The document discusses personal branding and provides steps to develop an effective personal brand. It explains that personal branding is the process of marketing oneself to others and that everyone has a brand. It then outlines 5 steps to build a personal brand: 1) discover your brand, 2) create your brand, 3) create branding tools like a website and social media profiles, 4) create brand-aligned content, and 5) listen, engage and share content to promote your brand. The document emphasizes defining goals and values, creating a brand statement, developing a branding toolkit, and consistently communicating your brand message across online and offline channels.
Jobhunting and the Absence of Online PrivacyJim Stroud
This presentation explains the importance of your online reputation, how to build it and how to protect it. Use the tips in this presentation to take your job hunting to the next level. And please, do pass it on to others that could use the advice.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
10 reasons why you must become a bloggerRoland Ofori
there is an an amazing opportunity and hassle free way of influencing the world with your thoughts, experiences and opinions without much financial commitments.
It is called Blogging.
Basic requirements: A computer or a phone and an internet connection and a little discipline.
Jobhunting and the Absence of Online PrivacyJim Stroud
This presentation explains the importance of your online reputation, how to build it and how to protect it. Use the tips in this presentation to take your job hunting to the next level. And please, do pass it on to others that could use the advice.
Personal Branding Through Social MediaEmma M. Byrd
“Personal Branding is what people say about you when you are not in the room.”
Everywhere you go, you leave behind a digital footprint, whether it’s intentional or not. These footprints add up and create an image of who you are, your online reputation. With 78% of recruiters searching our names and 63% checking our social media sites, it’s time to take a look at our own online reputation and that of our students as well.
As stated above, personal branding is how people perceive you. Now, traditionally this was only done by word of mouth and face-to-face interaction but in recent years we have quickly learned that social media can be a valuable tool in branding ourselves. This big goal here is to establish an impression of who you are and what you have to offer on the minds of others. The following PowerPoint discusses how to accomplish such a goal.
Personal Branding with Social Media by @JoeySheppEarthsite
Social media is perfect for discovering, creating and maintaining a personal brand. Learn the history of personal branding, then connect that to managing with social media including a personal website/blog, Facebook, Twitter, and LinkedIn.
10 reasons why you must become a bloggerRoland Ofori
there is an an amazing opportunity and hassle free way of influencing the world with your thoughts, experiences and opinions without much financial commitments.
It is called Blogging.
Basic requirements: A computer or a phone and an internet connection and a little discipline.
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey RisingJeffrey Rising
Brief overview of Facebook, Twitter, LinkedIn and Google +. I'll show examples of why using social media will be a time efficient, cost effective way for you to grow your business, get more sales and hold top-of-mind positioning with past clients. You’ll also learn why using Google + is a great way to get your listings on page 1 of a Google search for homes in your area.
Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on.
LinkedIn for business connections, profile building, joining groups.
Facebook for reputation building and research.
We discuss Pinterest, YouTube and Twitter and how to Google yourself.
Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
This is the slide deck for my Social Media 101 class for the customers of Larimer County Workforce Center. If you are a job seeker wondering HOW you should be using social media, this is for you,. We talk about specific social media strategies when using these mediums in your job search.
Slides for a presentation on what works in social media for academics, given Oct. 24, 2017 to the CHIMPS Lab at Carnegie Mellon University's Human Computer Interaction Institute in the School of Computer Science.
Pinterest : An opportunity for brands? or another social media fad?This presentation is a quick summary about Pinterest.com for brands: figures, principles, examples,… Presentation created by Emmanuel Vivier (emmanuel.vivier@gmail.com & Jean Noël Chaintreuil (jnchaintreuil@gmail.com)
Une version Française est disponible ici : http://slidesha.re/wQNq5I
Anna Ålenius-Mathson: Från opersonlig till personlig prMynewsdesk
På Mynewsday 12-14 oktober höll Anna Ålenius Mathson en uppskattad presentation om pr - från opersonlig till personlig. Här hittar du presentationsbilderna.
Social Media and Your Personal Brand - Margaret DonnellyMargaret Donnelly
Presentation at the New Hampshire High Tech Council #TechWomen Power Breakfast. LinkedIn. Twitter. Facebook. Pinterest. Meerkat. Periscope. Instagram. Vine. The list goes on. While businesses are focused on using social media to develop their brands and engage their customers, individuals are using social media for both professional and personal purposes. But in today’s connected world, your professional and personal identities are intertwined, and employers are searching for—and finding—personal profiles as part of their candidate reviews. With this in mind, how should you approach your social media participation? How do you develop—or limit—your social presence to enhance your personal brand? How do you use social media to further your professional goals?
Social Media Basics for Real Estate 2013 12-13 Update | Jeffrey RisingJeffrey Rising
Brief overview of Facebook, Twitter, LinkedIn and Google +. I'll show examples of why using social media will be a time efficient, cost effective way for you to grow your business, get more sales and hold top-of-mind positioning with past clients. You’ll also learn why using Google + is a great way to get your listings on page 1 of a Google search for homes in your area.
Presentation given to high school seniors at Millbury High School, Millbury, MA. Tips on how to build a good social reputation and resume. How to find potential employers, which social networks to be on.
LinkedIn for business connections, profile building, joining groups.
Facebook for reputation building and research.
We discuss Pinterest, YouTube and Twitter and how to Google yourself.
Michelle Fontaine, teacher - speark - manager of Social Media - FBSmarty.
This is the slide deck for my Social Media 101 class for the customers of Larimer County Workforce Center. If you are a job seeker wondering HOW you should be using social media, this is for you,. We talk about specific social media strategies when using these mediums in your job search.
Slides for a presentation on what works in social media for academics, given Oct. 24, 2017 to the CHIMPS Lab at Carnegie Mellon University's Human Computer Interaction Institute in the School of Computer Science.
Pinterest : An opportunity for brands? or another social media fad?This presentation is a quick summary about Pinterest.com for brands: figures, principles, examples,… Presentation created by Emmanuel Vivier (emmanuel.vivier@gmail.com & Jean Noël Chaintreuil (jnchaintreuil@gmail.com)
Une version Française est disponible ici : http://slidesha.re/wQNq5I
Anna Ålenius-Mathson: Från opersonlig till personlig prMynewsdesk
På Mynewsday 12-14 oktober höll Anna Ålenius Mathson en uppskattad presentation om pr - från opersonlig till personlig. Här hittar du presentationsbilderna.
Omdømmebygging: Den gode historien din fortjener å bli fortaltMynewsdesk
Omdømme handler om det omgivelsene forbinder med din virksomhet og din merkevare. Skal du påvirke den, må du være bevisst på hva bedriften står for, hvordan dette blir kommunisert – og mest av alt, hvordan dette budskapet blir mottatt av omgivelsene.
Alle har noe de ønsker å fortelle. De fleste vet godt hva det er. Det som ikke er like enkelt alltid er å finne den riktige formen, den riktige kanalen og de riktige mottakerne.
Skal du formidle et budskap til et stort publikum er det essensielt at det er forståelig. For å gjøre dette tar Gambit H+K i bruk historiefortelling. Dette fordi historier er mye enklere å huske enn tall og statistikker, som veldig ofte er det opprinnelige utgangspunktet du har å jobbe ut fra.
This was a presentation done for Netstarter PTY Ltd Sri Lankan staff during an internal training session the content has been modified to relate the content to a wider audience. This basically takes myself as the example model and how I did things in order to get my self started.
The Number One Job Hunting Book in the World!Jim Stroud
JimStroud.com - Jobseekers! If the only thing you have done to find work is post your resume to a job board, you are missing out on countless opportunities. Stop doing what you have always done and implement a job search strategy that pays off now and for the entirety of your career. If you are unemployed, under-employed or unhappily-employed; the facts, ideas and methods in this book will help you find work quickly and keep you employed for years to come.
In this book, you will learn:
# Why now is a good time to be looking for work
# How to know which careers are worth your time
# How to look for work in other countries
# How to find jobs that will boost your entire career
# How to advance your career by writing your resume in advance
# How to position yourself to be found by recruiters looking to hire
# How to get fired from a job before you even start it
# How to find more qualified job leads with less effort
# How to start your own online business with no money down
# How to find a job on Twitter
# How to cold call a company and get a job
# Reasons why recruiters never call you back (and ways to convince them otherwise)
# How to deal with recruiters who pitch you jobs you do not want
# How to get job search help from family and friends
# How to use Facebook to get a job
And everything else that I forgot to mention in this description!
"The #1 Job Hunting Book In The World" is presented in a conversational style and humorous tone that engages the reader throughout. The information is contemporary, relevant and practical enough for immediate application. Read this book and be inspired to actions that will cause opportunities to seek you out.
...
If you have my permission to download this book, share it online, share it via email, share, share away. However, the right to bind it and sell it is exclusively mine. If you would like to purchase hard copies of my book, you can buy them (and my other books) on Amazon.com.
Jim Stroud
LinkedIn: www.linkedin.com/in/jimstroud
Blog: www.JimStroud.com
YouTube: www.youtube.com/jimstroud
Amazon: http://amzn.to/2q2mBhu
P.S. If you want me to lead you to who is hiring now at my beloved employer, I suggest you check out our website at: https://www.randstadsourceright.com/careers/
EVERY job Iead I could give will come from that website, so do us both a favor and just go there. Thanks!
;-)
Google Trends, Grammarly, Content Audit, Prowly and many more.
Learn about tools that can help you find out what content is important to your audience and how to build and cater content to them.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
Delivering a Personal Branding Workshop for Sr HR Leaders and C Suite. One thing is for sure most people make cardinal mistake of copying each other rather than discovering their own true north.
E marketer mobile_content_activities_roundupIrene Ventayol
The audiences for mobile content are huge—from video and games to social
networking, apps and retail, more than 100 million US consumers are doing it on mobile phones. The smartphone hasn’t replaced the PC, but as more people consume more mobile content, they all expect an excellent mobile experience.
Skills of the modern marketer. Econsultancy infographicIrene Ventayol
The Skills of the Modern Marketer research set out to answer one question: how true is it that the skills and the types of people that are most in demand are those which underpin the kind of marketing that is outlined in the manifesto?
The report defines the soft skills needed to be successful in the organisation and the deep vertical knowledge areas that marketers see growing in importance in the coming years.
Gartner webinar social media analytics 23.10.2014Irene Ventayol
Virtually every modern marketer has a presence in social channels, and many use social listening tools to monitor what people say about their brands. Yet despite being a maturing discipline, social analytics remains stubbornly difficult and frustrating to apply. How much is a Facebook fan worth? Does it matter that your "net sentiment" is in the single digits? Your "share of voice" on Twitter is down this week – should you panic? This presentation focuses on the social analytics vendors, techniques, metrics and cases that can help you most.
Maximizing mobile's impact in the marketing mix. ana webinar.24.10.2014Irene Ventayol
Measuring the impact of mobile in the marketing mix is an issue most marketers have struggled with.
The results from the Mobile Marketing Association's SMoX research study reveal how marketers can measure the impact of their mobile spend.
Initial results from the first study conducted with AT&T deliver real, actionable and practical insights for marketers on how to integrate mobile and make their other media work harder.
Social business is an opportunity to fundamentally change the way organizations works. Yet many companies face meaningful barriers to progress. This report explains why some businesses are reaping value from social business, and what is holding others back.
Gartner has identified the top 10 strategic technology trends for 2014. Take a look ahead at the strategic trends that have high potential to disrupt IT or the business in the next three years. Discover the technologies that may require major financial investments and the ones you cannot afford to miss.
2. In
n...
tatio
en
res
his p
t
0. Prelude - Personal Branding
1. Discover your brand
2. Create your brand
3. Create your tools
4. Create your content
5. Listen, talk & share
4. at?
Wh
Many people think that personal branding is
just for celebrities such as Paris Hilton or Will
Ferrell.
Yet each and every one of us is a brand.
Personal branding, by definition, is the
process by which we market ourselves to
others.
As a brand, we can leverage the same
strategies that make these celebrities or
corporate brands appeal to others. We can
build brand equity just like them.
Personal Branding
5. at?
Wh
Many people think that personal branding is
just for celebrities such as Paris Hilton or
Britney Spears.
Yet each and every one of us is a brand.
Personal branding, by definition, is the
process by which we market ourselves to
others.
As a brand, we can leverage the same
strategies that make these celebrities or
corporate brands appeal to others. We can
build brand equity just like them.
Personal Branding
6. at?
Wh
Many people think that personal branding is
just for celebrities such as Paris Hilton or
Britney Spears.
Yet each and every one of us is a brand.
Personal branding, by definition, is the
process by which we market ourselves to
others.
As a brand, we can leverage the same
strategies that make these celebrities or
corporate brands appeal to others. We can
build brand equity just like them.
Personal Branding
7. ”I’m actually pretty athletic.
I have to work out just to look fat.”
- Will Ferrell
9. Brand discovery
is about figuring out
what you want to do
for the rest of your
life...
1. Discover your brand
10. 1) setting goals,
2) writing down a mission,
3) vision and
4) personal brand statement.
1. Discover your brand
11. "I love scotch. Scotchy, scotch,
scotch. Here it goes down, down
into my belly..."
- Ron Burgundy (Anchorman)
12. We can also have just as much presence as
most startups and mid-size companies and
products.
Social media tools have leveled the playing
ground and have enabled us to reach
incredible heights, at the cost of our time.
1. Discover your brand
13. We can also have just as much presence as
most startups and mid-size companies and
products.
Social media tools have leveled the playing
ground and have enabled us to reach
incredible heights, at the cost of our time.
1. Discover your brand
14. ”I guess destiny is not the path
given to us but the path we choose
for ourselves.”
- Will Ferrell
15. ou:
for y
s
tion
ues
Q
What are your goals?
What makes you unique?
What are your passions?
How are you currently perceived?
How are you perceived in your personal and
professional relationships?
What do your online profiles say about you?
What does Google say about you?
1. Discover your brand
16. ou:
for y
s
tion
ues
Q
What do you want to achieve?
What is your industry sector?
What is your market and target audience for
your brand?
What is the communication style you want to
project?
What is your niche?
1. Discover your brand
18. Now that you know what you want to do and
have claimed a niche, at least in your mind,
it's time to get it on paper and online.
The sum of all the marketing material you
should develop for your brand is called a
Personal Branding Toolkit.
This kit consists of the following elements
that you can use to highlight your brand and
allow people to easily view what you're about:
2. Create your brand
19. Now that you know what you want to do and
have claimed a niche, at least in your mind,
it's time to get it on paper and online.
The sum of all the marketing material you
should develop for your brand is called a
Personal Branding Toolkit.
This kit consists of the following elements
that you can use to highlight your brand and
allow people to easily view what you're about:
2. Create your brand
20. Now that you know what you want to do and
have claimed a niche, at least in your mind,
it's time to get it on paper and online.
The sum of all the marketing material you
should develop for your brand is called a
Personal Branding Toolkit.
This kit consists of the elements that you can
use to highlight your brand and allow people
to easily view what you're about.
2. Create your brand
21. ”I’m very important. I have
many leather-bound books and
my apartment smells of rich
mahogany.”
- Ron Burgundy (Anchorman)
22. ou:
for y
s
tion
ues
Q
Create your new professional photos for your
new personal brand.
How can you show your knowledge and story
online?
What name and slogan do you want to be
known as?
How will you stand out?
What is your strategy and long term goal?
2. Create your brand
24. 1. Business card: It doesn't matter if you're a
college student, CEO, or a consultant,
everyone should have their own business
card. The card should contain your picture,
your personal brand statement, as well as
your *preferred* contact information and
corporate logo if necessary.
3. Create your tools
25. 2. Resume/cover letter/references document:
These are typical documents that you need for
applying for jobs and when you go on
interviews.
Be sure to prioritize each document with
information custom to the target position.
Take your resume online and add social
features to it to make the Resume of a
Superman, promoting your personal brand to
the world and making it shareable.
3. Create your tools
26. 3. Portfolio: Whether you use a CD, web or
print portfolio, it's a great way to showcase
the work you've done in the past, which can
convince someone of your ability to
accomplish the same results for the future.
3. Create your tools
27. ”I don’t know how to put this
but I’m kind of a big deal.”
- Ron Burgundy (Anchorman)
28. 4. Blog/website: You need to own
yourname.com or a website that aligns with
your name in some fashion. Depending on
who you are, how much time you have on your
hands and if you can accept criticism, you
should either start a blog or stick with a static
homepage.
Those who blog will have a stronger asset
than those who don’t because blogs rank
higher in search engines and lend more to
your expertise and interest areas over time.
3. Create your tools
29. 5. LinkedIn profile: A LinkedIn profile is a
combination of a resume, cover letter,
references document and a moving and living
database of your network. Use it to create your
own personal advertising, to search for jobs or
meet new people.
3. Create your tools
30. 6. Facebook profile: Over 1 billion people have
profiles, but almost none of them have
branded themselves properly using this
medium. Be sure to include a Facebook
picture of just you, without any obscene
gestures or unnecessary vodka bottles.
Also, input your work experience and fill out
your profile, while turning on the privacy
options that disable the ability for people to
tag you in pictures and videos (allowing
people to see the ones tagged of you).
3. Create your tools
31. 7. Twitter profile: Your Twitter profile should
have an avatar that is carved out of your
Facebook picture and used in your LinkedIn
profile. You need to use a distinct background,
fill out your profile and include a link to either
your blog or LinkedIn profile.
3. Create your tools
32. 8. Video resume: A video resume is a short
video of you talking about why you are the
best for a specific job opportunity.
You get about a minute or so to communicate
your brand and are able to send the link, once
you upload it to YouTube, to hiring managers.
3. Create your tools
33. 9. Wardrobe: Your personal style is tangible
and is extremely important for standing out
from the crowd. Select clothing that best
represents you because it will be viewable
through your pictures/avatars online, as well
as when you meet people in reality.
3. Create your tools
34. 10. Email address: Don’t overlook your email
address as not being a significant part of your
toolkit. Most people use email over all social
networks and when you connect with
someone on a social network, you are notified
via email, so get used to it.
Your email address poses a great opportunity
for your brand. I recommend using gmail
because of the acceptance of Google and since
GTalk allows you to form tighter relationships
with others. For your address, use
“firstname.lastname@gmail.com.”
3. Create your tools
35. ”Mmmmm... I look good. I mean
really good. Hey
everyone...Come and see how
good I look.”
- Ron Burgundy (Anchorman)
36. ou:
for y
s
tion
ues
Q
Are you going to be online?
Are you going to be at networking events?
Where does your personal brand need to
communicate?
Who can you interact with online?
3. Create your tools
38. W
ext?
t’s n
ha
After you spend the time on these parts of
your personal branding toolkit, it’s time to
showcase it to the world, especially your
target audience.
Don’t be fooled by the myth that if you build
it, they will come. Unless you’re the luckiest
person on earth, you’ll have to actually
communicate everything you’ve created to
others.
4. Create your content
39. ou:
for y
sks
Ta
Create a quick, simple, and memorable
statement describing who you are and what
you have to offer.
Pick 2-3 social platforms.
Each sphere adds to your brand and personal
reputation.
Should you buy your name as your domain?
Create original content that expresses your
personal brand online and on social media.
4. Create your content
41. Don’t create a mismatched brand by
conveying different or competing attributes in
various social media outlets, such as tweeting
negative opinions about gowns worn at the
Oscars and posting comments on LinkedIn
about your vacation when you’re trying to
brand yourself as a savvy cross-functional
project team leader.
Doing so will create audience confusion about
who you are and what you do.
5. Listen, Talk & Share
42. ”Whenever someone calls me ugly, I get super sad and
hug them because I know life is really, really tough for
the visually impaired.”
- Will Ferrell
43. ou:
for y
s
tion
ues
Q
What news stories does your personal brand
need to know and share?
How can you become an expert in your field?
How can you show that you are an expert?
5. Listen, Talk & Share