This document discusses security and privacy issues for both consumers and website owners. It covers topics such as types of security risks like hacking and viruses, privacy laws like the Data Protection Act, and how to implement preventative measures. The key implications are reputational damage and fines for non-compliance, so both groups benefit from measures to reassure users and protect their data/systems.
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
With technology still growing, numerous fields that connect to the technology world grows as well, one of them being Digital Marketing. It is no surprise that in the near future approaches related to technology can change drastically, some already are prepared and some are already advancing. So what will the future of Digital Marketing be ?
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
What is a strategy and how to incorporate eBusiness strategies to the business?
SWOT Analysis to understand business environment before developing strategies.
Global Trade Platform for Small and Medium Scale enterprises.
With technology still growing, numerous fields that connect to the technology world grows as well, one of them being Digital Marketing. It is no surprise that in the near future approaches related to technology can change drastically, some already are prepared and some are already advancing. So what will the future of Digital Marketing be ?
The aim behind this presentation is to outline the general aspects of digital marketing. I tried to make it an simple as i could ,so i hope you are gonna enjoy it :)
Digital Marketing Presentation
DIGITAL MARKETING CONTENTS What is digital marketing? Pay per click (PPC) Search engine optimization (SEO)
See more at:- http://www.litindia.in/
Digital Marketing Channels and ImportanceDusyant Kumar
Digital Marketing Channels have taken over the traditional marketing channels in a storm and have proved their dominance in bringing higher traffic and conversion rate for every kind of business. Here is an insight on how the game of marketing is changing as we speak.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
its a presentation on e commerce which tells about the advantages and disadvantages of e commerce.it also covers the introduction,features and the categories of e commerce with concepts.
The presentation discussed the what is e-commerce security and its dimensions, threat concerns, ways to protect e-commerce site from hacking and fraud. It also includes the different e-commerce payment methods.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
Digital Marketing Channels and ImportanceDusyant Kumar
Digital Marketing Channels have taken over the traditional marketing channels in a storm and have proved their dominance in bringing higher traffic and conversion rate for every kind of business. Here is an insight on how the game of marketing is changing as we speak.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
its a presentation on e commerce which tells about the advantages and disadvantages of e commerce.it also covers the introduction,features and the categories of e commerce with concepts.
The presentation discussed the what is e-commerce security and its dimensions, threat concerns, ways to protect e-commerce site from hacking and fraud. It also includes the different e-commerce payment methods.
SEO Search Engine Optimization
SEM Search Engine Marketing
Future of Digital Marketing
Why Digital Marketing?
Evolution of Digital Marketing
Types of Media
Types of Platforms
Youtube
Facebook
Instagram
Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.
What Strategies Are Crucial for Ensuring eCommerce Security in the Digital Era?Lucy Zeniffer
As a leading middle-row eCommerce development company, we prioritize robust strategies to ensure eCommerce security in the digital era. Our approach encompasses advanced encryption, multi-factor authentication, and continuous monitoring to safeguard sensitive data, providing clients with a secure and trustworthy online shopping experience.
ANALYSIS THE ATTACK AND E-COMMERCE SECURITY
It is Secondary Base Term Paper . Do not copy it but you can use it for gathering information and it is well structure term paper as well as.
Information security a new era technology_Tahmid Munaz
This presentation was prepared for Voice of Business event sponsored by BangaLion at Dhaka University for MIS students...
So mostly this document was prepared focusing on basic self pre-caution and practices that we can follow...
Best Practices to Protect Customer Data EffectivelyTentacle Cloud
Customer Service Industry is the main industry facing the problem of cybercrime due to tremendous us of internet. To gain new business opportunities call centers need to protect their customer details from these attacks. It also spoils the company brand name.
With the new interconnected age comes new risks for cyber attacks and other fraudulent activity. Do you know what you need to keep your end users protected? Digital Insight discusses security and compliance in the interconnected age.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
4. Security – Site Owner
What is information security?
Ensuring your website is available 24 hours a day for your
customers
Ensuring only the correct people can administer the website’s
content
Preventing unauthorised alteration or destruction of your data
Avoiding your website being used to distribute other peoples’
software
Ensuring that your employees cannot accidentally delete
valuable information
Stopping your website being used to damage users’ computers
Protecting your reputation
Source: Watson Hall Security, Smart Insights (2012)
5. Types of Security Risks
Denial of Service Attack
Hacking
Destruction of Data - viruses
Malware
Phishing
Secure Payments/Website Encryption
Source: Watson Hall Security (2013);
Symantec Internet Security Threat
Report (2012);
6. Denial of Service Attack
Hackers overload website
with traffic
Website can't handle
volume and shuts down
Major disruption to service
8. Destruction of Data - Viruses
Computer viruses can shut
down company websites
I Love You Virus
Attachment sent via email
Overwrites photo/video
files
Shutdown websites
including Ford and Chrysler
due to employees opening
infected email attachments
9. Malicious Software on Websites
“When it comes to computer
viruses, you’re now more
likely to catch one visiting a
church website than surfing for
porn” – Symantec (2012)
Malware – viruses, worms,
Trojans, bots
Infects website the user’s
computers
Downloadable files on websites
are a hotbed for viruses
External content on websites
such as videos and photos are
virus-prone
Source : Symantec Internet Security
Threat Report (2012)
10. Secure Payments/Website
Encryption
Secure payments
Well known payment system such as
WorldPal or PayPal which uses encryption
Use Transport Layer Security (TLS) and
Secure Socket Layers (SSL) certificates to
reassure customers:
Padlock
HTTPS
Green Address Bar
Legally incorporated name
Source: Global Sign, (2013)
11. Phishing
Masquerades as an official
website communication
Requests users' login
information
Uses information to
fraudulently obtain funds
from their account
Who is responsible for the
customer’s loss?
13. Managerial Preventative Measures
Secure website design from
the beginning –
difficult/expensive to add
later
Antivirus software is always
up to date
Firewalls
Phishing notifications via
email
Employee email filtering
Securesign SSL/TLS
Certificates
Split login screens
14. Privacy
Data Protection Act 1998
How data is collected and used
Privacy and Electronic Communications Regulations
Cookies
Email Marketing and SPAM
15. Consumer Concerns
Data leakage – how secure
is my data and what
happens if it is lost/leaked?
Data use without consent
Annoyance/Waste of time
Not having opt in/opt out
notices
Source: Smart Insights (2012)
16. Data Protection Act 1998
Eight Principles:
1. Fairly and lawfully processed
2. Processed for limited purposes
3. Adequate, relevant and not excessive
4. Accurate and up to date
5. Not kept longer than necessary
6. Processed in accordance with the individuals rights
7. Secure
8. Not transferred to a country outside the EEC unless it
has adequate protection
Most breached principle in
2012
17. Data Protection Act 1998
Applies to customers as well
as employees
Personal data
Name, address, NI Number
Sensitive data
Political views, religion,
ethnicity
Data subject access requests
Enforced by the Information
Commissioner’s Office
19. Privacy and Electronic
Communications Regulations
Electronic Marketing
Activities
Email marketing and
SPAM
Cookies
Enforced by the Information
Commissioners Office
20. Cookies
What is a Cookie?
A small text file that stores user
information on their computer
What is it used for?
Shopping cart
Personalisation
Cookie Ingredients
Domain
Name
Value
Expiry
Path
Secure
HTTP only
21. Privacy Directive 26 May 2012
Website notification that cookies are in use
Gives option/instructions how to disable and find further
information
22. Email Marketing and SPAM
What is SPAM?
Emails sent without consent
Sent in bulk and impersonalised
Email Marketing Regulations
Consent must be given to receive marketing communications - except where there is a
defined relationship
Must contain an unsubscribe link in the email
ICO can investigate complaints relating to SPAM sent from the UK
23. Email Marketing and SPAM
Consent
User must “opt in” rather than
“opt out” – i.e. the check box
should be unticked
Must be made clear that they are
consenting to receive
communications
What is a defined
relationship/soft opt-in?
Obtained customer details during
course of previous sale
transaction
Marketing is of similar products
Option to opt-out is given in
every future message
26. Managerial/Consumer
Preventative Measures
Appoint a Data Controller for your
organisation who will be
responsible for DPA and PECR
obligations – legal obligation under
DPA
Ensure fully compliant with all
legislation and regulations
Security and privacy notices on
the website in plain English to
reassure customers
Be careful who your email address
is given to
Don’t click on spam and
attachments
Unsubscribe/ Opt out
27. Conclusion
Security
Priority
Reassurance for customers
Privacy
Comply with laws and regulations
to avoid punishment
Reassurance for customers
For more information:
Symantec Internet Security
Threat Report 2011 (published
April 2012)
ICO website
28. References
Chaffey, D., 2013. Website Security Requirements. [online]. Available at:
http://www.smartinsights.com/ecommerce/payment-security/website-security-
requirements/ [accessed 28 February 2013]
Chaffey, D., 2012. Research on consumer attitudes to online privacy. [online]. Available
at: http://www.smartinsights.com/marketplace-analysis/customer-analysis/research-on-
consumer-attitudes-to-online-privacy/ [accessed 28 February 2013]
Chaffey, D., Mayer, R., Johnston, K. and Ellis-Chadwick, F., 2000. Internet Marketing.
Essex: Pearson.
Financial Ombudsman Service, 2013. Disputed technical transaction. [online]. Available at:
http://www.financial-ombudsman.org.uk/publications/technical_notes/disputed-
transactions.htm [accessed 10 March 2013]
Global Sign, 2013. Security Certificates. [Online]. Available at:
https://www.globalsign.co.uk/ssl/domain-ssl/ [accessed 18 March 2013]
Halliday, J., 2012. The Guardian reaches nearly 9 million readers across print and online.
[online]. Available at: http://www.guardian.co.uk/media/2012/sep/12/guardian-9-
million-readers-nrs [accessed 10 March 2013]
Information Commissioner’s Office, 2013. Data Protection Act Claiming Compensation.
[online] available at:
http://www.ico.gov.uk/upload/documents/library/data_protection/practical_application/c
laiming_compensation.pdf [accessed 12 March 2013]
Information Commissioner’s Office, 2013. Electronic Mail (Regulations 22 and 23). [online]
available at:
http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_gui
de/electronic_mail.aspx [accessed 10 March 2013]
Information Commissioner’s Office, 2013. Privacy and Electronic Communications
Regulations. [online] available
at:http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications.aspx
[accessed 3 March 2013]
Information Commissioner’s Office, 2013. Sensitive details of NHS staff
published by Trust in Devon. [online] available at:
http://www.ico.gov.uk/news/latest_news/2012/sensitive-details-of-nhs-staff-
published-by-devon-trust-06082012.aspx
Information Commissioner’s Office, 2013. Viral Marketing. [online] available at:
http://www.ico.gov.uk/for_organisations/privacy_and_electronic_communications/the_gui
de/viral_marketing.aspx [accessed 3 March 2013]
Oremus, W., 2013. Unprotected Sects. [online] Available at:
http://www.slate.com/articles/technology/technology/2012/05/malware_and_computer_vi
ruses_they_ve_left_porn_sites_for_religious_sites_.html [accessed 12 March 2013]
Norton, 2013. Phishing [online]. Available at:
http://uk.norton.com/security_response/phishing.jsp [accessed 10 March 2013]
Paypal, 2013. Security. [online]. Available at:
https://www.paypal.com/uk/webapps/mpp/paypal-safety-and-security [accessed 10 March
2013]
Perlroth, N, 2012. Six big banks targeted in online attacks. [online. Available at:
http://www.bostonglobe.com/business/2012/09/30/banks-hits-wave-computer-attacks-
group-claiming-middle-east-ties/gsE6W3V57nBAYrko1ag8rN/story.html [accessed 10 March
2013]
Seltzer, L, 2010. ‘I Love You’ virus turns ten: what have we learned? [online]. Available
at: http://www.pcmag.com/article2/0,2817,2363172,00.asp [accessed 28 February 2013]
Symantec, (2012). Internet Security Threat Report 2011{online]. Available at:
http://www.symantec.com/content/en/us/enterprise/other_resources/b-
istr_main_report_2011_21239364.en-us.pdf [ accessed 12 March 2013]
Teixera, R, 2007. Top five small business internet security threats. [online]. Available at:
http://smallbiztrends.com/2007/06/top-five-small-business-internet-security-threats.html
[accessed 3 March 2013].
Watson Hall, 2013. Top 10 Website Security Issues. [online]. Available at:
https://www.watsonhall.com/resources/downloads/top10-website-security-issues.pdf
[accessed 28 February 2013]
Editor's Notes
Lianne
Lianne – introduction – what we will cover during the presentation
Lianne – these are the top four concerns for security that consumers have according to a Smart Insights survey in 2012 and these concerns will be covered in this presentation
Lianne – Leading internet security firm Watson Hall describes information security as the following: [reads from list].
Lex – types of security risk which are contained within the previous definition
Lex – describe what a denial of service attack is, use examples of the American banks. Implication: reputation-trust
Lex – describe what a hacking is, talk about the Sun. Implication: Reputation
Lex – describe what viruses can do to website, talk about I LOVE YOU. Implication: Reputation / costs
Lex – describe what malware is and how it can be contained within website. Implication: Reputation / costs
Lex – importance of using secure payment system with encryption, using TLS and SSL certificate to reassure customers. Explain the above image.
Lex – Explain phishing – QUESTION TIME: Ask class who they think the responsibility for this kind of fraud lies with. Explain it.
Lianne – as above
Lianne – as above
Lianne – introduction to privacy section
Lianne – according to a Smart Insights survey the following are consumers biggest concerns regarding privacy and communications
Lex – discuss each principle
Lex – as above
Lex – types of penalty with examples
Lianne – The PECR covers electronic marketing activities such as email marketing, SPAM and cookies. As with Data Protection Act it is enforced by the ICO
Lianne – can you add some info here? I don’t know much about this. Thanks!
Lianne – as above and further info you think of
Lianne – as above plus whatever else you think necessary – the defined relationship is discussed in the next slide so maybe say “...except where there is a defined relationship....which will be discussed in the next slide....must contain unsubscribe..”??
Lianne – As above plus whatever further information you think is necessary
Lianne/Lex (I don’t mind doing it if you prefer but up to you). As with the DPA, the ICO can impose the same types of penalties - after a written notice for compliance has been issued. The ICO has written to companies who were deemed uncompliant with the cookie regulations including the above companies. No penalties as yet and the ICO is working with them to achieve compliance.