The document discusses how the media product uses and develops conventions of real media products. It analyzes the forms and techniques used in different elements of the media product, including a magazine advert, digi-pak, shots in the music video, and transitions. Common conventions from other artists like Lucy Rose are employed, such as close-up shots, location shots, and continuity across different elements. The techniques are chosen to emphasize emotions, link to lyrics, portray the artist's brand and develop a narrative around the song's message.