Digital marketing is the marketing of products or services using digital technologies on the internet and mobile phones. It consists of tools like SEO, social media, web design, and email marketing. Digital marketing provides benefits like flexibility, lower costs, instant feedback, and real-time analysis. However, it also has disadvantages like not being free, some customers still preferring live interactions, and the risk of outdated information online.

1. Digital Marketing
Submitted By: Ankita Khale
Rohit Darbar
Mayank OP Sharma
Submitted To: Jhanvi Madhwani
Acropolis Institute Of Management Research & Studies

2. Keypoints
What is Digital Marketing
Benefits of Digital Marketing
What does Digital Marketing consist of
SEO
Digital Marketing Measurement
Disadvantages of Digital Marketing

3. Defination
 Digital Marketing is an umbrella
term for the marketing of
products or services using
digital technologies , mainly on
the internet , but also including
mobile phones , display
advertising and other digital
medium.

4. Benefits of Digital Marketing
Digital Marketing
Flexibility Economical
Time & Effort
Saving
Instant Feedback
Impatful
Real time
Analysis

5. Objective
Reach the right audience
Engage with your audience
Motivate your audience to take your
action
Maximize return on investments (ROI)

6. Digital
Marketing
Tools
Offer pop
Nanigans
Facebook’s
Power
Editor
Twitter
Native
Platform
Sprout
Social

7. Digital Marketing consist of
Digital Marketing
SEO Brand
App Development
Social
Media
Web
design
Email
Marketing

8. What is SEO?
Whenever you enter a query in a search engine and hit “enter” you get a list of
web resulys that contain that query term. Users normally tend to visit website
that are at the top oh this list as they perceive those to be more relevant to the
query. If you have ever wondered why some of these website rank better than the
others then you must know that it is because of a powerful web marketing
technique called Search Engine.

9. Google Analytics is a powerful tool for a
brands, bloggers or business alike. Through
use of Google Analytics, you can uncover a
tremendous amount of data about your
website that can be used to enhance your
marketing and business development
strategies.
The back end of Google Analytics
is broken down into eight main sections.
Dashboards, Shortcuts, Intelligence Events,
Real-Time, Audience, Acquisition, Behaviour
and Conversions.

10. Limitation of Digital Marketing
I. Digital Marketing is not free as the cost of hardware, software, website
design, online distribution costs, maintenance, and yes time, all
should be factored into the cost of providing your product and
services.
II. Still, the internet is considered as a source of information gathering
for the majority of your customers. Many people are there who still
prefer the live interaction when they buy. This may deter customer
from buying if you have a small business with one location.
III. Over 50% of households shop online and this number is continued to
grow, you are reaching less than two out of three households.
IV. So many scams on the internet.
V. Timing of updates is critical so it’s easy to have outdated information
on your site.