SEO is more complex than ever and as the search landscape evolves individual practitioners and teams that want to thrive in this new environment are adapting as well. A solid SEO strategy today requires a balanced approach utilizing data-driven logical thinking as well as a more intuitive, creative and empathetic style.
"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing.
Google, Bing, and Hubspot accredits us to help customers grow their customer base.
We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool.
Full search marketing services and website design for your local business in Liverpool.
Services include, social media management, content marketing, search engine optimization and website design."
Nubitek Creative Solutions Ltd. specializes in SEO, Website Conversion Analysis, Email Marketing and Newsletters Optimization, PPC, Social Media Management and Mobile Marketing.
How does Search Engine Optimization work?L7 Creative
SEO plays a major role in businesses' online success, not just in terms of generating leads but also in helping in getting to the top of search results in search engines like Google, Yahoo, Bing, etc. For more information visit: https://www.l7creative.com
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
"Growth Marketing and search engine optimization in Liverpool, we specialize in search marketing.
Google, Bing, and Hubspot accredits us to help customers grow their customer base.
We collaborate with designers, developers, and copywriters. So we can not only boost targeted visitors to your site but also to convert them into paying customers. Our services include, website design, content marketing, copywriting, PPC and SEO in Liverpool.
Full search marketing services and website design for your local business in Liverpool.
Services include, social media management, content marketing, search engine optimization and website design."
Nubitek Creative Solutions Ltd. specializes in SEO, Website Conversion Analysis, Email Marketing and Newsletters Optimization, PPC, Social Media Management and Mobile Marketing.
How does Search Engine Optimization work?L7 Creative
SEO plays a major role in businesses' online success, not just in terms of generating leads but also in helping in getting to the top of search results in search engines like Google, Yahoo, Bing, etc. For more information visit: https://www.l7creative.com
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
Live Demo: How SEJ Advertising Drives Awareness & Targeted LeadsSearch Engine Journal
Whether you’re looking to raise awareness, effectively build brand authority, supply your sales team with qualified leads, or drive the right traffic to your landing pages, there’s an SEJ advertising product to serve your marketing goals.
SEJ advertising has successfully matched hundreds of brands to digital marketers in need of the products and services that help them do better work and build the kinds of businesses that command their industry.
From the in-house or agency SEO of all levels to executive veteran marketers, the SEJ audience is made up of decision makers and key influencers thirsty for the best tools and services in the biz.
Jessica Cromwell, Director of Sales at yours truly, will show you how Search Engine Journal advertising is all about bridging the gap between distinguished brands like yours and its staunch community of enthusiastic marketers.
In this webinar, you will learn:
- What SEJ advertising products are best suited for specific marketing goals
- Why the majority of SEJ advertisers are repeat customers
- And how SEJ advertising generates quality leads, boosts awareness and can help to position you as the authoritative expert that you are.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
The Truth Behind SEO: What Can It Do For Your Business?Samantha Beckham
Brands want to know exactly what SEO can and won’t do for them. So, we’ve compiled a list telling you exactly what this in-bound marketing technique could do for your business.
10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.ioTraction Conf
Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
Convert SEO From a Cost Center Into a Measurable Revenue GeneratorSearch Engine Journal
Are you tired of constantly defending your SEO budget to the C-suite?
In this presentation, Andreas Dzumla, Founder at Longtail UX and former Googler, will share how you can communicate the value of SEO and demonstrate its ROI.
You will learn how to:
- Calculate SEO ROI on new customer acquisition at the keyword level.
- Implement those insights into thousands of new web pages without creating a single Jira ticket.
- Attribute your company’s revenue growth to your SEO efforts.
One of the biggest challenges for SEO professionals is measuring your return on investment.
If you can’t demonstrate your ROI, your budget and your role are at risk. It doesn’t have to be that way.
What does your company’s C-suite want to hear in uncertain times like these?
They want new insights. They want quick wins.
They need to know how your team can quickly generate new customers without disrupting the tech team’s already bursting backlog.
Dzumla will walk you through a new approach to solve these problems.
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueAdStage
Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
Increase PPC Campaign ROI with Call Tracking & Conversation IntelligenceSearch Engine Journal
Looking for ways to get more insight from your marketing efforts and make the most out of your PPC campaigns?
In this presentation, learn how to boost your ROI from paid search using conversation tracking, plus:
- Easy ways to identify wasted ad spend.
- Strategies to uncover new keywords that drive leads.
- Ways to improve customer experience and close more deals.
- Tactics to eliminate blind spots in your marketing.
- Why Google’s call tracking feature won’t cut it.
If you’re not tracking inbound calls to your business, then you might be missing out on a treasure trove of marketing data.
Discover why conversation tracking is essential for PPC advertisers today and how to leverage both call tracking and conversation intelligence to drive more conversions and make better business decisions.
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)Search Engine Journal
Are you currently working with an agency or planning to hire one soon?
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.
In this presentation, you will learn:
- How to know the right time to bring in an agency (and when
not to).
- Why trust is a two-way street.
- Ways to align goals with work and guarantee success.
- Effective communication, or, how to make sure you get what
you want.
- How to foster true innovation.
It doesn’t take much to have a bad experience with an agency. A few common mistakes and it can very quickly turn into a huge waste of everyone’s time and money.
But when you use an agency correctly (yes, there is a right way), you’ll get not only a go-to team of experts with specialized knowledge but a true partner that can generate stunning results.
We’re giving insider info to help people and companies understand steps they can take to get the most value out of the relationship with their agency.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out of the AdWords bubble and show you the most successful advertising alternatives for search, social and display campaigns.
The Complete Customer Journey: From Strategy & Tactics to MeasurementKevin Getch
In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment.
Live Demo: How SEJ Advertising Drives Awareness & Targeted LeadsSearch Engine Journal
Whether you’re looking to raise awareness, effectively build brand authority, supply your sales team with qualified leads, or drive the right traffic to your landing pages, there’s an SEJ advertising product to serve your marketing goals.
SEJ advertising has successfully matched hundreds of brands to digital marketers in need of the products and services that help them do better work and build the kinds of businesses that command their industry.
From the in-house or agency SEO of all levels to executive veteran marketers, the SEJ audience is made up of decision makers and key influencers thirsty for the best tools and services in the biz.
Jessica Cromwell, Director of Sales at yours truly, will show you how Search Engine Journal advertising is all about bridging the gap between distinguished brands like yours and its staunch community of enthusiastic marketers.
In this webinar, you will learn:
- What SEJ advertising products are best suited for specific marketing goals
- Why the majority of SEJ advertisers are repeat customers
- And how SEJ advertising generates quality leads, boosts awareness and can help to position you as the authoritative expert that you are.
SearchLeeds 2018 - Jon Greenhalgh & Sam Wright - Edit & Branded3 - How to del...Branded3
Jon and Sam’s SearchLeeds talk aimed to educate on methods of understanding your audience in more detail and linking that audience with commercial knowledge of an organisation. This will help you to unlock the value of using in-depth audience data to maximise the benefit from all of your acquisition activity to really deliver growth.
The Truth Behind SEO: What Can It Do For Your Business?Samantha Beckham
Brands want to know exactly what SEO can and won’t do for them. So, we’ve compiled a list telling you exactly what this in-bound marketing technique could do for your business.
10 Offbeat Tactics to 10x Your Growth by Sujan Patel, CEO, ContentMarketer.ioTraction Conf
Traditional marketing channels are crowded and can be quite expensive to grow and scale a business. Sujan has taken a different route to growing his businesses as well as helping his clients like Salesforce, Mint, Intuit and other Fortune 500 companies. Sujan will share 10 obscure tactics he used to 10x 3 SaaS companies, including everything from using NPS hacks & Slack for word of mouth to increasing conversion rates using live chat & survey based retargeting. June 22 & 23, 2016 at http://tractionconf.io.
How to Reach Your Best-Fit Customers Across Search and Social AdStage
Some of the best opportunities to drive sales already exist in your database. Learn how to reach and nurture prospects and accelerate sales with audience targeting options from Google, Facebook, Twitter and LinkedIn.
Convert SEO From a Cost Center Into a Measurable Revenue GeneratorSearch Engine Journal
Are you tired of constantly defending your SEO budget to the C-suite?
In this presentation, Andreas Dzumla, Founder at Longtail UX and former Googler, will share how you can communicate the value of SEO and demonstrate its ROI.
You will learn how to:
- Calculate SEO ROI on new customer acquisition at the keyword level.
- Implement those insights into thousands of new web pages without creating a single Jira ticket.
- Attribute your company’s revenue growth to your SEO efforts.
One of the biggest challenges for SEO professionals is measuring your return on investment.
If you can’t demonstrate your ROI, your budget and your role are at risk. It doesn’t have to be that way.
What does your company’s C-suite want to hear in uncertain times like these?
They want new insights. They want quick wins.
They need to know how your team can quickly generate new customers without disrupting the tech team’s already bursting backlog.
Dzumla will walk you through a new approach to solve these problems.
Going Beyond Leads: Full Funnel Tracking from Leads to RevenueAdStage
Learn how to track your advertising campaign performance data from leads to revenue and how to use this data to optimize your maximum return on advertising spending (ROAS).
Increase PPC Campaign ROI with Call Tracking & Conversation IntelligenceSearch Engine Journal
Looking for ways to get more insight from your marketing efforts and make the most out of your PPC campaigns?
In this presentation, learn how to boost your ROI from paid search using conversation tracking, plus:
- Easy ways to identify wasted ad spend.
- Strategies to uncover new keywords that drive leads.
- Ways to improve customer experience and close more deals.
- Tactics to eliminate blind spots in your marketing.
- Why Google’s call tracking feature won’t cut it.
If you’re not tracking inbound calls to your business, then you might be missing out on a treasure trove of marketing data.
Discover why conversation tracking is essential for PPC advertisers today and how to leverage both call tracking and conversation intelligence to drive more conversions and make better business decisions.
Peter wants to reframe the discussion so it is not about attribution models but about techniques for optimising your marketing spend. He will talk about why the technique of attribution is wrong and where to invest your time/resources instead.
5 Secrets to Getting the Most Out of Agencies (& How to Avoid Getting Burned)Search Engine Journal
Are you currently working with an agency or planning to hire one soon?
Register now for the next sponsored Search Engine Journal webinar. Paxton Gray, CEO at 97th Floor, will discuss the keys to building a productive relationship with your marketing agency, as well as some of the warning signs to look out for when hiring one.
In this presentation, you will learn:
- How to know the right time to bring in an agency (and when
not to).
- Why trust is a two-way street.
- Ways to align goals with work and guarantee success.
- Effective communication, or, how to make sure you get what
you want.
- How to foster true innovation.
It doesn’t take much to have a bad experience with an agency. A few common mistakes and it can very quickly turn into a huge waste of everyone’s time and money.
But when you use an agency correctly (yes, there is a right way), you’ll get not only a go-to team of experts with specialized knowledge but a true partner that can generate stunning results.
We’re giving insider info to help people and companies understand steps they can take to get the most value out of the relationship with their agency.
AdStage analyzed over 107 million clicks across Facebook, LinkedIn, and Twitter from January through June 2017. Here's The AdStage State of Paid Social benchmarks including CPC, CPM, and CTR metrics.
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
SearchLeeds 2018 - Holly Ellwood - Receptional - What’s new in PPC?Branded3
Holly's SearchLeeds talk covered what’s new in PPC and what we can expect from 2018 according to latest releases and search trends. She also looked at areas that are under-utilised currently in the world of paid search, so as to highlight both missed and new opportunities for paid search marketers throughout this year.
In this webinar, Hanapin experts Will Larcom and Lara Lowery will help you step out of the AdWords bubble and show you the most successful advertising alternatives for search, social and display campaigns.
The Complete Customer Journey: From Strategy & Tactics to MeasurementKevin Getch
In this workshop I taught the audience how to develop a comprehensive multi-channel marketing strategy that addresses the complete customer journey. We also discussed how to leverage the right tactics for your business and ultimately how to maximize your return on investment.
Our Digital Marketing service has helped a lot of companies to alleviate their business procedures and reach. From Adword PPC campaigns to search engine optimization, and social media marketing to online reputation marketing, our digital marketing service has a wide array of options for you.
Local search is a cornerstone of a successful marketing strategy for local businesses. It takes more than just understanding local SEO and PPC to be successful. You must have an in-depth understanding of your customer, their journey, which channels they use, which devices as well as a multitude of other factors. All of this starts with taking a customer-centric approach to developing your strategy. If you really want to dominate local search you have to start with a strategy focused on your customer and long term sustainable success.
Integrating Seo Usability & Internet Marketing For Results Web 2.0 San Franci...Rebecca Murtagh
This is the presentation I delivered to a room of around 500 attendees at Web 2.0 SF April 2008 titled "Integrating SEO, Usability & Internet Marketing for High Performance & Results "
Introduction to TechSoup’s Digital Marketing Services and Use CasesTechSoup
In this webinar, Joe DiGiovanni, Co-Founder of Tapp Network, and
Lisa Quigley, Director of Account Strategy at Tapp Network share the power of digital marketing for your nonprofit offered thru TechSoup's Digital Marketing Services. This session touch on full funnel marketing strategies, offering insights on enhancing your digital presence and engage donors to maximize impact in the digital fundraising landscape.
The Problems at Small Marketing Agencies & How to Fix ThemPeter Caputa
How small and mid sized agencies can fix common problems like acquiring new clients, cash flow, revenue per client, proving ROI, client retention, client upselling and profitability.
Answering the question - What is digital PR?
Here we breakdown this loaded question into it's official definition, that activities it involves, how to measure the success of these activities and who should be in charge of your digital PR.
If you have any more questions, please feel free to contact us at https://toplinecomms.com/contact
The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Exp...Kevin Getch
The Rise of the AI Concierge: How Digital Assistants Will Impact Customer Experience and Marketing Strategies
The digital marketing landscape is constantly evolving, but the rise of AI technology is ushering in a wave of unprecedented change. Businesses that fail to adapt risk missing out on a tremendous opportunity. In this presentation, we'll:
- Explore how AI-powered digital assistants, are transforming customer experience and marketing strategies.
- Uncover the four key macro trends shaping the future of marketing.
- Share concrete examples of how businesses can optimize for AI assistants and leverage them in their strategies to gain a competitive edge.
How to Create a Culture of Inclusivity Kevin Getch
Creating a culture of inclusion sounds easy, right? Well, let's just say it's a lot harder than it should be. But why is that?
The short version is because we're humans. Humans are amazing and complex animals with a brain that has helped us become the most successful species on the planet. That same brain, however, is primarily built for survival. We've evolved short cuts (also known as biases) and often generalize entire groups of people based on physical characteristics, labels, or beliefs.
In this presentation I give you a deeper understanding of human psychology and show you how to utilize that knowledge along with leveraging technology to create a welcoming culture where people with diverse backgrounds and beliefs feel they belong and are included.
Learning Objectives:
You'll gain a deeper understanding of human psychology and its relation to inclusion in the workplace
You'll learn about how technology can help create a culture of inclusion
You'll also walk away with a number of best practices that you can implement right away to make a difference in your workplace
Psychology, Strategy, & The Future of Digital MarketingKevin Getch
In this presentation I gave at DigiMarCon I shared a simple marketing strategy framework that should be incorporated in every businesses DNA. I show you how to leverage a data-driven approach with a deeper understanding of human psychology to develop a more effective integrated marketing strategy. We also explore what the future holds and how we can anticipate and adjust to remain relevant in the fast-changing world of digital marketing.
Creative Strategies to Succeed in Challenging TimesKevin Getch
In this presentation I cover the number one thing you need to do right now in order to be successful during these challenging times. With a deeper understanding of your customers, how their needs and behaviors have changed, you’ll learn how to proactively adapt your strategy to serve their needs during the coronavirus pandemic. I also share a number of examples of how businesses and leaders are getting creative, supporting our community and succeeding during these challenging times.
We'll cover the following:
* Getting Your Mind Right: Your leadership is more important now than ever!
* Human Psychology 101: Understanding how YOUR customer's needs and behaviors have changed
* How to effectively adapt your strategy & tactics
* Get creative & what's working right now
* #KindnessIsAlsoContagious - For Businesses Kindness is Marketing
Psychology, Strategy, and the Future of Digital MarketingKevin Getch
I taught this class at WSU on April, 2nd 2020. We did a deep dive into human psychology and how to understand your customer better than they know themselves. We discussed how to develop a customer centered digital marketing strategy.
We also talked about how to continually measure, monitor and adjust so you're able to anticipate your customers needs and adapt to them.
Future Proof Your Marketing by Kevin GetchKevin Getch
In Future Proof Your Marketing, Kevin Getch will help you see that the best way forward is with a customer-centric approach to marketing that focuses on long-term success. You’ll learn about the three macro trends that are changing the world of marketing, then be equipped with the knowledge you need to assess your current marketing efforts and see what’s actually driving results.
In this presentation based on Kevin's book, he provides dozens of tools—many of them free—that will take you inside your customers’ minds and enable you to build a winning strategy that can evolve along with your business.
My presentation at State of Search in Dallas, TX where I discuss the importance of SEO & The Customer Experience. In this presentation I make the assertion that "Customer Experience" will likely be a top ranking factor in the next 10 years, if not sooner. I also lay out the evidence why this is highly likely. I provide a simple methodology for achieving SEO & customer experience success that not only allows you to be successful now, but also helps guide you in the future with your customer as the north star.
Maximize Your Marketing: National Days, Holidays and Seasons... Oh My!Kevin Getch
With this presentation I kicked off an eight-part series at the local chamber to provide local businesses with resources to maximize their marketing reach using Nationally recognized days, Holidays, and seasons.
How to Create an Integrated Multi-Channel Strategy to Maximize ROIKevin Getch
Digital marketing has never been more complex. While technology advances at breakneck speeds and the market continues to segment it brings with it many challenges and opportunities.
In this presentation I'll show you some very simple methods to help you develop a successful digital marketing strategy. Hang on tight, as I guide you through the midst of all this change, maximize your return on investment and ensure you're getting in front of the audience that matters to you.
7 Key Elements for an Effective SEO Strategy - WebforKevin Getch
In this presentation I cover some of the key elements that your SEO strategy should address including on-site technical seo, links, citations, reviews, a content plan, a focus on user experience, bench marking and analytics as well as an in-depth understanding of your customer.
We interviewed Dental practices all over the United States for this study and shared some of the highlights of our findings in this study. What marketing tactics are working for them, how are they tracking their results, what are their biggest challenges and much more.
Much like the Industrial Revolution the Artificial Intelligence Revolution is going to have major impacts on all aspects of society. How we live our lives 20 years from now will change drastically. There are going to be many positive aspects as well as many negative aspects. In this presentation I explore the history of artificial intelligence, the innovations, the threats, the opportunities as well as the future of AI.
AAPA - American Association of Port Authorities
Effectively (and Inexpensively) Measuring the Success of Port Communications Efforts
Port communications professionals often do not get the credit that they deserve for raising awareness and support for their organization’s activities and projects because they can’t cost-effectively measure success. Learn invaluable tips on incorporating measuring techniques before a campaign or communications program begins, while it’s in progress and after it's completed.
When you're mentioned in the media (positively) you get up, sing and dance and celebrate! But then what? There is so much value to be gained from the good press. Are you getting the most out of the media mentions?
Visualize a Customer Centric Digital Marketing StrategyKevin Getch
In this presentation, I gave at Seattle Interactive Conference I show you how to connect with your customer on a deeper level and develop a successful marketing strategy that will lead to revenue growth and profit.
I show you how to develop a customer centric digital strategy using a simple framework, share a visualization that has helped me get buy-in from 100's of key decision makers and explain how this all will help your company take advantage of the biggest fundamental shift in marketing.
The only constant in digital marketing is change and with the exhaustive list of channels, tactics, platforms, tools & techniques, trying to go into battle without a plan is a death wish. Yet, so many businesses are doing this every day. Are you leaving money on the table?
SEO & Social: Work Together Better with a Strategic ApproachKevin Getch
Too often SEO & Social teams feel like they are on different sides fighting against each other. If this is the case it's because your digital strategy either isn't clearly defined or doesn't take into account how these two channels work together. It's a well-known fact that these channels when utilized together form a digital marketing duo not even rivaled by the likes of Batman and Robin.
In this presentation I discuss how mobile technology (smartphones, watches, etc.) is causing user behavior to evolve and how businesses can capitalize on this huge mobile opportunity. I also cover 7 critical elements to an effective [mobile] website.
If you have any questions please feel free to reach out via our website at https://webfor.com or check out our white papers and resources at https://webfor.com/resources.
Google changed Webmaster Tools in May of 2015 to Google Search Console and added some new features. This presentation is part of an event to educate small businesses on the benefits of utilizing Google Search Console and help them implement it.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
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The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
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3. I’m the Founder + Director of Digital
Strategy at Webfor, an award winning creative &
digital marketing agency in Downtown Vancouver.
4.
5. In my spare time… I am the President of
SEMpdx, a nationally recognized non-profit focused on
supporting and educating the digital marketing community.
16. PeopleSource: lifehack.org
Your SEO initiatives will be more successful
when you truly understand both people and
programs and can effectively communicate
with them to achieve a desired outcome.
17. People are critical to every aspect of your
overall success. Whether it’s understanding
your customer, yourself, or your team.
@KevinGetch
26. CUSTOMER JOURNEY
A representation of what a potential
customer is feeling, thinking & doing as they
interact across multiple channels and move
through different stages of the process.
79. The first result for
position “0”, but
what comes next?
@KevinGetch
80. Take the domain of the
first result and add it to
the search query like
this: query -
site:domain.com.
Wallah… here is the
next result.
@KevinGetch
81. You can continue and
add the 2nd domain to
the 2nd query like so:
query -site:domain.com
-site:seconddomain.com
And here is the third
batter up.
@KevinGetch
89. “The goal of all of these companies is to
become the best personal assistant you’ve
ever had and in large part to provide
personalized information and ads proactively
before a user even makes a request. This
represents a fundamental shift in the way we
think about mobile marketing.”
@KevinGetch
Met an amazing woman and have two smart and off the charts awesome kiddos…
As SEO’s we’ve had to adapt and evolve over the last 10 years in a big way. We’re constantly shifting from data analysis to utilizing our creative facilities. In order to be successful in today’s shifting landscape you need to not only have technical SEO skills, but also the ability to understand psychology and people… you need the ability to empathize and get into another person's shoes to understand how they think.
People & Programs are the two main things we have to master to be successful in our profession isn’t it?
You need to understand computer programs (AKA Algorithms)… which based on my understanding this is a fairly technically astute audience so you’re probably pretty good at understanding computer programs . How are you at understanding and communicating with people?
If you're not focused on people you may as well start finding another profession.
A few of the best ways to get to know your customer is to talk to them… I know… crazy right!
The other thing you can do if you don’t have access to your clients customers is talk to the people that talk to them.
This could be customer service or salespeople.
Two critical tactics to putting yourself in your customer's shoes are… building personas and mapping your customer's journey.
Remember the acronym F.U.D.D. so that you can get to understand your customers Fears, Uncertainties, Desires & Decision Making.
Besides being able to access all of the most recent census information online which does provide a lot of valuable information… Nielsen has created what they call the Nielsen PRISM which is a system that categorizes U.S. consumers into 14 distinct groups and 68 demographically and behaviorally distinct types, or "segments," to help marketers better understand those consumers’ likes, dislikes, lifestyles and purchase behaviors.
You can write down this url if you want, but it is also available at the url I gave you at the beginning of the presentation. I’ll show it once again prior to the end as well.
Besides being able to browse these different profile types for inspiration you can also pop in a zip code and see the list of these profiles that are more prevalent in that zip code.
This is especially important for brick and mortar stores or anyone that draws their clients from the local area.
So, now you know thyself… and you also know thine peeps.
So, what is the next W in the 5 W’s……. What?
Besides being able to access all of the most recent census information online which does provide a lot of valuable information… Nielsen has created what they call the Nielsen PRISM which is a system that categorizes U.S. consumers into 14 distinct groups and 68 demographically and behaviorally distinct types, or "segments," to help marketers better understand those consumers’ likes, dislikes, lifestyles and purchase behaviors.
You can write down this url if you want, but it is also available at the url I gave you at the beginning of the presentation. I’ll show it once again prior to the end as well.
Besides being able to browse these different profile types for inspiration you can also pop in a zip code and see the list of these profiles that are more prevalent in that zip code.
This is especially important for brick and mortar stores or anyone that draws their clients from the local area.
So, now you know thyself… and you also know thine peeps.
So, what is the next W in the 5 W’s……. What?
PollFish is another option - cheaper - but it doesn’t give you the ability to regine down to a local state like say Seattle. You can select country though so if that’s not important is is probably half as much.
Surveying your customers can be extremely helpful, but don’t let it replace actual individual customer interviews.
Now, if you haven’t been building your list (like you’re supposed to)… Or if you have no customer base you can also use a tool like survey monkey to for market/audience research. They have millions of people and you can choose people with specific demographic traits to ask your questions to.
This is an example of a persona. So, how do you get the information to build your persona(s)?
Through your data collection and your thought process you want to ask yourself, what is our potential customer feeling, thinking & doing in this moment. Are there barriers to them purchasing? Is the messaging clear? Do they understand the value? Are there technical issues in the way? Are we showing up in different channels? Does our site architecture support a good UX? Etc.
Rebekah Cancino shared this slide at MozCon… and….
Top conversion paths to understand channel utilization prior to conversion
If you’re in B2B this is a great tool to give you a little insight into the personality of your customer.
It uses the DISC personality assessment along with information available about your customer to develop a profile… and it’s eerily accurate!
If you’re in B2B this is a great tool to give you a little insight into the personality of your customer.
It uses the DISC personality assessment along with information available about your customer to develop a profile… and it’s eerily accurate!
If you’re in B2B this is a great tool to give you a little insight into the personality of your customer.
It uses the DISC personality assessment along with information available about your customer to develop a profile… and it’s eerily accurate!
If you’re in B2B this is a great tool to give you a little insight into the personality of your customer.
It uses the DISC personality assessment along with information available about your customer to develop a profile… and it’s eerily accurate!
Always start with strategy. Even if it is just a mini-planning strategy. I’m going to show you how to develop a simple strategy that almost anyone can understand, that will help you sell more, get more buy in from your team/boss and ultimately help you push your initiatives forward.
No… You’re not… You need at least a semblance of a plan so before we talk about People and Programs… Let’s talk about…
I hate it when speakers make broad assertions that “X” is always true without regard to the scale of each individual situation. So take everything I'm saying with a grain of salt... or put some salt on the rim of your margarita... either way. The strategy visualization exercise I’m about to show you is great for many circumstances… It can be used as a tool to get people to understand the strategy you’re proposing, It can help get buy in, it can work for small businesses where it doesn’t make sense to spend 100’s of hours on strategy development… but it is definitely not for all situations…
Scale is important. If you’re planning to travel to another planet that no one has ever been to before the level of planning should probably be a little more than if you’re trying to plan a client lunch meeting… make sense? (Drop strategy book… )
I usually draw this out… starting by explaining that their customer should be at the center of their strategy…
Creating a marketing strategy is a complex and time consuming process.
I take this and look at how consumers interact… what their behavior is and what their intent is at that point… what is going to have the highest return on investment… and how are these going to work together to be more effective…
Overlap benefit of SEO & Social:
Both assist in the conversion funnel (Social is generally more often social proofing and plays a supporting role. Thought some businesses Social is their primary means of conversions.)
One of the top factors for SEO is the quality & quantity of links to your website/properties. Social can help play a big role with this via multiple methods:
Utilizing Social to find influencers in the industry
How are we going to capitalize on these benefits… and increase our revenue and CLTV while lowering our CPA if our teams are in silos… and they don’t have some alignment.
Our teams need to understand why what they are doing is important and why it is so critical to work together.
Transition:
Now, that I’ve shown you how to develop a customer centric marketing strategy and a few tactics to help you get buy in… I want to turn your vision to the future… to highlight why having a customer centric digital strategy right now.
Let’s dive into the technical side of things (AKA the Left Brain)
I want to share with you a few real life case studies of projects we’ve worked on recently.
We have some people that specialize in the Local SEO space?
I’ll share some real life examples of how Strategy, People & Programs intersect and work together in real life examples.
Then you know features have been rolling out left & right for GMB lately…
Q & A has been…
Services roll out (share how I covered it and followed the strategy)
Posts
Description
Insights
Quick example of how Content, thought leadership, community and endorsers come together to drive SEO results.
Example of a large enterprise client technical seo project. We brought on this great SAAS client.
A month after we started on their project on they shared the news that they purchased their largest competitor… and we’re hoping we could help them merge the websites and maintain value/traffic/conversions, etc.
Their main site was around 2,000+ pages… not bad…Their main site was around 2,000+ pages… not bad…
Surprise...
but their competitors was around 2.3 Million.
And they wanted it done in…
Oh yeah… and btw we would like to do it in the next 2 months : |
At first I was like...
But I ran it by my team… and they were like...
We then morphed into Morpheus and were like… Bring it on..
Of course Ops was like… Everything's on fire and I’m going to start drinking :)
One of the big questions was whether they should pull over the directory with more than 2.3 Million pages. We advised them to pull over the 2mil + directory of people and companies that their competitor had and gave them recommendations on how to structure it.
We got an export of all the urls and we merged analytics data including traffic, goal conversions, social shares and inbound links
We also developed a process for client approval/feedback as their are internal process decisions that need to be made around the content, pages and functionality. So we would recommend to either redirect and have the page their or migrate the content and create a new page and the client could mark the recommendation as Approved or Rejected and comment.
Once we had prioritized the content/pages we matched up many of the urls on a one to one basis for redirects (6,000ish)
This was a ton of work… and just the high level.
FTW!!!
FTW!!!
Cover some of the issues we ran into along the way…
While we recommended to dynamically generate an XML sitemap because new directory pages would be added in the future… they weren’t in a position to do this at the time.
We had recommended that they create an architecture for the directory where People and Companies each had their own category and then broken down into alpha categories, but they didn’t implement it this way at launch and instead created shortcuts for the alpha… so it was just one super deep directory with 2mil+ urls.
Oh… and they changed servers the day of launching the new site as well :)
Long story short they needed to get those 2.3 million pages indexed ASAP… We planned on creating an XML sitemap in the time being using SF’s functionality… which is great because it automatically creates an index file and breaks up the sitemap into 50,000 url chunks to meet Google’s guidelines.
The problem… both of our crawls kept timing out at around 200K urls… While I knew it was at least in part to the structure… we had no quick solution to that. So, I reviewed the directory again and found that they hadn’t implemented rel=Prev/Next.
I asked them to implement rel=prev/next… and you won’t believe the results.
See email from client…
FTW!!!
FTW!!!
FTW!!!
FTW!!!
The personal computer was a big disruptive trend in the 1970’s and then in the late 1980’s the Web was ground breaking.
Then in the last 10 years it has been the age of mobile. Well now we are about to go through another major shift. The shift to AI.
I wrote an article back in 2015… talking about future trends of digital marketing and where I saw that going… and I shared the concept of the…
The personal computer was introduced in the early 1970’s
Then in 1989 the World Wide Web was created.
Then in the mid 90’s the smartphone was introduced and it really took off near the end of …. 2000’s
Now, we are at the start of the AI revolution…
This year specifically there have been major advancements in technology… Google’s Deepmind AI beat a legendary Go champion for the first time in history.
Did anybody watch the #madebygoogle event where they demoed Google Home? Google Assistant is built right in.
Now of course… This is bigger than mobile in that it won’t be limited to just mobile… with the rise of the Internet of Things… Your personal assistant will be able to (if you give it permission) listen and assist you across devices from your smartwatch to your laptop, your TV your car and other enabled home devices.
The digital personal assistant is groundbreaking in it’s own right, but the fundamental shift I’m talking about is not just the personal assistant…
Did anybody watch the #madebygoogle event where they demoed Google Home? Google Assistant is built right in.
Now of course… This is bigger than mobile in that it won’t be limited to just mobile… with the rise of the Internet of Things… Your personal assistant will be able to (if you give it permission) listen and assist you across devices from your smartwatch to your laptop, your TV your car and other enabled home devices.
The digital personal assistant is groundbreaking in it’s own right, but the fundamental shift I’m talking about is not just the personal assistant…
The shift I’m referring to is when this personal assistant goes from a “reactive” state to a “proactive” state.
This is what I imagine my personal assistant will look like… living inside all of my devices... constantly working.. Never sleeping (hence the coffee)
I call him Jarvis (for obvious reasons)....
What do I mean by going from a reactive to a proactive state?
Well, currently we have to swipe, click a button or make a voice command to set a reminder or …. In the not too distant future… here is a conversation I see myself having with Jarvis.
While having my morning coffee :)
The shift I’m referring to is when this personal assistant goes from a “reactive” state to a “proactive” state.
This is what I imagine my personal assistant will look like… living inside all of my devices... constantly working.. Never sleeping (hence the coffee)
I call him Jarvis (for obvious reasons)....
What do I mean by going from a reactive to a proactive state?
Well, currently we have to swipe, click a button or make a voice command to set a reminder or …. In the not too distant future… here is a conversation I see myself having with Jarvis.
While having my morning coffee :)
“The goal of all of these companies is to become the best personal assistant you’ve ever had and in large part to provide personalized information and ads proactively before a user even makes a request. This represents a fundamental shift in the way we think about mobile marketing.”
-------
And they were asking about the future of mobile… Now what I’m talking about applies to more than just mobile. Regardless I got on Mashable… SWEET.
If you want to know where the future is going look at some of the largest players and see where they are investing their time and money… what companies are they buying… who are they hiring, etc.
The combination of investments in NLP (Natural Language Processing), Machine Learning, Deep Learning & AI is making these companies poised to bring this guy to you..
Shared the concept of the 3 P’s… these stand for Personalized, Predictive & Proactive.
We’ve seen personalization advance quite a bit and expect it to continue to grow…
Predictive is huge… predictive lead scoring, predicting consumer behavior, RankBrain is predicting search intent…
The biggest fundamental shift… is the “Proactive” part... Let me explain
Mashable was asking about the future trends in mobile and I shared some of my thoughts on Google, Apple, Facebook, etc…. And was lucky enough to get quoted…
Here’s what I said…