1. Who would be the audience for your media
product?

2. Firstly, as a collection we came up with the idea of having a
target audience based around a male gender/sex. This is
predominantly because the main characters in the
production are males. For example some of the elements
such as the humor will be found more relatable and
funnier. This happens within our production when a
character is conversing with another over the phone, he
states “I think the reason why I am wearing a dress is
because it was a bit of a sausage fest last night”. The
personification of the “sausage” being a penis makes it
funnier to this specific gender because they can relate, due
to having male genitals. Other films that include similar
single gender/sex elements are; The Inbetweeners movie,
The Hangover Trilogy, 21 and over and Project X as they
all consist of male protagonists. We can link this back to
the question “Who would be the audience for your media
product?” as males would play a big factor.

3.  Secondly, as a unit we came up with the suggested age
range of 12-21. The certificate will be a 12A suggesting
that adults accompany 12 year olds to this production.
For example the comedic elements we incorporate in our
production are targeted at a younger audience. We include
comedic elements in our production, one of these appears
in the party montage; this includes humor as the male
characters are intoxicated from non-alcoholic drinks such
as raspberry and apple juice. Comedic elements like these
will attract younger audiences because they may relate to
similar situations. In terms of other films (The
Inbetweeners movie) that have a higher certificate, include
more of a mature sense of humor. By being unique and
creating a production that contains a wider age range will
attract a bigger audience. We can link this back to the
question as a 12-21 year olds would be the audience for
our media product.

4.  Moreover, there are some particular interests
that we included in our target audience to have.
For example there is hobbies such as; football,
watching tv, video games and socializing. We
know that by our target audience having a
particular interest in some of the hobbies that
were listed would be a key factor in our
production as these are what our characters
hobbies are. This is used in other films such as
The Inbetweeners, as hobbies represent their
characters. We can link this back to the question
as the audience interest will determine whether
they watch our media product.

5.  Lastly, there is multiple ways in which we
could market/promote to the audience with
our audience. For example using some of the
audience’s hobbies. We know this as we can
promote our product over some social media
products. Some other film productions such
as The hangover having Various apps.