The combination of the main product (film) and ancillary texts (poster, magazine, teaser trailer) effectively builds brand identity, though some inconsistencies could be improved. The poster, magazine, and teaser trailer all feature the main characters and title to promote recognition of the "Reprisal" brand across formats. Elements like police tape and fonts are sometimes inconsistent, which weakens the unified brand image. Overall, the products successfully convey the crime drama genre and target demographic through their visuals and themes of revenge.

1. EVALUATION QUESTION 2
H O W E F F E C T I V E I S T H E C O M B I N A T I O N O F
Y O U R M A I N P R O D U C T A N D A N C I L L A R Y T E X T S ?

2. INTRODUCTION
• Brand identity is very important in film marketing for example
the harry potter brand their films you would be able to
recognise just from the font of the writing for example fantastic
beasts and where to find them does not have harry potter in it
but you can still tell that it is the same brand because of their
brand identity and that would make people who liked harry
potter want to go and see fantastic beasts and where to find
them. So that is why brand identity is very important in the film
in industry.
• And that is why we tried hard in are work to build a brand
identity that you can see throughout are three products.

3. THE POSTER
• We tried to develop a brand identity with the poster by first of all having the title nice
and big at the top of the poster so that people could recognise the name of are film. one
thing that we messed up was that we did not use the same font throughout our three
products which doesn’t help the brand identity it would be better if we used the same
font for the reasons I mentioned in the intro about harry potter.
• Another way we have brand identity is with the characters because you can see cam
and Dan in all three of are products Cleary so people could recognise the brand from
the characters
• are products all suggest the same genre because you can see the police tape in are
products and the urban settings and you can clearly see that Dan and cam have a
conflict between them and the name suggest that as well because it means a act of
revenge.
• And are products I feel appeal to are target audience of 15-35 and male because are
three products promote the genre that it is well

4. THE MAGAZINE
• Characters are brand image is promoted
by Dan and cam because they are present
through all three products. So they are
associated with the brand
• Police tape the police tape that we have
helps the brand identity by showing the
genre of the film because the police tape
quite clearly promotes that it is a crime
drama so this is good for are target
audience.
• Reprisal is in the same font as the poster
but just a bit less bold because in the
magazine but is not the same as font in
teaser
• Another thing that builds the brand identity
is the saying for are film (sometimes
justice aint clean) which builds the brand
because is present in poster and magazine
and also helps promote the genre because
lets you know that it will be about Dan
getting justice for himself .

5. THE TEASER
• the teaser trailer relates to the brand image with the
characters and different to the magazine and the poster
the teaser tell you more about the characters that are
important to are brand.
• Another way that it promotes are brand is the title
appearing at the end because that makes people
recognise the name reprisal as a film that is going to
come out but we did mess up not having the same font.
• Are trailer also promotes the genre of are brand by like
the poster and magazine having police tape in the trailer
you can hear police sirens

6. HOW THE TEASER TRAILER SUGGEST GENRE
Are film promotes the crime
drama genre because as
you can see there is all ways
something that triggers
someone wanting revenge
for example in harry brown
its when his friend dies in the
house fire but for us its when
Dan's grandads watch gets
stolen.
There is also a bit were you
see people talking about
what happened and in both
harry brown and are trailer
this is when you see the
characters get angry and it
lets the audience know that
they are going to do
something about it which is
good because that shows the
genre we wanted clearly
And the violence also
promotes the crime drama
genre as you can see the
image above from
brotherhood shows him
punching someone because
the genre has violence in it
and as you can see the image
from are trailer of someone
being pulled out of the car to
show criminal activities to
promote the genre