McDonald's aims to provide outstanding quality, service, cleanliness and value to customers globally. It entered India in 1996 through a joint venture, localizing products to offer vegetarian and Indian spiced options like McAloo Tikki. Developed in 2001, McAloo Tikki is McDonald's most affordable burger in India, featuring potato patties. It has since launched new Mexican and Lebanese McAloo Tikki variants to appeal to regional tastes. Promotional strategies for McAloo Tikki emphasize affordable pricing and appeal to students and young people.
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
Detailed Case Study on McDonalds India. Target Market, Retail Industry Overview. product, supply chain, pricing strategies, store location, hiring process, employees, promotional strategies, adapting to indian market. McDonalds Retail chain.
This presentation is about how MacDonald's has created its presence in Indian Market and the unique techniques and ways it uses to create value for its customers enhancing the brand image.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
This presentation is about how MacDonald's has created its presence in Indian Market and the unique techniques and ways it uses to create value for its customers enhancing the brand image.
Presentation on Marketing of McDonalds.
Presentation on Products of McDonalds.
Presentation on Pricing of McDonalds.
Presentation on Quality of McDonalds.
Presentation on research on McDonalds.
Presentation on SWOT anlaysis of McDonalds.
Presentation on BCG Matrix of McDonalds.
This paper potrays the history and evolution of Mc Donald’s into India and the challenges faced by the firm and its marketing strategies in India and how it had overcome the challenges and been able to triumph over its last great frontier by providing the country-specific products by 70% indianistation of its products
Vision of Ray Croc for McDonald's. McDonald's current position in international market. SWOT analysis for McDonald's. PESTEL analysis for McDonald's. Porter's Five forces of market. Conclusion. McDonald's customer satisfaction approach of business. King of international fast food chain.
This is a part submission as a requirement of Internship under professor Sameer Mathur, IIM Lucknow. The case study of my choice is Mc Donald's. Chapter No 11, Marketing Mangement, Kotler et al.
MC Donald’s is the world’s leading food service retailer with more than 30,000 restaurants in 119 countries Serving 70 million customers each day.
It is one of the world’s most well-known, valuable brands & holds a leading share in the globally branded quick service restaurants segment of the informal eating-out market in virtually every country in which they do business.
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Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
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In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
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Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
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2. "McDonald's vision is to be the world's
best quick service restaurant
experience. Being the best means
providing outstanding quality, service,
cleanliness, and value, so that we make
every customer in every restaurant
smile."
McDonald's Mission Statement
3.
4. McDonald's was started as a drive-in
restaurant by two brothers, Richard and
Maurice McDonald in California, US in
the year 1937.
The business, which was generating
$200,000 per annum in the 1940s, got a
further boost with the emergence of a
revolutionary concept called 'self-service.'
Prices were kept low. Speed, service and
cleanliness became the critical success
factors of the business. By mid-1950s, the
restaurant's revenues had reached
$350,000.
Mcdonald’s History
5. Ray Kroc (Kroc), distributor for milkshake
machines , expressed interest in the business, and he
finalized a deal with the McDonald brothers in 1954.
He established a franchising company, the
McDonald System Inc. and appointed franchisees.
In 1961, he bought out the McDonald brothers' share
for $2.7 million and changed the name of the company
to McDonald's Corporation. In 1965, McDonald's went
public
McDonald’s History
7. Entered in India in 1996 .
McDonald's India is a 50 – 50 JV partnership
between MCDONALD’S CORPORATION
(U.S.A) and two Indian businessman Amit
Jatia and Vikram Bakshi
Localisation:
Don’t offer any Beef or Pork item in
India .
In products like Mc.Veggie or Pizza
Mc.Puff , they used spices of Indian
flavour .
Soft serves and Milk Shakes were
made eggless .
McDonald’s History INDIA
8. Veg- Menu
Non- Veg Menu
Add ons Check our Meals
Frozen Desserts
Beverages
Our Products
Next
14. Mc Aloo Tikki
Mc Aloo Tikki was developed by a research and development unit set
by the Indian joint ventures in early 2001.
This is the cheapest sandwich sold by Mc Donald’s in India and is
specially crafted for India and it continues to woo Indian hearts. It is
available at Rs 25.
The new Mc Aloo Tikki variants the Mexican Mc Aloo Tikki and the
Lebanese Mc Aloo Tikki offer an intercontinental experience to Indians
who are seeking global flavours with an Indian twist.
With the idea of the “Indian who is seeking global flavours” in mind,
Mc Donald’s took the popular Mc Aloo Tikki and gave it a dose of
Mexican cuisine as well as a taste of Lebanese flavours .
15. Promotional strategies
The company makes significant use of billboards and signage, sponsors
sporting events ranging from Little League to the FIFA World Cup and Olympic
Games. However, television ads remain the primary form of advertisement.
The fun filled ad campaign created by Leo Burnett and produced by RDP
Productions in 2009, shows how strangers become friends and life becomes
chatpata while enjoying the New Mc Aloo Tikki Burger.
In the year 2013, Mc Donald’s had again launched a new ad campaign of
Mc Aloo Tikki. This ad campaign reveals that any class can buy product that is
whether it is teenagers or adults. The ad shows element of both young
generation and fun .
In the year 2016, Mc Donald’s came with two new flavours of Mc Aloo
Tikki.
Other promotional techniques are :
17. Consumer Buying Behaviour
An individual can get affected by the environment, in which he
lives, his culture, his social class, his social group, his
psychology and his personality.
18. CULTURE :-
It signifies the set of values of a particular community. An individual
decides to behave in a certain manner because of his culture. He gets all
these values from his parents and family.
Every individual has different sets of values as compared to others,
what they see from their childhood when they start practicing those
habits, they become their culture.
McDonalds studied the behavior of the Indian customer and provided
a totally different menu as compared to its International offering.
It dropped ham, beef and mutton burgers from the menu. Because
Indians don’t like the beef and muttons.
India is the only country where McDonalds serve vegetarian menu.
Even the sauces and cheese used in India are 100% vegetarian.
19. SUB-CULTURE :-
As there can be broad differences
between the cultures of various societies,
there can also be differences within the
same culture. Every culture contains sub
cultures, that have distinctive practices,
preferences and beliefs.
Mc Donald’s after identifying the
culture of Mc Aloo Tikki it further
divides the culture into sub-culture based
on region and age.
It provides two new flavours of Mc
Aloo Tikki that is Mexican Mc Aloo
Tikki and Lebanese Mc Aloo Tikki to
people of West and South. It mainly
focuses on teenagers and youth.
20. SOCIAL CLASS :-
Social Class can also be used as
determinant of sub cultural differences.
In the social classes, we usually find
people with similar values, lifestyle and
behavior.
Mc Aloo Tikki mainly focuses on middle
class people because they have substantial
control over their consumption decisions. It
mainly targets student community whose
pockets are not broad enough. It gives value
for money. Mc Aloo Tikki is good at taste
and cheap on pockets.
21. SOCIAL GROUP :-
A social group is a collection of
individuals who share some common
attitudes and a sense of relationship as a
result of interaction with each other .
Mc Aloo Tikki consumers are mainly
influenced by family, friends and work
groups. For e.g.: - A group of friends visit
Mc Donald’s and if one friend eats Mc Aloo
Tikki then it will automatically generate
some greediness in minds of others.
In the same way a boss organizes a small
gathering in the Mc Donald’s for his
employees. If employees order for Mc Aloo
Tikki, then boss by seeing them also orders
the same.
22. SUCCESS MANTRAS :-
Key factors that are responsible for
success of Mc Aloo Tikki are as follows:-
Innovation
Customization
Good Management
Best Marketing Strategies
Good Values and Focus on Customers.
Cheap
23. RECOMMENDATIONS :-
Firstly, Mc Donald’s should offer home delivery options to its customer
in their advertisements and the cost of home delivery should also be low.
Secondly, sometimes the prices shown in the ads often are not the same
while visiting the Mc Donald’s that means ads misleads the customer and
they are often get dissatisfied and this results in negative impact in their
buying behaviour.
Mc Donald’s should also introduce new flavours of Mc Aloo to North
and East India.