Former QStream and Localytics CFO has more than 20 years of executive experience. Here he breaks down the key steps to ensuring your SaaS startup can grow while leaving customers happy. @DavidStack33 on Twitter.

1. F I V E
C O M M A N D M E N T S
O F S U C C E S S F U L
S T A R T U P S
D A V I D - S T A C K . C O M
B Y S M A L L B U S I N E S S E X P E R T
A N D C F O D A V I D S T A C K

2. D A V I D - S T A C K . C O M
SaaS aims to simplify
functionality so that a
company can drive their
service with a dashboard (as
opposed to needing an
advanced computer science
degree)
SAAS
@DavidStack33

3. D A V I D - S T A C K . C O M
1CLEARLY
DEFINE
VALUEHave a simplified answer about how
your product will improve the
customer's efficiency or bottom line.
Define that improvement in very
specific terms

4. Q U A L I T Y I S K E Y ! A S I M P L E , U S E R -
F R I E N D L Y P R O D U C T I S M O R E L I K E L Y T O
A T T R A C T C O N V E R T E R S T H A N O N E
T H A T N E C E S S I T A T E S C U S T O M E R
S E R V I C E A N D T R O U B L E S H O O T I N G .
D A V I D - S T A C K . C O M
@ D A V I D S T A C K 3 3
F O C U S O N P R O D U C T

5. D A V I D - S T A C K . C O M
3 LOOK
BEYOND
FREE
MODEL
Reserving the right features for paying
customers will make both your free
model and paid model effective. That
difference is key if you want your
incomes to grow.

6. T A K E C H U R N S E R I O U S L Y -
Y O U W A N T Y O U R
C U S T O M E R S P A Y I N G F O R
L I F E . U S E C O H O R T
A N A L Y S I S A N D O F F E R
G R E A T C U S T O M E R
S U P P O R T .
D A V I D - S T A C K . C O M
@ D A V I D S T A C K 3 3

7. M A G N E T M A R K E T I N G
5STRONG
SECURITY
Investing in security to mitigate
threats is key in ensuring future
customer satisfaction and growing
trust in your product.

8. I F Y O U H A V E
Q U E S T I O N S ,
H O L L E R !
F U L L A R T I C L E : D A V I D - S T A C K . C O M
@ D A V I D S T A C K 3 3 O N T W I T T E R .
David Stack has more
than 20 years of
executive experience
in the business field.
He is the former CFO
of QStream and
Localytics.