The document describes a comprehensive cloud ecosystem designed for app developers, offering APIs, SDKs, and backend services that significantly reduce development time and costs. It includes advanced analytics for user engagement, retention, and push notification strategies to optimize user experience and conversion rates. Additionally, the platform supports a range of functionalities like A/B testing, in-app chat, and resource management, catering to both gaming and non-gaming applications.

1. Complete Cloud Ecosystem for Apps

2. What we do
Out Of the Box functionality - APIs and Native SDKs
Reduce Time - Development, IaaS Resource Management and Deployment
Reduce Total Cost – Development and IaaS
Reduce Time-To-Market - By as much as 60%
Detailed Analytics – User Profiling, App Tracking, Behavioral Segmentation
Analyze and Improve Key Success Parameters
- User Acquisition, Engagement, Retention and Conversion
Make App Developers successful by Offering
By Providing a Complete Cloud Ecosystem across platforms

3. Our Server Locations
Servers in 7 zones across 6 countries servicing global customers
Amazon (AWS) IaaS Provider
6
Managing
Billions of API
Calls
Vast Scalability

4. App42 Backend APIs
650+ APIs 25+ Modules 18 Native SDKs
Business Technical

5. Match - Making In-App Chat
Challenge BasedTurn Based
Massive Multiplayer Gaming Engine
Room/Lobby Logic Connection Resiliency
AppWarp – Multiplayer Engine

6. Gamification
Tools to boost Engagement and Customer Experience
using Game Mechanics in Gaming/Non-Gaming Apps

7. Tools to automate your App Marketing Campaigns and
improvise Engagement and Conversion Metrics
Diagnostic
Info
Analyze Take Action
Monitor &
Optimize

8. Advanced Analytics and
Behavioural Segmentation
Advanced
Segmentation based on
Multiple Events and
User Properties
e.g. - “Users of Age
25 from New Jersey
who started the App
today but did not
make a purchase”

9. App Engagement and Retention
• Send Push Notifications, Facebook Wall Posts, In-App Messages, Emails
and Chat Pop-ups to Segmented Users
• Facebook Re-targeting
• Strategize Push and In-App Campaigns
Segmenting and
Targeting
• Track App Retention Metrics with User Cohorts
• Run User-Retention Campaigns and check success/failure
Cohort Analysis
• Real-time Session Tracking and Targeted Action
• Identify Drop-off Points
• User Session Time on various Page Views
Session Tracking
• Show live Users ‘n’ versions of page views/CTAs/images/fonts and
more and see which ones receive more traction
• Constantly test and iteratively optimize your App, Push, In-App etc.
A/B testing
e.g. - “Trigger In-App
Message if a User stays
on a page for more
than 30 seconds”

10. In-App Message and Push Campaigns
Type of Campaign
Target Audience
Date Range to run Campaign
Campaign Trigger (Event)
Message/Push Layout
Frequency of Occurrence
CTAs
Action Paths
 Another Event
 A/B Test
 Custom Code
 URL
To run chain
campaigns
 Run Ad Campaigns
 Set Real time In-App triggers to
boost Conversion
 Run Retention Campaigns
 Schedule highly targeted Push
Notifications
 Run Chain Campaigns to
progressively bring Users down
the Sales Funnel

11. Session Event Tracking
and Optimization
LIVE APP SESSION
ENTRY
POINT
EXIT
POINT
DROP-OFF
POINTS
e.g. A
‘Recommended for
you’ segment flashed
at the entry point
based on previous
sessions’ data.
e.g. A ‘Something
you missed/You may
like’ segment flashed
here according to
current and previous
sessions’ data.
Engaging the User during these in-session drop
off points based on real-time analytics
Enhancing in-App Personalization

12. Marketing Automation Dashboard

13. Boost Conversion
1) In-App Message Triggers at the Right Time
e.g. User on a Product View for more than 1min - ‘Buy Now to Save More’ Pop-up to
encourage immediate buying
2) Product Recommendations based on User Sessions, Behavioral Data and
Preference Profiling
3) Highly Targeted Campaigns on Segmented Users
4) CTA based Pop-ups based on real-time activity on the App
Liked the App?
‘Like’ us on Facebook

14. Intelligent Push Notification
• Customized Push Notification according to User’s interest or recent activity on your App
• Integrate Call-to-actions (CTAs) in Push
- Send Rich Push with links, image based URLS, sound notifications, as tiles, etc.
• Dormancy and Inactivity based campaigns
• Segmented/Channel based Push
- Segment your users on the basis of gender, location, device, etc.
- Advanced Segmentation based on User Properties and Behavior on the App
- Schedule Push Campaigns on User Segments or fire Push as Event triggers
- Allow Users to subscribe to Channels to receive Notifications of interest
• Product Recommendations
• Geo Targeting (location-based Push)
• Multi-lingual Push
• Push Analytics to monitor effectiveness : Sent -> Delivered -> Opened
• Send Cross Platform Pushes in a single click

15. In-App Chat
 Create Chat Rooms for Real time Chat
 Chat with your Users to provide support
E.g. If a User is on a page for more than 30
seconds, send him a Chat Pop-up to offer help.
 You can also enable Chat between Users –
Facebook Friends, Buddy Circles or similar-
preference Customers – who can discuss their
experiences or queries on Products
 Enhance Customer Experience
Hi, this is Rishabh.
How may I help you?

16. • App42 A/B Testing allows you to do a live-
field test on your current and new In-App
features within the market place.
• Use this service to understand which feature
in your App works the best with users.
Benefits
• Cross-Platform
• Direct access through your Dashboard
• Perform A/B/…/Z testing to try out N
different variants
• Distribute the A/B/…/Z versions in the
market, in any proportion
• Deploy the App with the winning features
without the need to republish it.
App42 A/B Testing

17. App42 PaaS
• Highly Available and Reliable Platform
• No worry of OS installations, patches, security, firewalls and scalability
• Scaling/descaling of resources as per usage
• Access to App42 Backend as a Service Cloud APIs and Multiplayer Gaming
Engine – AppWarp
• Resource Management from command line as well as management console
• Capability to manage ‘Internet of Things’

18. API Gateway Design
• All App42 APIs are wrapped and run behind the gateway
• Gateway provides services related to authentication, authorization,
metering, burst limit control, request/response size validation, request
throttling based on IP, source etc.
• When developers deploy their custom code, on the fly new API is
created and it also runs behind the same Gateway which provides same
services to the deployed custom code
• Gateway can be used to integrate it with already existing APIs

19. Deployment Solutions
 App42 Shared Cloud
 Private Cloud
 On-Premise Deployment on your Servers
Ability to connect with your existing CRM and other internal
systems
Dedicated Hosting & Support

20. Team ShepHertz