This presentation covers a three-step process for making your content more successful: determine your goals, make them measurable, and measure/tweak/report/evolve
A successful content ecosystem takes connections connected content, people, and systems. Does that describe your organization? We didn’t think so.
At many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset.
This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver member value and drive organizational success. It also shows what a successful content ecosystem looks like; what it looks like when content, people, and systems are not connected; and how to create the content ecosystem that is right for your organization.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
You need to know why you're publishing content -- how it meets your users' needs and satisfies your business goals. Once you know this, you can determine how well the content is achieving its objectives, and identify how to improve it.
The document discusses content types, which define standardized kinds of information entities and their structure. Content types are important for search, cross-linking, consistent presentation, and reuse of content. The document examines key considerations for defining content types such as elements, metadata, workflows, lifecycles, relationships, and rules of operation. It provides examples of real content types and checks for properly identifying content types. Overall, the document emphasizes how defining the right content types leads to better organization and findability of information.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. The shifts created by content strategy go beyond the web team, IT, and subject-matter experts to touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.
In this workshop, participants will explore where they fit on a content governance maturity scale, explore a variety of models, and identify which model will be most successful for their organizations.
This presentation covers what it takes to set up content governance, as well as what is required to maintain and evolve it.
A successful content ecosystem takes connections connected content, people, and systems. Does that describe your organization? We didn’t think so.
At many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset.
This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver member value and drive organizational success. It also shows what a successful content ecosystem looks like; what it looks like when content, people, and systems are not connected; and how to create the content ecosystem that is right for your organization.
The better you understand your content and content owners, the more effectively you can analyze your content and make it better for the long term. This workshop covers common content challenges and the organizational issues that cause them, and then delves into how to create the right kind of inventory and analysis that drive improvements.
You need to know why you're publishing content -- how it meets your users' needs and satisfies your business goals. Once you know this, you can determine how well the content is achieving its objectives, and identify how to improve it.
The document discusses content types, which define standardized kinds of information entities and their structure. Content types are important for search, cross-linking, consistent presentation, and reuse of content. The document examines key considerations for defining content types such as elements, metadata, workflows, lifecycles, relationships, and rules of operation. It provides examples of real content types and checks for properly identifying content types. Overall, the document emphasizes how defining the right content types leads to better organization and findability of information.
A successful content ecosystem takes connections connected content, people, and systems. However, at many organizations, content is created in silos, powered by politics, and not driven by success metrics. It might be outdated or contradictory, have different voices, or be disconnected from audience needs. In those instances, content is a drain and an expense, rather than an asset. This presentation reveals how organizations of different types and sizes created content ecosystems that transformed their content into assets that deliver audience value and drive business success.
A content strategy case study: Where we started, what we did, what we found, lessons learned. With a strong, solid foundation of knowledge, creating sustainable guidelines comes together more smoothly and easily
Content governance is where the “rubber hits the road” for creating better content in a sustainable fashion. The shifts created by content strategy go beyond the web team, IT, and subject-matter experts to touch Human Resources, Legal, and the organization’s senior management. This is key to digital transformation.
In this workshop, participants will explore where they fit on a content governance maturity scale, explore a variety of models, and identify which model will be most successful for their organizations.
This presentation covers what it takes to set up content governance, as well as what is required to maintain and evolve it.
If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/
Your organization’s content is an investment in the present…and the future. The organization invests in a LOT of content – not only the webinars and conference sessions that your department produces, but also magazine articles, press releases, maybe research reports, clinical guidelines, industry standards, and more. But is the organization making the most of its content investments? For an event session, why invest in a conference room, A/V, possibly even food and beverage for only the 50 people that were able to attend, when the information covered in that session would be useful to so much more of your target audience?
Learn how to think more strategically about your content as an investment, and how to make the most of it.
The goals of this session were to understand what content strategy is and how to get started, to learn how to make content strategy part of the organization's communications, and to prepare content to be found and used anywhere, on any device.
Organizations produce a lot of content and publishes it across multiple channels, but does it have a purpose? Does it help meet strategic goals, increase customer value, or help an audience achieve its goals? This session covered the steps involved in creating an effective content strategy, and how to incorporate content strategy tactics and processes into current work The workshop included hands-on exercises, providing participants with tools they could use right away at work.
Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately.
Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
Is your content working? Learn the factors to identify your content's effectiveness, and how to establish measurable KPIs, do the measuring, and use this information to make better content and business decisions.
The document provides an overview of key steps to build a content strategy roadmap, including discovery, content audits and assessments, comparative content analysis, and creating empathy-based audience personas. It discusses conducting a content inventory, auditing existing content, performing comparative analyses of competitors' content, and developing audience personas to gain a deeper understanding of target audiences. The overall goal is to understand the current content landscape and audiences in order to inform the development of effective content strategies and roadmaps.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Content and digital governance is where the “rubber hits the road” for creating better content -- and a better digital presence -- in a sustainable fashion. This workshop enabled participants to determine where they fit on a content governance maturity scale, explore governance models, and identify which will work best for their organizations. We discussed setting up, maintaining, and evolving governance.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
(updated Nov. 2014) Your content can't succeed unless your people are aligned. Here's how to manage organizational politics and change culture to let content help audiences meet their needs and help the organization meet its goals.
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
The document discusses content strategy and its importance for marketing success. It defines content strategy as helping make decisions based on business needs rather than just content production. An effective content strategy involves analyzing current content to identify gaps and redundant content, and defining processes to optimize tools and identify internal sources to create and manage content. The strategy is implemented through a multi-step process of inventorying all content, analyzing it, identifying better content sources within the organization, optimizing content management tools, and planning ongoing processes to ensure success beyond initial implementation.
Internal web teams often encounter organizational politics that prevent their content and their digital efforts from succeeding. This presentation covers why politics exist, as well as many real-life stories for how to manage and overcome them to ensure that digital efforts succeed.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
This document discusses how associations can maximize the value of their content investments. It notes that associations typically create content in silos by department rather than strategically planning content together based on goals and audience needs. To get the most value from content, the document recommends that associations: 1) plan content creation together across departments; 2) repurpose existing content and add cross-links between pieces; and 3) actively curate existing content on their own websites and channels to showcase value to members. Creating content in a coordinated, repurposed, and curated way allows associations to avoid duplication and ensure all content is working towards common goals.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
Mapeamento do modelo conceitual para o lógico - Banco de Dadosinfo_cimol
O documento apresenta os mapeamentos entre modelos conceituais e lógicos relacionais para diferentes tipos de relacionamentos, como 1:1, 1:N e N:N. Ele também fornece um exemplo prático de mapeamento de um modelo conceitual de uma empresa para um modelo lógico relacional, descrevendo as entidades e relacionamentos entre departamentos, projetos, empregados e dependentes.
If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/
Your organization’s content is an investment in the present…and the future. The organization invests in a LOT of content – not only the webinars and conference sessions that your department produces, but also magazine articles, press releases, maybe research reports, clinical guidelines, industry standards, and more. But is the organization making the most of its content investments? For an event session, why invest in a conference room, A/V, possibly even food and beverage for only the 50 people that were able to attend, when the information covered in that session would be useful to so much more of your target audience?
Learn how to think more strategically about your content as an investment, and how to make the most of it.
The goals of this session were to understand what content strategy is and how to get started, to learn how to make content strategy part of the organization's communications, and to prepare content to be found and used anywhere, on any device.
Organizations produce a lot of content and publishes it across multiple channels, but does it have a purpose? Does it help meet strategic goals, increase customer value, or help an audience achieve its goals? This session covered the steps involved in creating an effective content strategy, and how to incorporate content strategy tactics and processes into current work The workshop included hands-on exercises, providing participants with tools they could use right away at work.
Associations and nonprofit organizations produce a lot of content and publish it across multiple channels, but does it serve a purpose? Does it help meet strategic goals, increase customer value, or help members grow in their professions? This presentation covers how to create a content strategy that works, as well as how to incorporate content strategy tactics and processes immediately.
Presentation by @carriehd, @dinalew, and me at the Association Media & Publishing 2015 Annual Meeting
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
A content strategy helps associations transform everything they do into relevant, meaningful, and useful tools and resources for their members. Content strategy is a disciplined way to bring out the value of the association's work, leading to more member participation, higher renewal rate, and greater understanding of the association's value to members. Presentation at the 2014 ESSAE Annual Meeting for NY State association executives
Is your content working? Learn the factors to identify your content's effectiveness, and how to establish measurable KPIs, do the measuring, and use this information to make better content and business decisions.
The document provides an overview of key steps to build a content strategy roadmap, including discovery, content audits and assessments, comparative content analysis, and creating empathy-based audience personas. It discusses conducting a content inventory, auditing existing content, performing comparative analyses of competitors' content, and developing audience personas to gain a deeper understanding of target audiences. The overall goal is to understand the current content landscape and audiences in order to inform the development of effective content strategies and roadmaps.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Content and digital governance is where the “rubber hits the road” for creating better content -- and a better digital presence -- in a sustainable fashion. This workshop enabled participants to determine where they fit on a content governance maturity scale, explore governance models, and identify which will work best for their organizations. We discussed setting up, maintaining, and evolving governance.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
(updated Nov. 2014) Your content can't succeed unless your people are aligned. Here's how to manage organizational politics and change culture to let content help audiences meet their needs and help the organization meet its goals.
Content Strategy: A Framework for Marketing SuccessLaura Creekmore
The document discusses content strategy and its importance for marketing success. It defines content strategy as helping make decisions based on business needs rather than just content production. An effective content strategy involves analyzing current content to identify gaps and redundant content, and defining processes to optimize tools and identify internal sources to create and manage content. The strategy is implemented through a multi-step process of inventorying all content, analyzing it, identifying better content sources within the organization, optimizing content management tools, and planning ongoing processes to ensure success beyond initial implementation.
Internal web teams often encounter organizational politics that prevent their content and their digital efforts from succeeding. This presentation covers why politics exist, as well as many real-life stories for how to manage and overcome them to ensure that digital efforts succeed.
If your organization is online, you need to have and use a content strategy. This presentation outlines what content strategy is and what content strategists do.
This document discusses how associations can maximize the value of their content investments. It notes that associations typically create content in silos by department rather than strategically planning content together based on goals and audience needs. To get the most value from content, the document recommends that associations: 1) plan content creation together across departments; 2) repurpose existing content and add cross-links between pieces; and 3) actively curate existing content on their own websites and channels to showcase value to members. Creating content in a coordinated, repurposed, and curated way allows associations to avoid duplication and ensure all content is working towards common goals.
Is your content working? This presentation will help institutions answer this question for every piece of content they publish, in every medium and channel. Content is the way our organizations’ work is manifested online — so content success translates to higher success of programs, services, and programs. Using real stories, this session will connect content effectiveness with business results. Attendees will leave with their own content success metrics.
Many schools create, manage, and measure content without a true strategy — without a sense of the audience and with no explicit, measurable goal. Once you do have an audience and goals, you can start to interpret the data from analytics software, survey results, usability testing, etc. We’ll discover which metrics are the most important for content and user experience evaluations, and learn to translate data into actionable recommendations for stakeholders.
This session will cover how the “old” way is ineffective, and will paint the picture of a better way of working that will result in more effective content. This session will include interactive exercises as well as facilitated discussion, so that at the end, attendees will have their own content success metrics to take back to their schools.
Delivering Your Content Strategy: Effective Documentation and Deliverables (C...Kim Marques
You made it! You finally got “content strategy” added to your job description. You’ve convinced your organization it’s important and you’re ready to get started. Bring on the content audits, page templates, and copy decks.
Except: What does a content template look like? And how do you create a gap analysis? When Kim Marques joined Liberty Mutual five years ago, she asked herself the same questions—so she started making stuff up. In this session, Kim shared the lessons she learned about documenting and presenting content strategy recommendations, and creating deliverables that help other people do their jobs more effectively.
This session covered:
What some of the most common types of content strategy deliverables are, what they look like, and the purpose each of them serve
How to determine which deliverables are appropriate for your project or organization
How to create documents that help other people complete their parts of the project more effectively
Mapeamento do modelo conceitual para o lógico - Banco de Dadosinfo_cimol
O documento apresenta os mapeamentos entre modelos conceituais e lógicos relacionais para diferentes tipos de relacionamentos, como 1:1, 1:N e N:N. Ele também fornece um exemplo prático de mapeamento de um modelo conceitual de uma empresa para um modelo lógico relacional, descrevendo as entidades e relacionamentos entre departamentos, projetos, empregados e dependentes.
El informe resume la situación económica de Costa Rica en marzo de 2017. La actividad económica creció un 3.3% anualmente en enero, liderada por los sectores de servicios profesionales e industria financiera. Se proyecta una inflación del 2.6%-2.7% para fin de año. El tipo de cambio continúa depreciándose gradualmente. El déficit fiscal de enero fue el más bajo de los últimos 4 años.
O documento fornece diretrizes para professores sobre como registrar o acompanhamento de alunos de forma efetiva. Ele discute três tipos de registros focados na rotina, atividades e desenvolvimento individual e explica que todos são úteis. Também destaca tópicos relevantes a serem anotados, como o processo de aprendizagem, trabalho do professor e planejamento futuro.
1) The document proposes a vineyard resort in Pune, Maharashtra, India. It notes that Pune has suitable climate conditions for grape cultivation and wine production.
2) The resort would include vineyards, facilities for wine tasting, and recreational activities. It aims to promote grape and wine production in the region and provide a relaxing environment for social gatherings and family time.
3) Siting it in Pune offers advantages like growing demand for wine in the city and region, though current production levels are lower than Nasik. Pune's climate is well-suited to grapes and the resort could capitalize on the city's status as an economic center.
TapFwd CEO, Alex Wasserman, shares tips for how to stop doing mobile wrong at the LiveRamp RampUp 2017 conference. Learn tips to increase mobile ad revenue, acquire new customers, and retain your mobile customers.
1. The document discusses India's high cash ratio and reasons for it, including a large informal sector and lack of banking access.
2. It analyzes how increasing digital payments could help by boosting the velocity of money and reducing economic inefficiencies.
3. Kenya's M-Pesa system is presented as an example of how mobile payments extended financial inclusion, increased money circulation and transactions, and created new businesses and jobs.
Este documento presenta información sobre la elasticidad de la oferta. Explica que la elasticidad mide la sensibilidad de la cantidad ofrecida a cambios en el precio. Luego describe los tipos de elasticidad de la oferta (elástica, inelástica, unitaria), los determinantes de la elasticidad de la oferta como el tiempo y la facilidad de reasignar recursos, y los movimientos a lo largo y desplazamientos de la curva de oferta.
The document outlines a go-to-market plan for Hero Mindmine, an education and training company. It discusses strengths, weaknesses, opportunities, and threats. It then analyzes new product ideas like an e-learning platform, customized online courses, and pre/post-training support. New training areas could include collaborative partnerships, social media engagement, and integrated PR campaigns. Strategies for global presence include recruiting local staff, strategic international partnerships, customizing content for different cultures, and providing cultural training guides.
The document is a worksheet about the senses with questions about the eye, ear, and smell/taste/touch. It includes diagrams of the eye and ear labeling their parts. It asks students to:
1) Label parts of the eye like iris, pupil, retina on a diagram.
2) Identify the three protective parts of the eye and their purpose.
3) Answer questions about eye color, how light enters the eye, why pupils shrink in light.
4) Identify parts of the ear like outer, inner, middle and locate the cochlea.
5) Give an example of how ears help in daily life.
6) Locate areas of the tongue that perceive
El comercio electrónico en España generó más de 5.400 millones de euros en el primer trimestre de 2016, representando un aumento del 21,5% con respecto al mismo período del año anterior.
This document provides a 3-paragraph summary of export procedures and documentation for Elecon Engineering Company Limited:
Elecon Engineering Company Limited is an Indian manufacturer of industrial equipment. The document outlines the key steps in Elecon's export process, including pre-shipment documents, certificates, payment documents, inspection documents, and documents related to excise goods and exchange regulation. It discusses the different types of exporters and how to properly set up an export organization depending on factors like financing ability and risk tolerance. Overall, the document provides an overview of Elecon's export compliance procedures and documentation requirements.
Journey to Cloud-Native: Where to start in your app modernization processVMware Tanzu
Initiatives to modernize applications to a cloud-native architecture begin with big questions - where do I start, what applications would require the most changes, and what is the user impact?
Join Mike Villiger from Dynatrace and Kamala Dasika from Pivotal as they take you step-by-step from planning through scoping strategies, so you can begin your app modernization journey today. In this webinar, you will learn how to:
- Discover dependencies in your applications
- Identify parts of your applications that are good candidates for refactoring
- Minimize customer impact during migration
- Deliver business value through measurable digital transformation
View Complete Webinar Series at https://content.pivotal.io/webinars:
- Journey to Cloud-Native: Where to start in your app modernization process
- Journey to Cloud-Native: Continuous Delivery with Artificial Intelligence
- Journey to Cloud-Native: Making Sense of Your Service Interactions
- Journey to Cloud-Native: Reducing Production Risks at Scale
About the Speakers:
Kamala Dasika has been working on the Cloud Foundry product team since its inception in 2011 and previously held various product or engineering positions at VMware, Tibco, SAP and Applied Biosystems.
Mike Villiger helps Dynatrace customers implement Application Performance Management technologies and processes in the worlds of Public/Private Cloud, DevOps, Platform-as-a-Service (PaaS) and NoSQL.
Fog computing has emerged as a new paradigm for architecting IoT applications that require greater scalability, performance and security. This talk will motivate the need to Fog Computing and explain what it is and how it differs from other initiatives in Telco such as Mobile/Multiple-Access Edge Computing.
Ya sea porque planeas casarte o tienes curiosidad, aquí te presentamos una selección de hermosos vestidos de novia selecionados por el tipo de corte, tu decides por tu gusto y presupuesto, recuerda que si no tienes mucho dinero, siempre hay gente de costura que te pueden elaborar uno a bajo precio con la tela que escojas.
This document provides an overview of how the authors exploited three bugs in Google's Nexus 6P/Pixel devices running Nougat to achieve remote code execution during Mobile Pwn2Own 2016. It describes a chain of exploits involving a V8 bug to compromise the renderer process, an IPC bug to escape the sandbox, and a bug in Google apps that allowed installing unauthorized apps. Google responded quickly by patching the V8 and IPC bugs overnight on October 26th and pushing a Google apps update the next day. The presentation then discusses the anatomy of the Chrome sandbox on Android and possible avenues for escaping it.
A keynote on aliens, nuclear waste, wicked problems, and the one big thing that unites everyone working in user experience: AMBIGUITY.
See a video and the full transcript of this keynote at http://www.jonathoncolman.org/2015/05/21/wicked-ambiguity/
How do you solve the world’s hardest problems? And how do you respond if they’re unsolvable? As user experience professionals, we're focused on people who live and work in the here and now. We dive into research, define the problem, break down silos, and build value by focusing on intent.
But how does our UX work change when a project lasts not for one year, or even 10 years, but for 10,000 years or more? Enter the “Wicked Problem,” or situations with so much ambiguity, complexity, and interdependencies that—by definition—they can’t be solved.
Using real-world examples from NASA’s Voyager program, the Yucca Mountain Nuclear Waste Repository, and other long-term UX efforts, we’ll talk about the challenges of creating solutions for people whom we’ll never know in our lifetimes. The ways we grapple with ambiguity give us a new perspective on our work and on what it means to build experiences that last.
Originally presented as the opening keynote for the 2014 Society for Technical Communication Summit in Phoenix, Arizona. Redeveloped as the opening keynote for the 2015 Confab Central conference and presented on May 21, 2015 in Minneapolis, Minnesota.
Agile Content Strategy: developing and implementing a content strategy with f...Babak Zand
This document discusses developing and implementing an agile content strategy with limited resources. It recommends using agile project management methods like Scrum within a pilot project. Key aspects include:
1) Developing a content strategy framework with preparation, research, and strategy phases to define goals and collect data.
2) Implementing an iterative approach using Scrum methods like backlogs, sprints, and reviews to develop the strategy.
3) Measuring performance with OKRs and a balanced scorecard to control the strategy.
1. Associations publish a wide variety of content including product data, reports, press releases, news stories, bios, meeting agendas, event information, course details, policies, FAQs, and mission statements.
2. Content should have a clear goal in order to know if it is succeeding, such as meeting business goals or satisfying user needs. Goals should be measurable through key performance indicators (KPIs).
3. Identifying goals for content involves asking "why" the content is being published and determining what constitutes success, which can then be measured and used to refine future content.
This document outlines a webinar presentation on using content strategy to attract and retain association members. It discusses what content strategy is, how it can solve problems associations face, and provides suggestions on how to implement an effective content strategy. Specifically, content strategy is defined as planning the who, what, when, where, why and how of publishing content online to achieve business goals. It can help solve issues like hard to find information, siloed content, and an inability to communicate value to members. The document recommends shifting to an audience-focused approach and treating content strategy as change management.
How to make sure the content you create is more effective for your organization and for your members. Talk at the 2017 Interchange Conference for state CPA societies
This document provides guidance on building a content marketing measurement program from the ground up. It discusses the importance of measurement for determining if content is working, challenges in measuring content marketing, and the measurement process. Key aspects of measurement include setting goals, defining metrics, benchmarking, developing strategy, measuring tactics, and making ongoing changes based on results. The document also outlines specific metrics to measure around consumption, sharing, lead generation, thought leadership, sales, and customer loyalty. It recommends tools for measurement and provides examples of executive scorecards and full measurement scorecards.
Repurposing as social_media_content awc finalAWCConnect
This document discusses repurposing written materials as social media content. It recommends developing a social media strategy and editorial calendar to plan and manage content creation. Content can be created from scratch, repurposed from print materials, or repurposed from existing virtual materials. When repurposing, one should consider how the content will look online and which social media it is best suited for. With the right strategy and process, many existing materials can be repurposed for social media. Quality, clear writing is important for successful repurposing without losing the original message.
Communication Strategies to Keep Employees Engaged and Informed During a Chronic Crisis
View the webinar here: https://youtu.be/2frLDn5C_zs
As the new normal continues to evolve, companies are being challenged daily to keep employees engaged and informed while supporting their business operations. Throughout the pandemic, employees have demonstrated their adaptability in the face of remote working, unanticipated childcare needs, furloughs, and isolation. Many employers are realizing that effective employee communication is the key.
Join Mad*Pow Founder and Chief Experience Officer Amy Heymans and Beth Clauss, President, Small Potatoes Communications, to learn how they have helped clients engage their employees, strengthen their company culture and create a unified and informed employee community. The webinar will cover how organizations can create an employee communications strategy that helps employees weather the unique circumstances of a long-term, ongoing crisis, while navigating the treacherous waters of promoting productivity and profits during a pandemic.
This webinar is about how to properly set a communication budget for your nonprofit and how can you optimize ROI on the strategies you may not have considered?
Strategic Management: The Ultimate Goal of Strategic Planning Kathy Brandt
Developing a strategic plan is the first step in leading a strategic organization. The efficacy of the plan is judged not by how many goals you achieve, but in how well you utilize the plan to strategically lead your organization. According to the Balanced Scorecard Institute, strategic organizations implement processes to “systematically coordinate and align resources and actions with mission, vision and strategy.”
Content Marketing: Build the Bridge to Success 2017Patty Swisher
This document outlines the 4 steps to building an effective content marketing strategy: 1) Setting objectives by defining goals and a content marketing mission, 2) Defining client and audience needs through personas, 3) Developing an execution plan including content types, calendar, and sharing methods, and 4) Establishing metrics to measure consumption, sharing, lead generation, and sales. It provides examples and templates to help strategize content around audience needs at different stages in the buying cycle in order to build a bridge to success.
Presentation to graduate students at Milano | The New School for Management and Urban Policy about what leaders need to know about technology and social media
The document provides 10 tips for social media success. The tips include aligning social media strategy with business plans, knowing the target audience, setting goals and metrics, sourcing engaging content, integrating social media efforts, branding all elements with a consistent look and feel, and continuously measuring performance using analytics tools. The overall aim is to mobilize people to take the right actions at the right time through an effective social media presence.
Building Your Content Marketing Measurement Program From The Ground UpAct-On Software
This document provides guidance on building a content marketing measurement program from the ground up. It discusses selecting key performance indicators (KPIs) by setting organizational goals for content marketing. Some important KPIs include reach, engagement, sentiment, lead generation, sales, thought leadership, and customer loyalty. It recommends tools for measuring consumption, sharing, lead generation, sales, thought leadership, and social media impact. Finally, it offers a 10 step plan for getting started with content measurement, including setting up analytics and social listening tools and integrating them with CRM. The overall message is that measurement is essential for understanding what content is most effective and making improvements.
Research shows the top three marketing challenges for industrial businesses are:
- creating enough high-quality content
- targeting the right audience
- measuring success and return on investment.
All three of these prevent manufacturers from being able to generate leads and ROI quick enough! This means you're likely struggling with long sales cycles, low speed to lead and pressure to deliver leads to your sales team.
So, how can we fix this?
We want to show you how to overcome these common marketing challenges with:
- strong sales messaging and buyer personas
- a structure for content creation
- a killer marketing strategy
- an enhanced marketing tech stack.
On top of this, we'll discuss the solution to slow lead generation and how you can make a difference to your pipeline fast.
The document discusses ways for researchers to raise their profile within organizations by sharing knowledge and success. It recommends approaching the role as a knowledge management function to build visibility. Relationship building is important, as is taking an active approach to disseminating insights. The document provides examples of activities researchers can do like networking, creating reports and training others on tools. Regular communication and collaboration across teams can help researchers identify opportunities to showcase their work.
The document outlines the key steps and components for developing a public relations plan, including establishing goals and objectives, identifying target audiences, and determining strategies and tactics. It discusses setting objectives that are specific, measurable, and time-bound. Sample objectives provided aim to double attendance for a lecture series by a certain date. The document also emphasizes creating strategies tailored to specific audiences and tactics that are concrete actions to accomplish the strategies. Overall, the document provides guidance on developing a thorough PR plan by addressing background, situation analysis, goals, objectives, audiences, and tactics.
This document provides a method for content leaders to identify high-impact content initiatives. It involves a two-step process: 1) being a detective to find known business and content priorities by talking to stakeholders and rating importance, and 2) being a learner to assess strategic, content, and practice readiness by evaluating strengths and gaps. Examples are given of applying this method to potential initiatives around improving customer experience and encouraging energy conservation. The overall goal is to select initiatives that align with organizational needs and priorities and that the content team is ready to implement successfully.
Australian Marketing Institute Workshop - Doyle Buehler - Digital Brand Leade...Doyle Buehler
What is Digital Brand Leadership?
Authority - Brand credibility
Influence - Brand “active” audience
Knowledge - Expertise in your industry/niche
Combining all the elements of digital media is what digital leadership is about. It is about combining all of the different elements of what is needed online to work with your brand.
This is my presentation for the Australian Marketing Institute Annual 2014 Congress in Perth, WA
Building Skills in Customer Success LeadershipAmity
Are you a new customer success leader, or a CSM who aspires to move into a management role? Are you an experienced executive who moved into customer success from another discipline like sales or product? This webinar focuses on how to tailor these core management areas to customer success, and how to pick up skills in these areas if you don’t have leadership experience.
Empathy-based personas are an incredibly powerful tool organizations can do to make their content -- as well as their programs, products, and services -- more effective. In this presentation, we cover what they are, the results they deliver, and how to create them.
Endocrine Society's content strategy, guided by Content Company: How they knew they needed a content strategy, the steps they took to prioritize goals, better understand the audience, and improve the content and presentation, and what the outcomes were.
Why content gets political, and how to use content strategy as a catalyst to drive internal change. Useful techniques for content strategists and subject-matter experts. Delivered at Lavacon 2018
This document summarizes a presentation on content strategy for associations. It discusses how associations are adopting content strategy at different levels - beginning, intermediate and advanced. At the beginning level, associations focus on tactics and planning. The intermediate level executes strategy but faces challenges around alignment. Advanced associations operate strategically by meeting member needs through content. Challenges include evolving strategies and preventing complacency. The presentation provides examples and advice for moving associations along the content strategy adoption spectrum.
This document summarizes key findings from research on content strategy practices among associations. It finds that while many associations produce a large amount of content, few take a strategic approach, resulting in diluted impact and difficulties with prioritization and findability. Effective content strategy connects organizational goals with user-focused content creation across departments. High-performing associations adopt a strategic, cross-functional approach, prioritizing member needs over individual departments. The research highlights that content strategy provides value when connected to goals and supported by buy-in and appropriate resources.
Initial findings from the first study of content strategy adoption in associations. The study, funded by the ASAE Foundation, is being led by Hilary Marsh; Dina Lewis, CAE; and Carrie Hane. Key findings: some associations of all sizes and types are doing content strategy work; as a whole, the primary challenge is people, not resources or process; and content strategy is about much more than marketing. Part 2 is coming later in 2018.
So you want to implement chatbots? Make data-driven decisions about your digital priorities? Use artificial intelligence to serve members better?
The answers to your questions lie in your content – that is, the way you create and publish information about your organization’s work.
Reinvent your content, and you’ll reinvent your organization.
Consider how – and why – your organization creates its content
This session covered the triggers for effective content decision-making, maturity along a content/digital strategy spectrum, and the roadmap to greater maturity and greater effectiveness.
Keynote presentation for the Council for Exceptional Children Leadership Conference, July 2017. The content you create is smart, full of depth, and has the potential to advance or transform the field of special education. Content is what connects most from an association to its members. In fact, content is an essential part of the value that your unit or division provides – and a critical aspect of CEC’s survival. But in these busy times, it’s all too easy for members to miss out on your content, and pass up opportunities to get involved. That’s when they wonder whether the organization is providing enough value to keep their membership.
This session will illustrate what successful content looks like for associations and how to create it. Spoiler alert – this doesn’t mean creating more content, but in fact, doing more with the content that exists already! It will include real-life stories about associations that brought content forward and how that led to greater member satisfaction, higher retention rates, and improvements to their profession.
The National Association of Realtors combined data, collaboration, and empathy to streamline its enewsletters and produce better results. Case study delivered at the 2017 Association Media & Publishing annual conference.
Legal services organizations produce a lot of content, and have an opportunity to create and manage it strategically. Having sound content strategy practices, supported with governance, is key to making their content more successful in educating consumers to solve their legal problems.
Your organization's content is a connector: A connector of your organization to your audience, and of peers in different disciplines across an organization. Content strategy is the key to making those connections happen in a sustainable fashion, and collaboration is at the very heart of it.
More from Hilary Marsh, Content Company, Inc. (13)
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
9. Because the boss said so
Because the committee asked us to
Because the committee told us to
Because we have this program
Because we do this thing
Because we created the information
Because we have no way to say “no” to the request
Because we think we have to
Because everyone else is
Because
Because
10. If you don’t know what you’re
going for, how will you know
whether you’re succeeding?
23. Content goals
Each piece of content needs a clear, explicit reason to exist
Examples:
• Bring in non-dues revenue
• Encourage joining or renewing membership
• Raise awareness and perception of endocrinology
• Help general practitioners care for patients
• Inspire more people to register for the event
• Reassure people about the organization’s stability
• Raise the quality of job applicants
24. Other content goals
• Benefits sales through identifying prospects and creating proper
messaging
• Helps drive communications through keeping managers aware of
initiatives they should be out front on
• Assists the executive team in identifying future leaders through
writing, social media and presentation workshops
• Helps keep the tech budget on target by running a lean, mean
CMS
--Ronell Smith
25. Other content goals
• Behavior flow and conversions
• Direct and indirect feedback
—Jess Hutton
41. How will you know it’s successful?
• Reached the audience in the channel that matched their
expectations
• The audience took the action you wanted them to take
• Users took the next step you wanted them to make
• They were more satisfied with your organization
• They called customer service less
• They bought more stuff from you
• They talked you up to their friends/family/colleagues
42. Answer the right questions
• Executives
• Site management
• Content owners
• Users
44. A case study
• Site redesign required a news article for each update
on the home page
• Volume of news articles overwhelmed the site
management staff
• Viewership to each article was relatively low
• Would fewer articles mean fewer views?
45.
46.
47. Turning goals into KPIs
1. Benchmark where you are now
• Content performance
• Pain points
• Tie back to business
2. What will constitute success?
• Envision the desired goal
• Make it measurable!
48. Some considerations
• Make sure your KPIs cover both organizational goals and user
needs
• Think about them from multiple perspectives
54. Next steps
1. Learn what works
2. Use that information to develop goals
3. Create an editorial calendar and templates for review time,
roles, and processes
4. Share all with staff
5. Track/measure and evolve
55. Resources
• My article and worksheet
http://www.hilarymarsh.com/2016/04/27/return-on-content/
• Aligning Business Goals with User Goals in Content by Michael Andrews
http://storyneedle.com/aligning-business-goals-with-user-goals-in-
content/
• Making Content Measurable by Jess Hutton
http://www.uxbooth.com/articles/making-content-measurable/
• Why Attempting to Establish the ROI of Content Is a Fool’s Errand by Ronell
Smith
https://medium.com/dissenting-opinion/why-attempting-to-establish-
the-roi-of-content-is-a-fools-errand-d8b4fdfd3a6c#.39kpxyxzs