This document provides tips on using LinkedIn to promote yourself and your career. It discusses focusing your LinkedIn profile on what you have done, what you know, and who you know. It emphasizes using your profile to showcase your accomplishments, expertise, and network. It also recommends actively engaging on LinkedIn by answering questions, asking questions, and connecting with others to expand your network. The overall message is that LinkedIn allows you to strategically promote your skills, experience and connections.

1. Relationships Matter @minetmarketing
(and so do you!) #ftw2010

2. How is LinkedIn different from Facebook or Twitter. Extreme example.
Point= your connections and profile are your reputation. How you
present yourself and you are connected to makes a difference.

3. Data courtesy of Hubspot.
Why bother. LinkedIn by the Numbers. It much not get as much
attention as Twitter or Facebook, but it delivers the numbers that
matter.

4. Data courtesy of Hubspot.
It matters because 50% of LinkedIn users are the decision makers in
their company.

5. How will you use LinkedIn?
Data courtesy of Hubspot.
It matters because 80% use as a recruiting tool. 41% of those who use
it for marketing have closed business from it.

6. http://learn.linkedin.com
One stop resource on how to use site features based on your personal
goals. Updated. Our goal today- how to position your profile using
these features to reach your goals.
Download the profile worksheet: www.minternetmarketing.com/
linkedin

7. Me, me, me...
first- a word to the wise. What we commonly hear for social media
advice- don’t be overly self-promotional, don’t talk about yourself more
than someone else, in essence- don’t be this guy. Because we have heard
it so often, it can be confusing to walk that balance of how do we show
everyone what we can do if we can’t promote ourselves too much.
How can we succeed? How can we use LinkedIn to help us be more
successful (in our job search, finding new clients, establishing our name)
In my opinion, LinkedIn is the exception to that rule. (but you don’t want
to do it like this guy)

8. “It isn’t just what YOU know,
and it isn’t just who YOU know.
It’s actually who YOU know,
who knows YOU,
and what YOU do for a living.”
~Bob Burg
(see a common element here?)
Remember the advice of Stuart Smalley from SNL. You are smart
enough, pretty enough, and doggone it! People like you!

9. what YOU do what YOU know who YOU know
(and have done) (and don’t know) (and knows YOU)
Before you can put it all together, you have to take each
individual part.
What we will go over. How to take these elements and use LinkedIn to
promote YOU.
-LinkedIn Profile Worksheet.
-How to use LinkedIn for Business whitepaper. (additional how-to
instructions)

10. Go Analog
This will help you to see the real (big) picture.
Planning and goal setting are a must for LinkedIn success. First, go
analog. Download worksheet from my site. Pencil to paper is a
therapeutic way to get outside your own head and perspective.
What do you want your LinkedIn presence to do for you? Why are you
using it? Who do you want to connect with and why?

11. I hear and I forget.
I see and I remember.
I do and I understand.
~Confucius
What YOU Do
How many have heard the following, “LinkedIn is your online resume?”
Ok, now take that thought, roll it up, and throw it away.
Why? Not because LinkedIn doesn’t serve as an online resume.
Because the concept of a resume as a 1 dimensional piece of paper is
a misconception.
What you do is not limited to your current or previous job titles or
description.

12. What YOU do
First look at what have you accomplished. College student= in your
classes, activities, internships. Business owners=for your client. Job
seekers= for previous companies. Worksheet has 19 questions. Some
of the questions:
-What did you do that lead to promotion or greater responsibility?
-What did you do that made you proud, confident?
-What did you do that lead to better productivity?

13. Differentiate
What YOU Do
What special things have you done to set yourself apart at your previous job, with a
customer, or in your classes? How did you do the job better than anyone else did or
than anyone else could have done? What motivated you to do so?

14. Success is not
defined by the
heights you attain,
but by the
obstacles you
overcome to attain
it.
What YOU Do
What problems did you solve, and for who? What challenges have you
been faced with that you overcame?

15. So?.....
What YOU Do
So what factor, or WIIFM. Who does all this matter to and why would
they care? As you write your accomplishments, think on who you are
writing for and why they would care.

16. Proof.
What YOU Do
list awards, from industry, school, employee of the month= whatever
you got to show proof.

17. Loud and Clear.
What YOU Do
Get an outside perspective. Ask your clients, peers, teachers. Then ask
if they would be willing to write you a recommendation saying just
that!

18. Why
What YOU Do
Last, but most important. Why do you do it? In the accomplishments
where you went above and beyond, why did you? You didn’t have to,
so why was that so important?

19. Put it together.
What YOU Do
Write your profile summary for the person who would be reading it
(remembering why should they care)- using key parts of what sets you
apart, what problems you solve. Next use your accomplishments to write
about your experience. List your awards under honors and awards.
The last thing to write- your title. Why Last? You want it to be your
headline- the thing that comes out most prominent.
SEO for LinkedIn. Use Keywords that you want to rank for in search
engines in your summary, your profile, your title. For the links on your
Profile that go to other site, use keywords as the Anchor text.
<LinkedIn whitepaper on site has some SEO optimization tips>

20. what YOU do what YOU know who YOU know
(and have done) (and don’t know) (and knows YOU)
What you know, and don’t know.

21. I hear and I forget.
I see and I remember.
I do and I understand.
~Confucius
What you know is based a lot of what you have done. Based on your
accomplishments, where does your area of expertise lie? Also, what
new knowledge have you gained and what new things do you want to
gain? Where do you want to grow?

22. Seek out Answers.
What YOU know
The unique aspect to LinkedIn. Answers. Seek out answers for
yourself, to share with others. Share your wealth of knowledge, get
more knowledge from others. Connect and grow. Another way to gain
new contacts.

23. Answer Questions
What YOU know
Tips: Give detailed answers, supporting material to back up your
answer. Give more explanation on your blog and link it. Link to others
blogs. If you answer someones question, most times they will
message your directly to either thank you, or ask for more info. This is
an opportunity to connect. Accept or ask for the connection, follow
them.
Use your manners! Don’t trash another’s answers or say bad things
about a competitor. Add a new perspective instead.

24. Ask Questions
What YOU (don’t) know
Don’t pretend you know everything, don’t be afraid to ask questions.
Ask questions to gather knowledge for blog posts, find out where you
prospects are at, learn how to do something, find recommendations
for tools. Find out if others are having similar challenges. Use your
manners! Remember to grade the answers, select the best answer,
and thank people for their time answering. If you develop a
conversation, connect to that person and grow your network.

25. Listen. Learn.
Use LinkedIn Answers to find out what people are asking about.
Prospects, peers, potential employers- what is the buzz and the most
asked question? Can you use that for your next blog post or in talking
to your next prospect or employer?

26. what YOU do what YOU know who YOU know
(and have done) (and don’t know) (and knows YOU)
Who you know (and who they know), who knows you and
how to connect with them.

27. Who they
know
Who YOU
know
who knows
YOU
Tips: Connect your Twitter and LinkedIn accounts. See the whitepaper
for step by step instructions. Nearly every site feature on LinkedIn is a
new opportunity for you to connect with more people. The more you
use the features, the more people you will be exposed to.

28. Who are your 200?
Who are your 200?
who you know. friends, people you have worked with, people you do
work with, people you went to school with. The average person knows
200 people.
-Wizard to connect to email contacts.
-Ask for recommendations!

29. Now what?
Once you’ve met. Now connect. A great tool to stay connected to the
person you just met and get to know them better.

30. Commonality.
LinkedIn Groups, Discussions, How to use.

31. And this is...
Get introduced. Great way to meet prospects at a company you want
to work for, or do work for. Find a mentor. Plan to connect at actual
events.

32. New Place. New People.
Connect with those attending common conventions or seminars
before you even get there.

33. Detective Work
Check out who is checking you out. What do you have in common?
people? groups? visit their profile, see what discussions they are in.
Join the discussion. Follow them to see their updates. Invite to
connect or ask to be introduced.

34. Add color
You now have the foundation established for your presence. Now to
add some life to it. Add a photo!

35. LinkedIn Apps
Depending on your goals for LinkedIn, some apps will be more
relevant to you than others. Real estate wanting to connect with the
movers and shakers?= Rofo to see what is being listed and who the
most active agents are. Designer looking for work?= Behance to
display your portfolio on your profile. Lawyer who wants to stay on
top of trends and people?= Legal updates. Consultant trying to
establish expertise and leads?= slideshare. Student or job seeker?=
link your blog. Business owner trying to raise visibilty and generate
leads?= company buzz. Speaker?= Tripit.

36. LinkedIn for Leads
LinkedIn Ads= PPC structure that hyper-targets your audience. Tip=
Know where your audience is in their buying cycle, match your offer
and content to that to make it compelling and interesting enough to
them to click on and disrupt them from what they are doing.

37. Find Your Job
LinkedIn Jobs

38. LinkedIn Companies, your news feed and network.

39. LinkedIn Events
LinkedIn Events
LinkedIn Events, see who is attending your interested events, promote
your event, whether a webinar or a conference.

40. Upgrade?
LinkedIn Account Upgrades. If you plan to use LinkedIn for
prospecting or job seeking- consider upgrading to a premium
account.

41. Keep Moving
Not a one time deal. Each of the pieces work together if you keep the
momentum going by connecting to others, answering questions, and
filling out your presence on LinkedIn.

42. Questions?
Connect with me!
linkedin.com/in/carolemahoney
facebook.com/carolemahoney
facebook.com/mahoneyinternetmarketing
twitter.com/minetmarketing
minternetmarketing.com/blog