The document discusses 3 essential marketing strategies for success during tough financial times. It recommends understanding your ideal customer and developing a unique message first before determining tactics. The session will cover the importance of understanding buyers' emotions, aligning sales and marketing, focusing on existing customers and lead management, and avoiding being seen as just a cost center. Details will be discussed verbally.
Discover a powerful framework that will help you develop and achieve your sales vision. View this presentation now to maximize the performance of your sales team.
Sales coaching is most effective when tailored to the individual salesperson's level of proficiency and motivation. A development matrix can be used to assess proficiency and motivation to determine the best management approach, such as empowering highly proficient and motivated salespeople, providing training to improve skills for those motivated but not proficient, and directing or counseling those with low proficiency and motivation. Coaching is generally most suitable when proficiency and motivation are average as it can fine tune existing skills to drive revenues up 20% or more.
Companies today take many approaches when it comes to growing their business and marketing their products, but there are two primary forms that most of the others can be combined into: whether the business is Sales-driven or Marketing-driven. Knowing which approach your business uses helps you understand what needs to be done to get your product in front of potential customers.
This blog will provide a brief overview to help you understand the differences.
James Naro discusses his personal journey implementing a new sales methodology. He learned that change takes time, peers greatly influence behavior change, and people need to be managed situationally. His strategy includes utilizing sales reviews to provide feedback, aligning hiring and compensation with the methodology, and demonstrating executive commitment. Resources for implementation include executive sponsors, a project director, training consultants, and support from marketing, HR, finance, and operations.
The document discusses four distinct sales management styles: directing, selling, participating, and delegating. Each style has different communication approaches and is effective in certain situations. Directing involves one-way communication to provide instructions or communicate decisions. Selling involves persuading the sales team through convincing arguments. Participating encourages two-way communication to obtain feedback and ideas. Delegating empowers salespeople to work independently with little supervision. The most effective managers are flexible in their style and able to transition between styles to best fit each situation and communicate effectively with sales representatives.
Are you a good sales coach? Learn three methods to assess your effectiveness as a sales coach. View this presentation to review and improve your sales coaching skills.
Discover a powerful framework that will help you develop and achieve your sales vision. View this presentation now to maximize the performance of your sales team.
Sales coaching is most effective when tailored to the individual salesperson's level of proficiency and motivation. A development matrix can be used to assess proficiency and motivation to determine the best management approach, such as empowering highly proficient and motivated salespeople, providing training to improve skills for those motivated but not proficient, and directing or counseling those with low proficiency and motivation. Coaching is generally most suitable when proficiency and motivation are average as it can fine tune existing skills to drive revenues up 20% or more.
Companies today take many approaches when it comes to growing their business and marketing their products, but there are two primary forms that most of the others can be combined into: whether the business is Sales-driven or Marketing-driven. Knowing which approach your business uses helps you understand what needs to be done to get your product in front of potential customers.
This blog will provide a brief overview to help you understand the differences.
James Naro discusses his personal journey implementing a new sales methodology. He learned that change takes time, peers greatly influence behavior change, and people need to be managed situationally. His strategy includes utilizing sales reviews to provide feedback, aligning hiring and compensation with the methodology, and demonstrating executive commitment. Resources for implementation include executive sponsors, a project director, training consultants, and support from marketing, HR, finance, and operations.
The document discusses four distinct sales management styles: directing, selling, participating, and delegating. Each style has different communication approaches and is effective in certain situations. Directing involves one-way communication to provide instructions or communicate decisions. Selling involves persuading the sales team through convincing arguments. Participating encourages two-way communication to obtain feedback and ideas. Delegating empowers salespeople to work independently with little supervision. The most effective managers are flexible in their style and able to transition between styles to best fit each situation and communicate effectively with sales representatives.
Are you a good sales coach? Learn three methods to assess your effectiveness as a sales coach. View this presentation to review and improve your sales coaching skills.
The document discusses six common motivators for salespeople: money, opportunity, teamwork, independence, visibility, and excellence. It provides examples of ways sales leaders can impact each motivator, such as relating sales results to money, showing how success leads to opportunity, building team incentives, delegating independent projects, publicizing successes, and setting development goals to build confidence. The overall message is that identifying and managing these motivational factors is crucial for maximizing a sales team's potential.
Discounting is expensive. Learn how to avoid discounting and maximize the value of the deal using appropriate sales negotiation principles and tactics.
How to Create a Highly Collaborative Sales Coaching EnvironmentSales Readiness Group
One of the most essential qualities of effective sales coaching is collaboration. Learn four ways to create a highly collaborative coaching environment.
The document outlines the advertising planning process and factors to consider in consumer behavior. It discusses the planning cycle which involves situation analysis, objectives and strategies, plan implementation, and results feedback. Key questions to understand consumer motivation and brand selection are provided. The objectives of effective advertising are identified as getting consumers to see, read, understand, believe, and act on the message to increase sales, market share, and brand usage.
The document discusses motivation of salespeople. It defines motivation and notes that motivation can be used to stimulate salespeople to improve efficiency and maintain high morale. Motivation is important because salespeople face obstacles like long hours, competition, and pressure from customers. Motivation can be achieved through financial incentives like higher salary or commission, as well as non-financial incentives like recognition and leadership. The objectives of a motivation program include encouraging salespeople and satisfying their needs.
This document provides tips for managing a sales team effectively. It advises sales managers to set challenging goals that involve the team and explain benefits. Managers should get to know each team member personally by taking interest in their lives outside of work. It also stresses the importance of always being aware of team morale and dynamics, and stepping in quickly to address any issues that arise. The overall message is that sales managers can get more out of their team by following these tips and keeping their own sanity in the process.
The document discusses various aspects of marketing including the five steps of a marketing effort, establishing a brand image through advertising, creating an advertising budget, selecting an advertising agency based on certain criteria, monitoring an advertising campaign, assessing campaign effectiveness, conducting a marketing audit which reviews the marketing environment, strategy, department, systems, productivity, and functions, and analyzing return on investment and the marketing mix.
This document provides tips for improving sales performance. It outlines six key steps: 1) showing enthusiasm for the product, 2) connecting with buyers by sharing specific stories, 3) positioning product characteristics to match customer motivations, 4) closing the sale with trial questions, 5) regularly reviewing sales performance data, and 6) troubleshooting strategies like changing tactics if sales decline. The overall guidance is focused on understanding the product, relating it to customers, and continuously evaluating and improving sales strategies.
Relationship marketing is a strategic orientation that focuses on keeping and improving current customers rather than acquiring new ones. The primary goal of relationship marketing is to build and maintain a committed customer base that is profitable for the organization by enhancing, retaining, and satisfying customers. Relationship marketing follows the five "E" approach of being effective, efficient, enthusiastic, enjoyable, and ethical. The benefits of relationship marketing include reducing marketing costs, lower costs over time, increased revenue and purchases from customers over time, free advertising from satisfied customers, and improved employee retention.
Negotiating with Procurement can be challenging. Here are five sales negotiation tactics sales professionals can use when negotiating with Procurement.
IBM Sales Performance Management (SPM) for DummiesLuke Farrell
IBM Incentive Compensation Management enables organizations to automate the process of administering, calculating, reporting and analyzing variable-based pay programs. It enhances incentive compensation management by increasing accuracy, reducing costs and improving visibility into sales performance and compensation plans. IBM Incentive Compensation Management is offered on-premise or as a cloud solution to help you get up and running more quickly, and reduce the burden on IT teams.
IBM Incentive Compensation Management provides:
An intuitive, easy-to-use interface with wizards and drag-and-drop features to increase your organization's agility and sales force alignment.
Workflow management and audit tracking to support incentive compensation management (ICM) processes such as communication, inquiries/disputes, splits, adjustments and more.
Reports, dashboards, analytics and modeling for more efficient ICM.
Automated processes, scheduling and task management to streamline system activities and reduce administration costs.
High performance and scalability across multiple plans, participants and transactions (from hundreds to billions).
Collaboration, mobility and unified analytics when accessed through IBM Concert
Integrated marketing uses a combination of communication tools and media to spread messages to potential customers across multiple channels. By only using one marketing channel, businesses are missing out on reaching a wider audience. Integrated marketing also allows businesses to better engage with loyal customers and leverage the unique strengths of different marketing channels to offset weaknesses. Fully integrating marketing strategies is essential for businesses to understand customer interactions and maximize outreach.
Emma James provides tips for creating an effective marketing plan on a budget in 3 steps. First, define your goals and review past successes and failures. Second, develop a communications strategy using affordable tools like public relations, customer appreciation events, special offers, and direct mail. Third, lower costs by leveraging existing relationships, bartering services, bulk purchasing, and continually reviewing methods.
Sales motivations research - executive summary - Malik Zubair
This paper discusses how the user of sales motivation programme changed their lives, They reported many personal benefits including a reduction in stress, being able to sleep at night, better decision making and a greater ability to coach their staff to produce a more positive attitude.
1) The document discusses managing personal communications in sales, including designing an effective sales force, managing a sales force, and improving selling skills.
2) It addresses key decisions in designing a sales force like objectives, strategy, structure, size, and compensation. It also covers managing a sales force through recruiting, selecting, training, supervising, motivating, and evaluating representatives.
3) The document provides information on different types of sales representatives, determining sales force size, components of sales force compensation, motivating sales personnel, and effective selling steps.
Account-based marketing (ABM) is a strategy that develops customized marketing plans and value propositions tailored specifically to support the goals of individual large accounts. It utilizes existing marketing materials but personalizes them for each account by identifying what is most valuable to that customer. ABM is most useful for transitioning customers, increasing footprint within accounts, and blocking competition. It requires buy-in from senior executives, ownership from account directors, and a willingness to invest in truly understanding each customer account. While an in-house approach can work, outsourcing to an agency brings impartiality and experience to ensure the approach is taken seriously and customers feel valued.
This document summarizes an office hours discussion with a strategic planner on branding and marketing basics for entrepreneurs. The strategic planner's role is to help connect a business's mission, values and identity to support growth through branding and marketing strategies. For entrepreneurs, branding is about expressing a company's activities, personality and attitude through a clear business vision and goals. Developing a strong brand takes time, consistency in actions and message, and focusing on understanding customer needs. Marketing identifies customer needs and develops products to meet them, while advertising creates a relevant promise to build preference. Entrepreneurs should talk to potential customers, test different marketing techniques, and utilize various communication channels like events and social media.
The document discusses six common motivators for salespeople: money, opportunity, teamwork, independence, visibility, and excellence. It provides examples of ways sales leaders can impact each motivator, such as relating sales results to money, showing how success leads to opportunity, building team incentives, delegating independent projects, publicizing successes, and setting development goals to build confidence. The overall message is that identifying and managing these motivational factors is crucial for maximizing a sales team's potential.
Discounting is expensive. Learn how to avoid discounting and maximize the value of the deal using appropriate sales negotiation principles and tactics.
How to Create a Highly Collaborative Sales Coaching EnvironmentSales Readiness Group
One of the most essential qualities of effective sales coaching is collaboration. Learn four ways to create a highly collaborative coaching environment.
The document outlines the advertising planning process and factors to consider in consumer behavior. It discusses the planning cycle which involves situation analysis, objectives and strategies, plan implementation, and results feedback. Key questions to understand consumer motivation and brand selection are provided. The objectives of effective advertising are identified as getting consumers to see, read, understand, believe, and act on the message to increase sales, market share, and brand usage.
The document discusses motivation of salespeople. It defines motivation and notes that motivation can be used to stimulate salespeople to improve efficiency and maintain high morale. Motivation is important because salespeople face obstacles like long hours, competition, and pressure from customers. Motivation can be achieved through financial incentives like higher salary or commission, as well as non-financial incentives like recognition and leadership. The objectives of a motivation program include encouraging salespeople and satisfying their needs.
This document provides tips for managing a sales team effectively. It advises sales managers to set challenging goals that involve the team and explain benefits. Managers should get to know each team member personally by taking interest in their lives outside of work. It also stresses the importance of always being aware of team morale and dynamics, and stepping in quickly to address any issues that arise. The overall message is that sales managers can get more out of their team by following these tips and keeping their own sanity in the process.
The document discusses various aspects of marketing including the five steps of a marketing effort, establishing a brand image through advertising, creating an advertising budget, selecting an advertising agency based on certain criteria, monitoring an advertising campaign, assessing campaign effectiveness, conducting a marketing audit which reviews the marketing environment, strategy, department, systems, productivity, and functions, and analyzing return on investment and the marketing mix.
This document provides tips for improving sales performance. It outlines six key steps: 1) showing enthusiasm for the product, 2) connecting with buyers by sharing specific stories, 3) positioning product characteristics to match customer motivations, 4) closing the sale with trial questions, 5) regularly reviewing sales performance data, and 6) troubleshooting strategies like changing tactics if sales decline. The overall guidance is focused on understanding the product, relating it to customers, and continuously evaluating and improving sales strategies.
Relationship marketing is a strategic orientation that focuses on keeping and improving current customers rather than acquiring new ones. The primary goal of relationship marketing is to build and maintain a committed customer base that is profitable for the organization by enhancing, retaining, and satisfying customers. Relationship marketing follows the five "E" approach of being effective, efficient, enthusiastic, enjoyable, and ethical. The benefits of relationship marketing include reducing marketing costs, lower costs over time, increased revenue and purchases from customers over time, free advertising from satisfied customers, and improved employee retention.
Negotiating with Procurement can be challenging. Here are five sales negotiation tactics sales professionals can use when negotiating with Procurement.
IBM Sales Performance Management (SPM) for DummiesLuke Farrell
IBM Incentive Compensation Management enables organizations to automate the process of administering, calculating, reporting and analyzing variable-based pay programs. It enhances incentive compensation management by increasing accuracy, reducing costs and improving visibility into sales performance and compensation plans. IBM Incentive Compensation Management is offered on-premise or as a cloud solution to help you get up and running more quickly, and reduce the burden on IT teams.
IBM Incentive Compensation Management provides:
An intuitive, easy-to-use interface with wizards and drag-and-drop features to increase your organization's agility and sales force alignment.
Workflow management and audit tracking to support incentive compensation management (ICM) processes such as communication, inquiries/disputes, splits, adjustments and more.
Reports, dashboards, analytics and modeling for more efficient ICM.
Automated processes, scheduling and task management to streamline system activities and reduce administration costs.
High performance and scalability across multiple plans, participants and transactions (from hundreds to billions).
Collaboration, mobility and unified analytics when accessed through IBM Concert
Integrated marketing uses a combination of communication tools and media to spread messages to potential customers across multiple channels. By only using one marketing channel, businesses are missing out on reaching a wider audience. Integrated marketing also allows businesses to better engage with loyal customers and leverage the unique strengths of different marketing channels to offset weaknesses. Fully integrating marketing strategies is essential for businesses to understand customer interactions and maximize outreach.
Emma James provides tips for creating an effective marketing plan on a budget in 3 steps. First, define your goals and review past successes and failures. Second, develop a communications strategy using affordable tools like public relations, customer appreciation events, special offers, and direct mail. Third, lower costs by leveraging existing relationships, bartering services, bulk purchasing, and continually reviewing methods.
Sales motivations research - executive summary - Malik Zubair
This paper discusses how the user of sales motivation programme changed their lives, They reported many personal benefits including a reduction in stress, being able to sleep at night, better decision making and a greater ability to coach their staff to produce a more positive attitude.
1) The document discusses managing personal communications in sales, including designing an effective sales force, managing a sales force, and improving selling skills.
2) It addresses key decisions in designing a sales force like objectives, strategy, structure, size, and compensation. It also covers managing a sales force through recruiting, selecting, training, supervising, motivating, and evaluating representatives.
3) The document provides information on different types of sales representatives, determining sales force size, components of sales force compensation, motivating sales personnel, and effective selling steps.
Account-based marketing (ABM) is a strategy that develops customized marketing plans and value propositions tailored specifically to support the goals of individual large accounts. It utilizes existing marketing materials but personalizes them for each account by identifying what is most valuable to that customer. ABM is most useful for transitioning customers, increasing footprint within accounts, and blocking competition. It requires buy-in from senior executives, ownership from account directors, and a willingness to invest in truly understanding each customer account. While an in-house approach can work, outsourcing to an agency brings impartiality and experience to ensure the approach is taken seriously and customers feel valued.
This document summarizes an office hours discussion with a strategic planner on branding and marketing basics for entrepreneurs. The strategic planner's role is to help connect a business's mission, values and identity to support growth through branding and marketing strategies. For entrepreneurs, branding is about expressing a company's activities, personality and attitude through a clear business vision and goals. Developing a strong brand takes time, consistency in actions and message, and focusing on understanding customer needs. Marketing identifies customer needs and develops products to meet them, while advertising creates a relevant promise to build preference. Entrepreneurs should talk to potential customers, test different marketing techniques, and utilize various communication channels like events and social media.
1. Incentive programs increase sales and customer rewards programs increase repurchase rates by motivating staff and customers.
2. Targeting marketing towards the most likely buyers of a product can help create new customers.
3. Recognizing employee contributions makes for happier employees which increases customer satisfaction.
4. The document provides tips on using various incentive programs, rewards programs, and targeted marketing to increase business performance metrics like profits, sales, and customer retention.
Watch the full webinar here: https://www.rollworks.com/resources/webinar/advanced-persona-based-marketing/
“If you try to speak to everyone, you speak to no one.”
The days of one-size-fits-all marketing are quickly coming to an end. In this class, we’ll show you how to break away from the cookie-cutter strategies of the past and connect with your customers using persona-based marketing.
You’ll learn:
How to define your top three customer personas
How to personalize your ad messaging for better performance
How to automatically customize your email outreach
Clever Tips To Boost Your Network Marketing!Roy Welch
Multi-level marketing requires understanding key details like developing creative marketing content for different media, focusing efforts on finding and converting new leads which is the only way to make money, and setting a budget to avoid overspending. Regular team meetings are also important to work towards common goals and develop a cohesive team, while leadership, creating your own niche, and learning from failures can help you succeed in multi-level marketing.
This document provides an overview of account-based marketing (ABM). It defines ABM as focusing marketing efforts on specific accounts rather than individual leads. The document outlines several benefits of ABM, including a more focused sales and marketing strategy, improved customer experience, better sales-marketing alignment, and increased revenue. It also provides examples of effective ABM strategies and emphasizes the importance of measuring and optimizing ABM campaigns.
Some good advice: create an end-to-end process for driving revenue instead of applying separate marketing and sales models. And, remember that tightly integrated sales and marketing organizations always produce far better results.
As marketers, when it comes to our business lives, our raison d’être (primary reason for existence) is not to just do cool marketing stuff, but rather to support the revenue goals and overall objectives of the business. You can best accomplish this by adopting a revenue model and practicing proven sales growth strategies.
The document provides guidance for small and medium-sized enterprises (SMEs) on developing effective sales and marketing strategies. It recommends that SMEs:
1) Conduct an audit of their current sales and marketing activities to understand strengths and weaknesses.
2) Develop a customer-focused strategy through market research to understand customer needs.
3) Implement the strategy through a clear plan with objectives, communication tactics, and process improvements.
4) Closely monitor results and make adjustments if targets are not being met.
Creating a Marketing Budget A Step-by-Step Guide.pdfEkaKhrisnanda
Are you looking to create a marketing budget that aligns with your business goals and maximizes your ROI? Look no further! This step-by-step guide will provide you with everything you need to know to create a successful marketing budget. From understanding the importance of a marketing budget to determining your marketing expenses and prioritizing them, to creating a budget plan and monitoring and adjusting it regularly, this guide has got you covered. Follow these steps and tips to create a marketing budget that drives the growth of your business.
Inside Sales: Building a Scalable Business Development EngineBill Moorehouse
Many organizations see the value of building an inside sales team. Managing a small inside sales team can be done in an informal fashion by a competent sales manager. A larger inside sales team requires more rigorous management. The complexity of managing the inside sales team will increase along with the size of the team, breadth of products or services sold by the team and geographic distribution of the team. This presentation focuses on an approach to building scalable inside sales teams.
The document discusses various marketing concepts including:
1. Marketing is a form of communication with customers using tools like advertising, promotion, and product design. Selling focuses on short-term goals like market share while marketing considers long-term brand building.
2. The 4Ps of marketing are product, price, place, and promotion. Product positioning involves communicating a product's value relative to competitors. Market segmentation divides broad markets into subsets with common needs.
3. Other concepts covered are USP, CRM, brand equity, the product lifecycle, competitive advantage, and the roles of a marketing manager.
Marketing Job Interview Questions and Answers Part 1HowToGetThatJob
http://www.howtogetthatjob.net Share with you the strategies that you need to deploy if you are to get the job you really want, and progress in your career.
As a marketing professional, I've interviewed, and have been interviewed for a number of marketing positions from telecoms, to finance, and the not for profit sector. In this part of Marketing Job Interview Questions and answers presentation, you'll learn not only the most likely interview questions, but how the employers want you to answer them. After you've read through, get practicing how you will articulate your answers in your job interview. Be sure to check out Part 2.
The document discusses key aspects of sales call planning such as developing a customer profile, customer benefit plan, and sales presentation. It emphasizes understanding a customer's strategic needs, developing creative solutions, and achieving mutually beneficial agreements. Effective sales call planning helps build confidence, foster relationships, and increase sales by addressing the customer's needs.
This document discusses developing, enhancing, and sustaining a brand in the market. It provides tips for brand development including discovering a company's brand identity, understanding target customers, and training employees to represent the brand. It also gives 11 tips for improving brand communication strategies such as being authentic, providing relevant content, and leveraging user-generated content. Finally, it outlines 10 steps for building customer loyalty and sustaining a brand long-term, which include analyzing weaknesses, listening to customers, using customer data, and providing excellent customer service.
Sales promotion aims to encourage early product purchase and build market share through short-term incentives. Common tools include samples, coupons, cash-back offers, and contests. Sales promotions target potential customers including non-users, loyal users of other brands, and brand switchers. Personal selling involves two-way communication between salespeople and customers to provide demonstrations and modify marketing messages for each situation. It is most effective for high-value, technical products with fewer prospects. Salesforce management includes recruiting, training, compensating, supervising, and evaluating salespeople to achieve sales targets.
The document provides guidance on developing an effective marketing plan in 8 steps: 1) Defining your market and target customers, 2) Understanding customer needs and motivations, 3) Identifying your niche, 4) Developing your marketing message, 5) Choosing marketing mediums, 6) Selecting your distribution channel, 7) Setting sales and marketing targets, and 8) Creating a budget and timeline. An effective plan will attract new customers, increase sales from existing customers, and retain customers long-term. The plan should be concise, clear, and focus marketing efforts on the right audience.
A native of Wisconsin, Craig Schoenfeld earned a bachelor's degree in communications and political science/business administration from the University of Wisconsin-Stevens Point. He is the principal of Prairie Lawn Consulting and the president of CR3connect, both in Iowa. Craig Schoenfeld is the former director of government relations at Whitaker Strategy Group in Iowa, where he created the company’s media strategy.
A media strategy is a well-thought-out guide that helps present a company to its prospective customers and boost the general customer conversion rate (the proportion of individuals who perform the desired action after using a website). A detailed and precise media plan is essential to enhance a company's public relations or improve profits. These steps help formulate a media strategy:
Traditional lead generation has undergone substantial changes in recent years, thanks to new online and social marketing techniques. In particular, the abundance of information readily available online has led to the rise of the “self-directed buyer” and the emergence of new ways to develop and qualify potential leads before passing them to sales.
In the age of the self-directed buyer, marketers need to find new ways to reach their potential customers and get heard through the noise. Instead of finding customers through mass advertising and email blasts, marketers must now focus on being found, and learn to build enduring relationships with buyers. This massive shift has sparked a huge transformation in marketing.
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Integrated Marketing Communication involves coordinating different promotional tools like advertising, direct marketing, digital marketing, sales promotions, public relations, and personal selling to deliver consistent messaging. The document discusses IMC and its key elements - ensuring all communications are carefully linked together and work in harmony. It also covers the basic concepts of marketing, marketing communication, and the various forms of promotions. The benefits of advertising and factors to consider for an effective advertising strategy and campaign are summarized.
This document provides guidance on creating an effective fundraising message. It recommends clearly communicating the problem being solved, how the solution works, and early traction. For the problem statement, the document advises defining the setting, conflict, and resolution in a simple way. It also recommends explaining the "why" using Simon Sinek's golden circle model and stating the solution in under five words along with benefits. Additional sections to cover include business plan, market size, growth plan, competitive advantages, and marketing metrics that matter to investors like customer acquisition cost. The overall goal is to tell a clear story about the problem and solution.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Easily Verify Compliance and Security with Binance KYCAny kyc Account
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
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Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
34. Get Back to the Basics: 3 Essential Strategies to Marketing Success in Tough Financial Times July 30, 2009 3:15pm - 4:00pm Understanding that marketing success comes from having a solid strategy in place is especially important during tight financial times. Whether you still have a large budget for an extensive branding campaign or are working under a newly reduced marketing budget, you will be more successful after you determine how to allocate your funds and efforts to those items with the best return. This session will cover the importance of first understanding your ideal customer and developing your unique message, and only then, determining the best tactics to communicate your message and brand for effective lead generation.
Editor's Notes
Understanding that marketing success comes from having a solid strategy in place is especially important during tight financial times. Whether you still have a large budget for an extensive branding campaign or are working under a newly reduced marketing budget, you will be more successful after you determine how to allocate your funds and efforts to those items with the best return. This session will cover the importance of first understanding your ideal customer and developing your unique message, and only then, determining the best tactics to communicate your message and brand for effective lead generation.
So, let’s get started…Well - We live in interesting times.
The panic on Wall Street rippled quickly from the investment community ……into executive suites and down the line to each and every employee.
Everyone is talking about how to react. What are the impacts to our nation? Our economy? Our business? Us?
So…. How should we react? I’m speaking to you as the leader of a marketing team at a software company in Houston. But, I hope that what we’ll talk about today is helpful also to you as business and marketing teachers. And to the students that you teach. Students who will be shortly entering the environment that we are operating in. Maybe the most important question we as business leaders and teachers should ask ourselves: What actions can we take today that will make our company – in the case of those in private industry - a better one to do business with in this economy?
What I’m finding in my business and in talking with other marketing leaders in Houston is that its critical right now to recognize that the rules of the game have changed…possibly forever.
Yet, at the same time, I’m also observing and hearing confirmation from colleagues about the value of listening – paying attention to - understanding your market. Your prospects. Your buyers.
Many companies who are really struggling right now have fallen into the trap of chasing outcomes and guessing at what their business will become. The actions they’ve taken have largely been tactical, with a focus on cost reduction— giving executives no greater or lesser peace of mind about their prospects going forward.
On the other hand, what we are trying to do – and what other companies that I see as successful right now – are trying to do is to identify the strategy we can execute that will best align our business to the market for the next two years—where uncertainty is a given and cash flow liquidity a must.
At my firm, my team and I are really focused not on the past, and this might sound strange – not on the future. We are focused on aligning our strategies and execution for improved performance today. And, well, we are pretty excited - as we believe that great companies and products can be built or grow in a down economy.
If you look back to the last recession, in the early 90’s, you realize that companies like Google, Amazon, and eBay all emerged as leaders during the last downturn.
And if you look back farther, to the Great Depression and to the panics and downtimes in the late 1800s, you discover that companies like P&G, IBM, GE, United Technologies, and FedEx were all launched during what looked to be extraordinarily bleak periods.
So, at my company, my team and I are aligning ourselves to replicate those kinds of successes. We want to take advantage of this downturn to cement and grow our market leadership and to position ourselves to take advantage of a new wave of growth.
Well then, what are we doing? Our strategies our pretty straight forward. We are channeling our efforts and energies into 3 key areas: 1. Understanding our Buyers Now – how well are we aligned to the current market? 2. Refining, refining, refining our message—What’s working and why? 3. Focusing on maximizing our marketing investment—How do we make good decisions about where to invest our budget?, How do we build a competitive edge?, How we can make it easier to do business with us? How can we build a strong network of supporters? How can we be most relevant?
First, 1. Knowing our customers—How well are we aligned to the current market? In my career as a marketer, I’ve always found it critical to understand the customer first. But, I’m discovering that that is even more important now. The market has changed and we have to deal with that. If we tried to make decisions without a complete and accurate view of the current world - as it exists right now – we would be crazy. But, that’s what a lot of companies and marketers are doing. They are guessing and assuming— when, in reality, they have no idea whether or not they really know whats going on right now in their markets.
What we’ve been doing is going back to square one to make sure we understand our customers and their markets right now. No assumptions. We are investigating things like: Does the market still care about what we do (the same, more, or less) than they did 3 months, 6 months, 1 year ago? What are our buyers’ plans for investment next year in our market segment? Do we understand how buyers make decisions today? How well aligned is our ability to execute? Are our products relevant to today’s market problems? We know these questions are hard and we sometimes find that the answers are hard to hear too. But we believe that understanding our buyers right now is the critical first step to strengthening a winning platform. And, it give us confidence because it identifies some future business opportunities. And, we’ve discovered that some of those opportunities are the same and some are different than we used to think, prior to the downturn.
Everyday, we are committed to stop assuming and keep listening to what our buyers are saying. We listen by asking direct questions, Discovering reality is a critical first step to building a platform to win. It instills confidence because it identifies your future business opportunities. They may be the same or different than you envisioned them before the downturn. That’s neither a good nor a bad thing—just a reality.
Step 2 is a bit of a tongue twister. But it basically comes down to …. What’s working and why?
Or in other words, I could say that we view Step 2 as Refining, refining, refining our message to determine what messages are working right now and why. We are working to understand buyers better than they know themselves and to anticipate the actions those buyers will take. We are working to identify buying patterns and use that info to focus on the messages that matter most. We try to only concentrate on the bright lights in figuring out what’s working and what messages to use.
What does that mean? It means that we even though we collect data on our buyers that shows bad news – information such as cut budgets, cut staff, delayed purchase orders etc – and we absorb that information, we also believe there is always a plan available for success, so we keep digging and refining our understanding and our messaging. We focus more on what’s working than what isn’t. And we keep searching for the bright lights – the information that shows a positive trend or an opportunity. The kinds of things we look for and then develop and refine messages for are business areas that we hadn’t considered, or channels of distribution or products that are outperforming the rest of our business, or external trends where we have competencies that we have not exploited.
So, I’ve talked a little about 1) how important we find it is to understand our buyer right now, and 2) how we are focused on refining our messaging to the messaging that’s working ( and maybe more importantly, understanding why that messaging is working). Now, I’d like to talk for a few moments about 3) how we determine the best tactics, right now, in a recession -- to communicate our message for effective lead generation.
Step 3 is really about Focusing on relevance—How do we make good decisions about where to invest our marketing budget?, How do we build a competitive edge?, How can we make it easier to do business with us? How can we build a strong network of supporters? OVERALL - How do we determine which nuts and bolts marketing tactics to use right now to communicate our message for the most effective lead generation?
Given these macro economic trends, how should you allocate your marketing budget — and time? Here is my definitive guide to B2B marketing during a downturn:
1. Use lead management to maximize the value of each lead. In a recession, risk-adverse buyers take even longer than normal to research potential purchases. When you first identify a new prospect (regardless of whether they downloaded a whitepaper, stopped by your booth at a tradeshow, or signed up for a free trial) they are more likely than not still in the awareness or research stage and are not yet ready to engage with one of your sales reps. What this means is you need lead scoring to identify which leads are highly engaged, and lead nurturing to develop relationships with qualified prospects who are not yet ready to engage with sales. Without these capabilities, as many as 95% of qualified prospects who are not yet sales-ready never end up turning into a sales opportunity. These prospects are valuable corporate assets that you worked hard to acquire — so in a down economy you need to do everything possible to maximize value from them. Implementing even a simple automated lead nurturing program can yield a 4-fold improvement in the conversion of qualified prospects into sales opportunities over time. That's a dramatic improvement marketing return on investment! Net-net: Companies that can do a better job of managing leads and developing early-stage prospects into sales ready leads will be in the best position to thrive in a downturn.
2. Focus on your house list. In a recession, you may have less money to spend on acquiring new customers. The solution is simple: spend more time marketing to (and building relationships with) the people you already know. Some activities that can help you get the most out of your existing relationships include lead nurturing campaigns, creating new content to offer to existing prospects, and cleaning and augmenting your marketing lead database.
3. Build and optimize landing pages. When times are tough, it's more important than ever to maximize the return on your advertising. Whether you are using Google AdWords, banners, sponsorships, or email campaigns, a dedicated landing page is the single most effective way to turn a click into a prospect. Relevant landing page can easily double conversions versus sending clicks to the home page, and testing your pages can increase conversions by another 48% or more. Together, these tactics alone can result in 2.5X more leads for every dollar you spend, something that's sure to look good in tough times. However, most companies are under-using this important technique: just 44% of clicks for B2B companies are directed to the home page, not a special landing page, and of B2B companies that use landing pages, 62% have six or fewer total pages. A recession is perhaps the best time to focus on some of these basics.
4. Content for later in the buying cycle. When buying slows down, you need to focus more than ever on making sure you are finding the prospects who are actually ready to buy — or even better, make sure they are finding you. One great way to do this is to focus your offers on content that will appeal to someone who's actually looking for a solution (as opposed to thought leadership and best practices content, which can appeal to prospects who may one day have a need but are not currently looking). Examples of this kind of content can include "Top 5 Questions to Ask a Potential Vendor" whitepapers; buyers guides and checklists; analyst evaluations; and so on.
5. Appeal to the nervous buyer. A recession can mean more risk-adverse buyers, which may lead to a tendency to go with "safe" solutions. This is fine for large established companies, but it means younger and smaller companies need to do more than ever to reassure and build trust. Tactically, this means including customer references, reviews, expert opinions, awards, and other validation as part of your marketing. Strategically, a recession means fewer risk takers and visionaries, so use methods that appeal to mainstream pragmatists: industry-specific marketing tactics and solutions; vertical customer references; relevant partnerships and alliances; and whole solution marketing.
6. Align sales and marketing. Today's prospects start their buying process by interacting with marketing and online channels long before they ever speak with a sales representative. This means companies must integrate marketing and sales efforts to create a single revenue pipeline. The old days of functional silos and poor communication between the two departments must end. A tougher selling environment, driven by a recession, means this is more true than ever.
7. Don't be a cost center. Most executives today think that Sales delivers revenue and Marketing is a cost center. Marketers are partly to blame for part of this mindset, since when we use metrics such as "cost per lead" we frame the discussion in terms of costs, not in terms of impact on revenue. More subtly, using language like "marketing spending" and "marketing budget" instead of "marketing investment" perpetuates these beliefs. In a recession, marketing needs more than ever to change these perceptions. This means that marketing investments must be justified with a rigorous business case and should be amortized over the entire "useful life" of the investment. And it means marketing must increase marketing accountability by demonstrating the impact of each marketing activity on pipeline and revenue. Of course, this is easier said than done, but that doesn't mean you shouldn't try. Even small steps, like reports that show the total opportunity value for each lead source or campaign, can make a big impact.
To conclude, an economic slowdown means a tendency to scale back marketing spending. However, research shows that a downturn creates opportunity to accelerate growth faster than your competitors. This means it may be the best time to step up your marketing — at least in quality if not quantity. The marketers that focus on getting the most out of every dollar spent and on demonstrating marketing's impact on revenue and pipeline will be well positioned to come out of the slump looking like a star.