2. CHOSEN SONG/GENRE
• Our chosen song is Jason Mraz’s ‘Im Yours’ which fits
under the soul/pop genre.
• The reason why we have chosen
this song is because our aim was to
create a cool and calm atmospheric
video, although the up-beat chorus
gives it a diverse and fun feel.
3. CODES AND CONVENTIONS OF
POP/SOUL GENRE:
POP
• The tone and hue of the lighting is bright
• Theme is generally based on romance
• Usually extremely performance based as well as performing via dancing or
in a narrative story that reflects the meaning of the lyrics
• Pop music videos are usually fun and light hearted to appeal to a younger
audience
• There are not usually any instruments present as not many pop bands
actually play their own instruments.
4. AND…
SOUL
• The majority have a narrative generally based on love/family
• mono-tone colour scheme is frequently used
• slow cuts and editing
• no special effects
• Usually instruments are incorporated into the video.
From looking at this research we will:
• Not use special effects – to make the video look realistic
• We don’t want the colour scheme to be bright because our aim is to create a
cool and calm atmosphere
• We will include a instrument into our video, this will be a guitar
• We want our music video to be based on a narrative story, almost as if it is a
short film.
5. PLOT
• Main character - boy (who will sing)
• The boy and a girl will fall in love
and it will be based on a romantic story but are
afraid to admit their feelings to each other
• Similarities to Jason Mraz’s video: it’s a love
story and frequent use of montage
• Differences: Ours is focused more on the
lyrics, you will be able to see a key relation between lyrics and visuals.
• We like the idea of our music video being a ‘short film’ therefore
montage/flashbacks will be used commonly. In addition, we will use this to
go back into the couples childhood.
6.
7. BAND IMAGE:
Instruments: The one and
only instrument used is Clothing: His clothing follows a
the guitar. This is strict colour scheme of dark
something we want to colours which suggests he is a
incorporate into our mysterious person, this links in
music video because the with our plot because he is
song is almost acoustic hiding his feelings from the girl.
like and is the most This is something we would link
predominate instrument in with the soul music genre
we can hear in the audio. due to the colour scheme. His
In addition to this, a clothing is very relaxed, almost
guitar will create that cool like beach wear, the beach is a
and calm atmosphere we location which we have
are hoping to achieve, considered.
plus linking it to the
beach creates a cheery
atmosphere.
Appearance: The model in the photo is slightly tanned with scruffy
blonde/light brown hair, he fits into the soul genre because he has a
relaxed, quiet and timid appearance. The character we are aiming to
create, will have a similar appearance to this model because we want
a character who is shy, yet creative and the guitar gives off an image
to the audience that he composes his own music.
