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Understanding marketing management- importance

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Sameer Mathur
Sameer Mathur

Understanding marketing management- importance

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Understanding Marketing Management
Why Marketing is Important? 1
Financial Success of a company directly depends on it’s Market Ability
To add feature to design a new product Marketing helps
To decide exact words or colour for new product Marketing helps
How much to spend on Marketing helps advertising, sales internet
Jack Welch GE’s former CEO Repeatedly warned his company ‘Change Die’ or
Importance of Marketing 1. Financial Success through Marketing Ability 2. Product Designing 3. Packaging & Colour Coding 4. Sales & Advertising 5. Change or Die
Sameer Mathur Indian Institute of Management Lucknow Marketing Professor 2013 - Marketing Professor 2009 -2013 Ph.D & M.s (Marketing) 2003 - 2009 Amit Pandey Indian Institute of Technology Kharagpur (Internship)

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