SlideShare a Scribd company logo
Ecommerce – The Future
EDAYS INTERNATIONAL E-COMMERCE CONFERENCE
M O S C O W , J U N E 4 - 5 , 2 0 1 5
Ometria lets online retailers truly understand their customers
It then powers automated personalized marketing
Which increases engagement and drives extra revenue
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 2
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 3
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 4
RaaS
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 5
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 6
[Small
company
logotype]
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 7
[Small
company
logotype]
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 8
[Small
company
logotype]
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 9
[Small
company
logotype]
RaaS
Ecommerce
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 10
CMS
PIM
Inventory
Payment
CRM
ERP
Analytics
Marketing
Personalisation
Customer Centricity
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 11
And how far you can take it
Customer Centricity
“By 2016, 89% of companies believe
that customer experience will be their
primary basis for competition, versus
36% four years ago.” - Gartner
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 12
Customer Centricity
“By 2016, nearly 90% of consumer
product companies will have appointed
a Chief Customer Officer.” - Gartner
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 13
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 14
[Small
company
logotype]
Customer Centricity
"We predict that companies will use insights from
CRM data to acquire more profitable customers
through better targeting, to reduce the cost of
acquisition in the early stages of the relationship, to
cross and upsell to the right customers, and to
increase wallet share through loyalty, retention, and
recovery programs. They will support these activities
through various analytical solutions deployed
across the customer lifecycle." - Forrester
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 15
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 16
[Small
company
logotype]
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 17
[Small
company
logotype]
[Title of Part 1]
[Text in Arial, ideal
font size 24 - 36]
• First,
• Second,
• Third.
[Illustration if any]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 18
[Small
company
logotype]
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 19
E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 20
Thank you!

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Mazour Ivan, Ecommerce - The Future

  • 1. Ecommerce – The Future EDAYS INTERNATIONAL E-COMMERCE CONFERENCE M O S C O W , J U N E 4 - 5 , 2 0 1 5
  • 2. Ometria lets online retailers truly understand their customers It then powers automated personalized marketing Which increases engagement and drives extra revenue E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 2
  • 3. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 3
  • 4. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 4
  • 5. RaaS E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 5
  • 6. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 6 [Small company logotype]
  • 7. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 7 [Small company logotype]
  • 8. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 8 [Small company logotype]
  • 9. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 9 [Small company logotype]
  • 10. RaaS Ecommerce E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 10 CMS PIM Inventory Payment CRM ERP Analytics Marketing Personalisation
  • 11. Customer Centricity E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 11 And how far you can take it
  • 12. Customer Centricity “By 2016, 89% of companies believe that customer experience will be their primary basis for competition, versus 36% four years ago.” - Gartner E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 12
  • 13. Customer Centricity “By 2016, nearly 90% of consumer product companies will have appointed a Chief Customer Officer.” - Gartner E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 13
  • 14. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 14 [Small company logotype]
  • 15. Customer Centricity "We predict that companies will use insights from CRM data to acquire more profitable customers through better targeting, to reduce the cost of acquisition in the early stages of the relationship, to cross and upsell to the right customers, and to increase wallet share through loyalty, retention, and recovery programs. They will support these activities through various analytical solutions deployed across the customer lifecycle." - Forrester E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 15
  • 16. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 16 [Small company logotype]
  • 17. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 17 [Small company logotype]
  • 18. [Title of Part 1] [Text in Arial, ideal font size 24 - 36] • First, • Second, • Third. [Illustration if any] E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 18 [Small company logotype]
  • 19. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 19
  • 20. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 20 Thank you!