Ozon Head of Projects Mikhail Osin will present the mobile history and strategy of his company, which now generates the majority of its revenues via mobile devices.

1. EDAYS INTERNATIONAL E-COMMERCE CONFERENCE
M O S C O W , J U N E 4 - 5 , 2 0 1 5

2. OZON.ru introduced first apps
and mobile site in 2010. It was
clear that changes are coming,
but it was not a mainstream
yet.
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Студия Артемия Лебедева
Ozon Mobile

3. Many things have changed
since then. Today every fourth
visit to Ozon.ru is mobile. And
we see that it will be every
second visit soon.
(but we don’t know exactly
when)
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Ozon.ru traffic in May
77.2
14.3
8.5
Computer
Phone
Tablet
Ozon Mobile

4. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 4
In digital business
the revolution
happened earlier.
LitRes’ Mobile
overtook Desktop
in May 2014.
Ozon Mobile

5. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 5
iOS Android Ozon.ru
And we are ready
Ozon Mobile

6. TOP-4 actions in app
1. SEARCH
2. Browsing catalogue
3. Checking the cart
4. Tracking the order
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Ozon Mobile

7. Conversion pedestal
Tablets - higher than smartphones, but the last brings
more traffic.
iOS - higher than Android, but the last brings more traffic.
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1
2
3
4
iPad Android
Tablet
Android
iPhone
Ozon Mobile

8. More than 40% pay online
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41.8
58.2
Prepayment
Cash on
delivery
Payments, May
Ozon Mobile

9. Behavior pattern
Popularity of app grows on
weekends and night time
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Ozon Mobile

10. Mobile App user is a little
bit younger than average
Ozon.ru user
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10.9
33.4
44.6
8.7
2.4
13-17
18-24
25-34
35-54
55+
45.4
54.6
Male
Female
Ozon Mobile

11. Ozon Mobile
In 2015 we see
serious sales growth.
People buy more with
app!
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NS (RUB)

12. Apps:
5 500 000 Installs
25 000 visits daily
25% of cart additions are later
purchased on the website
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Ozon Mobile

13. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 13

14. E D A Y S I N T E R N A T I O N A L E - C O M M E R C E C O N F E R E N C E – M O S C O W , J U N E 4 - 5 , 2 0 1 5 14
Thank you!