· How much personal information did you have to provide?
· How do you perceive the usefulness of each platform on a personal and professional level?
·
Write: Now that you have critically thought about the process of setting up and using these social media platforms, write a 200- to 250-word blog post about your experience with setting them up. In your post, you must include at least one credible source of information that is related to at least one of the questions to support your ideas. Include a byline at the beginning of your blog post. At the end of your blog, include a full reference for all sources cited in the body of your blog. All citations and references must adhere to APA style guidelines as outlined in theAshford Writing Center. View theFormatting Stories and Blogs document for assistance with formatting your blog.
Check It! Your blog must be submitted throughGrammarly prior to submission.
Respond to Peers: After you have written your blog, read the blogs of your peers and post a comment to at least three other bloggers about their experiences in setting up and using their social media presences. Your comments should address them by name, be between 50 and 75 words in length, and must include your name at the end of each response.
W4 Assignment 2
Use the Week 4 research template to complete the following assignment tasks.
· Choose the assigned research articles from W2 Assignment 2. Describe the sample with demographics, data collection process, and identification of variables; sampling design; instruments, tools, or surveys.
· Summarized the discussion about the validity and reliability of the instruments, tools, or surveys.
· Discussed legal/ethical concerns.
· NOTE: If a component is absent, student receives a zero for that component.
Cite all sources in APA format
Articles
Bortz, A., Ashkenazi, T., & Melnikov, S. (2015). Spirituality as a predictive factor for signing an organ donor card. Journal of Nursing Scholarship, 47(1), 25-33. doi: 10.1111/jnu.12107
Dinkel, S., & Schmidt, K. (2015). Health education needs of incarcerated women.Journal of Nursing Scholarship, 46(4), 229-234. d ...
THE SURVEY OF SENTIMENT AND OPINION MINING FOR BEHAVIOR ANALYSIS OF SOCIAL MEDIAIJCSES Journal
Nowadays, internet has changed the world into a global village. Social Media has reduced the gaps among
the individuals. Previously communication was a time consuming and expensive task between the people.
Social Media has earned fame because it is a cheaper and faster communication provider. Besides, social
media has allowed us to reduce the gaps of physical distance, it also generates and preserves huge amount
of data. The data are very valuable and it presents association degree between people and their opinions.The comprehensive analysis of the methods which are used on user behavior prediction is presented in this paper. This comparison will provide a detailed information, pros and cons in the domain of sentiment and
opinion mining.
Social Media and Social Media Marketing: A Literature Reviewiosrjce
Social media and social media marketing are sometimes used interchangeably, but two indeed are
different. The purpose of this research paper is to revisit the literature on both concepts and correlates them in
technical terminologies. We have studied the literature available on Social media first and identified the basic
functionalities of it. Then the literature available on social media marketing helped us in identifying its
dimensions. In conclusion section of the research paper we have correlated the two concepts and redefined
social media marketing in technical terms.
Similar to Research Design for the Study of Social Media Use by Dutch Development Organizations (20)
EOOH: the Development of a Multiplatform and Multilingual Online Hate Speech ...Anand Sheombar
Presentation of paper at IIMA 2022 conference. Abstract of the paper:
Purpose: This short paper describes the dashboard design process for online hate speech monitoring for multiple languages and platforms.
Methodology/approach: A case study approach was adopted in which the authors followed a research & development project for a multilingual and multiplatform online dashboard monitoring online hate speech. The case under study is the project for the European Observatory of Online Hate (EOOH).
Results: We outline the process taken for design and prototype development for which a design thinking approach was followed, including multiple potential user groups of the dashboard. The paper presents this process's outcome and the dashboard's initial use. The identified issues, such as obfuscation of the context or identity of user accounts of social media posts limiting the dashboard's usability while providing an important trade-off in privacy protection, may contribute to the discourse on privacy and data protection in (big data) social media analysis for practitioners.
Research limitations/implications: The results are from a single case study from the dashboard development's first one and half years. Still, they may be relevant for other social listening or online hate speech detection and monitoring projects involving big data analysis and human annotation.
Practical implications: The study emphasises the need to involve diverse user groups and a multidisciplinary team in developing a dashboard for online hate speech. The context in which potential online hate is disseminated and the network of accounts distributing or interacting with that hate speech seems relevant for analysis by a part of the user groups of the dashboard.
Keywords: online hate speech, social media analysis, big data, anonymisation, social listening.
Digital development and Online Gender-Based ViolenceAnand Sheombar
Online talk held for Cordaid 18th November 2021, on the concept of digital development, and what online gender-based violence (GBV or eVAW) means for the activities of international development NGOs.
Digital in motion - digital trends for development NGOs 2019Anand Sheombar
Presentation & overview of digital trends (using a hype cycle made by ICTworks) that are present in the context of international aid and development activities from development NGOs. This presentation was part of the Digital in Motion session at the Innovation Festival 2019 organised by Partos and The Spindle https://partos.nl/innovationfestival2019/sessions-workshops/#c1829
Reflections On Social Media Use Along The Academic Research Life CycleAnand Sheombar
This short paper presentation at 12th IADIS International Conference on Information Systems (IS 2019) argues for the need for discussion on the role social media could have in the research life cycle, particularly for Information Systems (IS) scholars. ICTs are pervasive, and their societal impact is profound. Various disciplines including those of social sciences are present in the online discourse and join the public debate on societal implications of ICTs and scholar are familiar with web tools for publishing. Information Systems scholars could not only further explore the possibilities for joining that online discourse, but also could explore the potential social media may have for activities related to the research life cycle. In this paper we do not focus solely on social media as a data collection source but regard their merits as a channel for scholarly communication throughout the whole research life cycle, from the start of getting inspired to conduct a research, finding collaboration partners or funding, through suggestions for literature, to the stage of research dissemination and creating impact beyond the own scientific community. This paper contributes an original approach to research communication by combining the research life cycle with practical insights of how social media can be applied throughout each phase of that lifecycle. We conclude with some questions debating the stance that (future) IS scholars are prepared to become the digital scholar that can manoeuvre well on social media for scholarly communication.
Applicability Assessment Framework for Organisational Social Media Use by Dev...Anand Sheombar
Poster accompanying short conference paper that suggests an initial applicability framework based on earlier research and the literature review of organisational social media use by NGOs in the context of international development. It aims at providing guidance to these NGOs when assessing the implementation of social media for development purposes. The applicability of this artefact will be tested by development NGOs.
Discovery of key factors that may influence the success of multinational ICT ...Anand Sheombar
This overview paper presents results of an investigation into the nature of key factors that
may influence the success of multinational information and communication technology
(ICT) companies in their efforts to engage with the Base of the Pyramid (BOP).
The research was conducted in 10 BOP projects involving multinational ICT companies in
Africa. ICT is relevant here because of frequently high expectations that it contributes
positively to development goals. A study of the BOP literature reveals that several elements
need consideration when trying to create value in developing areas. In addition it
emerges that these elements are somehow interdependent. Qualitative data was collected
using the case study method and the data was analyzed for emerging patterns.
The analysis revealed three high level factors that may need to be aligned in order to ensure
optimized value creation of BOP ventures. These three factors are BOP strategy, partnerships,
and products & services development.
The presentation provides reasons for using social media in research activities and communication. Various social media are linked to the Research Life Cycle.
The original presentation was held at a research group meeting at Utrecht University of Applied Sciences, June 2014.
Presentation IT MNCs and the BOP for TNO IT4D group December 2009Anand Sheombar
The presentation was delivered at the office of TNO IT4D group.
It highlights the research conducted on multinational ICT companies and the Base of the (economic) Pyramid.
The presentation includes extra slides at the end that elaborate the key findings.
The balancing act of optimised value creationAnand Sheombar
The analysis revealed three high level factors that may need to be aligned in order to
ensure optimised value creation of BOP ventures. These three factors are BOP strategy,
partnerships, and products & services development. It is also confirmed that neither BOP
strategy nor partnerships nor products/service development can be synthesised
independently from the rest. There is a delicate balance and interaction between the three
where all three are interdependent and mutually influence each other.
Published in the Proceedings of the International Conference on Impact of
Base of the Pyramid Ventures, Delft, The Netherlands, 16 - 18 November, 2009.
BOP conference presentation paper "The balancing act of optimised value ...Anand Sheombar
Presentation about paper "The balancing act of optimised value creation",
Proceedings of the International Conference on Impact of
Base of the Pyramid Ventures, Delft, The Netherlands, 16 - 18 November, 2009.
Cooperation Issues In Developing The BOP Market - AMCISAnand Sheombar
The basic argument of this paper is that successful contribution of ICT to development goals is partly dependent on the nature of the cooperation between partners. Thus if there is a need to assess the contribution of ICT, then one needs to look further than just the basic quantitative measures and include cooperation issues as criteria for success. The purpose of the research reported in this paper was therefore to take one step closer towards a framework of cooperation issues in so-called BOP projects, specifically in the ICT arena, with the ultimate aim of developing a way to assess factors that may present a risk to the success of these projects. This framework could serve as the foundation for further research into developing a diagnostic instrument for this purpose.
Presentation by Gilbert Silvius for paper "Cooperation issues in developing the BOP market", AMCIS Proceedings , San Francisco, USA, August 2009.
BOP and ICT MNCs: Base of the Pyramid approach reflected on the strategy of m...Anand Sheombar
The Base of the Pyramid (BOP) comprises the majority of the world population. However, the majority seemed to be neglected by multinational companies, until recently. Since the landmark publications of Prahalad & Hart much more attention is attributed to the BOP.
This research examines the attention some multinational ICT companies have given to the BOP so far. A case study research was conducted of 5 projects involving multinational ICT companies, which were studied as separate case studies for this thesis, all in the geographical space of Africa.
Qualitative data was collected using the multiple case study method and the data was analyzed for emerging patterns. The cases were analyzed on three main units of analysis, namely the BOP businesses model & strategy, the products & services and the partnerships needed for engaging with the BOP community.
It was found that regarding BOP businesses model & strategy an assessment of the BOP business model qualities is useful. The study revealed in all cases a hybrid view of market creation and socio-economic development by (ICT) companies engaging with the BOP, dubbed a hybrid form of BOP 1.0 & 2.0 strategies. The research also suggests that for successful BOP ventures alignment is needed between “BOP Business model & strategy”, “Partnership” and the “BOP Product & Service development”. The BOP products and services development confirmed the presence of disruptive innovation and innovation blowback. It was found that problems with partnerships revolve around six core categories namely driving force factors, skill factors, input-output factors, socio-cultural factors, systems factors, and trust factors.
This thesis research was conducted by Anand Sheombar
Ontwikkelen Van De Base Of The Pyramid Markt - Projectie Magazine 2009Anand Sheombar
Onderzoek naar succesfactoren in businessmodel/strategie, partnership en product en service ontwikkeling in BOP projecten van multinational ICT bedrijven actief in Afrika.
Cooperation issues in developing the BOP marketAnand Sheombar
The basic argument of this paper is that successful contribution of ICT to development goals is partly dependent on the nature of the cooperation between partners. Thus if there is a need to assess the contribution of ICT, then one needs to look further than just the basic quantitative measures and include cooperation issues as criteria for success.
TOWARDS A FRAMEWORK OF COOPERATION ISSUES IN BASE OF THE PYRAMID PROJECTSAnand Sheombar
The purpose of the research reported in this paper was to take one step closer towards a framework of cooperation issues in so-called BOP projects, specifically in the ICT arena, with the ultimate aim of developing a way to assess factors that may present a risk to the success of these projects. This framework could serve as the foundation for further research into developing a diagnostic instrument for this purpose.
The Partnership Health of ICT Projects in Developing Countries - Pacis 2009...Anand Sheombar
The basic argument of this paper is that successful contributions in developing countries that are made with, and through, ICT are partly dependent on the health of the relationship between partners. The research was conducted in 10 projects involving multinational ICT companies. It was found that problems with partner cooperation revolve around six core categories namely driving force factors, skill factors, input-output factors, socio-cultural factors, systems factors, and trust factors.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
Research Design for the Study of Social Media Use by Dutch Development Organizations
1. Research Design for the Study of Social Media Use by Dutch Development Organizations
Anand Sheombar
Manchester Metropolitan University Business School (UK) & Utrecht University of Applied Sciences (NL)
e-mail anand.sheombar@gmail.com or Twitter @anandstweets
Introduction Results Relationship between emerging themes
Background for this research is the idea that ICT may have • Five Dutch Development organizations active with RELATIONSHIP BETWEEN ‘IDENTIFYING BARRIERS/RISKS OF SOCIAL
MEDIA’ & ‘CHARACTERIZING SOCIAL MEDIA’
potential; benefits for socio-economic development. This social media have been analyzed for this pilot study.
research area is called ICT for development (ICT4D). A sub- • The data collection time period November 2010 till
area of interest in this research is the use of social media. A October 2012.
definition for social media is "a group of Internet-based • All interviews were digitally recorded, transcribed &
applications that build on the ideological and technological manually coded.
foundations of Web 2.0, and that allow the creation and
• The interviews were in Dutch and coded using English
exchange of user-generated content“ (Kaplan and Haenlein, RELATIONSHIP BETWEEN ‘CHARACTERIZING SOCIAL MEDIA’ AND ‘SOCIAL
terms. MEDIA PRACTICE’
2010).
• Next to the interviews additional data was collected as
Objectives complementary secondary sources.
For this qualitative study the research is focussed on the CONTEXT AND CHARACTERISTICS OF ANALYZED
question: ORGANIZATIONS
What (issues and opportunities) do the major Dutch
development organizations encounter when using social RELATIONSHIP BETWEEN ‘IDENTIFYING BARRIERS/RISKS OF SOCIAL
media to engage their stakeholders with their projects? MEDIA’ AND ‘SOCIAL MEDIA PRACTICE’
By stakeholders I mean the donors, fellow non-profit
organizations, the organizations own staff, the local
organizations in developing regions and the aid receiving
communities in developing countries.
Methods
THREE EMERGING THEMES
The main purpose of the Grounded Theory method is theory The selective codes (i.e. categories) were identified after PRELIMINARY DIAGRAM WITH RELATIONSHIPS BETWEEN THEMES
building. The transcripts of the interviews of the cases were grouping the 80 open codes and finding close conceptual
subjected to open coding. This is done by coding for as many relation among the open codes that were clustered. Three
categories as possible without a predetermined set of codes. selective codes emerged from the occurrences of the open
codes:
• ‘Perception of social media’: means the respondents’
notion of what social media is. It does not necessarily
define social media, but it tells how the respondents in the
context of their work and organization perceive what
social media means to them.
• ‘Applying to social media practice’ shows the social Conclusion
media activities undertaken by the examined organization. The Grounded Theory analysis has produced some
• ‘Identifying barriers/risks of social media’ reveals the constructs around which further literature reviewing can be
Source: Urquhart et al. (2010), after barriers or risks that respondents mentioned and recognize done and from where the PhD research question can be
Lehmann (2001) and Fernández (2003). further refined.
while using social media for their organization.