The document discusses the demographic and marketing of the film "Would You Rather". It was shown at a horror film festival, appealing to fans of both psychological horror and thriller genres, widening its potential audience. As a psychological thriller, it received a high age rating of 16+ due to graphic and disturbing content, which slightly lessened the audience. As an independent film, it had a limited theatrical release but its trailer on YouTube received over 4 million views. Actress Brittany Snow promoted it on social media, using cross-media convergence to draw a larger audience.

1. Marketing and
Demographic of
Would You Rather

2. Demographic
Since the film is a hybrid of genres
(psychological horror thriller) it means that the
demographic of the audience is widened. This is
evident by the fact that the film was premiered
at the 2012 Screamfest Horror Film Festival
which allowed fans of the horror genre to watch
the film as well as those who are fans of the
psychological thriller genre.

3. Age Classification
According to IMDB, the film is not suited for
teenager under the age of 16 due to its profanity
and violence that would be disturbing for a younger
audience. Higher age ratings are conventional of
psychological thriller and horror films as the
content tends to be very graphic and distressing.
This can slightly lessen the broad audience which is
useful for the film as it means it can target a specific
audience. This tends to be young adults as they are
the demographic who watch thriller films
stereotypically.

4. Marketing
Would You Rather is an independent film which
means that it had a limited theatrical release.
However the film released a trailer onto
YouTube which has over 4 million views. In
terms of marketing, Brittany Snow, who plays
Iris, is a well known actress so by her being in
the film and promoting it on her social media
which is an example of cross media convergence
a larger audience would be drawn to the film.