The document discusses different media institutions that could distribute a film and their advantages. Cinemas would initially show the film so audiences could see it as intended after seeing previews. DVD distribution would allow people to own a physical copy to watch at their convenience at a lower long-term cost than repeated cinema visits. Streaming apps provide easy access to films for a monthly fee without physical media, allowing viewing anywhere with an internet connection. Social media marketing creates buzz and publicity for a film by sharing trailers and sneak peeks.