McDonald's is a global fast food chain that has successfully expanded around the world. However, expansion brings both major and minor issues. A major issue is difficulty expanding to different countries, communities, and meeting varying menus and prices. Franchise failures to meet standards was also a major issue. Minor issues included experimenting with local menus and removing items due to lack of raw materials. McDonald's solutions included adapting menus and researching local eating habits. Questions addressed McDonald's opportunities/threats, strategies for European expansion versus Asia, philosophy of standardization, potential menu expansions, and reasons for global success.

1. MC DONALD’S: SERVING FAST
FOOD AROUND THE WORLD.
.
Name- Satya
Regd No. - 11309444

2. CONTENT
 History Or Timeline
 Organisation of subject matter
 Major and minor issues.
 Solution for issues.
 SWOT Analysis.
 Innovative and creative ideas.
 Questions related to case

3. ORGANISATION OF SUBJECT MATTER
 STRATEGIES PLANNING
 Provides fast friendly service.
 Clean surrounding
 Quality food
 Stay in close contact with the costumer.

4. MAJOR AND MINOR ISSUES
 MAJOR ISSUES
DIFFICULTY IN EXPANSION
 Different Countries.
 Different Communities.
 Different Menus.
 Different Prices.
FRANCHISE FAULT
 Franchise failed to meet the standard for the fast
service and cleanliness, even though their restaurant
were highly profitable.

5. …
 MINOR ISSUES
 Similarly like franchise McDonald’s also
experimented with menus abroad . In some countries
they supply wine and bears in the restaurant to fulfil
people needs.
 Some menus were removed in some places because
of lack in availability of raw materials.
 OTHER ISSUES
 Obesity was a major problem McDonald’s faced
during expansion because most of their menus
include fatty materials.

6. SOLUTION TO MAJOR AND MINOR
ISSUES
 Menus, broad and traditional according to it.
 Before entering markets , they have to research
about the people eating habits.

7. SWOT ANALYSIS
 Strengths
 Largest fast food markets share in the world
 Locally adapted food menu.
 Partnership with best friends such as coco cola.
 Children targeting.
 Weaknesses
 Negative publishing -for offering wealthy foods.
 Unhealthy food menu-which include junk foods.

8. …
 OPPORTUNITIES
 Improving packaging efficiency.
 Heavy advertisement.
 Have ability to provide healthy food.
 Provides traditional menu.
 THREATS
 Any new venture is risky.
 New venture can either be very profitable or costly
experiment.
 Growing popularity of Starbucks and coffee shops.

9. INNOVATIVE AND CREATIVE IDEAS
 Mc Donald’s should starts home delivery.
 Should provides healthy foods.
 New products with good taste and inexpensive.
 Should have Festival special Menus.
 They should issues loyalty card.

10. QUESTIONS RELATED TO CASE
 Q1. What opportunities and threats did Mc.
Donald’s face? How did it handle them? What
alternative could it have chosen?
 Q2. Before Mc Donald’s entered the European
market; few people believed that fast food could
be successful in Europe. Why do you think Mc
Donald succeeded? What strategies did it follow?
How did these differ from its strategies in Asia?
 Q3. What is Mc Donald’s basic philosophy? How
does it enforce this philosophy and adopt in
different environment?

11. …
 Q4. Should Mc Donald’s expand its menu? If you
say ‘no’ then why not? If you say ‘yes’ what kind
of products should add?
 Q5. Why Mc Donald’s successful in many
countries around the world?

12. .
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Thank You!!