The document summarizes McDonald's work culture from its founding to present day. It describes McDonald's origins in 1940s America, its expansion into a global franchise system, and its emphasis on business values like quality, service, cleanliness, and value. The summary also notes some ethical issues McDonald's has faced over the years and recommends improving awareness of foreign cultures to avoid future blunders.

1. Work Culture

2. • Kushan De Silva
• Niwanka Edirisinghe
• Priya Skantharja
• Vishmi Athauda
• Zulekha Abdul Gafoor

3. • The characteristics that capture the Mc Donalds culture from the
past to the present
• Dominant and Sub culture
• Company functions that highlight the culture
• Mc Careers and STORY of an Icon in the business
• The ethical issues
• Recommendations to improve the culture
Focus

4. 1954 The first McDonald's was built in 1940 by the McDonald brothers
(Dick and Mac McDonald).
A brief history of McDonald's

5. Ray Kroc became the first franchisee appointed by
Mac and Dick McDonald
1954

6. Ray Kroc bought all rights to the McDonald's
concept from the McDonald's brothers for $2.7
million
1961

7. • We place the customer experience at the
core of all we do
• We are committed to our people
• We believe in the McDonald’s System
• We operate our business ethically
• We give back to our communities
• We grow our business profitably
• We strive continually to improve
values

8. Quality
Service
Cleanliness and Value
1957
(Q.S.C. & V.) the company motto

9. • We are committed to exceeding our
customers’ expectations at every restaurant
• Our success depends upon the three-legged
stool.
• Have strive to enhance the brand
• Believe in collaborative management
• Making decisions which benefits the
customers
• Seize every opportunity to be innovative.
The subculture : CANADA

10. “The world has changed. Our customers have
changed. We have to change too."
-James R. Cantaloupe,
Chairman and CEO, McDonald’s
• Marketing mix that McDonald’s use.
Longer operating hours
Everyday value meals
Optimizing efficiency in the drive-thru.
Marketing and Management

11. • Leader in QSR industry
• Uses advertising, marketing, and public
relations to promote brand image and focus
on value, food taste, menu choice and
customer experience
Strategic Intent

12. • Focus on internal growth through expanding
the number of restaurants as well as capturing
new market share from other industries.
– Ex: coffee sector
• “Plan to Win”
– Designed to bring more value to shareholders
– Ex: flat screen TVs, internet at the restaurants.
Market Share Objective

13. 1. Respect and Recognition
“ Treat others the way you wanted to be
treated”
2. Values and Leadership Behaviors
“ Walk the Talk”
3.Competitve Pay and Benefits
“ Pay Competitively”
McDonald's values commitment to our people

14. 4. Learning, Development and Personal Growth
“ Teach skills and values that last for a lifetime”
5. Resources to get the job done.
“ Employees need fundamental resources to
serve customers”
McDonald's values commitment to our people

15. Diversity

16. Mc Careers
 Supports development from the crew room to the board
room.
Promotes from within.
Provides training for all levels
Ranked as one of the Top 20 Global Companies for Leaders in
2007 by Fortune
Attraction and Retainment

17. No Limits on Opportunity
Meet Karen King, President, East Division,
McDonald's USA

18. Double-sloped Mansard roof.
double-sloped Mansard roof.
Being innovative on Architecture

19. Swish Eyebrow

20. Please Linger

21. Singles Territory

22. Family Friendly

23. Still Golden

24. “ English under the Arches”
• English proficiency level on standardized tests
• demonstrate their confidence and ability to
interact every day with customers
• restaurant employees are offered life skills
training in other areas, such as math and
career counseling.
Teaching life skills

25. The Hamburger University

26. JOB TRAINING AND EDUCATION BEYOND THE CLASSROOM
• “ FORMAL TRAINING AT OUR HAMBURGER UNIVERSITIES (WE HAVE
SEVEN AROUND THE WORLD)
• AUSTRALIA, WE MADE OUR ONLINE MATH TRAINING AVAILABLE
• PARTNER WITH THE GOVERNMENT AND EDUCATIONAL INSTITUTIONS “
RICH FLOERSCH
CHIEF HUMAN RESOURCES OFFICER, MCDONALD'S CORPORATION
Thinking outside the box /People Orientation

27. Team orientation
The three legged stool

28. Ethical issues
1972
Ray Kroc made a $250,000 donation to the controversial 1972
presidential campaign of Richard Nixon,.
• lobbying to prevent an increase in the minimum wage,
• to get legislation (dubbed 'The McDonald's Bill') passed to be
able to pay a sub- minimum wage to some young workers.
• Restaurants opened in France, El Salvador.
• The 2,000th restaurant opened in Des Plaines, Illinois

29. Ethical issues
1974
At a San Francisco Labor Board hearing,
McDonald's workers testified that lie-
detectors had been used.
• New countries - England, Netherlands, Antilles, Guatemala
• The 3,000th McDonald's restaurant was opened in Woolwich
(south east London)

30. 1982
McDonald's were responsible for food poisoning
outbreak.
•7,000th restaurant opened in Washington DC.
• Breakfast was introduced to the British menu
Ethical issues

31. Ethical issues
• company agreed to pay a $10m settlement to
Hindus living in the United States
• Reason: failed to make clear that it had used
beef flavoring in its French fries

32. An American Icon Turns 40
Jim Delligatti

33.  Sustainable supply chain
 Nutrition & well-being
 Environmental Responsibility
 Employment Experience
 Community
Goals 2008-2010

34. How can Mc Donalds improve
• Avoid blunders and pay more attention to
foreign cultures and Religions
E.g. The beef issue that arose in India
• Have a comprehensive background knowledge
on the legal systems in the franchise nations.
• Study the eating habits due to the obesity
issue.

35. My Work
• This was my group project as an
undergraduate.
• All the templates, the design, color was my
(Niwanka Edirisinghe) work.
• My input of information is from slide 27 to 32
and slide 34 and 36

36. Thank You !