Mark Dave Cariaga provides a summary of his work experience and qualifications. He has over 5 years of experience in retail management, currently working as the Area Manager for Fred Perry, overseeing 4 shops. Prior to this, he was the Store Manager for Fred Perry Laurel, where he oversaw customer service, sales, and operations. He also has experience as a Store Manager Trainee and Sales Associate. He holds a Bachelor's degree in Marketing Management.

1. Mark Dave CariagaArea Manager
Mobile: + 63 920 964 8771 Email: markdave_cariaga@yahoo.com References available on request.
Who I am
What I’ve
Studied
Where I’ve
Worked
Name
D.O.B.
Address
2005 - 2007
2003 - 2005
May 2014 - Present
Mark Dave Cariaga
30th October 1984
1515 S. de Guzman Street,
Malibay, Pasay City,
Philippines
1300
Fred Perry by H&F Retail Concepts, Inc.
Area Manager
Reports directly to Store Operation Manager; Handles four Fred Perry shops located in South Manila;
Schedules regular store visits to ensure strict compliance of policies and procedures in all areas of
operations – staff regulation, customer service, sales, store maintenance, event organization and
stock inventory; Trains, challenges, motivates, encourages, and provides constructive guidance to
store managers and the team; Provides quick and efficient solutions to store-related challenges.
• Present and provide analytical assessment of monthly reports specifically on sales evaluation,
attendance, and shop supplies consumption;
• Weekly presentation to CEO General Manager and Head Operations of reports on each store’s
performance, operation and other issue;
• Monitor level of shop supplies and manage proper consumption to minimize expense;
• Motivate team to be inspired by brand’s heritage and mod culture, setting standards of store
staff at a more advantageous level than other fashion brands;
• Ensure store maintenance procedures and repairs are completed within high standards; Deal
and negotiate with contractors and suppliers;
• Monitor annual securing or renewal of store, business and staff individual working permits;
• Supervise smooth stock movements in and out of stores, receiving new shipments from
warehouse to stores, obtain mall permits for delivery or stock movement activities;
• Manage and motivate team to increase sales and ensure efficiency;
• Manage stock levels and making key decisions about stock control and loss prevention;
• Ensured merchandise are kept organized and tidy, merchandised well and mannequins are
properly dressed;
• Deal with staffing issues such as conducting staff appraisals and performance review, suggest
potential staff for promotion;
• Ensure standards for quality, customer service and health and safety are met;
• Resolve health and safety, legal and security issues- on handling theft;
• Organize special promotions, displays and events;
• Attend and facilitate conducting seminars to store team;
• Tour sales floor regularly, talking to colleagues and customers, and identify or resolve urgent
issues;
• Maintain awareness of market trends in the retail industry, monitoring what local competitors
are doing;
• Initiating changes to improve the business, e.g. revising closing hours to attend to more late
shoppers.
Bachelor of Science Major in Marketing Management
(Undergraduate - 4th Year Student)
Trinity University of Asia, Quezon City, Philippines
Colegio De San Juan de Letran, Manila, Philippines
+63 920 964 8771
markdave_cariaga@yahoo.com
Mobile
Phone
Committed to providing efficient solutions and actions in retail
management through an increasingly responsible position
in store operation management, utilizing knowledge and
extensive experience in retail management, fashion trends,
merchandising and general accounting implementation.

2. Mark Dave Cariaga2 Area Manager
Mobile: + 63 920 964 8771 Email: markdave_cariaga@yahoo.com References available on request.
Fred Perry Laurel by H&F Retail Concepts, Inc.
Store Manager
Oversaw customer service, sales and shop operations.
• Kept employees motivated, resolved conflicts and made quick, efficient decisions on store and
customer- related issues;
• Conducted meeting with team - updates on store procedures and policies, discussed how to
target daily, weekly, monthly quota, shared tips on how to enhance customer service;
• Ensured that store works are done on time – eg. clean shop, deposit cash and check transaction,
staff are tidy and presentable before store opens. On time provision of monthly reports data
– sales figure, attendance, shop supplies consumption. Created monthly staff schedules-
balancing overtime works of each staff;
• Supervised monthly physical count of inventory and solved discrepancies;
• Possessed efficient customer service skills, issues were resolved before they turn into problems.
This helped built strong customer loyalty;
• Performed cashiering as well. Worked hand on hand with cashier to ensure smooth sales
transaction e.g. on account transactions, return exchange, store credits, extension of VIP
discounts. Ensured regular updating of sales and other accounting books;
• Ensured proper documentation of stock movements and supervised smooth receiving of new
deliveries in the store;
• Coordinated and worked efficiently with upper management to ensure smooth store
operations and swift resolutions of issues;
• Merchandised stocks, changed mannequin outfits;
• Guided and inspired staff on how to wear the “brand”.
Fred Perry Laurel by H&F Retail Concepts, Inc.
Store Manager Trainee
Trained for retail management specifically handling customer service, sales and operations.
• Worked hand in hand with Brand Manager and Store Manager in proper execution of store
procedures, duties and responsibilities;
• Trained to responsibly delegate duties to the team and enhanced managerial decision-making
skills;
• Trained to timely submit accurate store management reports eg. incident reports; cash and
alteration fund; summary of lates and absences; summary of vacation and sick leave report;
shop supplies consumption report; traffic count; 0% instalment report;
• Suggested quick and efficient store operation solutions to management;
• Performed cashiering and oversaw accuracy and consistency of daily sales report of cashiers;
• Oversaw accuracy of POS system;
• Worked hand in hand with operations manager in overseeing general welfare of the store.
Comme des Garcons
Univers
Fred Perry Authentic, Rockwell
Fred Perry Authentic, Mega Mall
Sales Associate & Cashier
Frontline in customer service, sales and operations
• Generated sales for the company;
• Engage customers in conversation on brand and fashion; and recommended suitable
merchandise for their style and needs;
• Monitored daily, monthly and season’s inventory;
• Handled monitory transaction;
• Dressed window and in store display;
• Updated with fashion trend and history thru self initiative.
May 2013 - May 2014
Nov 2012 - May 2013
Sep 2012 - Oct 2012
May 2012 - Aug 2012
Nov 2011 - Apr 2012
Oct 2009 - Nov 2011