This document provides instructions for students to submit their semester assignments. It includes details like the course code, title, assignment code and coverage. It contains 4 questions related to marketing concepts like product vs service marketing, marketing organization, market segmentation, and marketing research. Students are asked to answer all questions and submit the assignment by a given deadline to their study center coordinator.
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Unit 2 Marketing Essentials
Marketing Essentials
Introduction
This unit is designed to introduce students to the principles of marketing, enabling
them to develop a basic marketing plan and to employ elements of the marketing
mix to achieve results. While they will learn the underpinning theories and
frameworks, they will also be able to relate these to real-world examples, including
products/services that they encounter in their own daily lives.
Q.Do All Companies Need To Practice The Marketing Concept? Could You Cite Companies Existing In Your Market That Do Not Need This Orientation? Which Companies Need It Most?
Ready, Set, Present (Marketing PowerPoint Presentation Content): 100+ PowerPoint presentation content slides. People say, ”Nice to see you.” The response can be, “Nice to be seen.” This exemplifies marketing which in today’s world has never been so important for both large and small companies alike. Marketing PowerPoint Presentation Content slides include topics such as: Defining the elements of Marketing, developing key positioning statements and messages for your products and services, using a three-step process for market research, and understanding the benefits of Internet marketing. Learning about marketing models, strategy and programs including 7 slides covering branding, 10 slides describing steps to market research followed by 4 slides of effective marketing examples. Gain the necessary information on how to brand your business as well as ways to develop brand positioning. Further, this presentation includes 11 slides covering marketing plan, 4 slides about customer feedback followed by examples, plus 5 slides teaching how to name a product, company and service. In addition you will receive 40 slides covering marketing materials, internet marketing, search engine optimization, the future of marketing and much more.
Unit 2 Marketing Essentials
Marketing Essentials
Introduction
This unit is designed to introduce students to the principles of marketing, enabling
them to develop a basic marketing plan and to employ elements of the marketing
mix to achieve results. While they will learn the underpinning theories and
frameworks, they will also be able to relate these to real-world examples, including
products/services that they encounter in their own daily lives.
Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Marketing Principles - Material for BBA / MBA - Chapter II
Marketing Strategy Definition. Principles of STP model: Segmentation, Targeting, Positioning. Principles of 4Ps model: Product, Place, Promotion, and Price.
Comments are welcome to improve the content!
Francois Gaucher
Aperto Libro Academy
Define marketing and outline the steps in the marketing process
Understanding the Marketplace and Customer Needs
Designing a Customer-Driven Marketing Strategy
Preparing an Integrated Marketing Plan and Program
Building Customer Relationships
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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Marketing management - Marketing mix - Role of Marketing Arunagiri N
Fundamentals of marketing - Role of Marketing - Relationship of Marketing with other functional areas - the concept of marketing mix-Marketing approaches - Various Environmental factors affecting the marketing functions
Marketing Principles - Material for BBA / MBA - Chapter II
Marketing Strategy Definition. Principles of STP model: Segmentation, Targeting, Positioning. Principles of 4Ps model: Product, Place, Promotion, and Price.
Comments are welcome to improve the content!
Francois Gaucher
Aperto Libro Academy
Define marketing and outline the steps in the marketing process
Understanding the Marketplace and Customer Needs
Designing a Customer-Driven Marketing Strategy
Preparing an Integrated Marketing Plan and Program
Building Customer Relationships
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
(Prefer mailing. Call in emergency )
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
The recruiting industry is changing rapidly. To stay competitive and craft a proactive recruiting strategy you need to know how and why. In this free seminar, you will learn the latest Nordic trends and “must know” facts that will keep you ahead of the curve and make you invaluable to your organization.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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or
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Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
help.mbaassignments@gmail.com
or
call us at : 08263069601
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
This is notes of the chapter 3 of marketing management semester 2. it helps you to study batter and give you an experience of advanced learning. marketing is the evolving subject in this world which helps student batter understanding and real world experience. in this noteses it is easy to thought and remain it in your mind for long time period. thanks for you and keep learning . best of luck.
Rewiring marketing: a practice based approachBrowne & Mohan
Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.
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E- Marketing Strategies
A marketing strategy refers to a business' overall game plan for reaching prospective consumers and turning them into customers of the products or services the business provides.
Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal. Fulfillment of wants of the prospects is one the important goals of marketing activities.
Welcome to the dynamic world of product marketing! Whether you're a seasoned marketing professional or just stepping into the captivating realm of marketing, understanding the nuances of product marketing is essential. In this article, we're going to take a deep dive into the heart of product marketing and explore what it entails.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
1. Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
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ASSIGNMENT
Course Code : MS - 06
Course Title : Marketing for Managers
Assignment Code : MS-06/TMA/SEM - II/2015
Coverage : All Blocks
Note : Attempt all the questions and submit this assignment on or before 31st October, 2015 to
the coordinator of your study centre.
Q. 1. (a) “Distinguish between Product Marketing Vs. Services Marketing with suitable
illustrations”. Explain why service marketing is considered as more challenging than product
marketing. Elaborate with suitable examples.
Answer:Marketingproductsandservicescanhave manysimilaritiesaswell as differences. Products
and services benefit from adding trust and name recognition into the marketing materials, but
products can be impulse purchases whereas services need time for delivery. There are several
differencesbetweenmarketingproductsandservices,mostof whichcenteronrelationshipbuilding.
These are the 10 factors which explain why managing a product business and a service business is
vastlydifferent.See if youcanfigure out,for each of these 10 factors, how theywill impactthe cost
structure, the assets, the task of managing,
(b) Marketing involves much more than selling and adverting” Discuss.
Answer:Time:Sellingaservice alsomeansyou're sellingyourtime.Whenyousell aproduct,there is
time invested to create or acquire the product and then it is sold again and again without further
time invested.Servicesbytheirverynature are time-intensive activities because there is no way to
continue providing a service without continuing to invest time performing the service. Time is an
important part of marketing a service because if you
2. Q. 2. (a) What are the major objectives of Sales Promotion initiated by firms? Discuss the role and
responsibilitiesofa SalesManagers in conceiving and executing such sales promotion programs of
any FMCG, company of your choice.
Answer:Sales promotion is a tool used to achieve most of the five major promotional objectives:
Building Product Awareness – Several sales promotion techniques are highly effective in
exposing customers to products for the first time and can serve as key promotional
components in the early stages of new product introduction. Additionally, as part of the
effort to build product awareness, several sales promotion techniques possess the added
advantage of capturing customer information at the time of exposure to the promotion. In
this way sales promotion can act as an
(b) Discuss the major considerations involved in designing Marketing Organization. Explain taking
one example from the following:
Answer:The marketing organization is an attribute of marketing plans and campaigns. It is part of
the SAP organizational model that enables you to define how your company structures
responsibilitiesinitsmarketingactivities.Youuse the marketing organization to map the marketing
logical enterprise structure to the organizational units in your company.
The marketing organization has the following attributes:
Product category
Country
Q. 3. (a) What is Segmentation? Why and when marketers undertake segmentation activity?
Discuss the Segmentation variable you will consider to segment.
i) an FMCG product of your choice
ii) a 650 C.C. motorcycle targeted at Urban India
Answer:Marketsegmentationisamarketingstrategywhichinvolves dividing a broad target market
into subsets of consumers, businesses, or countries who have, or are perceived to have, common
needs, interests, and priorities, and then designing and implementing strategies to target them.
Market segmentation strategies are generally used to identify and further define the target
customers,andprovide supportingdataformarketingplanelements such as positioning to achieve
certainmarketingplanobjectives.Businessesmaydevelop product differentiation strategies, or an
undifferentiated approach, involving specific
(b) What do you understand by the term Marketing Research and discuss its scope and challenges
in the Indian business environment.
Answer:Marketingresearchis"the processor setof processesthat links the consumers, customers,
and end users to the marketer through information — information used to identify and define
3. marketingopportunities and problems; generate, refine, and evaluate marketing actions; monitor
marketingperformance;andimprove understanding of marketing as a process. Marketing research
specifies the information required to address these issues, designs the method for collecting
information, manages and implements the data collection process, analyzes the results, and
communicates the findings and their implications."
It is the systematic gathering, recording, and
Q. 4. (a) As a distribution logistics manager of an e-tailer /on line marketer what are the various
physical distribution tasks that you would consider and why?
Answer:Ata basic level,anycommercialtransactionthatinvolves a direct sale to a consumer at any
point of time may be termed as retailing. It can be the selling of apparel, books, music, footwear,
grocery items or other things. Such a retail trade could take place in a shopping mall, a mom-and-
popstore,a departmentstore,orina friendlyneighborhoodgroceryshop.Mostof such retail trades
that can be done through the brick-and-mortar retailing route can be successfully replicated over
the Internet as well. In the traditional sense, the term Retailing referred to the final transaction
between a business and a customer (B2C).
(b) Discuss the 4 PS of Marketing mix with suitable examples. Discuss the role of packaging as a
tool for market development with suitable illustrations.
Answer:The term "marketing-mix" was first coined by Neil Borden, the president of the American
Marketing Association in 1953. It is still used today to make important decisions that lead to the
execution of a marketing plan. The various approaches that are used have evolved over time,
especially with the increased use of technology.
The marketingmix isa businesstool usedinmarketing andbymarketers.The marketingmix isoften
crucial whendeterminingaproductor brand's offer,andisoften associated with the four P's: price,
product, promotion, and place. In service marketing, however, the four Ps are expanded to the
seven P's or Seven P's to address the different nature of
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