This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
This document discusses how to track investment in SEO against returns. It provides guidance on predicting organic traffic, analyzing potential income, studying required investment, and tracking performance over time. Key steps include analyzing keywords to predict traffic, estimating timescales to achieve rankings, calculating expected revenue based on click-through and conversion rates, and creating financial models to understand profit/loss and return on investment over various time horizons. Ongoing tracking using tools like Google Analytics is also recommended to compare predictions against actual results.
Jon Quinton discusses how to create a credible forecast for SEO traffic and revenue. He recommends using past organic traffic data, search volume trends, rankings, conversion rates, and average order values. A forecast should review seasonality, consider key upcoming events, estimate nominal monthly growth, and apply seasonality. The forecast should provide a range of results and clearly explain assumptions and caveats. Regular reviews are important to track progress and update goals.
Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival
1. The document discusses custom Facebook marketing automation for scaling e-commerce. It describes challenges with existing tools, like bad data, lack of the right data metrics, and slow optimization processes.
2. Custom automation was built on top of the Facebook API to automate tasks like A/B testing, scheduling, rules, and templates. This helped address issues and guide bidding and spending more effectively.
3. Sample setups and tools are shown, including ad banner creation, targeting tools, and dashboards. In summary, custom automation was necessary due to limitations of existing tools for optimizing complex e-commerce campaigns at scale.
This document discusses how a company used data from Google AdWords campaigns to improve targeting for UNICEF and Arlanda Express clients. They ingested audience insights into a proprietary data management platform (DMP) to refine user profiles, then pushed this data back to AdWords to improve remarketing lists and campaign performance. For UNICEF, they saw an 8x increase in conversion rate and 1037% increase in ROI. For Arlanda Express, generic keywords saw a 302% increase in click-through rate and 83% decrease in cost-per-acquisition. The company then applied this approach to Facebook using similar techniques to rewrite pixel tracking code and ingest DMP data, seeing a 2.3x increase in conversion rate
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...Marketing Festival
This document summarizes a presentation about how search engine ranking factors have changed and will continue to change over time. It discusses how factors like user signals, content relevance, and machine learning have become more important than traditional SEO tactics. It also notes that while ranking factors are always evolving, some basic technical fundamentals like site architecture, relevant links, and page speed remain important. Industries also have different ranking factor priorities based on typical user intentions within those categories. The overall message is that SEO requires adapting to changes and focusing on creating unique, relevant high-quality content.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
This document provides information on forecasting for SEO, including predicting organic traffic, analyzing potential income, studying required investment, and tracking predictions over time. It discusses estimating click-through rates and conversion rates based on past research. It also shows how to analyze keywords, predict timescales to achieve rankings, calculate required investment, and estimate potential income. Finally, it demonstrates building a profit and loss plan in Excel to forecast SEO performance and ROI over 1-2 years, including tracking metrics like positions and revenue over time.
This document discusses how to track investment in SEO against returns. It provides guidance on predicting organic traffic, analyzing potential income, studying required investment, and tracking performance over time. Key steps include analyzing keywords to predict traffic, estimating timescales to achieve rankings, calculating expected revenue based on click-through and conversion rates, and creating financial models to understand profit/loss and return on investment over various time horizons. Ongoing tracking using tools like Google Analytics is also recommended to compare predictions against actual results.
Jon Quinton discusses how to create a credible forecast for SEO traffic and revenue. He recommends using past organic traffic data, search volume trends, rankings, conversion rates, and average order values. A forecast should review seasonality, consider key upcoming events, estimate nominal monthly growth, and apply seasonality. The forecast should provide a range of results and clearly explain assumptions and caveats. Regular reviews are important to track progress and update goals.
Andrej Pancik - Scaling e-commerce with marketing automationMarketing Festival
1. The document discusses custom Facebook marketing automation for scaling e-commerce. It describes challenges with existing tools, like bad data, lack of the right data metrics, and slow optimization processes.
2. Custom automation was built on top of the Facebook API to automate tasks like A/B testing, scheduling, rules, and templates. This helped address issues and guide bidding and spending more effectively.
3. Sample setups and tools are shown, including ad banner creation, targeting tools, and dashboards. In summary, custom automation was necessary due to limitations of existing tools for optimizing complex e-commerce campaigns at scale.
This document discusses how a company used data from Google AdWords campaigns to improve targeting for UNICEF and Arlanda Express clients. They ingested audience insights into a proprietary data management platform (DMP) to refine user profiles, then pushed this data back to AdWords to improve remarketing lists and campaign performance. For UNICEF, they saw an 8x increase in conversion rate and 1037% increase in ROI. For Arlanda Express, generic keywords saw a 302% increase in click-through rate and 83% decrease in cost-per-acquisition. The company then applied this approach to Facebook using similar techniques to rewrite pixel tracking code and ingest DMP data, seeing a 2.3x increase in conversion rate
Marcus Tober - SEO Has Changed Forever – Why User Signals and Content Relevan...Marketing Festival
This document summarizes a presentation about how search engine ranking factors have changed and will continue to change over time. It discusses how factors like user signals, content relevance, and machine learning have become more important than traditional SEO tactics. It also notes that while ranking factors are always evolving, some basic technical fundamentals like site architecture, relevant links, and page speed remain important. Industries also have different ranking factor priorities based on typical user intentions within those categories. The overall message is that SEO requires adapting to changes and focusing on creating unique, relevant high-quality content.
PPC Hacks To Help You Optimise Like A Boss - Search Leeds - Arianne DonoghueArianne Donoghue
Arianne Donoghue's talk from SearchLeeds on PPC Hacks To Help You Optimise Like A Boss - hints and tips for advanced PPC users to help you in your campaigns now and when preparing for the future.
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
Tomasz Sąsiadek - Do It Yourself and dominate search rankings for DIY! Bluera...Marketing Festival
This document discusses BlueRank's SEO strategy and results for their client Leroy Merlin Poland. BlueRank implemented three key ideas: 1) On-site content marketing by developing vast on-site content to drive users from DIY-related keywords. 2) SEO PR by providing SEO workshops and recommendations to editorial teams. 3) Mobile optimization by implementing deep linking on Leroy Merlin's mobile app according to Google best practices. The results included a 30%+ increase in annual non-brand SEO traffic and 7%+ increase in revenue, maintaining Leroy Merlin's position as the leader in DIY organic search visibility in Poland, and winning the European Search Award for best use of content
The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO given that 97% of searchers don't look past the first page of results, common SEO myths, and on-page and off-page optimization techniques like keyword research and link building. The presenter emphasizes that while some see SEO as expensive, the costs of being invisible to 97% of searchers is even greater.
Martin Šimko - Media monitoring for SEO; results, processes and scripts to do...Marketing Festival
Martin Šimko presented a media monitoring solution for SEO that his team created for their client, a large insolvency company in the Czech Republic. The tool aggregates mentions from various sources like Google Alerts and Talkwalker into a Google Sheet for easy evaluation. After implementing the tool and focusing on content and backlinks, they saw a 157% increase in organic traffic after 14 months and a 457% increase after 1 year of working together. The tool and setup instructions are available for free download.
This document provides a performance update for paid search, SEO, and Google My Business initiatives for HD Supply in September 2019. Key points include:
- Paid search performance and revenue declined due to a website migration that paused many ads.
- Organic search traffic also decreased from the migration and loss of website content.
- Testing of content remarketing and local branch campaigns showed the latter performed best in driving store visits and revenue.
- Analysis of Home Depot's rebar product pages showed they include more optimized content and keywords than comparable HD Supply pages.
- Google My Business actions increased slightly from prior months due to new branch page content and videos.
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
Get Digital Marketing done through certified experts at EJoy at a affordable ...ejoye
As we all live in the so called advanced Digital world we miss out on educating our selves on few aspects.We all know Marketing plays a vital role for the survival of any Industry. Quite often we always compare our salaries to bread and butter but some times we forget the source of bread and butter comes through Marketing. As the technology has improved even the ways of Marketing has improved where It's been divided it into "Classic Marketing" and "Digital Marketing". We all know what is Classic Marketing and the skills required to be successful Marketer. Most of us know What is Digital Marketing however we lack on few aspects which are very crucial to stay alive on the Digital Platform.
The document summarizes various web optimization tests conducted by Carolyn Chinchilla to improve key metrics like conversion rates. It describes 3 main tests:
1) Reordering images on a hotel gallery homepage to feature amenities increased conversion rates by 0.7 points.
2) Promoting "Bleisure" business/leisure packages in Raleigh increased weekend bookings and outperformed other hotels in revenue growth.
3) Retailing a Valentine's Day package on retail rails and homepage increased conversion rates by up to 1.3 points and SRP revenue by up to 277%.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
If you want to optimize your TYPO3 website for search engines, you have to do it the holistic way. In this presentation I will show you that with the technical SEO from TYPO3 core and the possibilities to write high quality content with Yoast SEO for TYPO3, there is no excuse anymore to create non ranking TYPO3 website!
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
search engine marketing seo vs ppc - which is betterOlatunji Adetunji
one of my best analysis on the subject "SEO VS PPC" which is better? You have to read this post on SEO VS PPC to grasp the hidden concept of leveraging the two.
This document provides information about Netzens Softech, an Indian IT company that offers services in search engine optimization, link building, web designing, and pay per click advertising. It discusses the company's vision to help clients meet their goals through IT solutions. Key services outlined include SEO, link building, web design, and pay per click. The document then provides more details on SEO strategies and benefits, as well as outlining the company's web marketing and designing services.
Using Data to always deliver a positive ROI on your paid marketingDennis Graham
The presentation will be on how to always ensure your marketing campaigns are profitable. ALWAYS.
So if you've ever been asked to cut back on marketing spend, "because it's too expensive" or had that sinking feeling that you're spending more money on marketing than generating back in new revenue.This presentation is for you.
Because if your marketing is effective... you never have to switch it off or cut back.
The focus is on SEM, Display and Sponsored Email marketing... However, the KPIs and simple analytics principles can be applied to just about anything you do (from events, to SEO, to ATL, etc).
The document discusses search engine optimization (SEO) and is presented by Ho The Hung from FET Co. It introduces FET, defines SEO, and explains why SEO is important and how to implement an SEO strategy. Key points include that SEO helps websites rank higher organically in search engines, 80% of users only look at the first page of results, and an SEO implementation process should include choosing a reputable company and dedicating a reasonable long-term budget.
Why Page Views & Performance Based SEOaarondalelewis
The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions:
1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success.
2. They focus SEO efforts on Google since it dominates the search market with over 70% share.
3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords.
4. Their fees are performance based - clients only pay if keywords achieve targeted rankings.
5. They provide case studies of clients they helped rank #1 for competitive keywords
The document discusses various digital marketing strategies including paid search marketing, search engine optimization (SEO), and social media marketing. It provides statistics on online advertising spending from 2008-2014 which increased from $54.2 billion to $96.8 billion. It then discusses key aspects of paid search marketing, SEO, and using social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers and build relationships. The document emphasizes that digital marketing requires testing strategies, measuring results, and focusing on goals like awareness, sales and customer loyalty.
Brand Bidding - Is It Right For You? - Benchmark Search Conference 2016 - Ari...Arianne Donoghue
Arianne Donoghue's talk from Benchmark Search Conference 2016 - detailing icelolly.com's brand bidding journey so far and outlining how you can understand whether brand bidding is right for your business.
Tomasz Sąsiadek - Do It Yourself and dominate search rankings for DIY! Bluera...Marketing Festival
This document discusses BlueRank's SEO strategy and results for their client Leroy Merlin Poland. BlueRank implemented three key ideas: 1) On-site content marketing by developing vast on-site content to drive users from DIY-related keywords. 2) SEO PR by providing SEO workshops and recommendations to editorial teams. 3) Mobile optimization by implementing deep linking on Leroy Merlin's mobile app according to Google best practices. The results included a 30%+ increase in annual non-brand SEO traffic and 7%+ increase in revenue, maintaining Leroy Merlin's position as the leader in DIY organic search visibility in Poland, and winning the European Search Award for best use of content
The document provides an overview of search engine optimization (SEO) presented at a meetup. It defines SEO as optimizing websites to rank highly in search engine results. Key points covered include the importance of SEO given that 97% of searchers don't look past the first page of results, common SEO myths, and on-page and off-page optimization techniques like keyword research and link building. The presenter emphasizes that while some see SEO as expensive, the costs of being invisible to 97% of searchers is even greater.
Martin Šimko - Media monitoring for SEO; results, processes and scripts to do...Marketing Festival
Martin Šimko presented a media monitoring solution for SEO that his team created for their client, a large insolvency company in the Czech Republic. The tool aggregates mentions from various sources like Google Alerts and Talkwalker into a Google Sheet for easy evaluation. After implementing the tool and focusing on content and backlinks, they saw a 157% increase in organic traffic after 14 months and a 457% increase after 1 year of working together. The tool and setup instructions are available for free download.
This document provides a performance update for paid search, SEO, and Google My Business initiatives for HD Supply in September 2019. Key points include:
- Paid search performance and revenue declined due to a website migration that paused many ads.
- Organic search traffic also decreased from the migration and loss of website content.
- Testing of content remarketing and local branch campaigns showed the latter performed best in driving store visits and revenue.
- Analysis of Home Depot's rebar product pages showed they include more optimized content and keywords than comparable HD Supply pages.
- Google My Business actions increased slightly from prior months due to new branch page content and videos.
Rory Hope - How to Improve Performance with Audience-First SEO & Content Stra...Semrush
These slides were presented at the Semrush webinar "How to Improve Performance with Audience-First SEO & Content Strategy". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-improve-performance-with-audience-first-seo-and-content-strategy/
What's So Important About Search Engine Optimization (SEO)B Line Marketing
75% of Americans use search engines on a regular basis.
* Achieve top search engine rankings. Boost credibility.
* Qualified traffic and leads. Customers FIND YOU when they are ready.
* Increase click thru rate. Increase leads.
* Build advocates. Engage community.
* Uncover new niches. Appear as leader.
* Take market share from bigger competitors.
And more…
Get Digital Marketing done through certified experts at EJoy at a affordable ...ejoye
As we all live in the so called advanced Digital world we miss out on educating our selves on few aspects.We all know Marketing plays a vital role for the survival of any Industry. Quite often we always compare our salaries to bread and butter but some times we forget the source of bread and butter comes through Marketing. As the technology has improved even the ways of Marketing has improved where It's been divided it into "Classic Marketing" and "Digital Marketing". We all know what is Classic Marketing and the skills required to be successful Marketer. Most of us know What is Digital Marketing however we lack on few aspects which are very crucial to stay alive on the Digital Platform.
The document summarizes various web optimization tests conducted by Carolyn Chinchilla to improve key metrics like conversion rates. It describes 3 main tests:
1) Reordering images on a hotel gallery homepage to feature amenities increased conversion rates by 0.7 points.
2) Promoting "Bleisure" business/leisure packages in Raleigh increased weekend bookings and outperformed other hotels in revenue growth.
3) Retailing a Valentine's Day package on retail rails and homepage increased conversion rates by up to 1.3 points and SRP revenue by up to 277%.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
If you want to optimize your TYPO3 website for search engines, you have to do it the holistic way. In this presentation I will show you that with the technical SEO from TYPO3 core and the possibilities to write high quality content with Yoast SEO for TYPO3, there is no excuse anymore to create non ranking TYPO3 website!
Professional Local SEO Services | Proven Results
Convert Your Visitors into Customers. Get High Rankings. Quality Traffic. No Contracts. 100% Money Back Guarantee. Contact Us Today! Local SEO Matters More Than Ever - Leverage the Strength of Years of Search Dominance.
search engine marketing seo vs ppc - which is betterOlatunji Adetunji
one of my best analysis on the subject "SEO VS PPC" which is better? You have to read this post on SEO VS PPC to grasp the hidden concept of leveraging the two.
This document provides information about Netzens Softech, an Indian IT company that offers services in search engine optimization, link building, web designing, and pay per click advertising. It discusses the company's vision to help clients meet their goals through IT solutions. Key services outlined include SEO, link building, web design, and pay per click. The document then provides more details on SEO strategies and benefits, as well as outlining the company's web marketing and designing services.
Using Data to always deliver a positive ROI on your paid marketingDennis Graham
The presentation will be on how to always ensure your marketing campaigns are profitable. ALWAYS.
So if you've ever been asked to cut back on marketing spend, "because it's too expensive" or had that sinking feeling that you're spending more money on marketing than generating back in new revenue.This presentation is for you.
Because if your marketing is effective... you never have to switch it off or cut back.
The focus is on SEM, Display and Sponsored Email marketing... However, the KPIs and simple analytics principles can be applied to just about anything you do (from events, to SEO, to ATL, etc).
The document discusses search engine optimization (SEO) and is presented by Ho The Hung from FET Co. It introduces FET, defines SEO, and explains why SEO is important and how to implement an SEO strategy. Key points include that SEO helps websites rank higher organically in search engines, 80% of users only look at the first page of results, and an SEO implementation process should include choosing a reputable company and dedicating a reasonable long-term budget.
Why Page Views & Performance Based SEOaarondalelewis
The document discusses key questions to ask an SEO agency before hiring them. It summarizes Page Views Interactive's answers to these questions:
1. Page Views has been in business for over 10 years, giving them experience with search engine algorithms and track record of success.
2. They focus SEO efforts on Google since it dominates the search market with over 70% share.
3. Their strategies utilize on-site and off-site tactics like content optimization, links, social media to improve rankings for key keywords.
4. Their fees are performance based - clients only pay if keywords achieve targeted rankings.
5. They provide case studies of clients they helped rank #1 for competitive keywords
The document discusses various digital marketing strategies including paid search marketing, search engine optimization (SEO), and social media marketing. It provides statistics on online advertising spending from 2008-2014 which increased from $54.2 billion to $96.8 billion. It then discusses key aspects of paid search marketing, SEO, and using social media platforms like Facebook, Twitter, LinkedIn and YouTube to engage customers and build relationships. The document emphasizes that digital marketing requires testing strategies, measuring results, and focusing on goals like awareness, sales and customer loyalty.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
The document discusses how search engine marketing is evolving, with traditional SEO still important but new opportunities arising in social media, mobile search, real-time search, personalized search, and local search. It provides strategies for 2010 including diversifying traffic sources, optimizing for mobile, using social media and Twitter for customer relationship management, and focusing on post-click conversion optimization.
دیجیتال مارکتینگ در ایران موضوعی بسیار نو است و بسیاری از شرکتها در استفادهی درست از این نوع بازاریابی با مشکل مواجه هستند. در این کنفرانس سعی داریم با استفاده از تجربیات خود در طول چند سال گذشته به صورت اجمالی و خلاصه در خصوص انواع کانالهای دیجیتال صحبت کنیم. تجربیات شرکتهای موفق در بازاریابی دیجیتال را با شما به اشتراک بگذاریم و به شما کمک کنیم تا بتوانید به درستی بودجه خود را در دیجیتال مارکتینگ هزینه کنید
Digital marketing is the future according to Wolter Tjeenk Willink of Traffic Builders B.V. He discusses how online marketing trends are shifting budgets from offline to online channels like search and social media. He recommends taking a long-term, integrated approach to online marketing across channels rather than focusing only on short-term ROI. Companies should also engage with customers through social media and get other departments involved in online marketing efforts.
The document provides an introduction to digital marketing, including the key differences between traditional and digital marketing. It then discusses several major digital marketing channels in more detail, including email marketing, pay-per-click advertising, search engine optimization, display advertising, and social media marketing. For each channel, the document outlines strategies, metrics, budget considerations, and examples of how companies can utilize that particular channel in their digital marketing efforts. The overall document serves as a high-level overview of the major components of a comprehensive digital marketing strategy.
Answering the 3 most important questions for mobile. What is the optimal budget allocation for mobile? Why invest in mobile? How can we be agile enough to handle mobile?
The Healthcare Search Landscape in 2019: SEO, Content Marketing, & MoreRand Fishkin
Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.
This document discusses social media and search engine marketing for real estate. It provides an overview of KiloBytes Technologies and their services including search engine optimization, social media optimization, and online marketing through Google and Bing. It then discusses the benefits of SEO for generating traffic and potential business. The document also outlines key statistics about social media usage and its importance for real estate marketing through activities like Facebook, blogs, and increasing traffic, customer service, and sales. Finally, it discusses pay per click management and provides examples case studies of clients who achieved leads, prospects, and increased business through SEM campaigns.
Google Analytics : Overview & Basic Customization for Retirement CommunitiesOur Kids Media
One of the biggest skills gaps today is data analytics - the ability to not merely look at reports but to make recommendations and take action based on the data. Google Analytics is a powerful, free, decision support tool that is essential to understanding and improving your online marketing efforts.
Anneline Breetzke will cover the basics of the tool, the key metrics and four main reports and will then turn to customization. How to set up a custom dashboard and a custom report.
The document discusses digital marketing strategies and is a transcript from a panel discussion moderated by Valerie Khoo with presentations from Rob Hudson, Sally Davies, and Stuart McKeown. Rob Hudson discusses social media marketing. Sally Davies discusses mobile marketing and how businesses can engage mobile customers. Stuart McKeown discusses search engine optimization strategies for small-to-medium businesses, including on-page optimization, off-page strategies, and how to measure success.
Lesson 2: Pay-Per-Click Vs Natural Resultsglaringfacts
This was the second presentation I made at FlyingTeachers, describing why they should focus on obtaining natural results ranking rather than paying Google for its ad space.
This document provides an overview of Internet marketing and search engine optimization. It discusses how 73% of the US population uses the Internet for activities like information gathering and shopping. Time spent online is increasing while time with traditional media decreases. The document then introduces BeSprout as an Internet marketing company that can help businesses drive more targeted traffic to their websites, increase sales through search engine optimization, and improve return on investment through measurable results.
This document provides an overview of search marketing and how consumers use search engines. It discusses how the majority of UK internet users rely on search engines as their primary means of finding websites. Both paid search advertising and organic search engine optimization are important for businesses to achieve visibility and be found by consumers performing searches. It also outlines best practices for setting up and optimizing paid search and SEO campaigns.
Google Analytics : Overview & CustomizationOur Kids Media
A step-by-step tour through Google Analytics, simplifying some of its complexity, and offering tips to make sure you are optimizing the numbers that matter to you. We will cover some basic customization including using segments and creating custom dashboards.
Net Media Planet is a paid search marketing agency that operates across 59 markets and 28 languages, generating over €90 million in annual client revenue. The document discusses trends in search marketing, including how social media and search are converging and the growth of mobile search. It recommends really understanding target customers, using highly targeted paid search like on YouTube and Facebook for branding and sales, and leveraging features like location for mobile search marketing to drive more revenue.
This session will present a survey of advanced web analytics that will provide deeper insights into whether a strategy is working, and how to create the infrastructure to glean those insights.
Gary Angel is President and CTO of one of the leading web analytics firms in the United States. Their practice focuses on Fortune 500 companies and global enterprises.
To be on top of the world, it is necessary to have a prominent online presence. And only Search Engine Marketing can lift the position of any business to the TOP. Valuable information is available at www.WorldClass.com
Search Engine Marketing Must For Online Business GrowthAcai Super Fruit
To be on top of the world, it is necessary to have a prominent online presence. And only Search Engine Marketing can lift the position of any business to the TOP. Valuable information is available at www.WorldClass.com
Similar to 3 Online Marketing Lies, lies, Damm Lies and Statistics (20)
So Google, What kind of Links can I build? #BrightonSEONeil Walker
A review of the past 12 months with a focus on what's been learnt from over 300 re-inclusion requests from Unnatural Links warnings and how you should focus your efforts.
This document discusses various SEO tools and strategies. It begins by addressing receiving an "unnatural links" message and recommends tools like Link Detective and Netpeak Checker for auditing links. It then covers using tools like Social Mention and pivot tables to analyze competitor data and find link prospects. Finally, it discusses using the Microsoft SEO Toolkit to audit sites for duplicate titles, broken links, and canonical URLs and for internal linking queries. Resources mentioned include analysis, link, social, and Microsoft IIS toolkit tools.
#Smx london Mobile Trends, Apps and Landing PagesNeil Walker
The document discusses mobile usage trends based on data from 402 Google Analytics accounts and 100 Webmaster tools accounts. Some key findings include:
- The percentage of total traffic from mobile devices has increased significantly from 1.6% in January 2010 to over 20% in April 2012.
- Smartphones running Android and Apple's iOS (iPhone and iPad) accounted for over 80% of mobile traffic.
- Conversion rates (e.g. transactions) tended to be lower on mobile than desktop, though some ecommerce sites saw large increases in mobile transactions through mobile optimization.
- Mobile traffic and usage continues to grow rapidly and is an increasingly important traffic source.
This document discusses trends in search engine results pages (SERPs) and click-through rates (CTRs) over time from 2010 to 2012 based on analysis of client data. It shows that organic CTRs decreased across most positions during this period. Query length, image results, and the rise of mobile and long-tail keywords are also examined. The document also demonstrates how SEO performance data can be used to forecast visits, conversion rates, and sales for clients.
SES London 2012 - SEO Tools of the tradeNeil Walker
The document summarizes a search engine optimization (SEO) conference taking place in London from February 20-24, 2012. Attendees will learn how to optimize websites for search engines, improve link building, and tackle SEO across local, mobile, video and social media platforms. The conference will also cover various SEO tools and how to use data for tasks like keyword research and competitor analysis.
Neil Walker is the Group CTO for Getupdated Internet Marketing and CTO for Domain Invest (US). He has over 10 years of online marketing experience, including SEO work for over 2,500 UK clients and 5,000 pan-European clients. The document provides tips for analyzing competitors, including using tools to track backlinks, keyword rankings, social mentions, and competitor changes over time to inform strategic decisions.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Project Management Semester Long Project - Acuityjpupo2018
Acuity is an innovative learning app designed to transform the way you engage with knowledge. Powered by AI technology, Acuity takes complex topics and distills them into concise, interactive summaries that are easy to read & understand. Whether you're exploring the depths of quantum mechanics or seeking insight into historical events, Acuity provides the key information you need without the burden of lengthy texts.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
Skybuffer SAM4U tool for SAP license adoptionTatiana Kojar
Manage and optimize your license adoption and consumption with SAM4U, an SAP free customer software asset management tool.
SAM4U, an SAP complimentary software asset management tool for customers, delivers a detailed and well-structured overview of license inventory and usage with a user-friendly interface. We offer a hosted, cost-effective, and performance-optimized SAM4U setup in the Skybuffer Cloud environment. You retain ownership of the system and data, while we manage the ABAP 7.58 infrastructure, ensuring fixed Total Cost of Ownership (TCO) and exceptional services through the SAP Fiori interface.
5th LF Energy Power Grid Model Meet-up SlidesDanBrown980551
5th Power Grid Model Meet-up
It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology.
Power Grid Model
The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services.
Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability.
Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization.
What to expect
For the upcoming meetup we are organizing, we have an exciting lineup of activities planned:
-Insightful presentations covering two practical applications of the Power Grid Model.
-An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024.
-An interactive brainstorming session to discuss and propose new feature requests.
-An opportunity to connect with fellow Power Grid Model enthusiasts and users.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
OpenID AuthZEN Interop Read Out - AuthorizationDavid Brossard
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Taking AI to the Next Level in Manufacturing.pdfssuserfac0301
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdfChart Kalyan
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
6. Caveat 171 Google Analytics Accounts- 106 SEO (Only)Clients- 65 PPC & SEO Clients- Avg. Figures have been used in most cases- We have the assumption that Goals have been set up correctly for each site. External Sources - Hitwise (create a baseline)
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
Experian Hitwise is the leading online competitive intelligence service. Experian Hitwise gives marketers a competitive advantage by providing daily insights on how 25 million Internet users around the world interact with more than 1 million Web sites. This external view helps companies grow and protect their businesses by identifying threats and opportunities as they develop. Experian Hitwise has more than 1,500 clients across numerous sectors, including financial services, media, travel and retail.
According to latest research from Gartner on mobile phones being shipped out for sale Symbian secured 37.6 Percent market share, followed by Android's 22.7 Percent share, and BlackBerry OS with 16 Percent of the market. In 2011, the number of smartphone shipments around the world will explode to nearly 468 million units.
According to latest research from Gartner on mobile phones being shipped out for sale Symbian secured 37.6 Percent market share, followed by Android's 22.7 Percent share, and BlackBerry OS with 16 Percent of the market. In 2011, the number of smartphone shipments around the world will explode to nearly 468 million units.
According to latest research from Gartner on mobile phones being shipped out for sale Symbian secured 37.6 Percent market share, followed by Android's 22.7 Percent share, and BlackBerry OS with 16 Percent of the market. In 2011, the number of smartphone shipments around the world will explode to nearly 468 million units.