Measurable Management of Internet Marketing and Communications - Pärnu Juhtimiskonverents Workshop - altex marketing
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The document discusses measuring the effectiveness of internet marketing and communications. It covers topics like measuring conversion rates online, search engine visibility of Estonian banks, monitoring social media for Estonian Air, using Google Analytics to measure a blogfest case study, and assessing the credibility and usability of websites like Riigikantselei. The presentation emphasizes that measuring internet activities provides important insights and facts to focus online efforts where they will be most effective.
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Measurable Management of Internet Marketing and Communications - Pärnu Juhtimiskonverents Workshop - altex marketing
- 1. Measurable Management of Internet Marketing & Communications Robin Gurney and Tõnis Hinnosaar Eesti esimene internetiturunduse agentuur Internet Marketing
- 5. Optimum Conversion Online Eesti esimene internetiturunduse agentuur Internet Marketing
- 6. S earch E ngine V isibility of Estonian Banks Eesti esimene internetiturunduse agentuur Internet Marketing
- 8. Social Media Monitoring Eesti esimene internetiturunduse agentuur Internet Marketing
- 10. Google Analytics: Tallinn Blogfest Eesti esimene internetiturunduse agentuur Internet Marketing
- 12. Optimum Conversion Online All websites are not made equal. A great website meets the needs and desires of ALL the target audiences. The three key elements to a successful website are: compelling content, attractive design and robust technology. To convert your website visitors to action at an optimum rate you will need excellent visibility, accessibility, credibility, usability, engagement and persuasion. And then you will need to be able to measure it all and act upon the results - promptly. Eesti esimene internetiturunduse agentuur Internet Marketing
- 13. Website Credibility Score Eesti esimene internetiturunduse agentuur Internet Marketing
- 15. Measurement C ase Study: Riigikantselei Eesti esimene internetiturunduse agentuur Internet Marketing
- 18. W ho H ave W e M easured f or? Eesti esimene internetiturunduse agentuur Internet Marketing
- 19. Suudame k iirendada ka S inu ä ritegevust I nternetis.
Editor's Notes
- All websites are not made equal. A great website meets the needs and desires of ALL the target audiences. The three key elements to a successful website are: compelling content, attractive design and robust technology. To convert your website visitors to action at an optimum rate you will need excellent visibility, accessibility, credibility, usability, engagement and persuasion. And then you will need to be able to measure it all and act upon the results - promptly.
- screen shot of estonian air netvibes , link to netvibes Tõniselt!
- Discuss with Tõnis
- Merle: add tõnis for a small graphand put GA logo up a bit and the small graph under
- Take some numbers and stats from WTF one year later?
- notes: handout and ask people to work together to evaluate the credibility of a site. if we have time we can evaluate one example site in advance and show results/score usability case study
- Merle: add EAS and remove LUUP - EAS IS already there, LUUP removed.