1. The three actors are the USP for the
film as they are successful and have
millions of fans across the world
therefore their names are at the top.
With the use of white typography
against the blue coloured sky to make
their names stand out this will draw
the viewers attention to their names
potentially attracting them if they are
fans of the actors to watch the movie.
The tagline stands out the
most in the poster. It gives an
insight of the film and also
gives a clue to why all the
characters are gathered
together.
There is a clear indication that the setting of
the film is in London this is evident in the
poster as the London eye and the house of
parliament is shown.
This character’s costume is like that of the
security service indicating that he is a person of
authority. His muscular arms portray him as a
strong and invincible character.
The three actors at the front of the poster are the
films stars they are presented as powerful and strong
because of their physique. Vin Diesel is holding a gun
in his hand indicating the films action genre.
The Z layout makes the audience read the USP
as they move down the poster the main
information is at the bottom such as the
production company, film title, release date,
names of directors and actors.
The cars are placed behind the actors to
showcase the adrenaline experienced when
watching the film attracting audiences.
The camera angel at which the weather was
taken implies that this is a stylish action
adventure film.
The title of the film has a metallic look this is done
to blend the theme of cars in the poster.
The use of limited spacing within the credits
shows how this film is going at a fast rate.
The PG rating is shown to inform people that the
film is suitable for young audiences in order to
increase their fan base.
2. The films USP is Hayden, she is the lead
actress for the film the viewers know this
because her name is the only one written
at the top of the poster. This has been done
to attract Hayden's fans to increase the
number of people to watch the film.
The crown over Hayden's name indicates
that she is the prize of the film. Propp’s
theory of character type is relevant here.
As the character behind Hayden is looking
for her indicating that she is the star of
the film.
The background of this poster is a binded lined
paper this implies that the characters are in
college which gives an insight of the films
narrative.
The film title is drawn onto
the paper which gives a clear
indication that this film is
about teen romance. The title
is made to stand out against
the red cloud making it the
most visible. This has been
done to draw the viewer's
attention to the title.
The title is made in a way to look like a
thought of the male character which gives
the audience an insight in the mind of the
character.
The film has its own website which is written
beside the actors arm this is done to tell the
audience that that they can visit the website for
more information about the film.
Both the characters are looking directly at
the audience especially the lead actress
this has been done to persuade and
seduce the audience into watching the
film.
Red is very conventional for romance films, as red
has many connotations such as passionate love
and seduction.
The actors facial expression gives
away to the audience that the film
is going to have some sense of
humour in it this will make the
audience instantly recognise the
rom com genre.
