Group Head of Paid Search, Mel Hyde discusses how to maximise potential from an ongoing shift in device usage. Mel is responsible for ensuring the right strategy is applied to Branded3’s PPC client accounts and that all accounts deliver performance, efficiency and growth. With a truly integrated approach to our client’s digital campaigns.
SearchLeeds, Ed Blakeway 'Programmatic - the future of advertising' Branded3
Ed Blakewat leads campaign planning, development and activation for AMNET in Leeds. AMNET is Dentsu Aegis’ programmatic trading desk, responsible for the delivery of billions of digital ad impressions annually.
Activating Consumer Intent to Deliver SalesMediaPost
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
SearchLeeds, Dixon Jones 'How to score the web (without being Google). The ps...Branded3
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
SearchLeeds, Ed Blakeway 'Programmatic - the future of advertising' Branded3
Ed Blakewat leads campaign planning, development and activation for AMNET in Leeds. AMNET is Dentsu Aegis’ programmatic trading desk, responsible for the delivery of billions of digital ad impressions annually.
Activating Consumer Intent to Deliver SalesMediaPost
If you want to understand people’s needs and interests look at their intent. You no longer have to guess what they want, they will tell you. This session will focus on the growing importance of how machine learning is revolutionizing marketing from a demographic-based targeting endeavor to one rooted in the more effective method of mining consumer intent in real-time. And how delivering the most relevant and resonant ads to consumers converts sales at a greater frequency than with traditional methods.
SearchLeeds, Dixon Jones 'How to score the web (without being Google). The ps...Branded3
Dixon Jones became the Marketing Director of the world’s largest link analysis engine, Majestic, in 2009, transforming the SE industry by providing link intelligence on a scale not previously open to the industry.
SearchLeeds, Tom Anthony 'The next trilion searches: Intelligent personal ass...Branded3
Distilled's Tom Anthony looks at 'The next trilion searches: Intelligent personal assistants' in his presentation for SearchLeeds 2016. With a degree in Computer Science Tom works on a variety of secret projects at Distilled from developming novel forms of reporting to trying to predict which new technologies will impact the Search Industry.
The Clear Advantage to Competitive Intelligence ApplicationsMediaPost
No question, email deliverability and marketing analytics is a data-driven decision-making process.
But how quickly your teams can make decisions with that data plays a crucial role in the revenue generated from your email programs. Does it take hours? days? or is it real-time? As the leading provider of accurate, real-time, presentable email intelligence, we will demonstrate why real-time actionable data, presented in an easy-to-use manner, has been proven to increase your monthly email marketing revenue by more than 3x. Join us as we become email “spies” for the morning and explore the tangible benefits of (the) CIA.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada
Location data has been around since the birth of the smartphone. Yet marketers still continue to struggle when it comes to leveraging the location signals and amazingly deep data. The problems are often around achieving scale when used in combination with other datasets and balancing relevancy with recency when it comes to user location data.
It is important to understand that there is no “magic bullet” when it comes to solving the challenges associated with hyperlocal. Instead, we need to gain a deep understanding of how and where the data is captured; how to derive actionable insights; and the minimum ingredients necessary for a successful hyperlocal campaign recipe. Such an understanding paired with unique strategies, optimization techniques designed for local and tested models of measuring ROI form the basis of executing impactful hyperlocal campaigns. Dilshan discusses lessons learnt and tactics tested in the market after hundreds of hyperlocal campaigns in Canada under his belt as a leading ad tech player.
For more from EQ Works please visit their website: http://www.eqworks.com
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
Stephen Kenwright - London Affiliates ConferenceBranded3
Stephen Kenwright, Director or Search at Branded3 looks and 'Strategic keyword research and analysis' in his presentation for the London Affiliates Conference: http://www.igbaffiliate.com/events/london-affiliate-conference
The Clear Advantage to Competitive Intelligence ApplicationsMediaPost
No question, email deliverability and marketing analytics is a data-driven decision-making process.
But how quickly your teams can make decisions with that data plays a crucial role in the revenue generated from your email programs. Does it take hours? days? or is it real-time? As the leading provider of accurate, real-time, presentable email intelligence, we will demonstrate why real-time actionable data, presented in an easy-to-use manner, has been proven to increase your monthly email marketing revenue by more than 3x. Join us as we become email “spies” for the morning and explore the tangible benefits of (the) CIA.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada
Location data has been around since the birth of the smartphone. Yet marketers still continue to struggle when it comes to leveraging the location signals and amazingly deep data. The problems are often around achieving scale when used in combination with other datasets and balancing relevancy with recency when it comes to user location data.
It is important to understand that there is no “magic bullet” when it comes to solving the challenges associated with hyperlocal. Instead, we need to gain a deep understanding of how and where the data is captured; how to derive actionable insights; and the minimum ingredients necessary for a successful hyperlocal campaign recipe. Such an understanding paired with unique strategies, optimization techniques designed for local and tested models of measuring ROI form the basis of executing impactful hyperlocal campaigns. Dilshan discusses lessons learnt and tactics tested in the market after hundreds of hyperlocal campaigns in Canada under his belt as a leading ad tech player.
For more from EQ Works please visit their website: http://www.eqworks.com
PMI Europe - Eric Weaver - "The Great Social Media Crisis of Faith"PerformanceIN
Organic reach has crashed. Content isn’t being seen. Facebook has become a paid channel and brand social teams are struggling to justify bigger budgets to overcome these issues.
Running a high-performing brand social department requires a new look at process, tools and measurement – an approach that provides financial impact metrics that justify costs.
MediaBrands’ chief social officer Eric Weaver will show real-world examples of what is happening to brand social efforts, discuss practical approaches to process, and examine new tools that show the fiscal impact of being a social brand.
Attendees will walk away with a refreshed strategy to consider for the year ahead.
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
Join Mediative on the 2015 IAB Canada Roadshow as the discuss online display ads and purchasing behaviour.
For More Information : Mediative.com/iab-roadshow
Duane Forrester
Utah Digital Marketing Conference 2019
Learn more at: utahdmc.org
How Machine Learning is Changing the Landscape of Search, Discovery and Engagement
Today’s consumers have more choices than ever and are less brand loyal than at any point in history. We’ll examine pivotal inflection points driven by consumers that influence search and data discovery. These directly affect what search engines rank and show in results, so you need to know what you can control and influence. Data about your business, products, and services remains one key area under-explored by most businesses, and digital knowledge management is proving to have a deep impact on consumer engagement, revenue, and business success.
Behavior Technology and Lead Gen: Working TogetherAffiliate Summit
This presentation is from the Performance Marketing Summit (May 15, 2016 in Chicago). Session description: A review of the latest behavior analytics tools & how they’re being used alongside best practices in Lead Generation. Designed for intermediate, and audiences at the cusp of intermediate and advanced.
Stephen Kenwright - London Affiliates ConferenceBranded3
Stephen Kenwright, Director or Search at Branded3 looks and 'Strategic keyword research and analysis' in his presentation for the London Affiliates Conference: http://www.igbaffiliate.com/events/london-affiliate-conference
SearchLeeds, Kelvin Newman 'The Trope Factory' Branded3
Kelvin Newman is the Founder of Rough Agenda, a company that arranges specialist digital marketing events including BrightonSEO. In 2014 Kelvin was voted by econsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.
SearchLeeds, Rob McGowan 'Audience analysis: How to understand your audience ...Branded3
Rob McGowan discusses how to understand your audience and deliver better integrated campaigns. Rob leads the development of the analytics and data focussed propositions at Response One. Ex dunnhumby, Rob has worked with a variety of clients, all of whom were at different stages of the analytics maturity model with his focus being on ensuring insight is applied across the organisation to deliver the widest impact.
SearchLeeds, Matt Barby 'There's more to life than "great content"'Branded3
Matt Barby discusses why there's more to life than great content. Matthew is an award-winning digital marketer specialising in developing growth strategies for businesses of all sizes. Matthew is an industry speaker and lecturer for the Digital Marketing Institute, as well as a regular columnist for a number of marketing publications, including Marketing Land, Moz and Search Engine Journal.
Multichannel Marketing: The Key to Expanding RevenueInvoca
Multichannel marketing is now. You may be an offline expert, but mobile and online are dominant mainstream media. Not advertising in these channels? Then you’re leaving money on the table. Today’s DR connects offline, online and mobile, ensuring the customer experience is seamlessly optimized and fully tracked across all three. Leading call marketing technology captures and converts more high-value customers across all mediums, is highly accessible, and easy to set-up. During this one-hour session, our industry experts will: 1) Explain how today’s DR needs multichannel marketing; 2) Provide examples of successful implementation; and 3) Teach how to launch complementary offline, online and mobile campaigns.
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
Latest trends in Digital Marketing to help define digital technologies and marketing techniques which will give options for companies to grow their businesses.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Unless you and your company collect and incorporate in-app behavior activity into your DMP and customer modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data! FInds out how to fix the problem with this paper.
Unless you and your company collect and incorporate
in-app behavior activity into your DMP and customer
modeling, you don’t have visibility into this important set of
customer touch points. You could be missing half of your
customer data!
Conversant 6 essentials for doing cross device rightJim Nichols
Provides an easy to read explanation of the core things to look for in a cross-device solution. From user-to-device mapping to data to creative, we've got you covered.
In an 'always on' world where channel-surfing B2B customers demand real-time responses - no matter where they are - what is the optimal role of social media marketing? Roxane Divol, a partner and leader of McKinsey's Marketing & Sales Practice, addressed this question at the ITSMA Marketing Leadership Forum and demystified the emerging role of marketing as a driver of social technologies. She also discussed the tactics and strategies B2B marketers should use to access the touchpoints and datastreams that reinforce the social consumer decision journey. This presentation provides insights into how, when, and where social media influences and uniquely engages customers, as well as current best practices for developing, launching, and demonstrating the financial impact of social media campaigns. More: http://mckinseyonmarketingandsales.com/topics/b-to-b
Similar to SearchLeeds, Mel Hyde 'How to maximise potential from an ongoing shift in device usage' (20)
The guardian angels and the deadly sins of ecommerce SEO - Dan Saunders - Pin...Branded3
Ecommerce is growing every day and done well, the average retail brand can often expect to see massive growth in their income. Done incorrectly however, your ecommerce site can be a giant money pit, Dan's talk guides you through the dos and don’ts of SEO for an ecommerce site.
Fast and accurate SEO reporting and diagnostics with Google Analytics - Cardi...Branded3
Emma Cardiff SEO Meet talk is a 20 minute introduction to how to ensure what you’re reporting on is accurate, how to do it quickly (so you can spend more time doing SEO and less time reporting) and how to use Google Analytics to help diagnose problems and opportunities for SEO.
SearchLeeds 2018 - Chris Rowett - Supercharging google shoppingBranded3
Build, enhance and optimise. From building powerful feeds to
advanced analysis techniques and the latest tech, Chris Rowett's SearchLeeds talk teaches you the three steps to supercharging your Google Shopping campaigns.
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
SearchLeeds 2018 - Hannah Mckie - PLAs: Small company or large, everyone has ...Branded3
Whether you’re a small e-tailer or a ‘big baller’ you’ll want to experiment with your Google/Bing PLA activity. Previous talks I’ve been to often start at the end with optimisation, however lets take it back to basics and start from the beginning like all good stories should. Once you’ve got the basics right, everything else should fall into place.
The advancement of AI and machine learning in social and Google algorithms have created an enormous impact on consumer perceptions and behaviour. Lexi Mills' SearchLeeds talk delved into how publishers are responding to this and in turn how we, as content marketers, should be adapting our tactics and strategies to continue to influence rankings and build links and brands in this environment.
SearchLeeds 2018 - Luke Carthy - How to optimise the s*** out of your interna...Branded3
Key reasons why optimising your internal web search is essential for SEO and a proven method to get it right, grow traffic, improve conversion and improve UX.
A lot changes in SEO but one thing that hasn’t is the essential need to understand how your customers are searching and the words they’re using. Kelvin's practical SearchLeeds session shares some hands-on ways of taking keyword ideals from your SERP rivals.
SearchLeeds 2018 - Anu Adegbola - MindSwan - Adwords Script Automation and th...Branded3
Anu believes in working efficiently – and making use of tools that do the hard work for you – even when you’re on holiday! Anu's SearchLeeds talk takes you through AdWords Scripts that will do exactly that for you and tips to ensure that you don’t get a mystic error message where you actually have no idea how to fix the problem.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
John Rowley - Ferrero - Creating a data-driven customer journey with personas...Branded3
Today, the customer journey is a complicated matrix of multi-channel, hyper-targeted and in-the-moment marketing. So it’s no surprise that digital strategies rely heavily on data. Delivering fantastic commercials & loyal customers requires a data-driven marketing strategy to understand the customers you’re marketing to and how to invest in areas that really matter.
Fili Weise - SearchLeeds 2018 - Structured data explainedBranded3
Want to know how and which structured data to implement on your website? This no-hype session focuses on SEO tips that will help you move the needle. No complex theory but highly actionable SEO tips. This session will have SEO tips for all levels of experience. Join ex-Google engineer Fili Wiese to learn all about structured data and how to make it work for you and avoid common pitfalls. Having programmed websites and Google internal tools, Fili Wiese is the go-to guy when it comes to technical and international SEO.
SearchLeeds 2018 - Craig Campbell - How to fix the most common technical SEO ...Branded3
Craig uses SEMRush’s auditing tool to demonstrate some of the most common issues that are found when doing a website audit. He shares some actionable tips and advice on how to improve your technical SEO to improve the performance of your website online which will include site speed optimisation, time to bite, using the correct SSL certificates and much more.
SearchLeeds 2018 - Matt Holmes - Distrelec - The International Paid Search Pl...Branded3
What’s the difference between a Superbowl-winning NFL team and a winning international PPC team? Not as much as you’d think. Combining his love of the NFL and experience running global campaigns for Distrelec and Emirates, Matt Holmes brings you his top 5 strategies for winning now and leading change for the future.
SearchLeeds 2018 - Oliver Brett - Screaming Frog Branded3
SEOs are great at optimising sites for search engines, but they don’t always know what’s great for users. With an ever increasing focus from search engines on the abstract concept of ‘quality’ sites in competitive markets need every advantage they can get to rank higher. User testing is a vital component of a meaningful UX review, and user feedback can be essential in sussing out where, what, and why a site ‘feels’ bad. It’s how you take audits beyond just checking off technical best practices. Hobbits aren’t super powerful or especially wise, but sometimes you need them in your fellowship to get the job done.
SearchLeeds 2018 - Julia Logan - Irish Wonder - How to audit your site for se...Branded3
Nobody likes a site with security issues – neither Google nor your visitors. (Hackers do but you probably don’t want to make their life easier at your expense, do you?) Making sure your site is secure can save you a lot of headache. Luckily, you don’t have to be an InfoSec whiz to do it – find out about some simple checks you could incorporate into your regular onsite audits to help make your site more secure.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Are you sending mixed signals to Google? When canonicalisation, pagination, hreflang and mobile alternates aren’t implemented correctly, conflicting website signals will baffle search engines and leave them to make their own assumptions about your website and what’s important. In this talk, Rachel shares examples where a website’s signals can be ignored or overruled, leading to disastrous impacts on performance. Don’t leave anything to chance – be sure that the most important areas of your site are respected and given prioritisation when being indexed and shown to users.
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
3. B3
How To Maximise Potential From An Ongoing
Shift In Device Usage
Melanie Hyde – Branded3
4. The Next 20 Minutes
Melanie Hyde
• Introduction
• What’s happened to the search landscape with
device usage increasing?
• What does this mean for advertisers and
agencies?
• What to take away from this presentation that
can maximise the potential of your mobile
traffic?
• Questions
5. B3
The shift in device usage;
the impact that this is having on advertisers and our
take on how to understand and maximise the
potential in Search
6. B3
Device Trend – Mobile vs. Desktop
51
62
68
71
74
0
10
20
30
40
50
60
70
80
2012 2013 2014 2015 2016
Percentage of people who use a smartphone
79 79
76
75
73
70
71
72
73
74
75
76
77
78
79
80
2012 2013 2014 2015 2016
Percentage of people who use a computer
7. B3
Typical Client Experience:
More Search on Mobile YOY, with less volume coming
through Desktop. Although we see a drop in desktop
traffic, it’s CR% is going up.
Can we make the assumption?:
Mobile is Research Device
Desktop is Purchase Device
9. B3
• Mobile consumer spending expectation that 42% of
all retail sales will involve a mobile device in some
way.
• Less than 3% of retailers believe their business is
mobile ready and a further 70% said that they didn’t
offer a mobile website or mobile app for consumers
• Sales made through apps now account for a third
(33%) of all retail spend on mobiles, despite only
10% of retailers offering one.
Consumers are spending on Mobile
10. B3
What does this mean for advertisers?:
- It’s becoming increasingly more difficult to track
a consumers activity across device
- Harder to make informed decisions on when,
where and how to target consumers
11. B3
Key things that can help you maximise the
potential of mobile traffic, through
understanding and effective targeting
12. B3
Challenge your agency to think and act mobile first
- Through every stage of optimisation
- Lots of talk and not enough action
13. B3
Understand Attribution Across Device
Multitude of third parties who can help you understand your audience and aid effective targeting
- Remarketing and retargeting across device
- Look at cross device tracking tools to understand journeys
- Match email addresses, to improve personalisation across offline and online channels
- Match CRM data and audience lists
14. B3
Google Product Launches – Make the most of local search
Nearly a third of all mobile search is used for local store search
15. B3
Move towards the audience rather than the keyword
The key now is to track the audience and target them
at the point of purchase when is easiest for them
16. B3
CRM DATA – Custom segmented audience lists
Transactions
Segments
Research
Response &
Intent
Behaviours
Retargeting on mobile/desktop
CRM Retargeting
CRM Communications
Site Personalisation & CRO
Prioritise content and channel with audience insight