Leverage user data and optimize trends with ShepHertz App42 Platform to deliver personalized content and media across omnichannels.

1. Omni-Channel Digitization
&
Marketing Automation Platform

2. Current
Media
Trends
Media Use
Cases
ShepHertz
App42
Platform
Overview
ShepHertz
App42
Platform
Deep Dive
Agenda

3. Current Trends in Media

4. The Evolution of Media Over the Years

5. Rise of Digitization in Media

6. Rise of Digitization in Media

7. Rise of Digitization in Media

8. Rise of Digitization in Media

9. The New Monetization Map for Media

10. Omni-Channel Marketing in Media

11. Use Cases in Media/Entertainment

12. General
• Omni-channel engagement across – Mobile, Web, Social etc.
• Deep Analytics and making the Big Data actionable
• Tracking user behavior across channels and taking action either on
demand or campaign based
• Identify which channel is more effective Web, Mobile
• Integrating offline, legacy, transaction data with data generated through
new age devices to launch new use cases and campaigns
• Launch new use cases and campaigns in days & weeks
• Ability for Business/Marketing team to launch campaigns without
having any dependency on Development team
• Monitor effectiveness of campaigns

13. User Acquisition
• Enable in-app referring on
WhatsApp, Facebook, Twitter to
acquire more users in exchange of
limited free content
• Allow sharing of any achievement,
reward, gift or any other event on
social media platforms
• With remarketing ads, obtain the
attributes of the most successful
segment to target similar people on
Facebook

14. Engagement
• Assisting Onboarding through InApp messages and
push notifications
• Revive engagement with dormant users with
notifications across all channels including web
• Grow revenue by launching coupon campaigns on
special occasions
• With real-time analytics, optimize campaigns for
better results on the fly
• Target each customer with contextually relevant
campaign, like, sending an in-app message of a new
release of their favorite content section
• With location based campaigns, target users based
on their regional interests
• Analyze your users’ browsing pattern and preferred
channel for personalized campaigns
• Live Chat – Assign a rep or allow your users to have in-app chat discussion with your representation

15. Gamification
• Induce competitive spirit with social
leaderboards based on content sharing,
maximum downloads or top purchasers
• Allow integration with social platforms to
maintain their buddy list
• Introduce real-time in-app chat for
discussion on the content with the buddies
• Provide achievement badges based on the
frequency of interaction with the content,
like, give users who frequently reads about
movies the badge of Movie Buff
• Launch competitions for the users with their
buddies

16. Conversion
• Recommend other products to your users based
on item similarity and user similarity. People who
have purchased/checked out this have also
purchased/checked out that
• Tracking the user behavior based on events and
recommending
• Users who have not made any purchase for past
1 month, send re-engage notifications
• Target based on Demographic parameters
• If the customer clicks on a particular banner,
tutorial, button– Automated email to be sent to
the sales rep so that he can engage with the user
right away

17. Prediction Analysis
• Boost customer lifetime value by predicting the
kind of content they would want to interact
with regardless of their segmentation
• Forecast the propensity of the users to make
purchases and launch marketing campaigns to
influence their moves
• Improve retention by predicting the tendency of
the users to uninstall the app and retain with
targeted marketing campaigns

18. Partner Integration
• Enhance the omni-channel experience by
securely exposing the protected resources
as APIs for integration with the other apps
• Partner with a brand with seamless and
direct integration for exclusive or early bird
access to the content
• Monitor the performance and with alerts
take preventive actions to always stay up
and running

19. ShepHertz App42 Platform
Overview

20. Why ShepHertz
- One Stop solution
- Omni-channel Platform – Supports 18 Native Platforms
- Big Data - Leverage Real time data generated by New age devices as well
offline
- Time To Market - Launch use cases in hours than in weeks
- End-to-End Solution - Single provider which offers you all the services with
committed SLAs and transparent/predictable pricing
- API driven so existing investments does not get wasted.
- Dependency of CMOs, Marketing & Product Heads on Tech is removed
- Expose protected resources as APIs – To Partner Apps and systems
- Deployment Model – Public, Dedicated, Hybrid & OnPremise

21. 47+ Billion
API Calls
150
Countries
43,000+
Customers

22. Continual Transformation Environment to build
Omni-Channel Apps
Backend API
Services
Gamification
Automation &
Actionable
BigData
Integrate with
other Apps by
Exposing APIs
Launch Use Cases & Campaigns on Omni-Channels – Mobile, Web, Social, IoT, Wearables, TV, Kiosks/ATMs
App Behavior Legacy AppsReal Time Offline
Big Data
Transactional External AppsUnstructured

23. Need to interface with multiple Cloud Service providers
Leverages & Compliments their legacy applications
Leveraging BigData - User Acquisition, Retention, Engagement &
Conversion
In context seamless transition of consumers across Omni- channels
Ever increasing customer expectation : Expects new services in weeks
Challenges & Constraints

24. App42 Cloud API - Services

25. Actionable BigData- Everything you need to grow your App

26. App42 API Gateway – Comprehensive API Management

27. Verticals

28. Server Locations

29. ShepHertz App42 Platform
Deep Dive

30. IoT Apps
Enterprise Apps
(External + Internal)
Omni-Channel
Wearables
800+ APIs
30+ Cloud Services
Actionable
BigData
Realtime
Messaging System
API
Management
App42 Cloud Ecosystem
IaaS Providers – IBM, vCloud Air, AWS, Azure Hybrid
Enterprise
OnPremise

31. Acquisition
Gamification
Virality Campaigns –
In-App Referrals
Social Posting
Engagement
Rewards
Achievements,
Gifting, Social
Leaderboards
Push campaigns
with A/B Testing,
Geo Targeting, Geo-
Fencing
In-App
Recommendation &
Messaging
Retention
App Remarketing on
Facebook
Email Campaigns
Push notifications to
users about to
churn(predictions)
Conversion
Funnel management
& segmentation
Trigger based action
e.g drop off points
Push Notifications
to users about to
convert(Predictions)
Diagnostic
Info
Analyse Act Monitor
Real-time Actionable Analytics

32. Define
• Events
• Properties
• Segments
• Campaigns
• Model
• Offline
Analyze
• App Data
• Behavior
• Flow
• Funnel
• Cohorts
• Effectiveness
Target
• Mobile & Web Push
• InApp
• Social
• Email
• Survey
• Web Push
Predict
• Classification
• Linear
• Anomaly
• Clustering
(Recommendation)
App42 Actionable Analytics

33. •Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails and Chat Pop-
ups to Segmented Users
•Facebook Remarketing
•Strategize Push and In-App Campaigns
Segmenting and
Targeting
•Track App Retention Metrics with User Cohorts
•Run User-Retention Campaigns and check success/failureCohort Analysis
•Real-time Session Tracking and Targeted Action
•Identify Drop-off Points
•User Session Time on various Page Views
Session Tracking
•Forecast your users’ next moves and find out the propensity of churn and conversions
•Influence their next moves with personalized Push and Email campaigns
Prediction
Analysis
e.g. - “Trigger In-App
Message if a User stays
on a page for more
than 30 seconds”
App Engagement and Retention

34. Advanced Segmentation
based on Multiple Events
and User Properties
e.g. - “Users of Age
25 from New Jersey
who started the App
today but did not
make a purchase”
Behavioural Segmentation

35. Event Based Achievements
Events
Reads multiple
books
Bookworm
Owns many
books
Bibliophile
Lends multiple
books
Librarian
• Create achievements based on certain events to increase user recognition and easy engagement
• Assign badges as soon as users do those events
• Get to be creative in the badge design and names

36. ENTRY
POINT
EXIT
POINT
DROP-OFF
POINTS
Engaging the user during these in-
session drop off points based on
real-time analytics (Enhancing in-
app Personalization)
Engaging the user at the
entry point (can be
based on past session)
Engaging the user at
the exit point based
on his current session
activity
Send
information
on DEALS
Send
information
on OFFERS
Send RECOMMENDATIONS
APP SESSION
Session Event Tracking

37. Type of Campaign
Target Audience
Date Range to run Campaign
Campaign Trigger (Event)
Message/Push Layout
Frequency of Occurrence
CTAs
Action Paths
 Another Event
 A/B Test
 Custom Code
 URL
To run chain
campaigns
 Run Ad Campaigns
 Set Real time In-App triggers to
boost Conversion
 Run Retention Campaigns
 Schedule highly targeted Push
Notifications
 Run Chain Campaigns to
progressively bring Users down
the Sales Funnel
Campaigns

38. Dashboard
• Comprehensive Dashboard
• Customizable
• Daily Metrics Mails
• Deep dive based on interest

39. Omni-Channel Dashboard
• Real-time App
Installs
• Current Active
Users
• Average Session
Time
• Total current
events

40. Web Push Notifications
 Ability to Add Channels: The greatest thing about triggering the opt-in box to the user to click on allow or
block is that you can enable them to choose the channels they would like to subscribe to instead of opting
for all the notifications.
 User Segmentation: In addition to enabling the users to choose channels, you can also segment them
according to their demographics, behavior, activities, device type, etc. This further enhances your targeting
and increases the conversion of your push messages up to 75%.
 Push Automation: It is difficult to send out web push manually every time your user does any desired event.
With the ability of marketing automation tools, you can create events that you consider are important and
you may go ahead and create campaigns based on those events.

41. Unified Notifications
• Target customers based on User Behavior, Events & Properties,
Offline Data
• Rich Notifications
• Classification of users – Predictive
• Schedule
• Campaign Based
• Personalized
• A/B Test
• Geo Target/ Geo Fencing
• Configure Badge & Sound

42. Push Campaign for Geo Targeting
 Interactive map for selecting the
users in a particular location
 Select Country, State, City to send
targeted push
 Getting Geo location of various
users and then segmenting them
to send targeted Push messages
 Campaigns can be built for
automated targeting to the users
on the specific geo locations
Push Geo-Targeting Campaign Management

43. Push Geo-Fencing Campaign Management
Push Campaign for Geo Fencing
 Interactive map to select the
multiple Geo Fences
 A fence can be as small as 50
meters
 Users can be targeted based on
following cases
• Entering the fenced area
• Exiting the fenced area
• Dwelling inside the
fenced area

44. Define – Multi-level Segmentation

45. Insights – Active Users (DAU, WAU, MAU)
Set Goals – Get trigger mail

46. Insights - Funnel Analysis
 Create user flows - track drop off
points & Target
 Get accurate analysis of the screens
where users mostly lose interest
 Create specific campaigns to target
them to move them further into
the funnel for increased
conversions

47. Insights - Cohort Analytics & Retention
Marketing
 Track returning users with smart cohort analytics
 Analyze the days having majority of non-returning users
 Monitor the activities accordingly
 Plan personalized campaigns to bring them before they churn

48. Insights – Avg. Session

49. Insights – Installs & Un-Installs

50. Campaign – Push, InApp, Survey, Social Post, Email,
Virality, Lead Generation

51. Campaign - Push
 Event based rich push notifications
(include HTML, images, sound and
badges, videos)
 Geo-target people with location based
push notifications
 Create unlimited geo-fences across
the world and run campaigns on
people entering, exiting or dwelling
for sometime in the fence
 Run experiments on your push
notifications with A/B/n testing to try
out different copies, CTAs and
graphics to see which one works best

52. In-app referrals
 Implement growth hack in-app referral campaigns without any coding effort
 Choose among multiple sharing platforms
 Target users based on different segments to boost user acquisition

53. On Demand Targeting

54. Effectiveness – Compare Campaigns

55. Predict Analyze Target
• Define your
Churn/Convert
condition
• Get the user’s
likelihood of Churn
or Convert
• Know the reason of
Churn or Conversion
by looking at similar
customer’s related
activities
• Know the type of
customers who are
churning or converting
by looking at similar
customer’s attributes
• Target the segments
by taking appropriate
actions
• Send Push
notifications, In-App
Campaign or take
other actions to
reduce churn or
increase conversion
Features
• Increase Conversion, reduce
Churn
• Define your Churn/Convert
condition
• Bucket your customers into High,
Medium or Low likelihood of
Churn/Conversion
• Know your bucketed customer’s
related activities
• Know your bucketed customer’s
related user attributes
• Take preventive action on
bucketed segments to reduce
churn or increase conversion
• Identify Problem Areas
• Retain customer loyalty
Supports Classification, Regression, Anomaly Detection, Clustering
Predictive Analytics

56. Prediction Analysis

57. User interacts with
your app/web
Added to custom
list based on in-
app actions
User leaves Sees Remarketing ad on
Facebook offering benefits and
suggestions
Banner prompts
that user to return
to your app/web
Completes the
activities or takes
further actions
Remarketing - Facebook

58. Remarketing

59. Customers
9
One of the largest Insurance Cos
BFSI
BFSI
Top News App
Rovio Stars—creators of Angry Birds
Top Media App
Enterprise
Enterprise
Enterprise
Enterprise
Gaming
Enterprise
Top Airlines App Enterprise

60. Thank You