1. Marketing is important for a company's financial success as it directly impacts their market ability. 2. Marketing helps with product design, packaging, color selection, and determining advertising spend levels. 3. Former GE CEO Jack Welch warned companies to change with the market or risk failure, highlighting the importance of adapting to changes through effective marketing.

1. Understanding Marketing
Management

2. Why Marketing
is Important?
1

3. Financial Success
of a company directly
depends on it’s
Market Ability

4. To add feature to
design a new product
Marketing helps

5. To decide exact words or
colour for new product
Marketing helps

6. How much to spend on
Marketing helps
advertising,
sales
internet

7. Jack Welch
GE’s former CEO
Repeatedly warned
his company
‘Change
Die’
or

8. Importance of Marketing
1. Financial Success through
Marketing Ability
2. Product Designing
3. Packaging & Colour Coding
4. Sales & Advertising
5. Change or Die

10. Sameer Mathur
Indian Institute of Management
Lucknow
Marketing Professor 2013 -
Marketing Professor
2009 -2013
Ph.D & M.s (Marketing) 2003 - 2009
Amit Pandey
Indian Institute of Technology
Kharagpur
(Internship)