Pitch
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The music video tells a love story from childhood to adulthood, depicting the woman's mental health issues. Near the end, it shows scenes of suicide to illustrate the song's title. The genre is a mixture of indie rock and folk, appealing to younger and older audiences. The setting is a forest and house, with low lighting to represent typical indie aesthetics. The artist appears throughout, singing about his own experiences to create a personal connection for the audience.
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Evaluation 2
The combination of the main product (album) and ancillary texts (music video, digipak, magazine advert) is highly effective in summarizing the document.
The front panel of the digipak, magazine advert, and music video all visually link together by featuring imagery from the music video that depicts the strong friendship between the two main performers. Additionally, the locations featured were also used in the filming of the music video. The middle panels of the digipak incorporate close-up shots that generically link to techniques commonly seen in indie music videos. The back panel features ambiguous black and white imagery meant to intrigue and relate back to the beginning and ending of the music video. Overall, the document analyzes
James Blunt Music Identity
James Blunt's album artwork and image has changed over time. His early albums used abstract, simplistic art to portray an indie image, whereas his newer artwork shows him as more polished and professionally dressed, indicating his transition to a mainstream pop star. Similarly, his early music videos featured a natural, low-key style through remote locations and minimal production, while his recent videos use brighter colors, more performers, and energetic lighting to portray a larger, more popular persona. Throughout his career, his videos emphasize narrative and live performances to create a personal connection with audiences.
Theories
The document summarizes several theorists' views on music videos:
1. Andrew Goodwin identified 6 features of music videos including demonstrating genre characteristics, relating lyrics and visuals, and including intertextual references.
2. Sven E Carlsson believes music videos often use binary opposites and fall into conceptual or performance categories.
3. Michael Shore views music videos as employing "recycled styles" focusing on speed, power, girls and wealth to attract heterosexual males, often objectifying female artists.
4. Steve Neale says a video must conform to genre conventions while also subverting them to be unique, demonstrating the balance of "repetition and difference."
Assignment 17: Pitch 1
Group 4 chose Justin Bieber's "Love Yourself" as their song because the artist's image and the song's relatability to a target audience can help structure a clear narrative. They proposed shooting base performance shots of the solo performer playing guitar alone in a forest, and narrative shots showing him walking in his house picking up objects reminding him of a past lover, walking down the road breaking the fourth wall, and singing against a white background lit from above.
Planning and research on cd covers
The document provides an analysis of the album covers for four different albums:
1) UKF Drum & Bass 2011 uses futuristic patterns and lines in the background with bold dark text representing the genre of music.
2) Jay Z The Black Album prominently features a portrait of Jay Z in black and white with white text that stands out against the dark background.
3) Arctic Monkeys Whatever People Say I Am, That's What I'm Not features a close-up photo of a band member smoking, representing a rebellious side, with curly grey text on a blue background.
4) The analyses examine the use of photography, portraiture, image and text integration, color, and appropri
Eval question luca 1.5
This document evaluates how a media product uses conventions of real music videos in the pop rock genre. It discusses five conventions: 1) Narratives featuring the artist as a character; 2) Strong, confident performances; 3) Storylines based on everyday issues; 4) Album packaging including artist photos; 5) Simplistic magazine ads emphasizing the artist. The document analyzes how the media product adheres to or challenges each convention, comparing it to examples from other pop rock artists like OneRepublic, Maroon 5, and Fall Out Boy.
Evaluation q1 2
The document discusses conventions in music videos and how the music video being created challenges some conventions. It analyzes the song "Girl" by Jamie XX, noting the ambiguous genre leaves conventions ambiguous. It describes researching similar artists to determine the target audience would be 16-21 year olds who use social media like Tumblr. Since the song only has lyrics for "I want your love" and "Give me your love", a montage depicting a love story was chosen as it would fit the style and appeal to the target audience. The music video challenges the theory that videos strictly follow standards for distribution by having an authentic, ambiguous song and genre. It is influenced by director Gaspar Noe's original, cinematic style
Evaluation Question 1
This document discusses the conventions of music videos in different genres and how the author developed and challenged conventions in their own indie-pop music video. It notes that indie-pop videos typically feature the artist throughout, use close-ups and scenic shots, and have a fast pace. The author's video was 3 minutes long, included a star image, narrative, filters, and locations/costumes/lighting that represented the indie-pop genre. They took inspiration from other indie-pop artist Elizabeth & the Catapult and various YouTube videos, combining elements to tell their narrative in an animated style.
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Evaluation 2
The combination of the main product (album) and ancillary texts (music video, digipak, magazine advert) is highly effective in summarizing the document.
The front panel of the digipak, magazine advert, and music video all visually link together by featuring imagery from the music video that depicts the strong friendship between the two main performers. Additionally, the locations featured were also used in the filming of the music video. The middle panels of the digipak incorporate close-up shots that generically link to techniques commonly seen in indie music videos. The back panel features ambiguous black and white imagery meant to intrigue and relate back to the beginning and ending of the music video. Overall, the document analyzes
James Blunt Music Identity
James Blunt's album artwork and image has changed over time. His early albums used abstract, simplistic art to portray an indie image, whereas his newer artwork shows him as more polished and professionally dressed, indicating his transition to a mainstream pop star. Similarly, his early music videos featured a natural, low-key style through remote locations and minimal production, while his recent videos use brighter colors, more performers, and energetic lighting to portray a larger, more popular persona. Throughout his career, his videos emphasize narrative and live performances to create a personal connection with audiences.
Theories
The document summarizes several theorists' views on music videos:
1. Andrew Goodwin identified 6 features of music videos including demonstrating genre characteristics, relating lyrics and visuals, and including intertextual references.
2. Sven E Carlsson believes music videos often use binary opposites and fall into conceptual or performance categories.
3. Michael Shore views music videos as employing "recycled styles" focusing on speed, power, girls and wealth to attract heterosexual males, often objectifying female artists.
4. Steve Neale says a video must conform to genre conventions while also subverting them to be unique, demonstrating the balance of "repetition and difference."
Assignment 17: Pitch 1
Group 4 chose Justin Bieber's "Love Yourself" as their song because the artist's image and the song's relatability to a target audience can help structure a clear narrative. They proposed shooting base performance shots of the solo performer playing guitar alone in a forest, and narrative shots showing him walking in his house picking up objects reminding him of a past lover, walking down the road breaking the fourth wall, and singing against a white background lit from above.
Planning and research on cd covers
The document provides an analysis of the album covers for four different albums:
1) UKF Drum & Bass 2011 uses futuristic patterns and lines in the background with bold dark text representing the genre of music.
2) Jay Z The Black Album prominently features a portrait of Jay Z in black and white with white text that stands out against the dark background.
3) Arctic Monkeys Whatever People Say I Am, That's What I'm Not features a close-up photo of a band member smoking, representing a rebellious side, with curly grey text on a blue background.
4) The analyses examine the use of photography, portraiture, image and text integration, color, and appropri
Eval question luca 1.5
This document evaluates how a media product uses conventions of real music videos in the pop rock genre. It discusses five conventions: 1) Narratives featuring the artist as a character; 2) Strong, confident performances; 3) Storylines based on everyday issues; 4) Album packaging including artist photos; 5) Simplistic magazine ads emphasizing the artist. The document analyzes how the media product adheres to or challenges each convention, comparing it to examples from other pop rock artists like OneRepublic, Maroon 5, and Fall Out Boy.
Evaluation q1 2
The document discusses conventions in music videos and how the music video being created challenges some conventions. It analyzes the song "Girl" by Jamie XX, noting the ambiguous genre leaves conventions ambiguous. It describes researching similar artists to determine the target audience would be 16-21 year olds who use social media like Tumblr. Since the song only has lyrics for "I want your love" and "Give me your love", a montage depicting a love story was chosen as it would fit the style and appeal to the target audience. The music video challenges the theory that videos strictly follow standards for distribution by having an authentic, ambiguous song and genre. It is influenced by director Gaspar Noe's original, cinematic style
Evaluation Question 1
This document discusses the conventions of music videos in different genres and how the author developed and challenged conventions in their own indie-pop music video. It notes that indie-pop videos typically feature the artist throughout, use close-ups and scenic shots, and have a fast pace. The author's video was 3 minutes long, included a star image, narrative, filters, and locations/costumes/lighting that represented the indie-pop genre. They took inspiration from other indie-pop artist Elizabeth & the Catapult and various YouTube videos, combining elements to tell their narrative in an animated style.
Analysis of cd covers
The document discusses considerations for designing a CD cover, including layout conventions, genre of music, font design, use of stars/icons, and mock-up ideas. It provides examples from album covers of Jessie J, Cher Lloyd, and The Black Eyed Peas. For their own cover, they took inspiration from Jessie J and The Black Eyed Peas by using an edited close-up image of their character in black and white to represent their electro pop genre.
Big pitch number 2
This document outlines a draft pitch for a film trailer introducing two main characters - Abby and Elena. Abby will struggle with finding meaning in life, while Elena hides her severe depression. Close-ups and locations will emphasize their differing perspectives. The characters will meet and interact without dialogue as the soundtrack builds tension. Their argument will be hinted at through shots and pauses in music. Ultimately, the trailer will split between Abby waiting for Elena as Elena commits suicide. Rural settings, themes of suicide/depression, and dramatic editing/sound will target teenage audiences who enjoy independent norms and dramatic films. Conventional title screens will be included to sell the trailer.
Cd album cover textual analysis on j cole
J Cole's album cover portrays him sitting in a school corridor and on a bench, dressed in school clothes to represent telling his life story from his school days. The dark lighting and settings symbolize bringing his hidden past experiences out of the shadows. He presents himself as a misunderstood artist trying to get others to understand his truth and path to success despite potential tough circumstances. The typography emphasizes J Cole's name in bigger font while crediting featured artists in smaller, harder to read red text.
Assignment 3 pp version
The document analyzes and summarizes the packaging designs of 5 different music albums. Each album packaging is described in 1-2 sentences highlighting key design elements and how they relate to the artist or genre of music. Overall, the document concludes that mainstream artists focus more on promoting their image to sell albums while independent artists use more creative and conceptual designs that relate the themes of their music. Color schemes and imagery are also chosen deliberately depending on whether the album is a compilation of hits or a single release.
EVALUATION QUESTION 1- DIGI-PAK
The digi-pack used conventions of music video layout and design through eye-catching colors and a 'comic book' style to portray the artist and promote their hit single from the album. White font was used for the artist name to draw attention and not contrast with the colored image. The artist was placed off-center to leave space around his image, representing the focus on the star image with nothing drawing attention away. The lack of other elements around the artist focuses attention on them and develops conventions of synthetic album covers with the artist as the main focus.
Initial Plans for Music Video
The document contains three music video ideas for different songs. The first idea is for SOPHIE's "Faceshopping" and involves two scientists working on an android that lip syncs the song. The second is for Kim Petras' "Heart to Break" and shows a girl thinking about a boy late at night. The third is for Jakob Ogawa's "You Might Be Sleeping" and depicts a couple on a sofa with an invisible wall between them. Strengths and weaknesses of the ideas are discussed. The final selection is "Heart to Break" which will depict the artist being lonely and going between different guys in different corners of a room lit by her phone. Camerawork and colors will need to
Pop-Rock Genre Research
The document discusses conventions of camera work, mise en scene, and editing for the pop-rock music video genre. For camera work, it focuses on keeping the face in frame without gaps and blurring out backgrounds. Shots include high angles to make the singer appear more significant and close-ups of facial expressions. For mise en scene, it features instruments like guitars and locations like backyards and cars. Lighting is well-lit without shadows. For editing, it uses straight cuts at a medium pace that are in time with the music without irrelevant fades, keeping the narrative plain and simple.
Making back cover
The document summarizes the process of designing the back cover of an album. Key details include testing different images of the band to feature their lead singer looking at the camera, addressing spacing issues when including song titles, and experimenting with textures and colors to achieve a painted canvas effect to match the album title of "Canvas". The final design incorporated a craquelure texture overlay and customized record label logo to distinguish it from other elements.
Indie pop genre presentation
- Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands, differing from indie rock in being more melodic and less abrasive. It rose to popularity through small fanzines and record labels.
- Indie pop music videos are typically low-budget, featuring live performances and narratives to engage audiences. Locations are often studios, cities, parks or woods to create mysteries focusing viewers on the performance.
- Narratives tell non-literal stories related to the song through changing images and effects. Props, costumes, and makeup establish characters and settings. Various camera shots and filters set atmospheres reflecting the music's pace.
Evaluation task 3
The document describes collecting feedback from a focus group on a music campaign. It discusses preparing questions in advance and collecting feedback through handwritten notes and video recording. The focus group provided feedback on the digipack, whether elements linked together, colors worked, genre could be identified, and visibility on store shelves. Recording the session allowed for more detailed feedback. Analyzing demographic and psychographic profiles provided insight into responses. The focus group identified strengths like color combination and star image, and weaknesses such as unclear artist/album names and lack of certain elements.
Deerhunter promo poster
The document analyzes the design choices in a digipak album cover. It notes that using the same image as the album cover promotes the music over the artist. The handwritten font for the title and band name gives a personal, homemade feel that fits with the indie pop genre. The black and white imagery and grainy filter create a vintage, dated look that presents the poster as a piece of art from before its time. Quotes from positive early reviews are used to generate interest in the album before its release date is stated. The striking, potentially controversial image draws attention to the album as a work of art rather than focusing on the artists.
The Kooks Digipack Analysis
The digipack features 4 members of an indie rock band called The Kooks rehearsing in a cramped space. Their messy hairstyles and clothing represent stereotypical indie style. Iconic instruments like acoustic guitars link to indie music. The monochrome black and white images with red text have a gritty look that is popular in indie music videos and represent the band's low budget. Overall the digipack analyzes how the band's visual style signifies their indie rock genre through their youthful appearances and connections to iconic musicians within a setting that reflects their financial struggles.
Evaluation activity 2 - Media A2
For my evaluation 2, i used power point and various of pictures and text to help understand my answer.
Band Images Gathered
This image of pop singer Ellie Goulding makes use of lighting techniques like light coming from the left to enhance her features and give a professional style. It also follows the rule of thirds by placing her in the primary optical area so the face is the first thing seen. The empty spaces keep the focus on the artist. The simple, isolated mise en scene could emphasize her as a solo artist and connote power, while her slightly provocative costume may engage younger male audiences.
Digipak analyse
A digipak is an alternative CD or DVD packaging to a standard jewel case. Digipaks commonly use a gatefold or book-style design made from paperboard or card to protect the disc inside. Positive aspects of digipaks include being eye-catching to promote sales, being more durable than jewel cases, and allowing for more creative artistic expression. However, digipaks can be more expensive and have declined as people download music online. The document analyzes examples of digipaks from different genres, noting how they use color, images, layout, and design elements to represent the artist and music style.
Evaluation question 3
The document summarizes feedback gathered from interviews with members of the target audience, ranging from ages 18 to 40+, regarding several texts and a video. The interviews were recorded and analyzed. The feedback showed that the recurring themes across the texts helped create branding identification. While the monochrome theme supported the dark, gritty concept, opinions differed on whether the focus was more on the artist or the music.
How did you attract/address your audience
The document discusses the design choices for a magazine targeted towards a rock music audience. It describes using images of band members and rock instruments on the cover to attract that audience. It also discusses using a destroyed masthead design and the colors purple, blue, and black based on a survey of the target audience. Interior pages feature stereotypical rock images like head banging and close-up guitar playing. A double page spread uses a low camera angle shot with direct address and band members in rock-style clothing to engage the audience within the preferred color scheme.
In what ways does your media product use develop or challenge forms and conve...
The document discusses conventions of indie pop music videos that the media product incorporates or challenges. It notes that thought beats and abrupt transitions on beats are included. Color palettes with consistent colors throughout are also a convention featured. The video includes disjointed visuals compared to lyrics allowing individual interpretation. Concept pieces with a narrative and minimal performance are a genre convention featured prominently. Gender representation is non-binary and countertypes are prevalent rather than stereotypes. Intertextual references to other works provide interpretation opportunities for viewers.
Part 1
The document provides ideas and plans for creating a music video for the song "Non Believer" by London Grammar. It discusses using locations on a college campus and including flashbacks of family members through edited photos. Styles and techniques include simple camerawork following the artist walking and dancing through the hallways and corridors. The video aims to bring awareness to psychosis and follow a storyline related to the song's lyrics about struggling to believe or trust something.
Mv assignment 01 2019 pro forma
The document outlines a case study assignment on music video production. It is divided into 3 tasks: 1) the purposes of music videos, 2) styles, techniques and conventions, and 3) a case study analyzing at least 3 music videos. For the case study, students must discuss the videos' styles, techniques, intertextuality, camerawork, editing, and genres used, applying critical approaches. The document provides guidelines for completing the case study, such as including illustrative images and comparing/contrasting artists/genres.
Genre study
The document discusses the genre of indie pop music and common characteristics of indie pop music videos. It states that indie pop originated in the UK in the 1980s from post-punk Scottish bands, and is characterized as being more melodic and less abrasive than indie rock. It outlines several typical elements of indie pop music videos, such as low-budget settings, live performances, narratives, simplicity in props/costumes, and cinematography techniques like close-ups, tilts/pans, and filters.
Question 1 evaluation
The document discusses various codes and conventions used in real music videos according to theorists and generally. It describes the work of theorists Sven E Carrlsson and Andrew Goodwin, identifying characteristics like "modern mythic embodiment" and the five aspects of "thought beats, narrative and performance, star image, relation of visual to song, and technical aspects." It also outlines general conventions around style, camerawork, editing, sound, mise-en-scene, and stereotyping. The document concludes by comparing the style of the author's own music video to these conventions, noting it takes a "performance" style of just showing the artist singing and dancing.
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Analysis of cd covers
The document discusses considerations for designing a CD cover, including layout conventions, genre of music, font design, use of stars/icons, and mock-up ideas. It provides examples from album covers of Jessie J, Cher Lloyd, and The Black Eyed Peas. For their own cover, they took inspiration from Jessie J and The Black Eyed Peas by using an edited close-up image of their character in black and white to represent their electro pop genre.
Big pitch number 2
This document outlines a draft pitch for a film trailer introducing two main characters - Abby and Elena. Abby will struggle with finding meaning in life, while Elena hides her severe depression. Close-ups and locations will emphasize their differing perspectives. The characters will meet and interact without dialogue as the soundtrack builds tension. Their argument will be hinted at through shots and pauses in music. Ultimately, the trailer will split between Abby waiting for Elena as Elena commits suicide. Rural settings, themes of suicide/depression, and dramatic editing/sound will target teenage audiences who enjoy independent norms and dramatic films. Conventional title screens will be included to sell the trailer.
Cd album cover textual analysis on j cole
J Cole's album cover portrays him sitting in a school corridor and on a bench, dressed in school clothes to represent telling his life story from his school days. The dark lighting and settings symbolize bringing his hidden past experiences out of the shadows. He presents himself as a misunderstood artist trying to get others to understand his truth and path to success despite potential tough circumstances. The typography emphasizes J Cole's name in bigger font while crediting featured artists in smaller, harder to read red text.
Assignment 3 pp version
The document analyzes and summarizes the packaging designs of 5 different music albums. Each album packaging is described in 1-2 sentences highlighting key design elements and how they relate to the artist or genre of music. Overall, the document concludes that mainstream artists focus more on promoting their image to sell albums while independent artists use more creative and conceptual designs that relate the themes of their music. Color schemes and imagery are also chosen deliberately depending on whether the album is a compilation of hits or a single release.
EVALUATION QUESTION 1- DIGI-PAK
The digi-pack used conventions of music video layout and design through eye-catching colors and a 'comic book' style to portray the artist and promote their hit single from the album. White font was used for the artist name to draw attention and not contrast with the colored image. The artist was placed off-center to leave space around his image, representing the focus on the star image with nothing drawing attention away. The lack of other elements around the artist focuses attention on them and develops conventions of synthetic album covers with the artist as the main focus.
Initial Plans for Music Video
The document contains three music video ideas for different songs. The first idea is for SOPHIE's "Faceshopping" and involves two scientists working on an android that lip syncs the song. The second is for Kim Petras' "Heart to Break" and shows a girl thinking about a boy late at night. The third is for Jakob Ogawa's "You Might Be Sleeping" and depicts a couple on a sofa with an invisible wall between them. Strengths and weaknesses of the ideas are discussed. The final selection is "Heart to Break" which will depict the artist being lonely and going between different guys in different corners of a room lit by her phone. Camerawork and colors will need to
Pop-Rock Genre Research
The document discusses conventions of camera work, mise en scene, and editing for the pop-rock music video genre. For camera work, it focuses on keeping the face in frame without gaps and blurring out backgrounds. Shots include high angles to make the singer appear more significant and close-ups of facial expressions. For mise en scene, it features instruments like guitars and locations like backyards and cars. Lighting is well-lit without shadows. For editing, it uses straight cuts at a medium pace that are in time with the music without irrelevant fades, keeping the narrative plain and simple.
Making back cover
The document summarizes the process of designing the back cover of an album. Key details include testing different images of the band to feature their lead singer looking at the camera, addressing spacing issues when including song titles, and experimenting with textures and colors to achieve a painted canvas effect to match the album title of "Canvas". The final design incorporated a craquelure texture overlay and customized record label logo to distinguish it from other elements.
Indie pop genre presentation
- Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands, differing from indie rock in being more melodic and less abrasive. It rose to popularity through small fanzines and record labels.
- Indie pop music videos are typically low-budget, featuring live performances and narratives to engage audiences. Locations are often studios, cities, parks or woods to create mysteries focusing viewers on the performance.
- Narratives tell non-literal stories related to the song through changing images and effects. Props, costumes, and makeup establish characters and settings. Various camera shots and filters set atmospheres reflecting the music's pace.
Evaluation task 3
The document describes collecting feedback from a focus group on a music campaign. It discusses preparing questions in advance and collecting feedback through handwritten notes and video recording. The focus group provided feedback on the digipack, whether elements linked together, colors worked, genre could be identified, and visibility on store shelves. Recording the session allowed for more detailed feedback. Analyzing demographic and psychographic profiles provided insight into responses. The focus group identified strengths like color combination and star image, and weaknesses such as unclear artist/album names and lack of certain elements.
Deerhunter promo poster
The document analyzes the design choices in a digipak album cover. It notes that using the same image as the album cover promotes the music over the artist. The handwritten font for the title and band name gives a personal, homemade feel that fits with the indie pop genre. The black and white imagery and grainy filter create a vintage, dated look that presents the poster as a piece of art from before its time. Quotes from positive early reviews are used to generate interest in the album before its release date is stated. The striking, potentially controversial image draws attention to the album as a work of art rather than focusing on the artists.
The Kooks Digipack Analysis
The digipack features 4 members of an indie rock band called The Kooks rehearsing in a cramped space. Their messy hairstyles and clothing represent stereotypical indie style. Iconic instruments like acoustic guitars link to indie music. The monochrome black and white images with red text have a gritty look that is popular in indie music videos and represent the band's low budget. Overall the digipack analyzes how the band's visual style signifies their indie rock genre through their youthful appearances and connections to iconic musicians within a setting that reflects their financial struggles.
Evaluation activity 2 - Media A2
For my evaluation 2, i used power point and various of pictures and text to help understand my answer.
Band Images Gathered
This image of pop singer Ellie Goulding makes use of lighting techniques like light coming from the left to enhance her features and give a professional style. It also follows the rule of thirds by placing her in the primary optical area so the face is the first thing seen. The empty spaces keep the focus on the artist. The simple, isolated mise en scene could emphasize her as a solo artist and connote power, while her slightly provocative costume may engage younger male audiences.
Digipak analyse
A digipak is an alternative CD or DVD packaging to a standard jewel case. Digipaks commonly use a gatefold or book-style design made from paperboard or card to protect the disc inside. Positive aspects of digipaks include being eye-catching to promote sales, being more durable than jewel cases, and allowing for more creative artistic expression. However, digipaks can be more expensive and have declined as people download music online. The document analyzes examples of digipaks from different genres, noting how they use color, images, layout, and design elements to represent the artist and music style.
Evaluation question 3
The document summarizes feedback gathered from interviews with members of the target audience, ranging from ages 18 to 40+, regarding several texts and a video. The interviews were recorded and analyzed. The feedback showed that the recurring themes across the texts helped create branding identification. While the monochrome theme supported the dark, gritty concept, opinions differed on whether the focus was more on the artist or the music.
How did you attract/address your audience
The document discusses the design choices for a magazine targeted towards a rock music audience. It describes using images of band members and rock instruments on the cover to attract that audience. It also discusses using a destroyed masthead design and the colors purple, blue, and black based on a survey of the target audience. Interior pages feature stereotypical rock images like head banging and close-up guitar playing. A double page spread uses a low camera angle shot with direct address and band members in rock-style clothing to engage the audience within the preferred color scheme.
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Similar to Pitch
In what ways does your media product use develop or challenge forms and conve...
The document discusses conventions of indie pop music videos that the media product incorporates or challenges. It notes that thought beats and abrupt transitions on beats are included. Color palettes with consistent colors throughout are also a convention featured. The video includes disjointed visuals compared to lyrics allowing individual interpretation. Concept pieces with a narrative and minimal performance are a genre convention featured prominently. Gender representation is non-binary and countertypes are prevalent rather than stereotypes. Intertextual references to other works provide interpretation opportunities for viewers.
Part 1
The document provides ideas and plans for creating a music video for the song "Non Believer" by London Grammar. It discusses using locations on a college campus and including flashbacks of family members through edited photos. Styles and techniques include simple camerawork following the artist walking and dancing through the hallways and corridors. The video aims to bring awareness to psychosis and follow a storyline related to the song's lyrics about struggling to believe or trust something.
Mv assignment 01 2019 pro forma
The document outlines a case study assignment on music video production. It is divided into 3 tasks: 1) the purposes of music videos, 2) styles, techniques and conventions, and 3) a case study analyzing at least 3 music videos. For the case study, students must discuss the videos' styles, techniques, intertextuality, camerawork, editing, and genres used, applying critical approaches. The document provides guidelines for completing the case study, such as including illustrative images and comparing/contrasting artists/genres.
Genre study
The document discusses the genre of indie pop music and common characteristics of indie pop music videos. It states that indie pop originated in the UK in the 1980s from post-punk Scottish bands, and is characterized as being more melodic and less abrasive than indie rock. It outlines several typical elements of indie pop music videos, such as low-budget settings, live performances, narratives, simplicity in props/costumes, and cinematography techniques like close-ups, tilts/pans, and filters.
Question 1 evaluation
The document discusses various codes and conventions used in real music videos according to theorists and generally. It describes the work of theorists Sven E Carrlsson and Andrew Goodwin, identifying characteristics like "modern mythic embodiment" and the five aspects of "thought beats, narrative and performance, star image, relation of visual to song, and technical aspects." It also outlines general conventions around style, camerawork, editing, sound, mise-en-scene, and stereotyping. The document concludes by comparing the style of the author's own music video to these conventions, noting it takes a "performance" style of just showing the artist singing and dancing.
Conventions of a music video
A music video is primarily used to market and promote an artist's album. There are several common conventions used in music videos, including lip syncing to the song, using a mixture of performance and narrative styles, and featuring cameos. Music videos employ different camera techniques, shots, angles, and movements. Elements like location, lighting, props, costumes, and color are deliberately chosen to represent the song's meaning and genre. Effective editing, sound, and animation are also incorporated to engage audiences.
What is a music video? (types and conventions)
A music video is generally a short video that integrates images to promote an artist's music. There are three main types of music videos: narrative videos, which tell a story that relates to the song's lyrics; concept videos, which have a surreal or unusual theme; and performance videos, which simply show the artist performing the song. Music videos are typically used to advertise a song and create buzz around the artist by telling compelling stories or being controversial. Common conventions in music videos include the objectification of women and depictions of wealth, partying and alcohol.
Media evaluation question 3
- The target audience for the house music video was males and females ages 13-30 based on research of who listens to house music on social media, concerts, and in their everyday lives.
- An initial rough cut of the music video was shown to the target audience who provided feedback that some shots were too shaky and unprofessional looking. This feedback informed improvements to stabilize shots.
- Additional feedback was gathered through interviews and questionnaires that confirmed the music video was convincing and realistic with its vibrant colors and cuts that matched the music. Feedback also improved the synergies between the music video, magazine ad, and digipak.
Conventions of music video autumn term 2017
Music videos have established forms and conventions. The form determines the medium, length, and content. Conventions include technical elements like camerawork, editing, and lighting that establish genre. Symbolic conventions cover costume, sets, and performance style. Following conventions allows the audience to understand the genre and helps the artist communicate intended messages to sell their music and brand. Technical conventions include close-ups, editing to the beat, and artificial lighting. Symbolic conventions vary by genre but include costumes, hair, props, locations, color, and performance style to represent the artist's values. Good music videos are visually stylish, experimental, appropriately paced, and break continuity editing conventions.
General convention of Pop
The document discusses the codes and conventions used in different genres of music videos. It provides information on technical elements like editing, camerawork, and sound design. It also discusses symbolic techniques and reasons for using codes and conventions. Specific conventions for pop, rock, and narrative/performance-based music videos are outlined. These include common editing styles, camera shots, settings, lighting, costumes, and more. In the conclusion, the author notes they have learned about how image and personality influence music video conventions and will apply this knowledge to improving their own music video projects.
Evaluation question 1
The document discusses conventions in music videos and how to challenge them. It describes developing the narrative of a music video to be less obvious and including bolder colors in the album design. It also challenges conventions by featuring a female artist who defies beauty standards and does not sexualize herself. The narrative does not specify the gender of the artist's love interest, allowing for open interpretation.
Theorys
Deborah Holdstein discusses different types of music videos, including political themes and fantasy genres. Fantasy videos focus entirely on an artist's performance across various settings and locations to portray them in mythical or surreal ways. This makes artists more accessible to fans by showing aspects of their image. Michael Jackson's "Beat It" video is analyzed as portraying messages of togetherness and stopping violence through its story of a gang conflict. Andrew Goodwin presents five key aspects of effective music videos: how they synchronize with song lyrics, music, genre expectations, an emphasis on the artist, and intertextual references. Sven Carlsson discusses the importance of an artist's involvement in a video through performance to make the song feel more realistic
Assignment
The music video will tell a personal story about the artist's struggles with mental health and how their father helped pull them out of a dark period. It will show the father sitting with the artist and showing old photos to remind them of happier times. The video aims to show that people are never alone and to give hope to others facing similar challenges. It will be filmed using a phone and tripod at the artist's grandmother's house, with the artist and father as characters, to recreate how the father supported the artist in real life. The video links to the chosen song, which is about trying to help a loved one overcome a breakup and mental health issues.
Conventions of Music Videos
This document discusses common conventions in music videos. It explains that camera angles vary depending on the genre, with close-ups and mid-shots used to involve the audience for performance scenes and long shots used for group performances. Mise-en-scene creates expectations for different genres through elements like costumes, props, lighting and location. Editing also varies by genre, with faster cuts for upbeat songs and slower cuts for ballads. Costumes, colors and narrative techniques help establish an artist's image and brand over multiple videos and marketing campaigns. Common video types include performance, concept, and thematic videos.
Research task 1 + 4.pptx
The document provides summaries of two music videos that exemplify conventions of their genres while also incorporating unconventional elements. The first video, "Friday I'm In Love" by Yo La Tengo, follows conventions of alternative rock genres like incorporating a narrative storyline related to the lyrics. However, it breaks conventions by featuring an older female protagonist rather than younger subjects typically shown. The second video, "Pretty Pimpin" by Kurt Vile, also ties its narrative to the lyrics as folk/alternative rock videos usually do, but focuses more on the individual character rather than environments like most. Both videos effectively balance genre traditions with unique artistic perspectives.
Codes And Conventions Of Indie Pop Music Videos
Indie pop music videos typically feature the following elements: casual clothing in dull colors worn by characters; low-budget, natural settings like urban areas and parks; a slight sepia filter and added filters; a combination of live musical performance and narrative elements; handheld camerawork that makes the viewer feel uneasy along with close-ups and wide shots; transitions between takes and slow motion effects; and themes of rebelling against societal norms, unity, and love of music.
Evaluation Q1
Evaluation question- In what ways does your media product use, develop or challenge forms and conventions of real media products?
(music video, digipak and poster)
Indie Pop Genre and its Codes and Conventions
Indie pop originated in the UK in the mid-1980s from Scottish post-punk bands. It is more melodic and less abrasive than indie rock. Its popularity grew through small fanzines and record labels. In 1981 and 1986, the New Musical Express compilation cassettes C81 and C86 helped introduce indie pop to mainstream audiences and are seen as defining the genre in the UK.
Introduction to music
This document provides information about the end of year exam for AS Media Studies. It will be 1 hour and 45 minutes long and include two sections - Section A on Media Language and Representation, and Section B on Media Industry and Audience. Students will not be told which set texts will be included but are provided guidance on which set texts could fall under each section. Section A will be 75 minutes long and include viewing an unseen text and responding to representation questions. Section B will be 30 minutes long and include questions on industry and audience. The exam will focus on media forms studied, including advertising, film promotion, and music videos. Music videos could fall under Section A for language or representation analysis. The document outlines different types of music videos
Music project #1
This document provides a case study template for analyzing music videos. It is divided into 3 tasks. Task 1 addresses the purposes of music videos and marketing strategies. Task 2 covers common styles, techniques and conventions used in music video production. Task 3 requires analyzing at least 3 music videos and discussing their use of techniques from Tasks 1 and 2, including camerawork, editing, genre conventions, and critical approaches. The document provides guidance on completing the case study with illustrations and linking to other sources.
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Shot list
This document describes 25 shots from a music video including camera angles, movements, and descriptions of the shots. The shots include both interior and exterior locations and transition between scenes of the artist singing, children playing, a girl crying, and a flashback story involving a woman unconscious from drugs and alcohol who is helped by a man and hugs children, before ultimately falling from a ledge.
Shooting schedule
The document contains a shooting schedule for 14 scenes to be filmed over 3 days in January, March, and August. The schedule includes details of the location, whether the scene will be filmed interior or exterior, during the day or night, and a brief description of the shot. Locations include a park, houses, and a duck pond, with scenes involving an artist singing, children playing, a couple on a bench, and an overdose.
Ideas
The video tells the story of a romantic relationship from childhood through adulthood. As the couple ages, the woman becomes increasingly emotional and depressed. There are flashback scenes showing the couple as children in various settings referenced in the song lyrics. In one scene, the man is bullied as a child while the woman shouts for help. In the dramatic ending, the woman falls from a building as the song ends. Throughout the video, there are shots of the artist singing and playing guitar while walking through different settings that correspond to flashback scenes of the couple.
Indie mood board
This document discusses elements involved in a performance setting including artists, their involvement, the audience, props used on stage, and lowlighting effects.
Lumineers music video analysis
The video is mainly a performance of the band playing their music for an audience. It reinforces the indie genre through elements like low lighting, casual costumes, and guitar instrumentation. While there is no narrative, the performance intensifies as more band members and audience join in, matching the increasing tempo and dynamics of the song. Women are portrayed equally alongside men without sexualization.
Mumford and sons music video analysis
The music video demonstrates conventions of the indie music genre through iconography like guitars and costumes. Low lighting and warm colors create a rustic atmosphere. Long shots show the band performing on stage without an audience, possibly relating to the song's apology theme. The up-beat music matches energetic visuals of band members playing instruments. The artists involve themselves to showcase their indie style. There is no female presence, focusing attention on their music instead of sexualization. Intertextual references may relate to Shakespeare's Richard III about a father affecting his son. The video presents a performance rather than narrative, emphasizing the apology through an empty stage.
Imagine dragons music video analysis
The music video for "Radioactive" by Imagine Dragons uses various techniques common to the indie genre to tell a narrative about social issues and the need for revolution. It features stereotypical indie iconography like drums and low lighting. Through toys representing oppressed artists and people in power, it depicts the struggle for artists to gain recognition and control over their careers. Close-ups of the band help audiences connect to their identity. The story is advanced through performance shots of the band and a plot where a female character helps them defeat their oppressor, regaining power and independence.
The kooks music video analysis
The video uses a narrative storyline to express personal relationship issues through the characters' facial expressions and scenarios of being together and apart. While drawing on indie music genre conventions, it aims to make the story and lyrics more personally relatable to the audience. The artist is highly involved as the main character working through personal issues, hoping viewers will find the music similarly personal. The video primarily tells a narrative story through the relationship between lyrics and visuals without other references or band performances.
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Pitch
- 1. Pitch “We all die trying to get it right”
- 2. Idea The music video is a love story from when they were children. The story then develops from them playing as children in different places such as the forest into them growing up and the woman starting to suffer with mental health issues. Near the end of the video, there will be scenes depicting ideas revolving around suicide. This then links to the songs name, so the video is then shown as illustrative. There are intertextual references and links to the indie genre that I’ll be discussing.
- 3. Communicating genre & Introducing artists and representation • The genre is a mixture of both indie rock and indie folk so this will then appeal to a younger and older demographic, this then full fills the brief because it then targeted at the age range • There will be typical iconography including the guitar that the artist plays during the long shots which fits with the music • The setting will be based in a forest and house which is easily accessible when making the music video • There will be low lighting in the house and the forest is a rural area to represent the typical colour codes of an indie video
- 5. Communicating genre & Introducing artists and representation • There's artist involvement in which he will appear in different frames throughout the video • The video will constantly cut from the narrative to the artist singing • The artist is the character in the video so he is signing about his own experience • The representation of the artist then links back to the genre because direct mode of address is used to discuss the social and personal problems that have been experienced as well as it shown within the narrative, so the audience may be able to relate to the artist • There will be close up shots of the artist so the audience could identify with the artist as it becomes more personal but also long shots, these will show the costume of a flannel shirt and jeans to depict the typical iconography of the artists genre
- 7. Setting pace, rhythm and tone • The timings of the video are on the timeline however this was just a guide for the order of the video • I then improved the timings within my story board where there is now a second by second plan of what happens in each frame, this has been shown in the storyboard previously shown • The rhythm goes with the visuals because the change of the lyrics will usually change the frame of the video
- 8. Target audience appeal Focus group (I discussed my idea with a group of mixed ages after handing out my questionnaires and asked for feedback on the advantages and disadvantages that could help improve my idea) Advantages • The idea is very illustrative with the narrative explicitly representing the lyrics and also linking to the name of the song • The intertextual reference, which will be ‘Forest Gump’, is recognisable with the age range especially with the older demographic • For the younger demographic, they may be able to relate to the mental health issues shown and then are more likely to buy into the artist due to their beliefs and issues that's discussed
- 9. Target audience appeal Focus groups Disadvantages • The end scene involves falling off a roof which seems unrealistic to film in a setting that looks real Improvement = Fall of a ledge near the ground at a low angle of the camera in order to give the effect of it being at a high up building • Using children in the music video may be difficult in order for them to pay attention and not get distracted Improvement = Use short clips of the children in each frame so that they don’t lack concertation and the shots are able to be filmed
- 10. Target audience appeal Examples of questions from my questionnaire that helped with my ideas and what information to focus on within the focus groups
- 11. Institutional context • The record label that could be used for the artist is Domino Records • This is because it’s an independent record label that popular and successful artists have worked with • This could help with the popularity of the artist and increase the number of music downloads