This is a template that MBA or undergraduate business students can use for case study presentations for class or case competitions. It's bare bones, meant to explain the flow of information and suggest some frameworks to use to discuss the problem in a case.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Business recommendations and statistical analysis based on previous patient data using excel. Used a simple linear regression and a multiple linear regression to find out the specific quantitative relationship between the target variable and the explanatory variables. The multiple regression analysis provided insights on which explanatory variables have a major influence on the target variable, the Total Cost to the Hospital. Previous patient data was not enough to determine the cost to hospital.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past consumer and trade promotions and determine if a price increase will have net bottom line benefits. Then she must decide on the optimal allocation of her marketing budget, taking into account the brand's apparent "cash cow" role in the Household Division of Stewart Corporation. Students are expected to complete a quantitative assignment: create and defend a budget.
Business recommendations and statistical analysis based on previous patient data using excel. Used a simple linear regression and a multiple linear regression to find out the specific quantitative relationship between the target variable and the explanatory variables. The multiple regression analysis provided insights on which explanatory variables have a major influence on the target variable, the Total Cost to the Hospital. Previous patient data was not enough to determine the cost to hospital.
The pdf is brief analysis on Strategies used by Airtel.
Contains PESTLE Analysis, SWOT Analysis, VRIO Analysis of Airtel. A brief about Telecom Industry and Corporate structure of Airtel.
The Marvel Way: Restoring the Blue OceanChandniAntala
A breakdown of Marvel's business strategy that was causing the company to lose sales as well as a recommended strategy to help the company regain its business.
The 2013 Deloitte Undergraduate Case Competition challenged students to develop strategy, technology, and human capital recommendations for MAD HATS, a company that donates a hat to a person in need for each hat purchased by one of their customers.
PITA in partnership with the PSDP/ Deutsche Gesellschaft für Internationale Zusammenarbeit - GIZ, a mini MBA program has been conceptualized to further enrich the senior managerial and business skills of ICT companies CEOs in Gaza through conducting a mini MBA that serves in opening new horizons for strategic management and business networks.
The Mini MBA Program was implemented by Lighthouse Training Center and accredited from Chicago Institute of Business and Cairo University. The program covered eight
modules by Egyptian experts with international experience, the modules ranged from Marketing, Sales, HR, Strategic Management, Project Management to Accounting and
Microeconomics for 99 hours. In Cairo, Egypt four ICT leaders from Gazan ICT companies from different subsectors were selected to participate in the program that took place from 12 to 25 April.
In addition to the program accredited certifications, the participants gained value from business networking through training days with experts in regional and international
markets.
The overall evaluation of the program was excellent with high level of satisfaction. Taking into consideration some faced challenges from planning to program closing such
as crossing problems, tailored ICT material for mastering business administration and others could make this program a recommended one for the top managerial levels in ICT companies.
Hotel F&B Case Studies, Examples & Fresh IdeasAaron Allen
Innovative hotel restaurant designs don’t always have to be sweeping in scope. Sometimes the cleverest ones are also the smallest. Here are five tiny hotel restaurants truly maximizing their available space.
In this file, you can ref interview materials for tax such as, tax situational interview, tax behavioral interview, tax phone interview, tax interview thank you letter, tax interview tips …
Presentation gives an overview of the inter-relationship between nutrition and pharmacy. Its importance is an imperative consideration in patient care. The presentation begins with an introduction to both areas but then focuses on specific drug-nutrient interactions with specific drug categories.
discusses about the interaction of certain drugs with some food materials and explains in detail about the effect of food on absorption, distribution, metabolism and excretion. Also dicsussed about the pharmacodynamic and pharmacogenomic aspects
MBA PRESENTATIONThis is a generic business case study p.docxARIV4
MBA
PRESENTATION
This is a generic business case study
presentation template for business
students
1
By: Keih Wilder, Latonya Charles, Bianca Jones, Natassja Reese and Rena Conine
Agenda
2
◻ Problem & solution
◻ Executive summary
◻ Brief history
◻ Industry analysis
◻ Company analysis
◻ Alternatives
◻ Implementation
Problem &
Solution
3
◻ Frame the “problem statement” as a question.
◻ Put your recommended solution on this slide.
◻ You’ll sometimes see the solution presented at the end of a presentation,
but at the beginning is better. Why?
⬜ Putting the solution right after the problem makes you confirm that your
solution actually addresses the problem at hand.
⬜ No surprises. If the audience knows your solution off the top, the rest of
the deck should walk through how you came to that decision; it’s easier
for them to follow your line of reasoning.
Executive Summary
4 The executive summary is a single slide that contains the key points from the
rest of the presentation. The idea is an executive who doesn’t have time to
sit through your whole presentation can look at this, understand the problem,
what’s driving the problem, your solution and why it will work. Do this slide
last, always.
◻ Problem facing your company, our proposed solution
◻ Market data backs up our solution (cite briefly)
◻ Competitors are all doing X
◻ This is because the industry is doing Y
◻ We need to catch up to X, we need to excel at Y
◻ If we do this, we can expect this outcome Here is how we do it
BRIEF
HISTORY
5
Business Key Points
6
◻ This is a “state of current affairs” slide. It sets up how the company has
been doing. The next slide (key challenge) highlights why this needs to
change.
◻ Bullet points on this slide highlight key points about the company that are
relevant to the business challenge at hand.
◻ Don’t fill with irrelevant information. Remember in most MBA case
scenarios, you are the consultant, and you’re presenting to the board. You
don’t need to tell the board what they know about their business.
Politics and Legal
The South Korean political government is democratic and divided into
three branches: Executive, Legislative, and Judicial, with the
President being the highest in power. The South Korean government
is currently turbulent due to the impeachment of President Park
Geun-hye.The legal system is a combination of American law and
Chinese values.
South Korea is a member of the WTO, in order to remove trade and
tariff barriers. However, political tensions between South Korea &
Japan and South Korea & China have caused bilateral trade to shrink
and embargoes have been put in place by China, due to retaliation for
the deployment of US defense systems in South Korea.
Economics
The South Korean economy is the 4th largest Asian economy and
11th globally. The population is approximately 50 million with a GDP
around $1.8 trillion, 2.6% annual growth, and 3.7% unemployment
...
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint
For more course tutorials visit
www.tutorialrank.com
This is your final project. You will prepare a PowerPoint
presentation to present your findings. This assignment requires you to use Excel; make sure you also submit the Excel file to show your work. Place all calculations for each of the questions on a separate worksheet. Then, using the results of your work from Excel, prepare PowerPoint slides to answer the questions in a presentation format. Search the Internet to ensure that you are using the best PowerPoint tips to display an appropriate presentation.
Use this Microsoft Word template to help you design a Business Case for any corporate product investment. Get this template @ http://www.demandmetric.com/content/product-business-case-template
OUTLINE FOR CASE ANALYSIS AND REPORTS FOR TATA MOTOR1.0 Source P.docxalfred4lewis58146
OUTLINE FOR CASE ANALYSIS AND REPORTS FOR TATA MOTOR
1.0 Source Problems: (MAJOR PROBLEM) can be taken from newspaper or any case study
This is a general statement of the underlying, fundamental problem or core issue. It is important to distinguish between symptoms of the problem, and the problem itself. Frequently the source problem precedes the current problems in the case. (one short paragraph)
(medical example: tonsillitis)
2.0 Secondary Problems:
These are more specific, current and observable problems and derive from the source problem. They frequently are the problems immediately evident in the case. Do not write three sections: all problems should be listed under short or long term. (Three quarters of a page).
(medical example: fever, loss of appetite, cough)
etc. not generating enough profit
List 3 secondary problem which leads to 1 major problem and explain
Short Term:
Current problems of recent origin, which can be solved within a period of months without major commitments of capital, technology, finance or managerial effort.
(business example: overstocking, high prices, labour shortage)
2.1
2.2
2.3
Long Term:
Problems which have existed for years, and which involve long-term trends in the internal or external environment. They will reuire solutions spread over a period longer than, say, a year, and may demand major allocations of capital, technology, finance and managerial effort.
(business example: obsolete products, out-pf-date production process technology, lack of adequate plant capacity)
2.4
2.5
3.0 Analysis: (SWOT & PESTLE)
Case facts which are crucial to the problems as defined are called “evidence”. They should not be mere repetition of case facts, but should rather reflect the processes of evaluation, synthesis, careful interpretation and insight. The analyst should “read between the lines”. This might involve the calculation of financial rations, trend lines, growth rates, etc. in order to reorganise data to yield not-so-obvious facts. These “new” facts can be used as case evidence in support of problem definitions and proposed solutions. Economic, financial and marketing data should be analysed. Theory, concepts, models and research evidence should be used as key to open the case. “Course language” should be integrated with “case language”. High marks require skilful integrationof concepts and case evidence. This section should comprise 50% of the report. (three pages)
4.0 Criteria of Evaluation: Goals (Objectives/Performance Targets/KPI’S/Decision Criteria), and Their Time Frames. ( Look for past financial reports)
Clear, concise statement of the goals, standards, targets or objectives that the analyst will use to measure the effectiveness of alternatives considered. Alternatives are tested against these criteria to assess their effectiveness in solving the problem. This is a statement of what you want to accomplish; alternatives describe how you plan to accomplish it. These are .
MIM MCS MENT 20192020MSP MODULE ASSESSMENT INDIVIDUAL MAR.docxaltheaboyer
MIM / MCS / MENT 2019/2020
MSP MODULE ASSESSMENT: INDIVIDUAL MARKETING PLAN
Module leader: Dr Ahmed Shaalan
INTRODUCTION
The assessment of this module is a written marketing plan. Each student is asked to develop a strategic marketing plan for a company, and one of its products in particular, of his or her choice.
· The company should sell to consumers rather than other businesses. It may sell goods, services or both. It can be from any part of the world. It could be a not-for-profit organisation provided it has products that are sold to individuals, e.g. a charity selling goods to raise money for the charity’s work.
· You are encouraged to obtain secondary data on the company, its market and its competition. This can be supplemented by your own examination of its products, target markets, and communications, insofar as you can observe them from outside.
· A template plan is attached. The plan deals with an existing product (or service) of the company, which you can choose.
· The plan should contain no more than 7 pages (plus the title page), with an additional maximum of 2 pages for any appendices, single-spaced, all margins 2.5 cm (1 in). Use 12 point font size. Font size within tables can be reduced to 9 or 10 font but make sure it is readable!
· A reference list must be included. This reference list should show, for example, the source of any secondary data you have used. The reference list does not count towards the page length.
Assessment
The plan will be assessed on the following criteria:
· Use of tools (40%): Appropriate application and plausible interpretation of tools and techniques covered in the module
· Use of data (20%): Informing the plan with secondary data where available or the student’s own observation where possible
· Commercial awareness (20%): Using mature judgement as to what actions will deliver the best commercial returns
· Integration and presentation (20%): Presenting professionally and integrating the sections of the plan so that it makes a coherent and persuasive argument.
Timeline
The project will be introduced during the module. The individual marketing plan should be submitted toTurnitin (link on Blackboard page) by 11.59 pm on Friday 13 March 2020.
TEMPLATE FOR INDIVIDUAL MARKETING PLAN
CRANFIELD UNIVERSITY
CRANFIELD SCHOOL OF MANAGEMENT
[STUDENT NUMBER]
Individual Marketing Plan: [Company name]
CRANFIELD SCHOOL OF MANAGEMENT
[Course eg. Masters in Management]
Academic year: 2019-20
[Date]1. Mission and Financial Summary (1 page approx – guidelines only)Introduction
Very briefly introduce the company you are planning for, and the current product you are planning for in sections 3 and 4
Mission statement
Make brief statements about the following points. See McDonald & Wilson, Marketing Plans 7e, p529
Role or contribution of the unit:
Definition of the business:
Distinctive competence:
Indications for future direction:
Summary of business performance
Summarise briefly the business’s curr ...
Mktg305 Marketing Principles Group Project Assignment H.docxraju957290
Mktg305 Marketing Principles Group Project Assignment
How to SWOT
Identify the problems. Teaching cases are typified by the presentation of a problem,
or sometimes multiple problems, for the reader to systematically solve through the case
analysis process. After initially reading or skimming the case, you should read through
the case again for the purpose of determining what problems the main character
(principal) in the case is faced with solving.
Analyze the situation. After determining the problem faced in the case, you need to
analyze the situation surrounding the focal organization in the case. At the core of this
analysis is a SWOT analysis (SWOT is an acronym for strengths, weaknesses,
opportunities, and threats). Within the organization, what strengths and weaknesses
does the company have? Externally, or outside the organization, what opportunities
may be available to the organization and what threats could it face? If you are unfamiliar
with a SWOT analysis, you can find a wealth of resources on the topic through an
Internet search or at a library. Also note that other types of situational analysis
techniques may be available other than the SWOT analysis.
Generate potential solutions. The next step in the case analysis is the most creative
element, in which you generate a list of potential solutions to the problems faced in the
case. This is a brainstorming activity, although it is typical to narrow the list of potential
solutions to the two to four most reasonable options for solving the problem.
Evaluate potential solutions. After developing, and potentially narrowing, a list of
potential solutions, evaluate the advantages and disadvantages, or pros and cons, of
each. With each solution, what are its positive and negative characteristics and potential
consequences if implemented? Is the solution practical to implement? Effective
managers are able to analyze the virtues of each potential solution in the future, as well
as what pitfalls could occur.
Choose the optimal solution. The final step in the case analysis process is to choose
the best solution. Based on the advantages and disadvantages of the potential solutions
examined in the previous two steps of this process, which do you believe is the right
choice for the case principal and organization to take? Most important, you need to be
able to support and defend this choice. Be prepared to answer the question of why you
believe it’s the right choice and back up your choice with facts, data, or examples.
Potential Questions to Ask
A SWOT analysis will answer these questions:
What are the internal strengths and weakness of your company?
What are the external opportunities and threats in your industry and its
environment?
Can any weaknesses be converted to strengths? Any threats into opportunities?
How can your company take advantage of strengths and opportunities?
What strategic changes can your company im ...
Read me!.rtfSome key important points1. The analysts mu.docxmakdul
Read me!.rtf
Some key important points:
1. The analysts must be complete and Plagiarism free.
2. You must use three matching tools for the analysts including SWOT.
3. For the IFE and EFE they must be 7 at lest.
4. For the strength and Weaknesses 2 of them must be financial related factors.
5. Check the other files provided with this file for an overview of the matching tools and helpful notes over the assignment.
6. There is no pages limits by the work and the facters has to be explained.
7. The excel file have some tools to help you on some of the calculation and show a format that you can use in the report.
__MACOSX/._Read me!.rtf
SlideShow.pptx
Chapter 6
Strategy Formulation/Analysis
Stage 1 - Input
EFE
CPM
IFE
Stage 2 – Matching
SWOT
SPACE
BCG
IE
Grand Strategy
Stage 3 – Decision
QSPM
SWOTStrengths:
1.
2.
3.Weakness:
1.
2.
3.Opportunities:
1.
2.
3.SO:
1. Proposed Strategy (S2/O3)*WO:
1. Proposed Strategy (W2/O2)Threats:
1.
2.
3.ST:
1. Proposed Strategy (S1/T3)WT:
1. Proposed Strategy (W3/T3)
*example notation
SPACE Matrix
FP
SP
CP
IP
Competitive:
Integration
Market Penetration
Market Development
Product Development
Defensive:
Retrenchment
Divestiture
Liquidation
Aggressive:
Integration
Market Development
Market Penetration
Product Development
Diversification (both)
Conservative:
Market penetration
Market development
Product development
Related diversification
Internal
External
7
7
-7
-7
Figure 6-5, pg. 180
BCG Matrix
Stars II:
Integration
Market Penetration
Market Development
Product Development
? I:
Market Penetration
Market Development
Product Development
Divestiture
Cash Cows III:
Product Development
Diversification
Retrenchment
Divestiture
Dogs IV:
Retrenchment
Divestiture
Liquidation
Relative Market Share
1.0 High
.5 Medium
Low 0.0
Industry Sales Growth Rate %
0
High +20
Low -20
IE Matrix
Grow and Build:
Integration
Intensive
Diversification
Harvest or Divest:
Defensive
Hold and Maintain:
Market Penetration
Product Development
IFE
EFE
Grand Strategy
Rapid Mkt Growth
Slow Mkt Growth
Weak
Competitive
Position
Strong
Competitive
Position
II
IV
III
I
__MACOSX/._SlideShow.pptx
Strategy Process Flowchart.pdf
IFE & EFE
• Factors
• Weights
SWOT
SPACE
BCG
IE Matrix
Grand
Strategy
Set of
Potential
Strategic
Actions
QSPM
• IFE/EFE Factors
& Weights
• Potential
Strategic Actions
to Compare
R
e
c
o
m
m
e
n
d
a
ti
o
n
(s
)
Steps in the Process
1. Identify IFE & EFE factors; assign weights, and ratings.
2. Use factors from IFE & EFE to complete matching tools. Note the matching
tools are independent of each other. Each matching tool should yield it’s own
set of potential strategic actions.
1. For the SPACE, BCG, IE, and Grand Strategy, FIRST determine the firm’s
position on the matrix based on the specific and unique variables
considered in each matrix.
2. After position on matrix is determined, SECOND determine set of
potential strategic actions based on the posi ...
You need to demonstrate past successes with clients to increase credibility. Get this template @ http://www.demandmetric.com/content/case-study-template
IT 210 Milestone One Guidelines and RubricOverview This ass.docxjesssueann
IT 210 Milestone One Guidelines and Rubric
Overview:
This assignment is the first milestone that you will complete for your final project. In this milestone, you will address the following:
· You will begin drafting parts of your final project, focusing on your business requirements, competitors, and technology.
· This assignment is an
important practice
opportunity for you to create a draft, and to get feedback from your instructor to improve your final draft.
· The rubric reflects that this is a practice opportunity. You should focus on getting the necessary information into your draft. No draft is perfect.
· This milestone aligns with sections I, II, and III of your final project. Use the questions in the critical elements as a guide.
· You are free to work in the
Final Project Template
document or on a separate word document for your drafts.
o It is recommended you use the template to ensure you do not miss any items you need to address. The critical elements are highlighted in yellow in the template.
· The decision matrix is not required for this milestone; however, you will be submitting the decision matrix in Milestone Two. It is recommended that you use the template provided to help narrow your technology recommendation.
Prompt:
Imagine that you work for the small brick-and-mortar business described in the
final project case scenario.
The
owner of your business wants to focus on generating new revenue through e-commerce, but she knows that this change in operations requires the company to integrate new technology. To gain an understanding of what the business might need for technology, she has asked you to create a business systems analysis. In this analysis, you will clearly introduce the problem that your business is facing. Then, you will determine the business requirements for solving that problem, including the requirements that any new technology needs to meet.
Your goal in the final project is to establish an e-commerce presence, but you must improve the current technology first. Use the
Decision Matrix
document as you conduct your research for assistance organizing your thoughts. (You will submit the completed decision matrix in Milestone Two.) For additional resources on developing the decision matrix, refer to:
·
Decision Matrix: What It Is and How to Use It
:
This article defines the decision matrix and discusses how leaders evaluate and prioritize all of their options when considering solutions to a difficult task.
·
Decision Matrix Analysis
:
This article explains how to use a decision matrix analysis, a useful technique for making a choice when many factors must be balanced.
·
Decision Matrix Example
:
Use this resource to view an example of a completed decision matrix.
Specifically, the following
critical elements
must be addressed:
I.
Introduction
: In this section, you will briefly introduce the small business from the case scenario, and the problem that it is trying to solve.
A. Cl ...
Mobile Marketing Powerpoint Presentation SlidesSlideTeam
Develop an attractive and user-friendly mobile strategy by utilizing a Mobile Marketing Strategy PowerPoint Presentation Slides. The presentation contains various templates such as product/service overview, statements, project description, goals and objectives, scope, inclusions, and exclusions, etc. You can showcase the key statistics of mobile app users worldwide. Display information on establishing value propositions, strategic objectives to be achieved, understanding the competitive landscape, product feature comparison, current customer journey, etc with these readily available PPT templates. Describe the concept of mobile touchpoints by discussing channel interactions in our ready-to-use mobile marketing plan PPT layouts. Our content-ready PPT slides allow you to represent present elevator pitch ideas that will help to drive mobile strategy. Highlight the budget required for implementing strategy, enterprise mobility stack, product/service positioning, key business metrics dashboard, etc. Demonstrate mobile strategy roadmap, resources needed for execution, etc, by downloading smartphone marketing strategy PPT visuals. https://bit.ly/3vOPJu6
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• Three (3) key tips to maintain a disciplined workplace.
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www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
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3. Problem & Solution
3
Frame the “problem statement” as a question.
Put your recommended solution on this slide.
You’ll sometimes see the solution presented at the end
of a presentation, but at the beginning is better. Why?
Putting the solution right after the problem makes you
confirm that your solution actually addresses the
problem at hand.
No surprises. If the audience knows your solution off
the top, the rest of the deck should walk through how
you came to that decision; it’s easier for them to follow
your line of reasoning.
4. Executive Summary
4
The executive summary is a single slide that contains the
key points from the rest of the presentation. The idea is an
executive who doesn’t have time to sit through your whole
presentation can look at this, understand the problem,
what’s driving the problem, your solution and why it will
work. Do this slide last, always.
Problem facing your company, our proposed solution
Market data backs up our solution (cite briefly)
Competitors are all doing X
This is because the industry is doing Y
We need to catch up to X, we need to excel at Y
If we do this, we can expect this outcome
6. Business Key Points
6
This is a “state of current affairs” slide. It sets up how the
company has been doing. The next slide (key challenge)
highlights why this needs to change.
Bullet points on this slide highlight key points about the
company that are relevant to the business challenge at
hand.
Don’t fill with irrelevant information. Remember in most
MBA case scenarios, you are the consultant, and you’re
presenting to the board. You don’t need to tell the board
what they know about their business.
7. Key Challenge
7
This slide should show a major challenge the company is
facing.
Use a chart to show the key challenge, which could be
many things. Examples:
That they’re underperforming compared to competitors
They’re losing market share
Industry is consolidating
The market has changed because of X
There are many things which could be a key challenge.
Pick the main one, then communicate the challenge
succinctly.
9. This Section
9
The industry analysis section should highlight trends in the
industry that:
Put pressure on the company in question
Have created the challenge you’re solving
Are disrupting or sustaining the industry
Use standard industry analysis frameworks (PEST,
strategy canvas, Porter’s five forces and generic
strategies, etc.) whichever are relevant to your case.
Use also charts, graphs and quotes
Examples on the next two slides can be used, or other
frameworks, as needed for your specific case.
Delete this slide for your actual work
10. Macro-Environmental Analysis
Porter’s five forces
10
SUBSTITUTION (medium)
Short list of substitute products
SUPPLIER POWER
(high)
Brief explanation of
why you’ve rated
power at a certain
level
COMPETITION (high
overlap)
Briefly list competition
NEW ENTRANTS (medium)
Brief explanation of why
you’ve ranked this at low,
medium or high
BUYER POWER
(medium)
Relevant info such as
switching costs
11. Financial Performance
11
A simple-to-read slide (or two) with how the company is
performing against its competitors (remember this is the
industry section)
Use industry benchmarks
Can get information from company reports or Reuters,
Google Finance, etc.
Don’t overwhelm them with numbers– only put numbers
in that you’ll speak about and that matter to the
challenge
Use graphs and charts to bring order and increase
readability
13. This Section
13
The company analysis section should show where the
company is setup to meet the challenge and where they’re
not.
Use standard industry analysis frameworks that apply to
your situation (SWOT, product life cycle, value chain,
resources and capabilities, financial ratios, Ansoff
Matrix, etc.)
Use also charts, graphs and quotes
I’ve included some examples on the next few slides of
frameworks you could use, but there are many many
more. Use what makes sense for the case you’re doing.
Again, delete this slide for your actual work
14. Key Success Factors
14
This is a simple framework from the book Contemporary
Strategy Analysis by Robert M. Grant. You don’t need to
use it, but it’s one way to show key success factors in the
problem you’re solving.
The data in the cells are example only to illustrate how the
framework can be used. Replace the information for your
own case. WANT
CUSTOMERS
COMPETITION
KEY SUCCESS
PROVIDES
FACTORS
Feature
How other competitors
are fulfilling feature
What needs to be place
for that feature to
happen
Smartphones at
reasonable prices
Partner with carriers to
offset handset costs
Carrier deals in multiple
markets
Products that are easy
to use
Good Interface /
touchscreen technology
User testing, UX
professionals,
15. SWOT
15
Favourable
Internal
Unfavourable
Strengths
Weaknesses
• Internal company strength • An internal company weakness
External Opportunities
Threats
• An industry opportunity
• An industry trend that the
that the company can take
company can’t take advantage of
advantage of
• An industry trend that could
threaten the company
17. This section
17
The alternatives section should demonstrate you did your
homework. You looked at three (always three!) possible
solutions and you picked the best one.
Alternatives should follow the mutually exclusive and
collectively exhaustive (MECE) principle.
Always list the solution that you came up with third, as it
will then be top of mind when you present your
implementation plan.
18. Key Issues / Decision Criteria
18
Recap the key challenge
List additional key issues that fall under this challenge
The key issues become your decision criteria (otherwise
you’re not solving the issues)
19. Option #1: Name of option
19
A brief description of what this option is.
Pros
Key issue this option solves
Cons
What key issues it doesn’t solve
What gaps the company has in its ability to execute on
this option
20. Option #2: Name of option
20
A brief description of what this option is.
Pros
Key issue this option solves
Another key issue it solves
Cons
What key issues it doesn’t solve
What gaps the company has in its ability to execute on
this option
21. Option #3: Name of option
21
A brief description of what this option is. This option will be the
same as the solution you presented at the beginning of your
presentation
Pros
Key issue this option solves
As this is option #3, it should be your recommendation. It
should also have more pros than cons. If it doesn’t, maybe
you’ve picked the wrong solution.
Cons
What key issues it doesn’t solve
What gaps the company has in its ability to execute on this
option
22. 22
Key Issues and Related
Solutions
A chart with checkmarks shows at-a-glace which option
best solves the key issues / decision criteria.
Key issue
/decision
criteria #1
Key issue
/decision
criteria #2
Option #1: title
✓
✓
Option #2: title
✓
✓
Option #3: title
✓
✓
Key issue
/decision
criteria #3
Key issue
/decision
criteria #4
Timing in Market
Entry Key issue
/decision criteria
#5
✓
✓
✓
✓
25. This section
25
The implementation section should cover:
Risks to your plan and also plans to mitigate those risks
High level timeline to implement the plan
A communications priority plan. I use a matrix, but you
don’t need to. So long as you show which groups you’re
going to keep informed of your plan and how much effort
it will take.
Delete this slide in your actual presentation
26. Risks & Mitigation
26
List the challenges that would prevent the company from
successfully executing your proposed solution
List risk mitigation strategies for every challenge.
Don’t skip obvious risks if you don’t have a way to
mitigate the risk, it’ll make it seem like you missed the
obvious. Think of a way you could mitigate every risk,
even if that means the mitigation plan is further research
and study to understand how to overcome it.
Don’t list superfluous risks– just ones that matter.
27. Implementation Timeline
SHORT TERM
Phase I:
Project to complete
Requirements to
complete project
MEDIUM
LONG
Phase II:
Project to
complete
Phase III:
Project to complete
Requirements to
complete project
Requirements to
complete project
2015-2020
Strategic goals
achieved,
analyze, revisit
28. Communication Plan
28
High Keep satisfied:
• Partners and suppliers
• Government and regulators
Engage closely, influence
actively:
• Customers
• Owners
• Employees
• Investors and creditors
POWER
Monitor (minimal effort):
• NGOs
• Professional associations
• Media
Keep informed:
• Companies being analyzed
• Standards bodies (GRI, CDP,
ISO 26000)
• Competitors
Low
Low
INTEREST
High
29. 29
Recap
Use this slide to quickly recap your
solution– don’t go over the problem again.
Highlighting the positive outcomes is good
as you just talked about risks, so reinforcing
why your solution is the best one is a good
tactic at this point.
30. 30
End your presentation with a thank you slide. Leave it
up while you answer questions. You want this slide to
be plain so the attention is on you for question period
and not the presentation.
The frameworks in this template belong to their respective
owners, none were created by this document owner. Frameworks
are derived from various pieces of business literature.
A good quick reference for lots of business frameworks can be
found at quickmba.com
This template was created by @guin
Do feel free to take it and repurpose it for your own b-school case
study.
THANK YOU
Questions?
Editor's Notes
Grid from p. 89 of Grant’s Contemporary Strategy Analysis book
I am Canadian please enjoy our unique way of spelling.