This document discusses key elements of movie posters and trailers such as conveying the film's message, genre, intended audience, release date, and use of familiar icons, actors, and visuals to generate excitement and inform viewers. Color, font, imagery, and other design elements are used to stand out while communicating what the film is about and ensuring viewers recognize what franchise it belongs to. The goal is to effectively engage the target demographic and build anticipation for the movie.

1. Contrasting
Colour
Unique Selling
Point(well
known actors).
Tagline Background
shows it is set in
a
neighbourhood.
Popular films
made by
creators of this
film.
No Specific Date
Bold text to
make the
message of
the film.
Dark colours used
against a bright
background to make it
stand out.
Aimed at teenagers
and above.
Genre:
Comedy

2. Iconic symbol used so people
know who it is and can be
used to excite people in
posters and trailers.
Intended
audience is
teenagers or
above.
Movie is not
called batman
to try and be
obvious.
Famous actors
used to make
people see it.
Date to let
people know
when it is out.
The main figure is
batman and he is
photographically
used to show the
movie is live
action.
The tagline
suggests that
this will be
dark and
depressing.
The colour
blue is mostly
used to make
it look dark
as batman
normally is in
the dark.

3. Title the same as
the first movie so
people know what
they can expect.
Credits so people can
find out who did things
like the effects, the
directing, etc.
The main visual
is Godzilla so it
can state what
you are going to
expect and get
people excited.
The main colours
used are black and
orange to show fire
and destruction.
Date to excite people
when it comes out.
No Tagline
The intended
audience is
aimed at
teenagers or
above.
The film
promises you’ll
see Godzilla
because of the
title and the
images.
Famous actors
to make people
see it.
The background is
represented
graphically to show
the destruction of
the city.
It communicates effectively
with its audience as it tells
them what to expect and to
be excited for it.