Mass Marketing Campaign review of the film Predators

1. Film Marketing Research: Predators

2. Strategies (to reach the audience) Poster- This would be exposed to the Target Audience anywhere in their daily routines as well as (of course) in cinemas. Places where the poster resides would be highly visible as to attract the largest possible attention. Such as on the sides of buses, bus shelters, billboards, in Shopping Centres, anywhere that the TA has a good chance of looking. Trailer (http://www.youtube.com/watch?v=kHsVbptb1RU) - Is ensured to be shown in cinemas prior to the actual film showing but it can also be advertised online, on sites such as youtube where the homepage is transformed and also gets incredible online traffic. TV spots have a similar function, broadcasting the film to people right in their homes on a specific, suitable channel that would really get the audience interested. The website is also a big aspect, a newer dimension to a marketing campaign that creates an online community who spread the film and its merits by word of mouth throughout the internet.

3. Media Platforms & Interaction The most prominent form is in my opinion the website as it demonstrates all of the hype around the film by being closely linked to the plot and its legacy through use of innovative web design techniques, such a cursor, background and layout. These all create the impression of using the villain perspective, creating an exciting sense of intrigue for those among the audience new to the film. However those who have loved the original will return and notice the most positive memorable features of the previous film return. Sound also compliments the site as it is integral in the film so therefore gives a hint of what is to come. Naturally it now has a feature devoted to the place of purchase of the DVD or Blu Ray copy.

4. Merchandise Comic Books Action Figures DVD, Blu Ray The film itself is a remake so they have a fanbase and preconceptions to either build on or recreate, and I feel that they did this successfully with a lot of effectiveness due to building on the previous success that the first saga was.

5. Just another feature of the extensive website that shows the power of the villain in an addictively simple yet astonishing game that lets the audience interact with the film and the world around them. This encourages impressive hype around the film.

6. Overall I feel that the distributor did a great job setting up this campaign. Essentially the website is the epicentre of the whole project but all the other platforms that the Target Audience are exposed to refer them to this website which I believe would be very effective in attracting more viewers. This synergy encourages use of the immersive site that connects the film also across social networking sites like facebook and twitter thus further enabling the audience to be aware but also knowledgable about the film.