The document outlines a 10 section presentation covering: introduction of the company; the problem, pain or need in the market; the company's solution and product; the target market and customers; competitive landscape; business and revenue models; management team; financial projections and funding needs; a timeline of milestones; and a summary. Each section provides guidance on the key information and level of detail to include to effectively pitch the company and its product or service to investors.

1. Outline of Presentation
1. Introduction 0.00 min
2. Problem, Pain 0.30 min
3. Solution, Product 2.00 min
4. Market, Customers 3.30 min
5. Competitive landscape 4.30 min
6. Business and Revenue Models 5.30 min
7. Management Team 6.30 min
8. Financial Projections Funding, Possible Exits 7.00 min
9. Timeline 8.00 min
10.Summary 9.00 min

2. 1
Introduction
Briefly introduce yourself and your
company
oCompany name and logo
oPresenters names (give titles if
pertinent)
oSector / Industry focus
oContact coordinates :
Mobile no
Land no
Email id

3. 1.1
Introduction--continued
 Brief overview of company (elevator pitch)
o What exactly the company does (stated
succinctly)
o What products or services are offered
o What problem is being solved, and
o Why these products or services are
compelling, e.g., “…the only product that
enables [solution] to [the problem]…”

4. 2
Problem/Pain/Opportunity/Need
Define the problem or need in the market
Describe how significant or prevalent the problem
may be
If appropriate, describe why now is the right time
for a solution
Provide a “problem” scenario that provides a basis
for your company’s product or service

5. 3.1
Solution / Product / Service
 Clearly and succinctly describe the company’s product or
service that will address the problem
 Illustrate the company’s solution with graphics, pictures or
videos as necessary (keep this very simple)
 Provide brief list of features, benefits and advantages
o What is the value proposition for the customer (How well will the
product or service solve the problem)?
 Cost savings, convenience, reliability, etc. (be specific)
 Describe “barriers to entry” created by your product (e.g.,
patents)

6. 3.2
Solution / Product / Service
 Provide an understandable, practical example of how your
product/service works or what it does.

7. FAB Analysis
FEATURES ADVANTAGES BENEFITS
Copier has one button
operation
Easier to use than the competition Less stress / save time (<--too
vague)
Less time needed to understand No training - less folks asking for
help
No interruptions for folks sitting
near
Copy speed 80 copies per
minute
Faster copying than present copier Less time waiting / save time
Get reports to customers faster
Get home faster
More time for family - coach
soccer
Food made with Splenda* Body doesn't recognize as sugar Can eat sweets and still lose
weight
Passes through without metabolizing Diabetics can eat along with
family
Social benefits / identity /
belonging*Splenda is sugar with one changed molecule.

8. FAB Analysis Hack
FEATURES ADVANTAGES BENEFITS
Description of the offering Comparison to what
alternative?
Ultimate value to the buyer?
Characteristic
Attribute
Proposed action or service
Difference
Change
Improvement?
How is buyer's life improved?
How does buyer's world change?
How intensely does buyer desire
/ care?
Observable or at least describable INTERMEDIATE result /
outcomes
ULTIMATE desired results /
outcomes
HELP PEOPLE ENVISION REASONS TO BE
INTERESTED
DEEPER MOTIVATION to
commit
MAKE FOLKS AWARE FURTHER EDUCATE /
EXPLAIN
MUST LINK ADVANTAGES TO
ULTIMATE BENEFITS
CONCRETE - CONSCIOUS <--- MUST LOGICALLY LINK -
-->
TACIT - OFTEN
SUBCONSCIOUS

9. For example, let's say you were selling a waterproof tent.
Feature: Our canvas tent is coated in our patented "Never-
get-wetium" coating.
Advantages: "Never-get-wetium" prevents water from
seeping through the seams of the tent.
Benefits: Wake up warm and dry even in torrential
downpours.
Feature: We are virtual
Advantage: We work from our own offices
Benefit: You (client) don't have to provide an office space for
staff.
Feature: Virtual Assistants provide "big business" office
services to smaller online businesses
Advantages: "Big Business" service without the "big
business" price
Benefits: Peace of mind, less stress, more time for building

10. Feature: My office not yours
Advantage: No overhead expense
Benefit: Cost Saving
Features — what products have (e.g. stainless steel
part)
Advantages — what features do (e.g. lasts longer)
Benefits — what those features and advantages mean
(e.g. fewer breakdowns and lower repair bills)

11. 11
Company Status/Progress
 Build investors or judges confidence in your company
o Domain expertise of management and staff
o Customers and contracts established (letters of intent)
o Strategic partnerships established
o Product development status—describe milestones achieved
to reduce risk (e.g., alpha or beta testing)
o Other significant information to validate or reduce risk

12. 4.1
The Market
 Describe market size, growth, trends and maturity
o Industry and market segment data (see sample, next
slide)
 Market challenges
 Hockey Curve
 What market segment(s) are served by the company?
 What is the company’s potential in the market?
o Estimated Revenue Growth in graphic or tabular form
(see next slides, for examples)
o Market share projections are optional

13. 4.2
Customers
 Describe the company’s current and potential customers
o Profile of the optimal customer
o Value proposition to customer
o Validation of Customer Acceptance
 Customer Feedback, Survey Data, Testimonials
 Purchases, Letters of Intent
 Partners
o Example of customer
o TG and Ideal Customer definition

14. 5
Competitive landscape
Competition
 Describe the direct (competing product or service) and indirect
competition (alternative solution) for your company and its product
or service.
 Describe specific strengths, weaknesses, and opportunities related
to competition.
 Describe how your product, technology or service differentiates
itself from the competition? [very important]
Competitive Advantage
 What is the company’s competitive advantage?
o Why will customers buy your product or service over the
competition?
o Show a competitive matrix to illustrate differentiation (see next
slide

15. 6
Business Model and Marketing Plan
 Describe the company’s business and revenue model
o What is the overall business strategy?
o How will you sell your product or service (distributors,
internet)?
o How will the company generate revenue for its product or
service?
o Describe the sales cycle for the company’s product or
service
 Describe the Marketing Plan (if appropriate)
o What is the go-to -market strategy?
o What is the pricing model? Gross margin?
o How will you access customers? (including advert. and
promo.)
o How will your product or service be distributed?
o What customer support will be needed?

16. 7
Management Team, Advisors
 Build investor confidence with team
o Credentials, proven track record, domain experience
(do not include weak credentials)
o Describe skill and experience gaps to be filled
 List the company’s leadership team
o Include name, position, experience (abbrev.)
o These are credentialed experts
 List of company Directors and Advisors
o Include name, summary of experience

17. 8
Financial Projections
 Provide 3-5 year financial projections for the company
(abbreviated chart or graph—see next slide)
o Include financial projections to show year-to-year
growth (show a basic income statement table-see next
slide for an example)
o Is the company overstating or understating market
share and/or growth?
o Can the company scale its operations as it grows?
 List major facts and assumptions
o Are the assumptions believable and achievable?

18. 8.1
Break Even Analysis

19. 8.2
Funding
 What funding has the company received to date?
o Amounts and sources
 How will the company be financed?
 How much money is the company currently seeking from
Investors?
o How will the funds be used? (use tabular format—see next
slide for an example)
o What key value-building milestones will be achieved with
funds (market test, market expansion, etc.)
 Anticipated future funding needs
 What are the exit strategies for the company? (when?)
 What is the expected ROI for investors

20. Valuation Expectations
8.3

21. 9
Timeline
 Use a Gantt Chart for key milestones or use the preferred
model shown on the next slide.

22. 10
Summary
 What do you want your audience to remember about the
company?
o Unique and Sizeable Opportunity
o Unique product or service
o Competitive Advantage, Strengths
o Marketing Approach, Customers, Sales Pipeline
o Intellectual property
o Management team
o Other…

23. Thank you
1. Introduction 0.00 min
2. Problem, Pain 0.30 min
3. Solution, Product 2.00 min
4. Market, Customers 3.30 min
5. Competitive landscape 4.30 min
6. Business and Revenue Models 5.30 min
7. Management Team 6.30 min
8. Financial Projections Funding, Possible Exits 7.00 min
9. Timeline 8.00 min
10.Summary 9.00 min

24. Questions and feedbacks