This document discusses McDonald's operations and strategy in India. It outlines McDonald's vision, mission, values and the strengths, weaknesses, opportunities, and threats it faces. The document also discusses McDonald's localization strategy in India, including adapting its menu to local tastes by removing beef and pork and making its prices affordable. It recommends McDonald's continue promoting a family dining experience and using innovative practices like home delivery to achieve sustainable business in India.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
MARKETING AND OPERATIONAL STRATEGIES OF McDonald's.Siddhi Sharma
This research paper consist of Marketing and operational strategies of McD. Main objective of this study is to understand the strategies used by the company in promoting their brand and creating a impact on people's minds.
Harland Sanders, the man who would later be known as ‘The Colonel’, was born in 1890. In 1955 Sanders sold his two filling stations and began selling his chicken recipe to other restaurants, charging them 5 cents per chicken. This franchise operation turned out to be a very profitable model. There were 600 KFC restaurants, making it the biggest fast food chain in the US by 1963. Today, there are over 18,500 KFC outlets worldwide, each making a profit of around $1.2 million a year. Also, it is the world's second-largest restaurant chain, with 22,621 locations globally in 150 countries. They are one of the most popular fast-food chains in the world and they produce fried chicken, chicken sandwiches, wraps, french fries and etc. They even brought out a chicken-flavored nail varnish earlier this year. In this presentation, include about Introduction of KFC, Nature of KFC international business operations and The impact of the international PESTEL on the KFC
MARKETING AND OPERATIONAL STRATEGIES OF McDonald's.Siddhi Sharma
This research paper consist of Marketing and operational strategies of McD. Main objective of this study is to understand the strategies used by the company in promoting their brand and creating a impact on people's minds.
A summary on products branding from a marketing management perspective, discussing topics such as creating brands, brand equity, brand positioning, product lifecycle and market evolution.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Building Enterprise Product - For Moving Targets of Customer Needs and OutcomesMurali Erraguntala
Building new product is an exciting phase in the career of every Product Manager and each Product Manager would yearn for an opportunity to conceptualize, build and launch new products. The primary goal of every product manager is to ensure the commercial success of the new product. Yet, only 50% of new products succeed [1]. New product development is definitely a challenge and Product Manager falters somewhere during the course of building a new product. In order to provide some guidance to build new products, I decided to drop my experiences of building a new product. Please note that some of the information listed as part of this guide may be biased because of my experiences of building and sustaining B2B HW product of an existing product line.
Through elaborating my experiences of building the new product in this eBook I have structured actionable plans for successfully building the new product that is:
• Built on a foundation of strong product vision formulated after careful consideration of customer analysis, market analysis, industry trends, technology trends etc.
• Built in alignment with customer real needs and as desired by them.
• Built not just for needs of today but for needs of tomorrow.
• Built with all essential attributes that drive customer preferences to buy the new product.
The primary reason for drafting the guide is to streamline my experiences of building a new product and share actionable points as part of the guide. I have learned about Product Management by reading books, blogs, articles etc and primarily through my role as a Product Manager. The guide is a way of giving back to my fraternity and sharing my experiences. I would be deeply humbled if someone finds the guide helpful and I am open to comments to make it better. The information shared in this guide is already available in my blog @ www.ProductGuy.in. I appreciate if you could visit my blog and drop your thoughts/comments.
Personal Branding To Stand Out & Differentiate YourselfMohamed Yasser
Learn how to stand out of the crowd and differentiate yourself by personal branding strategies, treat yourself as a brand that delivers a unique value in your career field, personal branding will help you stand out and differentiate yourself away of competitors.
In the real world, you don’t have infinite resources; you don’t have a perfect product; and you don’t sell to a growing market without competition. You’re also not omnipotent, so you cannot enforce what people think your brand represents. Under these assumptions, most companies need all the help they can get with branding. Guy Kawasaki presents eight salient tips in The Art of Branding that will give your brand the attention it deserves.
Read the full article on LinkedIn: http://linkd.in/1iWCXgB
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This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
This presentation is about how MacDonald's has created its presence in Indian Market and the unique techniques and ways it uses to create value for its customers enhancing the brand image.
its a ppt about hoe mcd adopted various techniques to survive in india.. what were the different challenges faced by mcd in india....
and what are the marketting strategies of mcd...
This is our analysis by comparing KFC and McD in their Strategic Management.
We are group study in Strategic Management class
Group member are: Jenny, Krysta, Roddy, and Sheby
IMBA CLASS. National Kaohsiung University of Science and Technology.
At Taste Of Middle East, we believe that food is not just about satisfying hunger, it's about experiencing different cultures and traditions. Our restaurant concept is based on selecting famous dishes from Iran, Turkey, Afghanistan, and other Arabic countries to give our customers an authentic taste of the Middle East
Roti Bank Hyderabad: A Beacon of Hope and NourishmentRoti Bank
One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...Ang Chong Yi
In the heart of Singapore, where tradition meets modernity, He embarks on a culinary adventure that transcends borders. His mission? Ang Chong Yi Exploring the Cultural Heritage and Identity in Singaporean Cuisine. To explore the rich tapestry of flavours that define Singaporean cuisine while embracing innovative plant-based approaches. Join us as we follow his footsteps through bustling markets, hidden hawker stalls, and vibrant street corners.
Ang Chong Yi Navigating Singaporean Flavors: A Journey from Cultural Heritage...
Vishleshan
1.
2. • This case study discuss how McDonald's India managed to
buck the trend in a struggling economy, it’s early years
&business strategy to get more out of its stores in India.
• The case also briefly discuss how McDonald's adopted to
locate cultural in India. it’s localization &entry strategy it’s
strong supply chain & pricing strategy.
3. The first Mcdonald’s started in 15th Apr. 1955 in Chicago.
Richard and Maurice McDonalds were pioneers of
Mcdonald’s.
In Oct 1996 Mcdonald’s open it’s first Restaurant in India.
Mcdonald’s had 25,000 Restaurants in 116 Countries.
4. Vision – To be the best and leading fast food provider
throughout the globe.
Mission – To be customer’s favorite place and way to eat
and to improve operations to provide the most
delicious fast food for customer satisfaction.
Value – Provide good quality, services to customer and
to have a clean environment.
5. Business strategy.
Local Adaptation of Culture
Recommendation for a sustainable business.
6. Strengths
1.Strong brand Name , Image,
Reputation
2.Large Market Share
3.Strong Global Presence
4.Locally adapted food menu
5.Huge advertising budget
Weaknesses
1.Unhealthy food image
2.High staff turnover
3.Legal action related to health issue
Opportunities
1.Increasing demand for healthier
food
2.Home meal delivery
3.Changing customer habits and
customer group
Challenges
1.Trend towards healthy eating
2.Local fast food restaurant chains
3.Law suit against Mcdonald’s
4.Direct Competitor KFC
7.
8. Introducing it’s existing offerings to markets other than those
that the organization is currently serving.
Consider competitor Strengths and Weaknesses and Competitor
Retaliation Potential.
9. McDonald's competes with fast food chains like
Pizza Hut
Domino’s Pizza
Nirula’s
KFC in India
Papa John’s
10. Sensitivity local taste.(no beef , no pork)
Affordable prices.
Promoting a family dining experience.
Innovative practices (e.g.. - Home delivery)
11. McDonalds effectiveness & profitability is obviously well
supported by their strong competitive position &market share
in their primary product market.
McDonald's portfolio of products is well managed &ensures
the best fit between the company’s strengths & weaknesses &
for offsetting the threats found in it’s competitive
environment.
The company is thriving as it is both effective and efficient .
12. • Mc Wadapav
• Free Wi-Fi facilities
• Use low fat chees
• Use wheat bread instead of Maida bread
