McDonald's entered the Indian market in 1996 by opening its first restaurant in New Delhi. It has since grown its business through a franchise model while adapting to the local market by removing beef from menus and re-engineering menu options to attract vegetarian customers. McDonald's segments its customers in India into families with children, urban customers on the go, teenagers, and older people. It uses the 5 P's of marketing - product, place, price, promotion, and people - to target these segments. Moving forward, opportunities exist for McDonald's to expand into smaller cities in India and introduce breakfast items, while threats include changing tastes and increased competition from other fast food chains.

1. Presentation on Mc Donald’s in Indian Market and its strategies Presented by MohitMalviya

2. Content Introduction Entry in India Business model and challenges Segmentation, targeting, and positioning Five P’s of Mc Donalds SWOT analysis

3. Beginning….. It began in 1940 by Richard and Maurice Mc Donald in California. Mc Donald’s Corporation is one of the world’s largest fast food chain. Mc Donald’s restaurant is operated by franchisee or corporation itself. It primary sells hamburgers, chicken products, soft drinks, shakes and desserts. It is a global fast food chain.

6. Business Model: Franchisee model Product consistency Act like a retailer and think like a brand Challenges in entertaining Indian market Re-engineering the menu The vegetarian customers

7. Segmentation, targeting, & positioning Family with children: A treat to children, fun place to be for the children. Urban customers on the move: Great taste and quick service. Teenagers: Hangout with friends. Old People: Chilling out with the family.

8. 5’P’s of Mc Donalds Product: Sellable, distributable, desirable Place: Right place, right time, and in right quantity Price: High quality but low price Promotion: I am loving it People: Word of mouth marketing

9. SWOT Analysis Strengths: Strong brand Product innovation Weakness: Low width of product More of Western inspiration

10. Opportunities Expand to 2 tier and 3 tier cities Entry into breakfast category Threat: Changing customer tastes and lifestyle Increased competition from other fast food outlets

11. Conclusion Entry in 3 tier cities also Mc Donald should provide typical Indian food also Promotional strategies should be done with respect to Indian culture People are crazy about Mc Donald (Like Bhopal)

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