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F I V E
C O M M A N D M E N T S
O F S U C C E S S F U L
S T A R T U P S
D A V I D - S T A C K . C O M
B Y S M A L L B U S I N E S S E X P E R T  
A N D C F O D A V I D S T A C K
D A V I D - S T A C K . C O M
SaaS aims to simplify
functionality so that a
company can drive their
service with a dashboard (as
opposed to needing an
advanced computer science
degree)
SAAS
@DavidStack33
D A V I D - S T A C K . C O M
1CLEARLY
DEFINE
VALUEHave a simplified answer about how
your product will improve the
customer's efficiency or bottom line.
Define that improvement in very
specific terms
Q U A L I T Y I S K E Y ! A S I M P L E , U S E R -
F R I E N D L Y P R O D U C T I S M O R E L I K E L Y T O
A T T R A C T C O N V E R T E R S T H A N O N E
T H A T N E C E S S I T A T E S C U S T O M E R
S E R V I C E A N D T R O U B L E S H O O T I N G .
D A V I D - S T A C K . C O M
@ D A V I D S T A C K 3 3
F O C U S O N P R O D U C T
D A V I D - S T A C K . C O M
3 LOOK
BEYOND
FREE
MODEL
Reserving the right features for paying
customers will make both your free
model and paid model effective. That
difference is key if you want your
incomes to grow. 
T A K E C H U R N S E R I O U S L Y -
Y O U W A N T Y O U R
C U S T O M E R S P A Y I N G F O R
L I F E . U S E C O H O R T
A N A L Y S I S A N D O F F E R
G R E A T C U S T O M E R
S U P P O R T .
D A V I D - S T A C K . C O M
@ D A V I D S T A C K 3 3
M A G N E T M A R K E T I N G
5STRONG
SECURITY
Investing in security to mitigate
threats is key in ensuring future
customer satisfaction and growing
trust in your product.
I F Y O U H A V E
Q U E S T I O N S ,
H O L L E R !
F U L L A R T I C L E : D A V I D - S T A C K . C O M
@ D A V I D S T A C K 3 3 O N T W I T T E R .
David Stack has more
than 20 years of
executive experience
in the business field.
He is the former CFO
of QStream and
Localytics.

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Five Commandments of Successful SaaS Startups

  • 1. F I V E C O M M A N D M E N T S O F S U C C E S S F U L S T A R T U P S D A V I D - S T A C K . C O M B Y S M A L L B U S I N E S S E X P E R T   A N D C F O D A V I D S T A C K
  • 2. D A V I D - S T A C K . C O M SaaS aims to simplify functionality so that a company can drive their service with a dashboard (as opposed to needing an advanced computer science degree) SAAS @DavidStack33
  • 3. D A V I D - S T A C K . C O M 1CLEARLY DEFINE VALUEHave a simplified answer about how your product will improve the customer's efficiency or bottom line. Define that improvement in very specific terms
  • 4. Q U A L I T Y I S K E Y ! A S I M P L E , U S E R - F R I E N D L Y P R O D U C T I S M O R E L I K E L Y T O A T T R A C T C O N V E R T E R S T H A N O N E T H A T N E C E S S I T A T E S C U S T O M E R S E R V I C E A N D T R O U B L E S H O O T I N G . D A V I D - S T A C K . C O M @ D A V I D S T A C K 3 3 F O C U S O N P R O D U C T
  • 5. D A V I D - S T A C K . C O M 3 LOOK BEYOND FREE MODEL Reserving the right features for paying customers will make both your free model and paid model effective. That difference is key if you want your incomes to grow. 
  • 6. T A K E C H U R N S E R I O U S L Y - Y O U W A N T Y O U R C U S T O M E R S P A Y I N G F O R L I F E . U S E C O H O R T A N A L Y S I S A N D O F F E R G R E A T C U S T O M E R S U P P O R T . D A V I D - S T A C K . C O M @ D A V I D S T A C K 3 3
  • 7. M A G N E T M A R K E T I N G 5STRONG SECURITY Investing in security to mitigate threats is key in ensuring future customer satisfaction and growing trust in your product.
  • 8. I F Y O U H A V E Q U E S T I O N S , H O L L E R ! F U L L A R T I C L E : D A V I D - S T A C K . C O M @ D A V I D S T A C K 3 3 O N T W I T T E R . David Stack has more than 20 years of executive experience in the business field. He is the former CFO of QStream and Localytics.