Ann Oleson presents Inbound Marketing for Your MBA Programs: How To Do it Smarter, Better and Faster along with Sylvia Haas, Executive Director of Executive MBA Admissions at UCLA Anderson School of Management at the 2016 AMA Symposium for the Marketing of Higher Education.
Oleson and Haas share best practices and tips, utilizing their experiences with various MBA programs across the country, including University of Missouri, Tulane and UT Dallas. You'll leave their session with a list of 10 new ideas to help you more effectively attract, convert and delight your prospective MBA students.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Master's thesis: American Red Cross IMC Campaign ProposalJamie Pachomski
This is the final Integrated Marketing Communications (IMC) plan I submitted as my master’s thesis project on behalf of the American Red Cross. My plan was selected as among the best of three classes and was shared with Peggy Dyer, CMO, American Red Cross.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
I develeped and entire marketing campaign for the American Red Cross for my Master's degree final project. The purpose of the assignement was to create a campaign that would help increase blood donors amoung the 18-24 year old market segment.
Master's thesis: American Red Cross IMC Campaign ProposalJamie Pachomski
This is the final Integrated Marketing Communications (IMC) plan I submitted as my master’s thesis project on behalf of the American Red Cross. My plan was selected as among the best of three classes and was shared with Peggy Dyer, CMO, American Red Cross.
Complete integrated marketing communication plan for St. Jude Children's Research Hospital in Memphis, TN. This project was the Capstone to the WVU IMC graduate program and received an A.
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
Integrated Marketing Communication Plan for WVU IMC ProgramThomas Armitage
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Final capstone project. The following is an integrated marketing communication proposal for South Carolina-based non-profit Arm-in-Arm by an agency created for the purpose of the course/project.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
This Integrated Marketing Campaign Proposal was prepared for St. Jude Children's Research Hospital through West Virginia University's Integrated Marketing Communications Master's Capstone class.
Integrated Marketing Communications Proposal Kate LaCorte
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
Capstone Master's thesis for completion of the MS, IMC degree at West Virginia University. Thesis requirements included primary and secondary research of the Generation Y market and of the client, The American Red Cross, as well as a demonstration of brand development and consistency using a mock agency. for West Virginia University's MS, IMC degree.
Integrated Marketing Communication Proposal - Make-A-Wish Michigan Rebecca Sidles
Integrated marketing campaign built for my capstone class (IMC636) of West Virginia University's IMC Masters Program. Our class client was Make-A-Wish Michigan and our target audience was Millennials, 21 - 30.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
My integrated marketing communication campaign for St. Jude Children's Research Hospital targeting the Millennial audience (ages 21-30) to donate and become lifelong ambassadors of the hospital and its causes.
This was a final capstone project for West Virginia University's Integrated Marketing Communication master's program. Grade: 100% (A+).
Capstone Project for WVU M.S. Integrated Marketing Communications (IMC) 636 Campaigns. Received an A+ grade and was chosen for submission to the client.
Integrated Marketing Communications Plan for St. JudeJared Preusz
This is my Capstone project for the West Virginia University Integrated Marketing Communications master's degree program. It is an integrated marketing communications plan for a real client, St. Jude Children's Research Hospital. This plan was selected for review by St. Jude and I received a 100% grade on the assignment.
WVU IMC Capstone - IMC Campaign Proposal for St. Jude Children's Research Hos...Kevin Kestler
For the capstone course of the WVU Integrated Marketing Communications Masters' program, I created an IMC campaign for St. Jude Children's Research Hospital. This involved the creation of an IMC agency brand identity (creative, core philosophy, mission statement, etc.), analysis of the client (St. Jude) and target audience (millennials), and a communication and evaluation plan. It is a representation of all that I learned throughout the program and was among a select few proposals chosen to be sent to directly to St. Jude for presentation.
My capstone project for WVU's MSc in Integrated Marketing Communications had me partner with St. Jude to develop a campaign to reach young professionals and make them become lifelong donors.
IMC 636: St. Jude Integrated Marketing CampaignColin Haas
Integrated marketing campaign built for my final class (IMC636) of WVU IMC. Our class client was St. Jude and our target audience was Millennials, 21 - 30. The campaign goal was reaching Millennials and creating a lasting relationship with this generation.
Integrated Marketing Campaign: American Red Cross ~ CapstoneNathan Pieratt
Integrated Marketing Communications Capstone. University of West Virginia.
Client: American Red Cross
Objective: To create a 12-month integrated marketing campaign that will provide young urban professionals ages 22-35 opportunities to engage with the American Red Cross in fresh and innovative ways while strengthen relationships and encouraging donations during non-disaster time periods.
Best in class.
A $15 million dollar integrated marketing campaign. It received an A+ and was selected to be presented directly to the client. This was my final project for a Master of Science in Integrated Marketing Communication at West Virginia University.
Integrated Marketing Communication Plan for WVU IMC ProgramThomas Armitage
Integrated marketing communication campaign for St. Jude Children's Research Hospital to reach the teenage target audience. Final capstone project for West Virginia University's Integrated Marketing Communication master's program. Spring 2014.
Final capstone project. The following is an integrated marketing communication proposal for South Carolina-based non-profit Arm-in-Arm by an agency created for the purpose of the course/project.
This integrated marketing communications plan served as my Master's thesis for the West Virginia University IMC Program. I was required to provide an overview, situation analysis, demographic analysis, an integrated communications strategy statement, communications plan and creative executions.
Engaging Millennials: An Integrated Marketing Campaign Proposal for St. Jude ...Bethany Luck-Hutson
This Integrated Marketing Campaign Proposal was prepared for St. Jude Children's Research Hospital through West Virginia University's Integrated Marketing Communications Master's Capstone class.
Integrated Marketing Communications Proposal Kate LaCorte
Inspiring and Engaging Millennials to Join Make-A-Wish Michigan's Wish Granting Mission with an Integrated Marketing Communication Campaign. Created as a final Master's capstone project at West Virginia University.
Capstone Master's thesis for completion of the MS, IMC degree at West Virginia University. Thesis requirements included primary and secondary research of the Generation Y market and of the client, The American Red Cross, as well as a demonstration of brand development and consistency using a mock agency. for West Virginia University's MS, IMC degree.
Integrated Marketing Communication Proposal - Make-A-Wish Michigan Rebecca Sidles
Integrated marketing campaign built for my capstone class (IMC636) of West Virginia University's IMC Masters Program. Our class client was Make-A-Wish Michigan and our target audience was Millennials, 21 - 30.
Integrated Marketing Plan - M.S. IMC Capstone Project - St. Jude Children's H...Laura Pearson
Comprehensive, $15 million marketing campaign proposal on behalf of St. Jude Children's Research Hospital. The IMC plan includes market research, strategic communication and media planning, copywriting, designing, budgeting, and measurement of an annual plan targeted to high school students in the United States.
This campaign was selected among the top four in my class, featured on the West Virginia University website and shared with marketing executives at St. Jude.
My integrated marketing communication campaign for St. Jude Children's Research Hospital targeting the Millennial audience (ages 21-30) to donate and become lifelong ambassadors of the hospital and its causes.
This was a final capstone project for West Virginia University's Integrated Marketing Communication master's program. Grade: 100% (A+).
Stinson 108, o desbravador de continentes! Um clássico da aviação americana que ainda ganha os céus com muito estilo
Esta matéria está publicada na edição 2 da Aviação & Mercado, outubro 2https://www.yumpu.com/pt/document/view/56003089/aviacao-e-mercado-revista-2-outubro016
texto Claudia Terra #cmdterra
“Existem no Brasil em torno de 4 aeronaves, já incluído esta e uma no Museu da TAM.
O nosso PT-ZCC Stinson 108-3 fica hangarado no aeroporto da Santa Lidya ( SDUL),
em Ribeirão Preto-SP. Este modelo tem o estabilizador vertical mais alto, com um leme
e bordo de fuga em linha reta, tanques de combustível 40 galões norte-americanos
(150 L; 33 imp gal) também foram incorporados às asas. O 108-3 tem um peso bruto
mais elevado do que seus antecessores de 2.400 libras (1.089 kg). Uma característica
distintiva foi a ranhura de bordo de ataque parcial instalado nas asas e alinhados com
os ailerons sobre o bordo de fuga, assegurando que a parte da asa, contendo os
ailerons, permaneça unstalled, em ângulos elevados de ataque, contribuindo assim,
para comportamento dócil em curvas de baixa velocidade.
Dibujos a mano alzada en persp. cónica oblicua realizados en carboncillo por los alumno/as de 4º C y 4º Div del IES Leonardo da Vinci de Alba de Tormes -Salamanca.
2016 EVA/Minerva Jerusalem International Conference on Digitisation of Cultural Heritage
http://2014.minervaisrael.org.il
http://www.digital-heritage.org.il
Plenary - Dr. Susan Hazan
Digital Advertising: Rethinking Practices for RecruitmmentConverge Consulting
Jay and I had the opportunity to present on digital marketing and recruitment to a room full of amazing people at the EMBAC 2016 National Conference. Great questions were asked, and in true New Orleans fashion, a Lagniappe was promised at the end of the presentation.
A Keynote delivered for the Comms Rewired conference organized by The Scottish Council for Voluntary Organisations (SCVO) - the membership organisation for Scotland’s charities, voluntary organisations and social enterprises.
Integrating digital channels in not-for-profit marketing: best practices and trends.
Covering examples of the latest best practices in digital marketing for charities
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
As a brand marketer today, you’ve never had greater responsibility or a more measurable impact on your company’s bottom line. The good news is you’ve also never had access to better tools or more precise data to help you succeed.
Live Webinar: Using LinkedIn for Brand MarketingLinkedIn
It’s your job to create and sustain positive awareness for your brand throughout the long buyer’s journey and beyond. We can help.
You're invited to join special guest speaker Adrianne Psarras, Communications Manager at Seed Equity Ventures, and LinkedIn's own Andrew Kaplan as they demonstrate how to get—and keep—your brand in front of the professionals that matter most to your business. They will cover how to:
- Get in front of the right people early and often
- Reach and influence business professionals in the right context
- Educate your audience with the relevant content they crave
- Use awareness and engagement to drive bottom-funnel conversions
- Measure the impact of your branding efforts every step of the way
Webinar: New Ways to Succeed with Marketing on LinkedInLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to reach, nurture and acquire prospects.
LinkedIn Director of Marketing Keith Richey shares best practices that both large and medium-sized companies have used to achieve success, as well as tips that his own LinkedIn marketing team uses.
Learn how to reach your audiences, nurture them, and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Achieving your objectives via LinkedIn's Marketing SolutionsLinkedIn Europe
What’s your business objective? Generating leads? Building awareness, consideration or preference? Building a community? Driving advocacy? Whichever professional audience you’re trying to target, and whatever objective you are aiming to fulfill by targeting them, LinkedIn can provide you with a solution that’s rooted in a precise understanding of how they behave on our platform.
That’s the promise of the webinar that I’ll be presenting alongside Lucie Durnford on Thursday August 27th. It’s called Achieving your Objectives via LinkedIn Marketing Solutions – and it will showcase the many different ways in which we can leverage unique understanding of our members to help you achieve your goals.
Webinar: LinkedIn Marketing Solutions Overview for AgenciesLinkedIn
Discover how you can leverage the latest solutions from LinkedIn to help your clients reach, nurture and acquire prospects.
LinkedIn Agency Lead Ryan Wilson will share how agencies can take full advantage of the LinkedIn Marketing Solutions portfolio and help their clients reach, nurture and acquire more customers using the only professional platform built to impact every stage of the marketing funnel.
Strategy that Matters: Measurement beyond the Clip Report for Colleges and Un...David Geddes
Proposes a model for measurement of public relations in the context of colleges, universities, and higher education in general. Presented at the 2013 MaKi Conference 2013 for business school marketing and communication, Madrid, Spain
Explore LinkedIn’s demand generation capabilities and get equipped to create LinkedIn advertising campaigns that effectively generate and nurture high-quality leads.
This educational workshop is perfect for paid social practitioners who want to learn more about how to best reach LinkedIn members in their Feed or via Text Ads. Session will include hands on work with our platform, tools, and dashboards. Inquire with your Account Executive if you would like to attend.
Muhammad Eltiti - Digital Marketing Consultant Muhammad Eltiti
I'm a Digital Marketing Consultant and this's my portfolio that contains my career timeline and education in marketing, showcasing my marketing skills along side digital marketing case studies where I helped my clients achieve marketing strategy objectives and business goals.
An Introduction to Digital Marketing. My series of Digital Marketing Tutorials will help you to get a good insight into Digital Marketing !! Happy Learning Friends !!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
4. About Converge
Converge Consulting is a full-service inbound/digital agency for higher
education. We are distinct in our ability to develop sound strategy and
translate it into recruitment campaigns that deliver ROI in a crowded
marketplace.
• We live and breath what’s new and next.
• Our DNA is digital.
• We know education.
• We believe in relationships and results.
• Our customer service is unparalleled.
4
8. Our Story
8
Sylvia had four primary goals:
• Stay ahead of the increasing competition
• Expand geographic reach
• Recruit more women & maintain military presence
• Increase number of Inquirers
15. Sample Monthly Plan
Implement a digital advertising strategy to target users actively searching for MBA
programs, users that fit into the target demographic and behavioral profile and users
who have previously visited landing and program pages (remarketing).
• Display Advertising
• Contextual / Behavioral
• Geofencing / IP Targeting
• Specific websites
• Social Media Advertising
• Facebook / Instagram
• LinkedIn
• Twitter
• Search Engine Advertising
• Google AdWords
• Bing Ads
• Retargeting / List Targeting
• Display ads
• Social Media Platforms
15
Digital Advertising
16. Lead Generation Trends: MBA
16
Industry Data
Conversion Rate Cost Per Lead
Search 6.89% $386.44
Display 0.59% $533.31
Remarketing 4.21% $102.40
Facebook 1.12% $111.25
LinkedIn 5.35% $162.00
Gmail 0.10% $650.76
17. Sample Monthly Ad Spend
17
Digital Advertising
Digital Advertising Strategy Lower Visibility Higher Visibility
Display Advertising (10-15%) $500 $1,000
Social Media Advertising (25-35%) $2,500 $3,500
Search Engine Advertising (44-55%) $5,000 $15,000
Retargeting (10-15%) $1,000 $2,000
Total $9,000 $21,500
20. Who is your ideal student?
20
Persona: Military/Veteran
21. Who is your ideal student?
21
Persona: Medicine
22. Who is your ideal student?
22
Persona: Energy Industry
23. Strategy: Social Media Advertising
Channels: LinkedIn, Facebook, Instagram, Twitter, Pinterest
UCLA Strategy: Reach your target audience on LinkedIn based on demographics such
as job title, industry, seniority, educational background, and employer.
Suggested monthly ad spend: 25-35%
23
Digital Advertising
24. Example Ads: Social Media Advertising
24
Digital Advertising
Facebook Instagram LinkedIn (Sponsored Content)
Twitter
25. Strategy: Search Engine Advertising
Channels: Google AdWords, Bing Ads
UCLA Strategy: Reach users on Bing who are specifically searching for non-branded
and branded ‘executive mba’ keywords in the greater Los Angeles area.
Suggested monthly ad spend: 45-55%
Digital Advertising
Keyword and ad examples:
25
27. Strategy: Retargeting / List Targeting
Channels: Display Ads, Social Media Advertising (Facebook, Instagram, & Twitter)
Target users who have visited your website or landing page but haven’t converted into a
lead yet. Also, target prospects with admissions related messaging to encourage users to
take the next step and apply.
Suggested monthly ad spend: 10-15%
27
What else?
28. Strategy: Display Advertising
Channels: The Trade Desk, Google Display Network, Gmail Sponsored Promotions
Reach your target audience through contextual and behavioral targeting or target specific
companies and schools via geofencing or IP targeting.
Suggested monthly ad spend: 10-15%
28
What else?
Targeting and ad examples:
YOUR AD
HERE
YOUR AD HERE
29. Example: Gmail Sponsored Promotions
29
What else?
Ad collapsed on mobile:
Expanded ad:
Targeting examples:
31. Landing Pages
How do we increase
conversions?
Create landing pages specific to each
specific program that showcase benefits,
requirements, potential employment
opportunities and career outcomes.
Take a user-first approach with targeted
and segmented messaging. Lead with user
experience (UX) and generate landing
pages that will help you turn strangers into
visitors, visitors into leads and leads into
promoters.
33. 33
Communication Workflows
Someone inquired. Now what?
Develop a multi-touch point lead nurturing strategy for 30-60 days. Use a mix of email
and phone calls that hit on competitive advantages, address common barriers to help
convert more prospects to enrollments.
34. 34
Event Emails
Best Practices
• Optimized for mobile view, easy to skim
• Compelling subject line
• Engaging visuals (graphics and photos)
36. 36
Emails
4 Emails to Send After Inquiry:
• Meet Your Person: Introduce an advisor to reach directly with questions.
• Here’s How You Apply: A how-to, webinar or guide to walk them through the
application process.
• What’s Holding You Back: Messaging to address barriers and how your
institution will help them move past them.
• Alumni & Faculty Stories: Share testimonials, research and publications so they
can see themselves as a part of your community.
37. 37
Google Analytics
What is the ROI?
• Recommendations for improvement to
enhance reporting
• Set up of Google Analytics for
reporting on AdWords
• Set up of goals on action-based forms
for the program including: inquiry
form, application form, campus visits,
etc.
• Set up of dashboard to report on
inquiry generation program and digital
advertising
38. 38
Data Reporting
Examples of Insights:
Dallas, 4
Irving, 3
Plano, 3Fort Worth,
2
New
Jersey, 1
Texas
1
Garland, 1
Houston, 1
McKinney,
1
Rowlett, 1
San
Antonio
1
Lavon
1
CITY
40. 40
New & Next
Check out Ivy Exec.
Invitation only business community with over 730K+ members, growing by 10 to 12,000
new professionals per month. 90% of members are interested in professional
development and learning about education potions to advance their careers.
Community consists of:
• 18% C-Suite Executives
• 25% VP/EVP/SCP Level
• 25% Director Level
• 22% Associate Director/Senior Manager/Manager Level
IvyExec offers digital solutions including hosting/promoting online events, targeted email
campaigns, newsletter placements, display ads, content promotion and dedicated landing
pages.
41. 41
New & Next
Host strategic webinars.
Professional development is a key interest of the MBA target audiences. We suggest
hosting and promoting webinars that hit on high interest professional development topics
as a way to initially draw interest from your target audience.
42. 42
New & Next
Amplify your content.
Promoting content, rather than your program specifically, can be a great way to initially
engage your target audience. Sharing alumni success stories or thought leadership pieces
on professional development can generate engagement.
43. 43
New & Next
Get an external
perspective.
• Does the agency have certifications,
partnerships or awards?
• Can the agency provide case studies and
references?
• Does the agency have experience in
your vertical?
• How often is the agency reviewing and
optimizing campaigns?
Download it here:
http://inbound.convergeconsulting.org/ch
oosing-a-ppc-partner