The document outlines 25 strategies for introducing a new course, including using social influencers, live streaming, marketing automation, developing a digital-focused brand, personalizing communications, utilizing higher education marketing on social media, emphasizing real-world experience, alumni testimonials, publishing content, hosting webinars, email marketing, podcasts, mini-courses, and taking advantage of placement opportunities. The strategies suggest engaging students through various digital platforms and positioning the value of the degree.

1. STRATEGIES FOR
INTRODUCTION OF NEW
COURSE
1

2. 1.Social Influencers to Share Moments - Influencer Marketing
University of Colorado student Nicole Lloyd posts about her life in Boulder on Instagram, with many of her photos
featuring campus life
2.Live Streaming to Build Connections In-the-Moment
Miami University has taken this idea and run with it, creating livestreams of music performances taking place at
their Frost School of Music.
3.Marketing automation
National College of Ireland (NCI) saw an astounding 247% increase in leads over 12 months.
4.Build a digital-friendly brand
Imperial College Business School was able to drive up student applications using a new visual identity taking a
“digital-first” approach
5.Personalize communication
Parthenon Group breaks university students into six segments :By understanding what types of students your
university is attracting, you can better target your marketing to address their concerns.
2

3. 6.Higher education marketing on Social Media
Facebook interest groups create interest-based Facebook groups. Ideas for groups include: groups for alumni
per class year, or per club membership and even a group for parents, as Princeton does.
7.Provide Reasons to Believe Your BA certification Is Worth the Investment
Ref : The University of Delaware, for example, provides persuasive information on the median and mean
salary of its graduates, the top employers for alumni, and more on webpage.
8.Emphasize Real-World Business Experience
Ref: Point Loma Nazarene University did with a real-world business course that it offers in its Daytime MBA
program.
9.Become a High-Quality Content Marketer:
There are several ways to do this when marketing new BA certification to prospective candidates from
presenting the course details with detailed information and syllabus.
10.Linking with course curriculum:
Attracting prospects by maintaining BA Certification Program which can consists of e-books, programs
schedule, daily news on business and new information in Learning Management System (LMS ) app so that
students enrollment would be high.
3

4. 11.Promotions from current students :
Smaller programs have smaller marketing budgets. Social media, can be as impactful, if not more so, than
traditional forms of advertising. Best of all, it is inexpensive. LinkedIn and Facebook are important components
of any social strategy.
12.Focus on optimization:
This involves standard techniques such as search engine optimization and pay-per-click advertising.
13. Sharing Success Stories of the Faculties :
Using Social Mediums like Facebook, Instagram and Linked in to share faculty success stories helps to establish a
one-on-one connection with the prospect students.
14.Report on conferences and seminars :
A brief report of conferences/seminars held at SSN institute also adds to strengthening the image of the
institute.
15.Alumni Testimonials & Alumni Networks:
Ref: The Fairfield University, which gave Kathleen Murphy, president of Personal Investing at Fidelity, an Alumni
Professional Achievement Award. This is pretty inspiring for future students looking to be successful in the
financial world. 4

5. 16. Articles & Blogs
Reference: College: Admission Possible Blog of Kaplan
Their blog is focused mostly on helping students really know the exams and get into college. They cover topics
such as recovering from lower than expected scores and how to prioritize time in high school.
17. Video Marketing
Reference: Boston College is using video on Facebook to show the excited students returning to campus. Thus
it is a great way to show off the campus and get potential applicants excited.
18.Through Emails
By far, email marketing works the best to generate leads for any educational institute. Quality of email list
and the content are the two most important factors that determine the success of your campaign.
19. Record a podcast :
Ref : Economic Times reveals that 81,789 Number of National Public Radio (NPR) podcasts downloaded in India
in 2015. 335,828 Number of NPR podcasts downloaded in India in 2018 by millennial, from which we could
identify the reach it has over the current generation.
20. Create a free mini course :
Ref : Solution Tree, an educational publisher and professional development provider, has announced the
release of Mini-Courses build on Solution Tree’s PD Playlists, giving educators an affordable, self-guided,
dynamic learning opportunity, after which they can dig into the main courses.
5

6. 21.Host a live webinar :
Ref : Chris Newman creator of Cine Chopper, an online course for drone enthusiasts.
22.Publish a book on amazon :
Ref : Chandler Bolt, founder of Self-Publishing School, and online school has self-published several Amazon
bestselling books, that teaches people how to write and self-publish bestselling books.
23. Take advantage of situation :
Ref : It is a self generated idea and it will definitely work because in the initial days of the course so many were
present in the class but now very few. The main reason is they all got placed. So making the student to feel that
they get an advantage on doing this course will find many enrollments.
24. Inflight Ads, Metro and Buses:
Placing an ad every month for 3 consecutive months has proven to give the best result / Route and area targeting
is a must for best result
25.Strategic alliances with corporates:
To guarantee placements in completion of the course.
6

7. Thank
You!!!
7