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Sujit Pal
March 13, 2016
Measuring Search Engine
Quality using Spark and Python
| 2
• About Me
 Work at Elsevier Labs
 Interests: Search, NLP and Distributed Processing.
 URL: labs.elsevier.com
 Email: sujit.pal@elsevier.com
 Blog: Salmon Run
 Twitter: @palsujit
• About Elsevier
 World’s largest publisher of STM Books and Journals
 Uses data to inform and enable consumers of STM info
Introduction
| 3
• Problem Description
• Our Solution
• Other Uses
• Future Work
• Q&A
Agenda
Problem Description
• Migrate the Science Direct Search Engine from Microsoft FAST to
Apache Solr.
Background
• Keep search quality consistent across platforms.
• Full text downloads from Solr must equal or exceed that from FAST.
Success Criteria
• A/B testing
Measurement
• A/B Tests happen in Production
 Expensive: Requires Production Deployment of Search
Engine(s).
 Risky: Bad customer experience in AB can result in customer
leaving.
 Limited scope for iterative improvement: because of expense
and risk.
 A/B tests take time to be statistically meaningful.
• We needed something that
 Could be run by DEV/QA on demand.
 Produces repeatable indicator of search engine quality.
 Does not require production deployment.
• This tool is the subject of our talk today.
But…
Our Solution
• We have
 Query Logs – from query string entered by user.
 Click Logs – from the download links clicked by user.
• We can generate
 Search results for each query against the search engine.
• Combining which we can provide
 Click Rank Distribution for a search engine (configuration)
Solution Overview
Click Rank Definition
• Click Rank is the sum of the ranks of all PIIs in the result set that
match the PIIs clicked for that query, divided by the number of
matches.
• Deconstructing the above:
 Let the click logs for a query be the document set Q.
 Let the top N search results for the query be represented by a
List R.
 Let P be the intersection of Q and R, and P be the (one-based)
indexes of the documents in R that are in P.
 Click Rank = Σ P / || P ||
Inputs
Preprocess Logs
• Query and Click logs already merged by A/B test framework.
• Provided as line-oriented JSON format.
Generate Search Results for Engine
• Replay query logs against Search Engine (configuration).
• Use Python Multiprocessing module (for parallel access).
Search Result Generation Code
Search Results Example Data
• Search Results are saved one file per query.
• Top 50 results extracted (so each file is 50 lines long).
• Maintains parity with FAST reference query results (provided one-
time via legacy process).
Compute Click Rank Distribution
• Use Apache Spark to compute the Click Rank Distribution.
• Use Python + Matplotlib to build reports and visualizations.
Spark Code for Generating Click Rank Distribution
• Skeleton of a PySpark Program
Spark Code for Generating Click Rank Distribution
• Step #1: Convert the Clicks data to (Query_ID, List of clicked
PIIs)
Spark Code for Generating Click Rank Distribution
• Step #2: Convert the Search Results data to (Query_ID, List of
PIIs in search result)
Spark Code for Generating Click Rank Distribution
• Step #3: Join the two RDDs and compute Click Rank from the
intersection of the clicked PIIs and the result PIIs for each
Query_ID.
Generate Reports
• Download Click Rank Distribution for Search Engine (configuration).
• Use Python + Matplotlib to build reports and visualizations.
Outputs from Tool
• Step #4: Download distribution from S3 and aggregate to chart
and spreadsheet.
How did we do (in our A/B test)?
• Solr PDF downloads were 99.6% of FAST downloads.
• Difference in download rates not statistically significant.
• Decision made to put Solr into production.
90%
95%
100%
105%
Jan
(AB #1)
Feb
(AB #2)
Mar
(AB #3)
Apr
(AB #4)
SOLR Downloads as % of FAST Downloads
PDF
HTML
Level of FAST Downloads
Other Uses
Find Search Result Overlap between Configurations
• Measure drift between two search configurations.
• Ordered and Unordered comparison at different top N positions.
• Result set overlap increases with N.
• Lot of positional overlap in the top N positions across engines.
Search Quality as Overlap between Title and Query
• Measures overlap of title words with query words for various top
N positions.
• Overlap @ N defined as sum of number of words overlap for the
first N titles with the query normalized by N times the number of
words in the query.
• Overlap @ N decreases monotonically with N.
• Solr engines seem to do better at this measure.
Click Distribution
• Measures the distribution of clicked positions across the top 50
positions for each engine and compares them.
• In this chart, FAST has higher number of clicks at the top
positions than the Solr configurations shown.
Distribution of Publication Dates in Results
• The engine has a temporal component in its ranking algorithm.
• Compares the distribution of publication dates across search
engine configurations to visualize its behavior.
More Uses …
• Measuring impact of query response time on click rank.
• Comparing click rank distributions by document type.
• …
• Compute
(Average/Median) CR
per user.
• Compute CR per query
and user.
• Use this as input to
Learning to Rank
Algorithms.
• Other ideas…
Future Work
Thank you for
listening!
Questions?
My Email:
sujit.pal@elsevier.com

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Measuring Search Engine Quality using Spark and Python

  • 1. Sujit Pal March 13, 2016 Measuring Search Engine Quality using Spark and Python
  • 2. | 2 • About Me  Work at Elsevier Labs  Interests: Search, NLP and Distributed Processing.  URL: labs.elsevier.com  Email: sujit.pal@elsevier.com  Blog: Salmon Run  Twitter: @palsujit • About Elsevier  World’s largest publisher of STM Books and Journals  Uses data to inform and enable consumers of STM info Introduction
  • 3. | 3 • Problem Description • Our Solution • Other Uses • Future Work • Q&A Agenda
  • 5. • Migrate the Science Direct Search Engine from Microsoft FAST to Apache Solr. Background
  • 6. • Keep search quality consistent across platforms. • Full text downloads from Solr must equal or exceed that from FAST. Success Criteria
  • 8. • A/B Tests happen in Production  Expensive: Requires Production Deployment of Search Engine(s).  Risky: Bad customer experience in AB can result in customer leaving.  Limited scope for iterative improvement: because of expense and risk.  A/B tests take time to be statistically meaningful. • We needed something that  Could be run by DEV/QA on demand.  Produces repeatable indicator of search engine quality.  Does not require production deployment. • This tool is the subject of our talk today. But…
  • 10. • We have  Query Logs – from query string entered by user.  Click Logs – from the download links clicked by user. • We can generate  Search results for each query against the search engine. • Combining which we can provide  Click Rank Distribution for a search engine (configuration) Solution Overview
  • 11. Click Rank Definition • Click Rank is the sum of the ranks of all PIIs in the result set that match the PIIs clicked for that query, divided by the number of matches. • Deconstructing the above:  Let the click logs for a query be the document set Q.  Let the top N search results for the query be represented by a List R.  Let P be the intersection of Q and R, and P be the (one-based) indexes of the documents in R that are in P.  Click Rank = Σ P / || P ||
  • 13. Preprocess Logs • Query and Click logs already merged by A/B test framework. • Provided as line-oriented JSON format.
  • 14. Generate Search Results for Engine • Replay query logs against Search Engine (configuration). • Use Python Multiprocessing module (for parallel access).
  • 16. Search Results Example Data • Search Results are saved one file per query. • Top 50 results extracted (so each file is 50 lines long). • Maintains parity with FAST reference query results (provided one- time via legacy process).
  • 17. Compute Click Rank Distribution • Use Apache Spark to compute the Click Rank Distribution. • Use Python + Matplotlib to build reports and visualizations.
  • 18. Spark Code for Generating Click Rank Distribution • Skeleton of a PySpark Program
  • 19. Spark Code for Generating Click Rank Distribution • Step #1: Convert the Clicks data to (Query_ID, List of clicked PIIs)
  • 20. Spark Code for Generating Click Rank Distribution • Step #2: Convert the Search Results data to (Query_ID, List of PIIs in search result)
  • 21. Spark Code for Generating Click Rank Distribution • Step #3: Join the two RDDs and compute Click Rank from the intersection of the clicked PIIs and the result PIIs for each Query_ID.
  • 22. Generate Reports • Download Click Rank Distribution for Search Engine (configuration). • Use Python + Matplotlib to build reports and visualizations.
  • 23. Outputs from Tool • Step #4: Download distribution from S3 and aggregate to chart and spreadsheet.
  • 24. How did we do (in our A/B test)? • Solr PDF downloads were 99.6% of FAST downloads. • Difference in download rates not statistically significant. • Decision made to put Solr into production. 90% 95% 100% 105% Jan (AB #1) Feb (AB #2) Mar (AB #3) Apr (AB #4) SOLR Downloads as % of FAST Downloads PDF HTML Level of FAST Downloads
  • 26. Find Search Result Overlap between Configurations • Measure drift between two search configurations. • Ordered and Unordered comparison at different top N positions. • Result set overlap increases with N. • Lot of positional overlap in the top N positions across engines.
  • 27. Search Quality as Overlap between Title and Query • Measures overlap of title words with query words for various top N positions. • Overlap @ N defined as sum of number of words overlap for the first N titles with the query normalized by N times the number of words in the query. • Overlap @ N decreases monotonically with N. • Solr engines seem to do better at this measure.
  • 28. Click Distribution • Measures the distribution of clicked positions across the top 50 positions for each engine and compares them. • In this chart, FAST has higher number of clicks at the top positions than the Solr configurations shown.
  • 29. Distribution of Publication Dates in Results • The engine has a temporal component in its ranking algorithm. • Compares the distribution of publication dates across search engine configurations to visualize its behavior.
  • 30. More Uses … • Measuring impact of query response time on click rank. • Comparing click rank distributions by document type. • …
  • 31. • Compute (Average/Median) CR per user. • Compute CR per query and user. • Use this as input to Learning to Rank Algorithms. • Other ideas… Future Work
  • 32. Thank you for listening! Questions? My Email: sujit.pal@elsevier.com