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- 1. STRATEGY MAPS A coffee tablebook for strategy nerds
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- 3. iii Tell me whatyou value and I might believe you. But show me your calendar and your bank statement, And I’ll show you what you really value. iii
- 4. iv The same istrue of understanding corporate strategy iv iv
- 5. v Understanding company or competitive strategydoesn’t come from listening to their senior executives rattle off carefully coached talking points.
- 6. vi Instead, corporate strategy is found,as Drucker said, where companies allocate their time and money. vi
- 7. vii It is foundby mining resource allocation and relationship data Who are their vendors? Their partners, investments, M&A targets? These are the non-BS predictors of strategy
- 8. viii The Strategy Maps inthis book shine a light on the strategy of some of the world’s most important companies
- 9. ix If you area data or strategy nerd like us, we think you’ll enjoy this
- 10. Big Tech Amazon Apple Google Intel Meta Microsoft Qualcomm Salesforce Snap VMware Consumer & Retail 7-Eleven Alibaba Carrefour Danone DoorDash H&M Kering NBA Nestlé Ocado L’Oréal Twilio Unilever Walmart Financial Services Coinbase JPMorgan Mastercard Munich RE Nubank Paypal SoFi Stripe Healthcare CVS Health Johnson & Johnson Optum Industrials BASF Chevron Enel Equinor FedEx John Deere Ryder Schneider Electric Shell Tesla TotalEnergies 1 2 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 Contents x
- 11. xi About this book Thestrategy maps in this book were built by the nerds at CB Insights. The CB Insights technology insights platform synthesizes, analyzes and visualizes millions of unstructured information sources to help you understand technology markets and companies in real time. For more on our software, data and research, visit www.cbinsights.com.
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- 66. 55 About this book Thestrategy maps in this book were built by the nerds at CB Insights. The CB Insights technology insights platform synthesizes, analyzes and visualizes millions of unstructured information sources to help you understand technology markets and companies in real time. For more on our software, data and research, visit www.cbinsights.com.