The music video for "Ho Hey" by The Lumineers demonstrates characteristics of the folk rock and indie folk genres. It tells the story of a lonely man through lyrics and visuals. In the beginning, shots of photos on the wall show he has been living alone, corresponding to the lyrics. As the song builds, other band members join in shots, representing the lyrics about finding family. The video starts as an illustration of the lyrics but then becomes disjointed as the visuals no longer match the continued story in the lyrics. Technically, the camera work and lighting create an atmospheric mood through low light, close-ups, and color effects like pink fabric and confetti.

1. Music Video Analysis
Goodwin’s6KeyFeatures:
• Goodwin’sfirstpointis‘Musicvideosdemonstrate genrecharacteristics’. InthissongIhave
chosen“Ho Hey”,by the band Lumineers whoare well knownFolkRockandIndie Folk.By
the genre of the songand the band we shouldbe seeingthe bandtogetherinshots,with
instrumentsanddressedinindieclothing,withthe image Ihave associatedwiththisshows
that characteristicof this particulargenre.
• The secondpointis‘There isa relationshipbetweenlyricsandvisuals.The lyricsare
representedwithimages’.
“I’ve beenlivingalonelylife”
“I’ve beensleepinghere instead”

2. We can see thatthe leadsingerissingingabouthim.Fromthe videogoingacrossthe wall of
photosand lightswe cansee he has beenlivingthere fromwhatthe lyricssayandagainis
on hisownshowinghe islonelytobeginwith.
“So show me family”
“All the bloodthat I wouldbleed”
Showshe thinksof hisfellowbandmembersasfamilyandhow he valuesthem.
• ‘There isa relationshipbetweenmusicandvisuals.The tone andatmosphere of the visuals
reflectsthatof the music’.

4. • Goodwinsforthpointsays‘The demandsof the recordlabel will include the needforlotsof
close upsof the artistand the artistsmay developmotifswhichrecuracrosstheirwork(a
visual style).’

5. • ‘There isfrequentlyreference tonotionof looking(screenwithinscreen,mirrors,stages,
etc.) and particularyvoyeuristictreatmentof the female body.’
• ‘There are oftenintertextual reference (tofilm, TV programmes,othermusicvideosetc)’.
There isno real reference toa film, TV programor anothermusicvideo.

6. Goodwin’s5ways to analysisamusicvideo:
• ‘Throughtbeats – seeingthe sound’ - “HoHey” bythe Lumineers,isclearlytellingastoryby
the leadsinger,we follow thisstorywhile seeingthe musicvideo.The structure of the song
starts of slowand picksupthe beastas itgoesthrough.
Whenthe song starts the mainsingerissingingonhisown,as the songpicksup the other
twomembersjoin,thisisnowthe whole bandsingingtogether.The voice of the songis
strongand unique givingthatindiastyle.The furtherintothe songthe more backingsingers
join,meaningthattheresanarray of differentpeople singingwhichcomestogetherreally
well givingthe songanindividual trademark.
The leadsingeristellingusastory abouta girl whomhe loved butshe waswithsomeone
else.The timingwiththe wordsandthe videofitsverywell.Despite towardsthe endthe
lyricsand visualsdon’tnecessarilylink.Butthe storytellerisdefinentlygivingusarather
strongstory to listento.Againindividualbythatitsnot an average breakup story,infactit’s
a love storythat hasn’tevenhappened.
• 'Narrative andPerformance'- The narrative iscertainlynotclearwithinthismusicvideoand
the performance partdoesn’tparticualry show youanythingthat’sgoingonwithinthe lyrics.
The audience have tomake up whattheythinktheirtalkingaboutratherthan a small movie
and givingthe storyto the audience.The audiencehave tobelieve the storyandthe
storytellerwithinhiswords.Whereasthe videoisperformance ratherthanconvincingthe
audience it’sreal.All the audience candoishear, imagine andputtogetherthe storyintheir
heads.
• 'Star Image'- Althoughthe Lumineersisaband of 3, there isa clear star image inthe band.
Rightfrom the start we see himonhis own,itsobviousthathe issingingthe storyabout
himself,thismaybe seentothe audience astrue because surelythere mustbe areasonwhy
itshimon hiswon ratherthan the womenorthe otherman.The songstarts of rather
emotional andslow,thisiswhere the starissingingonhisownwiththe emotional lyrics.At
thispointintime the audience are connectingwithhimalmostone toone,listeningvery
carefullytounderstandthe storyhe istellingus. Asthe videoprogressesthe moodchanges
whenthe othertwojoininalmostthe audience feel releavedthathe hasthese othertwo
members.Nowtheyare seeingthe whole bandtogether,theysingthe lyrics“soshow me
family”– thisshowsthathisband membersare clearlylike familytohim.Asthe songgets
intoswingwe see more andmore people come intoshot,the mainvoice isobviouslystill are
star image – the audience have now seenthe starprogressoverthe lengthof the songto
someone emotional andinlovetosomeone happyandbrightbutstill inlove.Despitethe
fact the love hasn’tchanged.
• 'Relationsof Visualstothe song' - This isa slightlydifferentmusicvideoasitdoesn’tstickto
one particularway.At the beginningwe see anillustrationvideo;the lyricsare matchingthe
video.Suchas “I’ve beenlivingalonelylife” –we can see throughthe lookof the place and

7. the wallsthathe hasn’tbeendoingmuchinthat house andthat he my not have a proper
family.Alsowith“soshowme family”atthat pointthe othertwoband membersjoinhim
showingthe restof hisband islike hisfamilytohim.
Whereasafterthispart the lyricsare still goingalongthisline of ‘the love thatnever
happened’;we assume itsbetweenthe leadsingerand a girl?Butthe musicvideodoesn’t
linktothe lyricsanymore.Whichwouldshow thishasturnedintodisjunctormusicvideo.
• 'Technical Aspects'- Camera:On the pace of the songdependsonthe cameramovement
and speed. Startingof the speedisaverage goingalongat a steadyspeedof a moving
pan across the wall.Thisisa longshot as the camera comesroundto see the artist.
We thencut to a side viewof the artistsface where we are goingat a slowerwalkingpace as
he starts to singthe story,again a longercut because of the tone of the musicandmeaning
of the lyrics.
As the songpicksup the shotsstart gettingfaster.Theytendtocut intime toa beatso the
effectshownisnoticable andeffective tothe audience.Eachbeatis showingadifferent
bandmemberthrougha close up.
Whenhe stands onthe lightblubthisisshownthrougha slow motionclose uptogive this
crazy lightinthe darknesswe have seensofar inthe video.
In the flowof the song the cuts tendto cut in time to the backingsingerssinging“Ho”and
“Hey”.These clipsare seenthroughslow motionwithmanywide andestablishingshots.
LightingandColour:Lightingthroughoutthe whole videoisaninterestingone,itstaysrather
dark witha veryatomosphicmood,the scenesare mainlylitbysmall hanginglightblubs
spreadacross one wire.The waytheyhave mixedcolourandlightingiscleaverwe see pink
fabricand roseshangingwhichgivesusthislove effectandthe lightingisthenslightlypinky.
We thensee inthe party roomwe see the windowsare lotsof differentcolouredsquares
whichwhenthe lightreflectsof themtheygive thismulti –colouredeffectwhichagainlooks
effectivebutindividual.EspeciallysomethingIhave notseenusedbefore.
Mise – en– Scene:The locationlookslike the storytellershome,especiallyatthe beginning,
thiscreatesa visual image forthe audience sotheyunderstandthe storyandwhere he is
talkingabout.Asthe song progressestheyare usingalongcorridor, thisgivesthe besteffect
for the lowlighting.Thenwe gointoa biggerroomwhere all of the otherpeople are
gathered,inthispartwe don’tsee a lotof the locationthistellsusthe locationisclearlynot
that importantinthispart.
The costume is veryfolkrockand indie.Withthe bracesandhats show that thisbandis
differentandhave theirownstyle.Thistheninspiresthe audience totake upa different
trend.Withthe genre there muiscis,goeswiththeirpersonalityandfashionaswell.
The use of propsis shownthroughthe lightblubsandphotoframesatthe start of the video
showingthatthisiswhat the storytellerslifehasbeenlike foryears.Withthe use of pink
fabricand rosesshowhe is takingaboutlove,thisisaboutthe one feature withinthe music

8. videothatshoutsoutthe love thathe is takingabout.The colouredconfettyatthe endis a
great effectasitmixeswiththe multi –colouredlightingandwindowsreallywell.Alsowith
the dark lightingthe coloursreallystandout.