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McD ppt

McDonald's is the world's largest fast food restaurant chain founded in 1940 in Illinois. It operates over 31,000 restaurants in 120 countries serving over 53 million customers daily. McDonald's core values are quality, cleanliness, service, and value. Its mission is to be its customers' favorite place to eat and drink. Notable facts include Ronald McDonald debuting as its mascot in 1953 and employing over 400,000 workers worldwide. McDonald's generates $22.7 billion in annual revenue primarily through sales of hamburgers, chicken, fries, drinks, and other fast food items. It has grown its brand through sports sponsorships and adapting to different cultures and economies over time. Potential future risks include increasing health consciousness

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About McDonald’s • Industry : Food Restaurants . • Founded : 15may, 1940. • Founders : Richard and Maurice McDonald & Ray Kroc. • Head quarters : oar brooks , Illinois . • Key people : James A Skinner .
What are McDonald’s core brand values ? Quality Cleanliness Service Value
McDonald's Mission Statement “To be our customer’s favourite place and way to eat and drink “.
Interesting Facts about • Ronald McDonald made his debut as its ambassador in the year 1953. • The motto of the organization , I;e Quality Cleanliness ,Service ,Value . • Currently McDonald’s serves around 53 million people worldwide everyday.
• McDonald’s currently operates 31000 stores worldwide in 120 countries. • It currently employs around 4,00,000 employees worldwide .
McDonald’s Vision And Mission &Value • Vision : to be the best and leading fast food provider throughout the globe. • Mission : To be our customer’s favourite place and way to eat and to improve operations to provide the most delicious fast food that meet customer’s satisfaction . • Value : provide good quality services to customer’s and to have a clean environment.
Revenue generated for this category • McDonalds has revenues of $22.7 billion and operating profits of $6.8 billion. • Sales across all of its company-owned and franchised restaurant's totalled $56.9 billion. • Revenues were down 3.3% over 2008, but profits were up 6.2% over 5 years .
what business are we in ? • McDonald’s corporation is the world’s largest hamburger fast food restaurants. Serving 58 million customers daily. • McDonald’s revenues grew 27% over the three years ending in 2007 to $22.8 billion , and 9% growth in operating income to $3.9 billion .
Products –  Fast food  Hamburger  Chicken  French fries  Soft drinks  Coffee  Milkshakes  Salads
• It has been a major sponsor of international football, including the world cup since 1994and the champions league from 1996 to 2000. • It has sponsored British athletics since 1993 , notably The McDonald’s young athlete's league , training 11 to 17 year olds.
Positioning : • McDonald’s isn't just selling burgers and fries. • Its environment is clean and friendly to families. • Offering different side dishes (French fired potato).
Positioning : • McDonald’s has placed considerable emphasis on enhancing its brand positioning through sponsorship of events and sports. • It was one eight corporate sponsors of the millennium dome experience, investing $8 million in dome’s Community program and learning experience .
How has McDonald’s grown its brand equity over the years? How it has changed in different economics times and in different parts of the world ? Explain . • Smart choice of brand elements . For ex –Ronald McDonald's target children and families for a happy time. • Through its holistic marketing activities. • Brand extensions like McCafe . • “I’m lovin it campaign “. • Plan to win strategy .
Risks McDonald’s will face in future ? • Growing health conscious people avoiding too much fat products . • Competitors are offering healthier options. • With large expansion compromise in quality .
-DISCLAIMER- Presentation by : Tangeda Rishika